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[booksz]

The Power of Instinct The New Rules of Persuasion in Business and Life

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane
English | June 18, 2024 | ISBN: 1541703855 | 272 pages | PDF | 4.35 Mb
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.

People don't make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it.
Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well asstories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
What kind of messages create the greatest amount of positive associations;Why finding new customers accelerates growth and relying on existing ones is a trap;Why emotional stories are not enough to drive trial and long-term brand loyalty.Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience.

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[booksz]

The Psychologically Healthy Workplace Building a Win-Win Environment for Organizat...

Matthew J. Grawitch, "The Psychologically Healthy Workplace: Building a Win-Win Environment for Organizations and Employees"
English | ISBN: 1433820528 | 2015 | 272 pages | PDF | 4 MB
The "psychologically healthy" workplace has received much public attention in recent years. But how exactly can a psychologically healthy workplace be created and maintained? What steps can organizations take, without sacrificing the bottom line, to build a culture that optimizes long-term value for employees, management, and shareholders alike? In this book, top scholars focus on the complex interplay between employee and organizational outcomes across five key intervention areas, including:

* Employee involvement―fostering creativity and autonomy of employees, and encouraging involvement in organizational decision-making);
*Work-life balance―providing employees increased flexibility in when, where and how often they work, as well as assistance in navigating life challenges outside of work;
*Employee growth and development―career development and programs to increase competencies;
*Employee recognition―monetary and non-monetary awards in response to significant achievements; and
*Health and safety―promoting healthy behaviors alongside prevention, assessment, and treatment of potential health problems.
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[booksz]

The Psychology of Prejudice From Attitudes to Social Action

Lynne M. Jackson PhD, "The Psychology of Prejudice: From Attitudes to Social Action"
English | ISBN: 1433809206 | 2011 | 225 pages | PDF | 2 MB
The Psychology of Prejudice provides an accessible yet scholarly review of social psychological theory on prejudice with the goal of integrating recent theories about its causes and introducing emerging trends in the area.

Topics include:
Essentialist and social constructivist approaches to understanding differences;
Evolutionary and psychodynamic explanations of prejudice;
Theories of ideology, intergroup relations, and the development of prejudice in children;
Cognitive processes and social neuroscience; and
Links among prejudice, religion, environmental issues, and speciesism
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[booksz]

The Puzzle of Sustainable Investment What Smart Investors Should Know

The Puzzle of Sustainable Investment: What Smart Investors Should Know by Lukasz Pomorski
English | June 26, 2024 | ISBN: 1394226780 | 224 pages | PDF | 1.74 Mb
An in-depth, engaging, and comprehensive approach to sustainable investing

In The Puzzle of Sustainable Investment: What Smart Investors Should Know, veteran Environmental-Social-Governance (ESG) investor and educator Lukasz Pomorski delivers a balanced, informed, and insightful new take on sustainable investing. The author takes you through every relevant aspect of the frameworks, design choices, and data that sustainable investors use to build successful portfolios, as well as how sustainability choices might affect a financial portfolio, including cases where sustainability objectives are at odds with financial returns. You'll also learn how sustainable investing and the financial portfolios it leads to may affect the broader economy.
The book addresses many of the misconceptions and misperceptions coloring the debate around sustainable investing and driving the divergence of views about how sustainability affects investment returns and real-world outcomes. You'll also discover:A varied toolkit you can use to operate effectively in the ESG investment arenaStrategies for deploying smart economic intuition to assess the―often inaccurate―claims of portfolio managers, commentators, and data providersWays to balance the risk and return profile of your portfolio while simultaneously increasing its sustainability ratingsA must-read book for aspiring and practicing sustainable investment professionals, The Puzzle of Sustainable Investment will also prove invaluable to regulators, policymakers, corporate sustainability specialists, and anyone with an interest in business, finance, economics, or sustainability.

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[booksz]

The Rise and Fall of the National Atlas in the Twentieth Century Power, State and ...

The Rise and Fall of the National Atlas in the Twentieth Century: Power, State and Territory by John Rennie Short
English | July 12, 2022 | ISBN: 1839983035 | 182 pages | PDF | 13 Mb
Between 1900 and 2000, more than seventy countries produced a national atlas, an official or quasi-official rendering of the nation-state in maps and accompanying text. This book considers the reasons behind and characteristics of this state-sponsored cartographic explosion. These national atlases mirror and embody some of the important themes of this turbulent century, including the complex connections between nation, state and territory, the rise of state-sponsored science; the growth of nation-states; colonialism and postcolonialism; and the geography of biopolitics.

