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[booksz]

Responsible Marketing How to Create an Authentic and Inclusive Marketing Strategy

Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy by Lola Bakare
English | December 31, 2024 | ISBN: 1398611646 | 272 pages | MOBI | 1.95 Mb
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.

Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

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[booksz]

Responsible Strategic Thinking for Business and Society A Practical Guide

Responsible Strategic Thinking for Business and Society
by Ramsbottom, Olivia;
English | 2025 | ISBN: 1032757647 | 266 pages | True EPUB | 6.79 MB

This exciting new text investigates the true essence of strategic thinking, and explores the need for alternative, responsible approaches in a complex global environment.
Existing definitions of strategy and strategic management and leadership are examined, challenging previous ways of thinking that no longer relate to the way private, public and third sector organisations operate. Enriched by a diverse and experienced panel of contributors, chapters characterise the global systems which influence strategic thinking by spanning themes of politics, economics, society, technology, the legal framework, leveraging Generation Z's values, environmental sustainability, and ethics. Supported by detailed global case studies from well-known and smaller brands, examples show how business and organisation leaders have thought differently to bring about change. The work concludes by providing a 'systemic view toolkit', which shows what can be done to optimise strategic thinking for change and longevity. To aid comprehension, each chapter includes a clear outline and Key Points, as well as a summary.
Written in an accessible style, this title is intended as introductory and recommended reading for advanced undergraduate and postgraduate students of Strategic Management and Leadership, who are interested in how strategic thinking relates to the global political, economic and social environment.
Online supplementary resources include PowerPoint slides, as well as recommendations for further reading within each chapter.

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[booksz]

Restoring Growth in Puerto Rico Overview and Policy Options

Restoring Growth in Puerto Rico : Overview and Policy Options By Susan M. Collins; Barry P. Bosworth; Miguel A. Soto-Class
2006 | 152 Pages | ISBN: 0815715501 | PDF | 1 MB
As a territory of the United States, Puerto Rico enjoys the benefits of key U.S. legal, monetary, security, and tariff systems, and its residents are U.S. citizens. In the decades following World War II, Puerto Rico emerged as one of the world's fastest-growing economies. From 1950 to 1970 per capita income nearly doubled as a percentage of the U.S. average, making the island the richest economy in Latin America. Since the mid-1970s, however, labor force attachment has declined, economic growth has slowed, and the island's living standards have fallen further behind those on the mainland. Today more than half of all Puerto Rican children live below the U.S. poverty level. Why did Puerto Rico's economic progress stall? And more important, what can be done to restore growth? A number of overlapping concerns& #151;labor supply and demand, entrepreneurship, the fiscal situation, financial markets, and trade& #151; --are at the heart of its economic difficulties. This is a companion volume to "Restoring Growth: The Economy of Puerto Rico" (Brookings, 2006), in which economists from Puerto Rico and the United States examine the island's economy and propose strategies for sustainable growth. This monograph summarizes the analyses published in that volume and presents a set of policy recommendations to increase employment, improve education, upgrade infrastructure, and fix government finances. Contributors include James Alm (Georgia State University), Barry P. Bosworth and Gary Burtless (Brookings Institution), Susan M. Collins (Brookings Institution and Georgetown University), Steven J. Davis (University of Chicago), Mar'a E. Enchautegui, Juan Lara, Luis A. Rivera- Batiz, and Orlando Sotomayor (University of Puerto Rico), Richard B. Freeman and Robert Z. Lawrence (Harvard University), Helen F. Ladd (Duke University), Rita Maldonado-Bear and Ingo Walter (New York University), Francisco L. Rivera-Batiz (Columbia University), and Miguel A. Soto-Class (Center for the New Economy).

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[booksz]

Restructuring Schools for Collaboration Promises and Pitfalls

Restructuring Schools for Collaboration : Promises and Pitfalls By Diana G. Pounder
1998 | 147 Pages | ISBN: 0791437469 | PDF | 1 MB
A comprehensive discussion, from multiple perspectives, of the complex nature of school collaboration efforts.This book provides a more comprehensive discussion of collaborative school efforts than any other single source currently available. Specifically, multiple disciplinary perspectives are presented, addressing the complexity or "promises and pitfalls" of school collaboration efforts. The book is organized in terms of major considerations in school collaboration initiatives--the organizational structure; the change process; inter-agency and intra-school collaborative efforts; and implications for instruction, leadership, and leadership preparation. Also, the book informs the design of educator preparation programs emphasizing collaborative schools and cross-disciplinary teaching. The chapters address many issues regarding school collaboration, such as which organizational structures will enhance collaborative efforts; which change processes are important in building school collaboration; the costs (in effort, energy, time, or other resources) of collaborating with other external agencies; how teachers' work can be redesigned to enhance collaboration between teachers and the anticipated outcomes for teachers and students; how educators can overcome their separate role socializations to build collaborative work relationships within schools; and the implications of school collaboration for teaching and learning, school leadership, and leadership preparation. The closing chapter offers five synthesizing issues or dilemmas for school collaboration.Diana G. Pounder is Professor of Educational Administration, University of Utah.

