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[booksz]

The Attention Economy A Category Blueprint

The Attention Economy: A Category Blueprint by Karen Nelson-Field
English | October 27, 2024 | ISBN: 9819700833 | 394 pages | MOBI | 10 Mb
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice.

The book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals.
Industry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data.
The book's engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. By blending storytelling and practical advice, the book succeeds in demystifying the intricate world of attention economics.
This book is a must-read for marketing professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the future of the attention economy. In doing so, it becomes an invaluable resource for anyone navigating the challenges and opportunities of today's marketing world.

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[booksz]

The Azure Cloud Native Architecture Mapbook - Second Edition (Early Access)

The Azure Cloud Native Architecture Mapbook - Second Edition
English | 2025 | ISBN: 9781805805052 | 311 Pages | EPUB | 10 MB
Designing effective cloud-native architectures on Azure often feels overwhelming-especially when trying to translate complex requirements into reliable solutions. This book solves that problem by giving you a structured, visual guide to building modern systems that are scalable, secure, and production-ready.

You'll discover how to plan, design, and communicate Azure-based architectures using practical reference diagrams mapped to real-world use cases. Organized by domain including infrastructure, applications, data, container orchestrators, AI and security-each chapter walks you through the key services, patterns, and decisions that underpin successful solutions.
Throughout the book, you'll find over 40 detailed architecture maps, created and curated by a seasoned Microsoft cloud solution architect. These maps illustrate how to align Azure services with business goals, manage hybrid and multi-cloud complexity, and incorporate best practices for governance, resilience, and cost optimization.

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[booksz]

The Brain Health Blueprint Develop Laser-Sharp Focus, Supercharge Memory, Elevate ...

The Brain Health Blueprint: Develop Laser-Sharp Focus, Supercharge Memory, Elevate Mood & Build Unshakeable Habits in the 28-Day Challenge to Maximize Your Cognitive Performance
English | April 13, 2025 | ASIN: B0F4QQ34ZG | 158 pages | Epub | 7.87 MB
Transform Your Brain Health in Just 28 Days - Even if You've Struggled to See Results Before! ��

Are you worried about the impacts of aging on your cognitive function?
Are you determined to safeguard your brain health for yourself and your family but don't know where to begin?
Are you eager to find reliable, evidence-based strategies to enhance your brain health but don't know where to start?
If you answered "yes" to any of these questions, you're not alone. Many adults face similar challenges, but there is a pathway to clarity and enhanced brain function.
�� Imagine a future where you can effortlessly maintain mental sharpness, boost your productivity, and enjoy a profound sense of well-being. This reality is within your grasp, and you don't have to navigate it alone. The Brain Health Blueprint offers you a practical, evidence-based roadmap to strengthen your cognitive function, enhance your overall well-being, and reduce the risk of neurodegenerative diseases.
Here's just a glimpse of what you'll discover inside this book:
�� The 28-Day Brain-Boost Challenge with simple daily actions to build better habits to optimize cognitive function
�� The Six Key Areas affecting brain health with practical, neuroscience-based strategies for each domain
�� Scientifically-backed nutritional advice to improve cognitive performance and reduce the risk of diseases
�� 70 downloadable FREE brain nourishing recipes
�� Proven stress-management techniques that help you maintain mental clarity in challenging situations, with downloadable breathing and meditation exercises
�� Real-life success stories demonstrating transformative brain health improvements
�� The latest research on neuroplasticity and how you can harness it to improve brain function at any age
�� Holistic approaches to preventing neurodegenerative diseases
Detailed action plans to seamlessly integrate brain-healthy habits into your busy routine
...and so much more!
You might be thinking, "Is it too late for me to make a difference?" The answer is a resounding no! The strategies in this book are designed for people of all ages and backgrounds. They are simple, actionable, and backed by science ��, ensuring you can start seeing results without the need for expensive supplements or overly complex routines.
Your journey towards optimal brain health starts with just one step. By implementing the easy-to-follow strategies outlined in this book, you can take control of your cognitive future and nurture a brain that serves you well into the future.