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[booksz]

The Textbook of Pharmaceutical Medicine, 6th Edition

The Textbook of Pharmaceutical Medicine, 6th Edition By
2009 | 766 Pages | ISBN: 1405180358 | PDF | 10 MB
The Textbook of Pharmaceutical Medicine is a standard reference for all those working in pharmaceutical medicine and the recognised text for the UK Faculty of Pharmaceutical Medicine Diploma. This is a comprehensive volume covering the processes by which medicines are developed, tested and approved. Regulations for drug development in the UK, EU, USA, Australia and Japan are discussed, providing relevant information for drug approval in the main continents where new drugs are developed. The chapters are written by leading academics, medical directors and lawyers, providing authoritative and in-depth information for trainees on the Faculty course, and for physicians working in the pharmaceutical industry. As well as thorough updating of the regulatory chapters, the 6th editionincludeschapters on these vital new areas: Paediatric regulationEthicsDue diligence and the pharmaceutical physicianContent: Chapter 1 Discovery of New Medicines (pages 1-80): Anand S. DuttaChapter 2 Pharmaceutical Development (pages 81-100): Gavin HalbertChapter 3 Preclinical Safety Testing (pages 101-136): Lutz Muller and Anke LuheChapter 4 Exploratory Development (pages 137-166): John PosnerChapter 5 Clinical Pharmacokinetics (pages 167-184): Paul Rolan and Valeria MolnarChapter 6 Purpose and Design of Clinical Trials (pages 185-206): Steve WarringtonChapter 7 Conduct of Clinical Trials: Good Clinical Practice (pages 207-239): Kate L. R. DarwinChapter 8 Medical Statistics (pages 240-269): Andrew P. GrieveChapter 9 Development of Medicines: Full Development (pages 270-284): Peter D. StonierChapter 10 The Medical Department (pages 285-295): Peter Stonier and David GillenChapter 11 Medical Marketing (pages 296-309): David Galloway and Bensita BernardChapter 12 Information and Promotion (pages 310-330): Charles de WetChapter 13 The Supply of Unlicensed Medicines for Individual Patient use (pages 331-346): Ian Dodds?Smith and Silvia ValverdeChapter 14 Human Experimentation - Ethics of First Human Exposure (pages 347-350): Duncan W. VereChapter 15 Legal and Ethical Issues Relating to Medicinal Products (pages 351-371): Nick Beckett, Sarah Hanson, Christopher J. S. Hodges and Shuna MasonChapter 16 The Safety of Medical Products (pages 372-409): A. Peter Fletcher and Susan ShawChapter 17 History of Drug Regulation in the UK (pages 411-443): John P. GriffinChapter 18 Regulation of Human Medicinal Products in the European Union (pages 444-499): Rashmi R. Shah and Agnes Saint RaymondChapter 19 Paediatric Regulation (pages 500-506): Heike RabeChapter 20 European Regulation of Medical Devices (pages 507-521): Christopher J. S. HodgesChapter 21 Technical Requirements for Registration of Pharmaceuticals for Human use: the ICH Process (pages 522-533): Dean W. G. HarronChapter 22 The Regulation of Drug Products by the US Food and Drug Administration (pages 534-566): Peter Barton HuttChapter 23 The US FDA in the Drug Development, Evaluation and Approval Process (pages 567-584): Richard N. Spivey, Judith K. Jones, William Wardell and William VodraChapter 24 Future Prospects of the Pharmaceutical Industry and its Regulation in the USA (pages 585-601): William Wardell, Judith K. Jones, Richard N. Spivey and William VodraChapter 25 Regulatory and Clinical Trial Systems in Japan (pages 602-612): Yuichi KuboChapter 26 The Regulation of Therapeutic Products in Australia (pages 613-640): Janice Hirshorn and Deborah MonkChapter 27 Pharmaceutical Medicine in the Emerging Markets (pages 641-657): Nadarajah Sreeharan and Jennie A. SykesChapter 28 Economics of Health Care (pages 661-673): Carole A. Bradley and Jane R. GriffinChapter 29 Controls on NHS Medicines Prescribing and Expenditure in the UK (a Historical Perspective) with some International Comparisons (pages 674-690): John P. Griffin and Jane R. GriffinChapter 30 Due Diligence and the Role of the Pharmaceutical Physician (pages 691-699): Geoffrey R. Barker

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[booksz]

Theories of Behavior Therapy Exploring Behavior Change

William O'Donohue, "Theories of Behavior Therapy: Exploring Behavior Change"
English | ISBN: 1557982651 | | 753 pages | PDF | 46 MB
Theories of Behavior Therapy covers the spectrum of major theories relevant to contemporary behavior therapy, with contributions from the leading proponents of the theories described.