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[booksz]

Rethinking Investing A Very Short Guide to Very Long-Term Investing

Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles D. Ellis
English | February 11, 2025 | ISBN: 139432829X | 128 pages | PDF | 1.33 Mb
Sophisticated, simple "Bible" for long-term investors, especially those in or approaching retirement

In just 10 short, accessible, and inviting chapters, Rethinking Investing: A Very Short Book on Very Long-Term Investing presents straightforward steps that ordinary people can take to better invest their money. This book dispels myths about the value of investment managers, highlights emotional tendencies that can cloud our financial judgment, explains why index funds are a savvy choice, and reveals secrets like why it's better to wait until age 70 to receive Social Security benefits―along with the calculations that make this decision crystal-clear.
Written by renowned investor and popular author Charley Ellis, this must-read resource shows you how to set yourself up for investment success in three easy steps, with information on:Creating an optimal nest-egg withdrawal strategy to ensure you never run out of money, even if you live until age 100Maximizing returns through tactics like reducing your tax bill and making full use of diversified investment vehiclesUsing a safe, passive investment strategy and letting the modern stock market do all of the hard work for youRethinking Investing: A Very Short Book on Very Long-Term Investing is an essential read for long-term investors who want to start getting more from their money, especially those in or approaching retirement seeking to secure happier outcomes later in life.

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[booksz]

Rethinking Online Anti-Gender Hate Speech (Directions and Developments in Criminal...

Rethinking Online Anti-Gender Hate Speech (Directions and Developments in Criminal Justice and Law) by Moa Bladini, Eva-Maria Svensson
English | May 19, 2025 | ISBN: 1032467452 | 148 pages | PDF | 7.96 Mb
Providing an innovative approach to understanding and addressing anti-gender hate speech, this book focuses on its effects on everyday life, how it is handled within legal frameworks, and how it challenges democratic principles.

Unlike previous research, which is often limited to currently regulated forms of hate speech, this book is focused on gender-based hate speech, demonstrating its broader social and ideological impacts. By contextualising freedom of expression within democratic values, it offers a new framework for addressing anti-gender hate speech as a threat to both individual dignity and societal diversity. Through this lens, the authors highlight how anti-gender hate speech represents not only a breach of individual rights but also a structural challenge to democracy, requiring responses that reflect these dual dimensions. The book provides a unique contribution to both legal scholarship and democratic theory by rethinking the balance between gender equality and freedom of expression as cooperative as well as inherently contextual and inclusive.
Rethinking Online Anti-Gender Hate Speech will be of great interest to students and scholars of Criminology, Law, Media and Communication, Sociology, and Women's and Gender Studies.
An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched (KU). KU is a collaborative initiative designed to make high quality books Open Access for the public good. The Open Access ISBN for this book is 9781003383062. More information about the initiative and links to the Open Access version can be found atwww.knowledgeunlatched.org

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[booksz]

Rethinking Retail

Rethinking Retail: A Marketer's Guide to Decoding Consumer Preference through Data Analytics
English | 2025 | ISBN: 3031863453 | 210 Pages | PDF EPUB (True) | 8 MB
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers' shopping preferences, behaviors, and influences.

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[booksz]

Rethinking the Psychoanalysis of Masculinity From Toxic to Seminal (ePUB)

Rethinking the Psychoanalysis of Masculinity: From Toxic to Seminal
by Karl Figlio
English | 2024 | ISBN: 1032594659 | 287 Pages | True ePUB | 0.77 MB

Drawing on a broad range of psychoanalytic, cultural and social influences, the author examines the concept of toxic masculinity for how it brings into focus a widespread anxiety about toxicity throughout daily life: In nature, society and personal relationships.
Aggressive, misogynistic masculinity has become a major topic in recent years, spreading throughout popular culture, the media and research. Often called 'phallic,' it simmers in everyday life and hits the headlines for turning florid and violent in maintaining its dominance, especially towards women. But at the extreme, phallic masculinity has recently crystallized in a very different form, as toxic masculinity, and 'toxic' has become the near-universal epithet for all forms of extreme destructiveness in a 'toxic culture.' It has brought into focus, and named as masculine, an anxiety over toxicity in every corner of everyday life. Exploring toxic masculinity in depth brings out a misogynistic current that pervades individual and social realms, but also throws a sharp light on normal masculinity. By elaborating on the roots of this toxicity, Figlio is able to draw out a different, more positive alternative for masculinity, with particular reference to the underlying fears around fertility and the seminal.
With a strong research and clinical base, this book is essential reading for all psychoanalysts and psychoanalytic psychotherapists and cultural and social theorists interested in exploring concepts of masculinity.