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[booksz]

The Breakup Bible The Smart Woman's Guide to Healing from a Breakup or Divorce

Rachel Sussman, "The Breakup Bible: The Smart Woman's Guide to Healing from a Breakup or Divorce"
English | ISBN: 0307885097 | 2011 | 352 pages | AZW3 | 2 MB
Breakups are an unfortunate but inevitable part of every woman's life, and there's no denying that the heartache experienced after the ending of a serious relationship can be excruciating. But it doesn't have to feel insurmountable, and there is always hope to be found.

In The Breakup Bible, psychotherapist and breakup expert Rachel Sussman reveals the secrets every woman needs to get her life back on track. Drawing on hundreds of counseling sessions she's conducted with women at all stages of recovery, Sussman developed a proven 3-phase process for healing from a breakup. The Breakup Bible takes women through Healing, Understanding, and Transformation, with new perspectives and advice from real, healed women at each step. Sussman's plan for getting over the end of a relationship is revolutionary and sound, complete with steps for creating a personalized Love Map, a vital and groundbreaking tool for moving on after a breakup.
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[booksz]

The Byzantine Wars

John Haldon, "The Byzantine Wars"
English | ISBN: 0752445650 | 2008 | 240 pages | AZW3 | 5 MB
By the middle of the sixth century the Byzantine emperor ruled a mighty empire that straddled Europe, Asia and North Africa. Within 100 years, this powerful empire had been cut in half. Two centuries later the Byzantine empire was once again a power to be reckoned with, and soon recovered its position as the paramount East Mediterranean and Balkan power, whose fabulous wealth attracted Viking mercenaries and central Asian nomad warriors to its armies, whose very appearance on the field of battle was sometimes enough to bring enemies to terms. No book has ever attempted a survey of Byzantine wars, and few accounts of Byzantine battles have ever been translated into a modern language. This book will provide essential support for those interested in Byzantine history in general as well as a useful corrective to the more usual highly romanticised views of Byzantine civilisation.

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[booksz]

The Call to Climb A Story to Find Your Path, Conquer Your Fears, and Fulfill Your ...

The Call to Climb: A Story to Find Your Path, Conquer Your Fears, and Fulfill Your Destiny by James Robbins
English | August 5th, 2025 | ISBN: 1394318421 | 272 pages | True EPUB | 0.70 MB
Captivating fable to help you grow, discover yourself, succeed, and lead a more fulfilling life

The Call to Climb is a transformative fable about self-discovery and personal growth that gives readers all of the tools they need to navigate their own challenges, embrace stillness, and rediscover the joy and meaning in their lives.
We step into Riley's journey stranded in a remote Bolivian village in the Andes, a moment before a life-changing journey up a mystical mountain begins. Guided by Santiago, a man of the mountains, Riley embarks on a climb that challenges more than just physical endurance. Every step upward is a step inward, confronting fears, unraveling long-held beliefs, and awakening a connection to a forgotten self.
This book empowers readers to:
* Recognize the signs of misalignment with their inner selves and understand the importance of addressing them
* Foster a Growth Mindset, enabling them to venture outside their comfort zone where their true potential lies
* Implement strategies to minimize distractions and gain clarity to live a more purposeful life
The Call to Climb is a fable for anyone who has ever felt lost or out of alignment with their true path. It's a story of courage, self-discovery, and the transformative power of embracing the journey, no matter how daunting it may seem.

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[booksz]

The Cambridge Companion to Ottoman History

The Cambridge Companion to Ottoman History
by Alexis Wick
English | 2025 | ISBN: 1316514544 | 430 Pages | DjVu | 3.7 MB

Why study Ottoman history? What are the available sources? And how can researchers begin locating, reading, and interpreting these? The Cambridge Companion to Ottoman History provides a broad introduction to the field, offering readers accessible outlines of its varied methods and approaches. Bringing together contributions from leading researchers, the volume considers the theoretical, methodological, and practical challenges faced by Ottoman historians. Including chapters from specialists in areas ranging from intellectual history to labor history and gender history, the Companion critically examines prior developments in the field, and indicates potential paths for future research. Beginning with a thorough grounding in the primary sources available, the Companion then turns to the perspectives and critical frames of the discipline. This volume is an essential teaching guide, and an invaluable entry point to the breadth and the possibilities of Ottoman history.