Among the behavioral theories that this book explores are moral regulation, traumatic memory, learned alarms, bioinformation, self-control, coercion, information processing, and relapse prevention - as well as evolutionary, feminist, and Marxist perspectives. It examines hypothesis-based interventions for clinical decision making, functional analytic psychotherapy, and interbehavioral psychology.
For each theory, a recognized expert in the field offers a thorough description - including underlying assumptions, scope and structure, and specific assertions - and highlights important features. O'Donohue and Krasner set the stage with an overview of what theory is in general and what role it plays in science, discussing influential figures from Skinner to Laudan. They present a brief history of behavior therapy and its theoretical foundations, evaluate each of the theories presented, and conclude with directions for further research.
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[booksz]

Therapy With Coerced and Reluctant Clients

Dr. Stanley L. Brodsky PhD, "Therapy With Coerced and Reluctant Clients"
English | ISBN: 1433808706 | 2010 | 233 pages | PDF | 1429 KB
Stanley L. Brodsky demonstrates how therapists can tailor their interventions to avoid impasses, build a firm alliance with the coerced and reluctant client, and help him or her develop more productive behaviors. Through the use of case material, the author demonstrates that interacting creatively with reluctant clients can lead to significant breakthroughs.

The provocative ideas in this book will be welcomed by therapists and counselors who work with offenders, probationers, involuntarily committed patients and, more broadly, other clients who fail to make progress.

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[booksz]

This Is How a Robin Drinks Essays on Urban Nature

This Is How a Robin Drinks: Essays on Urban Nature by Joanna Brichetto
English | September 24th, 2024 | ISBN: 1595342990 | 256 pages | True EPUB | 3.88 MB
Essays that celebrate urban nature with keen observation and earthy humor

Nature isn't only in a park or wilderness. It's right outside our door. Sometimes it's on the door or comes inside to find us. It's the jumping spider on the screen, the assassin bug in the shower, and the cluster of ladybugs at the lamp. It's the moss on brick where gutters spill, a sycamore sprout in the storm drain, and the trash can lid turned into a bird bath.
Joanna Brichetto is a neurodiverse, late-blooming naturalist with a sharp eye. Despite having chronic illnesses, she spends much of her time exploring nature and has an infectious, almost zealous love for the flora and fauna near and in her Nashville home. In This Is How a Robin Drinks, Brichetto weaves observation, reflection, and commentary with unsentimental wit and an earthy humor into an urban almanac of fifty-two short lyrical essays.
Each piece offers a sketch of everyday wonders in everyday habitat loss. Nature is the dead sparrow in the pickup line at the elementary school, a full moon over the electric substation, and the cicada chorus that doesn't make a days-long migraine any better (but doesn't make it any worse either). Nature is under our feet, over our heads, and beside us-the very places we need to know first. Arranged by season, the pieces collected here celebrate nature just as it is, on the sidewalk and in the backyard, the park, and the parking lot.

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[booksz]

Transactions on Computational Systems Biology XII Special Issue on Modeling Method...

Corrado Priami, Rainer Breitling, David Gilbert, "Transactions on Computational Systems Biology XII: Special Issue on Modeling Methodologies"
English | 2010 | pages: 270 | ISBN: 3642117112 | PDF | 3,9 mb

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[booksz]

Trauma Services for Women in Substance Abuse Treatment An Integrated Approach

Denise Hien, "Trauma Services for Women in Substance Abuse Treatment: An Integrated Approach"
English | ISBN: 1433804107 | 2009 | 304 pages | PDF | 20 MB
This is a hands-on guide for clinicians seeking to treat women who suffer from both a history of trauma and the effects of substance abuse. Vital background material is included that describes the effects of trauma on emotion regulation, interpersonal functioning, parenting, and physical health.

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Treating Patients With Alcohol and Other Drug Problems An Integrated Approach

Dr. Robert Margolis PhD, "Treating Patients With Alcohol and Other Drug Problems: An Integrated Approach "
English | ISBN: 1433809656 | 2011 | 270 pages | PDF | 2 MB
In this new edition of Treating Patients With Alcohol and Other Drug Problems, scholar-practitioners Robert D. Margolis and Joan E. Zweben reprise their treatment-oriented survey of assessing alcohol and other drug (AOD) problems for practitioners to make informed referrals of clients in a variety of intake settings. And although referral is certainly appropriate in many cases, this new edition of the book seeks to enhance the confidence and skill of psychotherapists and other practitioners in addressing alcohol and drug use in the context of their ongoing work.

The authors review the etiology of drug dependence and different methods of assessment, the range of treatment approaches and the types of patients appropriate for them, and relapse prevention.
This second edition includes new material on individual psychotherapy and family therapy for clients with AOD problems, as well as an updated overview of the treatment community (both self-help and professional) that examines the basic assumptions and operating principles of various treatment venues in an effort to minimize the miscommunication that can occur when professionals from different "cultures" attempt to collaborate on client care.
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Treating Substance Use Disorders with Adaptive Continuing Care

James R McKay, "Treating Substance Use Disorders with Adaptive Continuing Care"
English | ISBN: 143380459X | 2009 | 277 pages | PDF | 2 MB
Offers a comprehensive review of the research on both standard approaches to continuing care and adaptive models that emphasize more flexible protocols, less treatment burden and greater convenience for patients and more attention to patient preference with regard to components of care.

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Treatment of Posttraumatic Stress Disorder in Special Populations A Cognitive Rest...

Kim T. Mueser, "Treatment of Posttraumatic Stress Disorder in Special Populations: A Cognitive Restructuring Program"
English | ISBN: 1433804646 | 2009 | 404 pages | PDF | 3 MB
People who are the most likely to be traumatized and to develop PTSD are often the least likely to receive treatment. For example, individuals with serious mental illness, substance abuse, or a history of poverty; adolescents; ethnic minorities; and survivors of disasters or mass violence are all more vulnerable to traumatization than those in the general population. This book describes a flexible, low-stress, manualized program for treating PTSD in these individuals, who often have limited social support and resources and face multiple life challenges. The program emphasizes the use of cognitive restructuring to help clients recognize, challenge, and change negative and unhelpful thoughts and feelings related to their past traumatic experiences. The program is brief just 12 16 sessions and focuses on building lasting skills that can be applied to treating the aftereffects of past traumas, lessening the impact of ongoing stressors, and helping clients to more effectively manage their lives. The program is solidly based on research and clinical practice, with modifications to accommodate the unique challenges of special populations. In contrast to exposure-based treatments for PTSD, this treatment is designed to minimize stress and to help participants increase social supports during and following treatment. This accessible volume includes everything needed to implement the program, including session-by-session instructions, sample dialogues to demonstrate techniques, and user-friendly handouts and worksheets that can be photocopied and used in sessions. It will be useful to social workers, primary care providers, mental health counselors, clinical psychologists, addiction treatment providers, psychiatrists, and other helping professionals who interact with special populations and trauma victims.

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[booksz]

Trichoderma - Ganoderma Disease Control in Oil Palm A Manual

Ike Virdiana, Miranti Rahmaningsih, Brian P. Forster, "Trichoderma - Ganoderma Disease Control in Oil Palm: A Manual"
English | 2019 | pages: 119 | ISBN: 1789241456 | PDF | 6,2 mb
This is a hands-on practical guide to the use of Trichoderma as a biocontrol, as part of sustainable disease control measures for Ganoderma disease in oil palm plantations. The manual provides background information on Ganoderma (basal stem rot), the most devastating disease of oil palm in Southeast Asia, as well as on the benefits of Trichoderma fungi in safe guarding yields. The disease is caused by soil-borne fungi, Ganoderma spp, which are found in West Africa and South America, as well as Southeast Asia.

Practical information is given on:
- the use of Trichoderma to manage Ganoderma for research and commercial use
- health and safety considerations in the laboratory, nursery and field
- in vitro multiplication of Trichoderma starting from media preparation and culture
- Ganoderma pathogenicity testing
- Trichoderma in vitro antagonism screening of Ganoderma
- Trichoderma screening to protect seedlings
- scoring Ganoderma response to Trichoderma in selecting aggressive Trichoderma isolates
- commercial use and application in oil palm plantations
This is an invaluable manual for oil palm growers, estate/plantation managers, pathologists and breeders and research institutes across the world (especially tropical zones). It is also useful for those starting a career in oil palm plant protection, and as a reference guide for managers and for training purposes.