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[booksz]

The Cambridge Handbook of Evolutionary Perspectives on Sexual Psychology 4 Volume ...

The Cambridge Handbook of Evolutionary Perspectives on Sexual Psychology 4 Volume Hardback Set (Cambridge Handbooks in Psychology) by Todd K. Shackelford
English | October 20, 2022 | ISBN: 1108939856 | 3000 pages | ePUB, PDF | 17 Mb
The interface of sexual behavior and evolutionary psychology is a rapidly growing domain, rich in psychological theories and data as well as controversies and applications. With nearly eighty chapters by leading researchers from around the world, and combining theoretical and empirical perspectives, The Cambridge Handbook of Evolutionary Perspectives on Sexual Psychology is the most comprehensive and up-to-date reference work in the field. Providing a broad yet in-depth overview of the various evolutionary principles that influence all types of sexual behaviors, the handbook takes an inclusive approach that draws on a number of disciplines and covers nonhuman and human psychology. It is an essential resource to both established researchers and students in psychology, biology, anthropology, medicine, and criminology, among other fields.

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[booksz]

THE CANDLESTICK TRADING ENCYCLOPEDIA OF THE FINANCIAL MARKET ( Color Edition ) Mas...

THE CANDLESTICK TRADING ENCYCLOPEDIA OF THE FINANCIAL MARKET ( Color Edition ): "Mastering Technical Analysis: Using Candlestick Patterns to Excel in Forex, ... Markets" (The Trading Edge Series Book 1)
English | March 16, 2025 | ASIN: B0F1NT35RR | 182 pages | Epub | 10.86 MB
Have you ever felt lost in the financial markets, unsure of how to make sense of price movements? Many traders struggle with market noise, wasting time and money searching for clarity. Candlestick patterns offer a simple yet powerful way to read market behavior and make informed decisions.

This book is a complete guide to understanding and using candlestick patterns across forex, stocks, and cryptocurrencies. Whether you're a beginner or an experienced trader, you'll learn how to decode price action, identify trading opportunities, and build winning strategies.
What You'll Learn:
Identify key candlestick patterns, including engulfing candles, dojis, and morning/evening stars
Use candlesticks with support and resistance, trendlines, and other technical tools
Spot high-probability trades and improve your risk management
Develop the confidence to trade volatile markets with clarity and control
Apply these strategies across forex, stocks, and cryptocurrency markets
Who This Book Is For:
Beginners looking to build a strong foundation in candlestick trading
Experienced traders seeking to refine their strategy and improve accuracy
No strategy guarantees success, but with the right knowledge and discipline, you can gain an edge in the markets.

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[booksz]

The Career Game Loop Learn to Earn in the New Economy

The Career Game Loop: Learn to Earn in the New Economy
English | 2025 | ISBN: 1394217668 | 248 Pages | PDF | 5 MB
In The Career Game Loop: Learn to Earn in the New Economy, veteran gaming, education, and social impact executive, Jessica Lindl, delivers an exciting playbook for navigating today's dynamic career landscape inspired by an unlikely source - gaming. Drawing parallels between gaming and career advancement, you'll explore why learning, earning, and advancing are continuous, interwoven, and life-long processes, and how you can navigate a fulfilling career in the 21st century economy.

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[booksz]

The Cartoon History of the Universe II, Volumes 8-13 From the Springtime of China ...

Larry Gonick, "The Cartoon History of the Universe II, Volumes 8-13: From the Springtime of China to the Fall of Rome"
English | ISBN: 0385420935 | 1994 | 305 pages | AZW3 | 88 MB
The first Cartoon History of the Universe won raves from book critics and general readers alike and became a smash bestseller. Now Larry Gonick's back, with six more hilarious volumes in one tremendous package. Hip, multicultural, and funny, it has something for absolutely everyone.