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Tunnels and Underground Cities. Engineering and Innovation Meet Archaeology, Archi...

Daniele Peila, Giulia Viggiani, Tarcisio Celestino, "Tunnels and Underground Cities. Engineering and Innovation Meet Archaeology, Architecture and Art"
English | 2019 | pages: 6407 | ISBN: 1138388653 | PDF | 525,7 mb
Tunnels and Underground Cities: Engineering and Innovation meet Archaeology, Architecture and Art contains the contributions presented at the World Tunnel Congress 2019 (Naples, Italy, 3-9 May 2019). The use of underground space is continuing to grow, due to global urbanization, public demand for efficient transportation, and energy saving, production and distribution. The growing need for space at ground level, along with its continuous value increase and the challenges of energy saving and achieving sustainable development objectives, demand greater and better use of the underground space to ensure that it supports sustainable, resilient and more liveable cities. This vision was the source of inspiration for the design of the logos of both the International (ITA) and Italian (SIG) Tunnelling Association. By placing key infrastructures underground - the black circle in the logos - it will be possible to preserve and enhance the quality of the space at ground level - the green line. In order to consider and value underground space usage together with human and social needs, engineers, architects, and artists will have to learn to collaborate and develop an interdisciplinary design approach that addresses functionality, safety, aesthetics and quality of life, and adaptability to future and varied functions.

The 700 contributions cover a wide range of topics, from more traditional subjects connected to technical challenges of design and construction of underground works, with emphasis on innovation in tunneling engineering, to less conventional and archetypically Italian themes such as archaeology, architecture, and art. The book has the following main themes: Archaeology, Architecture and Art in underground construction; Environment sustainability in underground construction; Geological and geotechnical knowledge and requirements for project implementation; Ground improvement in underground constructions; Innovation in underground engineering, materials and equipment; Long and deep tunnels; Public communication and awareness; Risk management, contracts and financial aspects; Safety in underground construction; Strategic use of underground space for resilient cities; Urban tunnels.
Tunnels and Underground Cities: Engineering and Innovation meet Archaeology, Architecture and Art is a valuable reference text for tunneling specialists, owners, engineers, architects and others involved in underground planning, design and building around the world, and for academics who are interested in underground constructions and geotechnics.

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[booksz]

Ultimate Azure IaaS for Infrastructure Management Unleash Azure's Compute, Storage...

Ultimate Azure IaaS for Infrastructure Management: Unleash Azure's Compute, Storage and Network Components to Architect and Secure Your Cloud Infrastructure (English Edition) by Dean Cefola
English | May 30, 2024 | ISBN: 8197256357 | 183 pages | MOBI | 108 Mb
"Elevate Your Skills to Master The Cloud"

Book Description
Ultimate Azure IaaS for Infrastructure Management is your go-to guide for mastering Azure's Infrastructure as a Service (IaaS). The book demystifies the complexities of cloud architecture, offering readers a clear path to understanding and leveraging Azure's full potential starting from the basics.
The book begins by introducing you to the fundamentals of Azure IaaS, ensuring a solid foundation. As you progress, the book offers practical, step-by-step tutorials based on real-world scenarios, to deploy virtual machines, manage storage, secure networks, and design comprehensive cloud solutions.
Each chapter builds on the last delving into advanced topics, ensuring you stay ahead in the ever-evolving cloud landscape. By the time you finish, you'll not only have mastered current Azure IaaS technologies but also be equipped with resources to continue your learning journey, ensuring your skills remain up-to-date in the fast-changing tech world.
Table of Contents
1. Introduction to Azure IaaS
2. Getting Started with Azure IaaS
3. Azure IaaS Compute Services
4. Azure IaaS Storage Services
5. Azure IaaS Networking Services
6. Azure IaaS Monitoring
7. Azure IaaS Optimization
8. Azure IaaS Automation
9. Azure IaaS Designing Solutions
10. Azure IaaS Epilogue
Index

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[booksz]

Understanding Elder Abuse A Clinician's Guide

Shelly L. Jackson, "Understanding Elder Abuse: A Clinician's Guide "
English | ISBN: 1433827557 | 2017 | 153 pages | EPUB, PDF | 992 KB + 3 MB
This book helps mental health clinicians anticipate, recognize, and respond to elder abuse.

As the baby boom generation reaches retirement age, mental health clinicians will increasingly be working with older adults, some of whom will have experienced abuse or are at risk of experiencing abuse. This book will help clinicians recognize and respond appropriately should they encounter such clients in their practice.
This concise, reader‑friendly book quickly familiarizes readers with essential aspects of the field of elder abuse, including risk and protective factors, the important roles played by of cognition and capacity, clinicians' legal and ethical obligations to report suspected or known elder abuse, and the purpose and function of adult protective services. Readers will learn strategies to communicate effectively with older adults, screen for cognitive deficits, detect possible abuse, and work in tandem with adult protective services. Current and emerging interventions targeting older adults and their caregivers are also reviewed, along with a brief summary of needed research. Clinicians looking to begin or enhance their practice with older adults will find
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Understanding the Japanese Food and Agrimarket A Multifaceted Opportunity

Andrew D O'Rourke, "Understanding the Japanese Food and Agrimarket: A Multifaceted Opportunity"
English | 1994 | pages: 236 | ISBN: 1560220295, 0367402106 | PDF | 16,2 mb
The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that affect markets in Japan and specific situations faced in marketing grain, livestock, and seafood products; fruits; vegetables; and wood products. Many of the contributors speak and read Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and distribution system behaves as it does. They draw on their expertise to fully explore various Japanese food and fiber markets. As they demystify the Japanese market, they illustrate for readers several systematic approaches to mastering the Japanese food and fiber markets.Readers will discover that effective long-term marketing strategies in Japan must be based on sound analytical information. The contributors provide such needed material with chapters on items as diverse as wine, grain products, beef, and fruits and vegetables. Some of the specific topics covered include:

- changes in Japanese food consumption
- Japanese food distribution system
- demand for beef products in Japan
- demand for vegetables and vegetable seeds
- Japanese wine market
- demand for bakery products
- new food products for the Japanese market
- developing trade relations in wood productsExecutives of commodity associations or firms exporting foods to Japan will find the general sections most interesting as well as chapters specific to their products. Teachers and students exploring exporting to the Japanese market will be intrigued by the various dimensions of the "multifaceted" nature and opportunities of the Japanese market.

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Unlocking the Emotional Brain, 2nd Edition

Unlocking the Emotional Brain: Memory Reconsolidation and the Psychotherapy of Transformational Change, 2nd Edition
by Bruce Ecker, Robin Ticic
English | 2024 | ISBN: 1032139129 | 430 Pages | True ePUB | 0.78 MB

This highly influential volume, now in a much-expanded second edition, delivers major advances for psychotherapy, all empirically grounded in memory reconsolidation neuroscience. A great increase of therapeutic effectiveness can be gained, thanks to a clear map of the brain's innate core process of transformational change―a process that does not require use of any particular system or techniques and is therefore remarkably versatile.
Twenty-six case examples show the decisive ending of a vast range of major symptoms, including depression, anxiety, panic, shame, self-devaluing, anger, perfectionism, alcohol abuse, sexual aversion, compulsive eating and obesity, paralyzed self-expression, and teen ADHD―all transformed through deeply resolving underlying disturbances such as complex trauma, lifelong oppression by systemic racism and homophobia, childhood sexual molestation, parental narcissistic domination, violent assault trauma, natural disaster trauma, and childhood traumatic aloneness and neglect.
This is a transdiagnostic, transtheoretical, lucid understanding of therapeutic action, based, for the first time in the history of the psychotherapy field, on rigorous empirical knowledge of an internal mechanism of change, and it achieves a fundamental unification of the confusingly fragmented psychotherapy field: diverse systems no longer seem to belong to different worlds, because they now form a wonderful repertoire of options for facilitating the same core process of transformational change, as shown in case examples from AEDP, Coherence Therapy, EFT, EMDR, IFS, IPNB, ISTDP, psychedelic-assisted therapy, and SE.
It's now clear why therapy systems that differ strikingly in technique and theory can produce the same quality of liberating change. Practitioners who value deep connection with their clients are richly rewarded by the experiential depth that this core process accesses, where no awareness had previously reached, whether sessions are done in person or via online video. It is an embarrassment of riches, because in addition we gain the decisive resolution of several longstanding, polarizing debates regarding the nature of symptom production, the prevalence of attachment issues, the operation of traumatic memory, the functions of the client-therapist relationship, the role of emotional arousal in the process of change, and the relative importance of specific versus non-specific factors.

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