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[booksz]

The Causes of War From 1700 to today

The Causes of War: From 1700 to today by Geoffrey Blainey
English | 29 July 2025 | ISBN: 1761635239, 9781761635243 | True EPUB | 368 pages | 3.97 MB
Australia's most famous historian on a freshly essential subject; a classic work updated for our times.

The Causes of War is one of Geoffrey Blainey's most influential books, carried in corridors of power around the world.
Covering international wars from 1700 - and now updated to include Ukraine and Gaza - Blainey demolishes many widely-held theories of why nations fight, arguing that peace is not the 'natural' state of international relations and war is not an aberration. Both are best understood as means of advancing national interests: when one is failing, the other becomes more likely, and therefore we need to understand what causes 'the mystery of peace' as urgently as we understand what causes war.
Trenchantly argued and beautifully written, this bracing, clear-eyed survey is an essential guide to understanding our current fraught moment, seeing beyond the daily news cycle to deeper truths about the way the modern world works.

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[booksz]

The CEO Next Door The 4 Behaviors that Transform Ordinary People into World-Class ...

Elena L. Botelho, "The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders"
English | ISBN: 1101906499 | 2018 | 288 pages | AZW3 | 1341 KB
NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER * Winner of CMI Management Book of the Year 2019

Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes to get to the top and succeed.
Their groundbreaking research was the featured cover story in the May-June 2017 issue of Harvard Business Review. It reveals the common attributes and counterintuitive choices that set apart successful CEOs-lessons that we can apply to our own careers.
Much of what we hear about who gets to the top, and how, is wrong.
Read more

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[booksz]

The City as Comedy Society and Representation in Athenian Drama

Gregory W. Dobrov, "The City as Comedy: Society and Representation in Athenian Drama"
English | ISBN: 0807846457 | 1998 | 376 pages | AZW3 | 4 MB
These thirteen essays combine classical scholars' interest in theatrical production with a growing interdisciplinary inquiry into the urban contexts of literary production. Taking as their departure point the annual comic competitions at the Athenian dramatic festivals, the contributors examine how the polis-as a place, a political entity, a specific social organization, and a set of ideological representations-was enacted on stage from the middle of the fifth century B.C. through the fourth.

Applying a variety of critical approaches to Athenian comedy, these essays are grouped around three broad categories: utopianism, fissures in the social fabric, and the new polis of fourth-century comedy. The contributors explore the sociopolitical and material contexts of the works discussed and trace the genre into the fourth century, when it underwent profound changes. Simultaneously a study of classical Greek literature and an analysis of cultural production, this collection reveals how for two centuries Athens itself was transformed, staged as comedy, and, ultimately, shaped by contemporary material, social, and ideological forces.
The contributors are Elizabeth Bobrick, Gregory Crane, Gregory Dobrov, Malcolm Heath, Jeffrey Henderson, Timothy P. Hofmeister, Thomas K. Hubbard, David Konstan, Heinz-GAnther Nesselrath, Frank Romer, Ralph M. Rosen, Niall W. Slater, and John Wilkins.
A UNC Press Enduring Edition - UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
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[booksz]

The Classic Era of Crime Fiction

PETER HAINING, "The Classic Era of Crime Fiction"
English | 2002 | ISBN: 1853754331 | PDF | pages: 230 | 42.4 mb
From the 1840s to the 1950s, every important element of crime fiction was invented, including such archetypal investigators as the police detective, the amateur sleuth, the hard-boiled private eye, and the secret agent. Featuring rare covers and classic illustrations, The Golden Age of Crime Fiction covers this crucial period, with sections on famous writers like Arthur Conan Doyle, Dashiell Hammett, and Agatha Christie. But the book delves deeper, showing how unknown writers and illustrators were responsible for establishing a genre that became a cornerstone of popular culture.

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[booksz]

THE CMO'S FIRST 100 DAYS STRATEGIC MARKETING LEADERSHIP FOR BUSINESS EXCELLENCE

THE CMO'S FIRST 100 DAYS: STRATEGIC MARKETING LEADERSHIP FOR BUSINESS EXCELLENCE: A Comprehensive Guide to Innovative Marketing, Customer Engagement, and Driving Business Growth by Ed Wong
English | March 14, 2025 | ISBN: N/A | ASIN: B0F1JL7SFB | 191 pages | EPUB | 1.50 Mb
In today's fast-paced and ever-evolving business landscape, the role of the Chief Marketing Officer (CMO) has never been more critical-or more complex. As consumer behaviors shift, technologies advance, and competitive pressures intensify, marketing leaders are tasked with not only driving growth but also shaping the strategic direction of their organizations. "THE CMO'S FIRST 100 DAYS: STRATEGIC MARKETING LEADERSHIP FOR BUSINESS EXCELLENCE" serves as an indispensable guide for CMOs navigating these challenges, offering a comprehensive roadmap to excel in one of the most dynamic and impactful roles within any organization.

This book is structured to support CMOs at every stage of their journey-from mastering the critical first 100 days to fostering long-term excellence. It begins by addressing the foundational priorities of the early days in the role, including building credibility, aligning with organizational goals, and optimizing resources. Through actionable frameworks and real-world examples, you'll learn how to establish trust with stakeholders, deliver quick wins that demonstrate competence, and set the stage for larger initiatives.
As the narrative unfolds, the book delves into strategies for leveraging data, technology, and innovation to drive measurable results. You'll discover how to harness advanced analytics to anticipate customer needs, adopt emerging technologies like AI and AR/VR to differentiate your brand, and create immersive experiences that resonate deeply with target audiences. Case studies from industry leaders such as Nike, Patagonia, and Adobe illustrate the transformative potential of these approaches when strategically implemented.
The book also emphasizes the importance of brand excellence and customer engagement, providing practical guidance on refining your brand's value proposition, aligning messaging across touchpoints, and fostering meaningful connections with customers. These insights ensure that your marketing efforts not only capture attention but also build loyalty and advocacy over time.
Finally, the book looks beyond immediate priorities to prepare you for sustained success. It explores how to create a roadmap for long-term leadership impact, identify opportunities for professional growth and team development, and foster an adaptive culture that thrives on agility and innovation. By embedding these principles into your daily practice, you'll position yourself and your team to remain resilient and relevant in an unpredictable environment.
What sets "THE CMO'S FIRST 100 DAYS: STRATEGIC MARKETING LEADERSHIP FOR BUSINESS EXCELLENCE" apart is its unique blend of theoretical depth and practical applicability. Drawing on the author's extensive experience working alongside sales and marketing professionals across diverse industries, this guide bridges the gap between finance and marketing-offering a fresh perspective on balancing creativity with accountability and innovation with efficiency. Every concept, strategy, and insight is grounded in real-world examples and supported by data, making it a valuable resource for even the most seasoned marketing leaders.
Whether you're stepping into the CMO role for the first time or seeking to refine your leadership approach, this book equips you with the tools and mindset needed to thrive in today's competitive landscape. Packed with actionable advice, proven frameworks, and inspiring stories, this book is more than just a guide-it's a catalyst for transformational leadership. Embark on this journey to unlock your full potential as a CMO and drive sustainable growth for your organization.

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[booksz]

The Communicating Scientist A Practical Handbook

The Communicating Scientist: A Practical Handbook
English | 2025 | ISBN: 3031841727 | 488 Pages | PDF EPUB (True) | 25 MB
Are you a researcher, science professional, or student looking to communicate more clearly and effectively in academia and beyond? The Communicating Scientist has got you covered!

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[booksz]

The Complete America's Test Kitchen TV Show Cookbook 2001-2024

The Complete America's Test Kitchen TV Show Cookbook 2001-2024: Every Recipe and Product Rating From the Most-Watched Cooking Show on Public TV by America's Test Kitchen
English | October 3, 2023 | ISBN: 1954210612 | 1280 pages | EPUB | 518 Mb
Discover nearly 2,000 recipes and product recommendations from the first 24 seasons of America's Test Kitchen hit cooking show.

Explore the living archive of every recipe featured on public television's most popular cooking show, America's Test Kitchen! In this ATK cookbook, you'll find:
* nearly 2,000 recipes from 24 seasons, including those not originally shown on TV
* an updated shopping guide for the latest top-rated equipment and ingredients
* indispensable notes and tips straight from Test Kitchen chefs.
Join 2M weekly viewers as they cook alongside Bridget and Julia and the ATK experts! A comprehensive collection of recipes, reviews, and tips, this is the perfect cookbook for beginners, more experienced home chefs, and America's Test Kitchen fans.

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[booksz]

The Complete Book of the SR-71 Blackbird The Illustrated Profile of Every Aircraft...

The Complete Book of the SR-71 Blackbird: The Illustrated Profile of Every Aircraft, Crew, and Breakthrough of the World's Fastest Stealth Jet
English | August 17, 2023 | ASIN: B017KZEPG2 | 288 pages | Epub | 47.03 MB
The ultimate guide to the history, development, manufacture, modification, and active service of all fifty models in the SR-71 program.

At the height of the Cold War in 1964, President Johnson announced a new aircraft dedicated to strategic reconnaissance. The Lockheed SR-71 Blackbird spy plane flew more than three-and-a-half times the speed of sound-so fast that no other aircraft could catch it. Above 80,000 feet, its pilots had to wear full-pressure flight suits similar to what was used aboard the space shuttle.
Developed by the renowned Lockheed Skunk Works, the SR-71 was an awesome aircraft in every respect. It was withdrawn from use in 1998, when it was superseded by satellite technology. Twelve of the thirty-two aircraft were destroyed in accidents, but none were ever lost to enemy action.
Throughout its thirty-four-year career, the SR-71 was the world's fastest and highest-flying operational manned aircraft. It set world records for altitude and speed: an absolute altitude record of 85,069 feet and an absolute speed record of 2,193.2 miles per hour.
The Complete Book of the SR-71 Blackbird covers every aspect of the SR-71's development, manufacture, modification, and active service from the insider's perspective of one of its pilots and is lavishly illustrated with more than 400 photos. Former pilot and author Richard Graham also examines each of the fifty planes that came out the SR-71 program (fifteen A-12s; three YF-12s; and thirty-two SR-71s) and tells each plane's history, its unique specifications, and where each currently resides.

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[booksz]

The Complete Kennections 5,000 Questions in 1,000 Puzzles

The Complete Kennections: 5,000 Questions in 1,000 Puzzles by Ken Jennings
English | July 29th, 2025 | ISBN: 1668056534 | 480 pages | True EPUB | 4.09 MB
The first new trivia book in more than a decade from Jeopardy! host Ken Jennings-based on his hugely popular online game "Kennections"!

Five trivia questions. Five answers that share a secret theme. What's the "Kennection"?
Since 2012, Jeopardy! champion and host Ken Jennings has created a weekly puzzle-first appearing in Parade, then Mental Floss-involving a series of trivia questions whose answers have something in common. The trivia questions run the gamut of topics-from pop culture (movies, TV, music) to academic knowledge (history, geography, the arts) to lifestyle (food and drink, sports, hobbies). But the trickiest part might be finding the "Kennection" that links all five answers. Many are standard trivia categories (D-Day beaches! Presidential middle names! Santa's reindeer! Batman villains!), but almost anything goes, so thinking outside the box is just as important as trivia knowledge. What do feet, McDonald's, fingerprints, and St. Louis have in common? They all have arches. What about Mercury, Chihuahuas, electrons, and Rhode Island? They're all the smallest of their kind. Columbia, Grease, and "I Ran" (by A Flock of Seagulls)? They're homophones for nations of the world.
For the first time, the Kennections canon is available in one convenient volume, with hundreds of new and updated quizzes. The Complete Kennections is the perfect gift for any Jeopardy! fan, trivia buff, or New York Times "Connections" puzzler.

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