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[booksz]

Rethinking the Psychoanalysis of Masculinity From Toxic to Seminal (PDF)

Rethinking the Psychoanalysis of Masculinity: From Toxic to Seminal
by Karl Figlio
English | 2024 | ISBN: 1032594659 | 287 Pages | PDF | 3.6 MB

Drawing on a broad range of psychoanalytic, cultural and social influences, the author examines the concept of toxic masculinity for how it brings into focus a widespread anxiety about toxicity throughout daily life: In nature, society and personal relationships.
Aggressive, misogynistic masculinity has become a major topic in recent years, spreading throughout popular culture, the media and research. Often called 'phallic,' it simmers in everyday life and hits the headlines for turning florid and violent in maintaining its dominance, especially towards women. But at the extreme, phallic masculinity has recently crystallized in a very different form, as toxic masculinity, and 'toxic' has become the near-universal epithet for all forms of extreme destructiveness in a 'toxic culture.' It has brought into focus, and named as masculine, an anxiety over toxicity in every corner of everyday life. Exploring toxic masculinity in depth brings out a misogynistic current that pervades individual and social realms, but also throws a sharp light on normal masculinity. By elaborating on the roots of this toxicity, Figlio is able to draw out a different, more positive alternative for masculinity, with particular reference to the underlying fears around fertility and the seminal.
With a strong research and clinical base, this book is essential reading for all psychoanalysts and psychoanalytic psychotherapists and cultural and social theorists interested in exploring concepts of masculinity.

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[booksz]

Retirement Planning 2.0

Retirement Planning 2.0: THE ESSENTIAL GUIDE TO MAXIMIZE SOCIAL SECURITY, MINIMIZE TAXES, SECURE QUALITY HEALTHCARE, AND ACHIEVE FINANCIAL FREEDOM- EVEN IF YOU'RE JUST STARTING by Marcus Finch
English | December 21, 2024 | ISBN: N/A | ASIN: B0DR7DNS8W | 144 pages | EPUB | 0.86 Mb
YOU CAN RETIRE WITH ABSOLUTE CONFIDENCE AND PEACE OF MIND-START YOUR JOURNEY TODAY!

Are you overwhelmed by the sheer complexity of retirement planning? Do you worry about not having enough savings to enjoy a comfortable and stress-free retirement? Do you feel uncertain about how to select the best healthcare and manage Social Security benefits?
You're not alone. Many share these concerns, but with the proper guidance, these challenges can become stepping stones to your dream retirement.
Introducing "Retirement Planning 2.0," a comprehensive guide that will transform your approach to retirement planning. Whether you're stepping into early career planning or optimizing strategies as you near retirement, this book offers the tailored, actionable insights you need to turn your financial dreams into reality while safeguarding your legacy for future generations.
Here's an insider look at what you'll discover inside:The five critical steps to achieving financial independence, using methods suited for every stage of lifeHow to optimize your Social Security benefits and maximize your monthly incomeThe ultimate guide to selecting the best healthcare options for unparalleled peace of mindThe six most effective ways to diversify your investments, minimizing risk while maximizing returnsHow to minimize taxes on your retirement withdrawals, saving you potentially thousands over the yearHow to build an estate plan that aligns with your legacy goals, providing security for future generationsHow to safeguard your nest egg through effective risk management techniques that weather market stormsHow to balance current financial obligations while laying a solid foundation for your retirementThe role of insurance in retirement, ensuring you have the coverage that supports your unique needsStrategies for retaining flexibility in the face of market volatility, maintaining peace of mind regardless of economic fluctuationsHow to create personalized financial assessments, tailored to your specific retirement goalsPractical budgeting techniques for retirement so that you can enjoy leisure activities like travel and hobbiesThe importance of continual learning and adaptation, staying informed to keep your plans on trackInspiring stories from those who have achieved retirement success, offering motivation and valuable insights...and so much more!
Does retirement planning feel daunting, especially if you're starting late or facing financial constraints? This book simplifies complex ideas and presents them in actionable steps, ensuring accessibility for readers of all backgrounds and financial literacy levels. You don't need to be a finance expert to craft a retirement plan that works; you just need the right guide.
What sets this book apart is its holistic approach. Retirement is not just about money. It's about lifestyle, health, and legacy too. We integrate financial advice with lifestyle planning to offer a well-rounded strategy. You'll find unique features and tools to help you along the way. These resources can guide you through each step of the process.

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[booksz]

RETIREMENT PLANNING FOR SINGLE WOMEN Strategies for Solo Female Retirement Success

RETIREMENT PLANNING FOR SINGLE WOMEN: Strategies for Solo Female Retirement Success by Zarek Slade
English | December 18, 2024 | ISBN: N/A | ASIN: B0DQXSPRYX | 128 pages | EPUB | 0.22 Mb
Secure Your Dream Retirement: A Financial Blueprint for Single Women

Are you a single woman approaching retirement and uncertain about your financial future? Take charge of your tomorrow with "Retirement Planning for Single Women: Strategies for Solo Female Retirement Success."
This comprehensive guide, tailored specifically for solo female retirees, offers expert guidance and actionable strategies to:Build a stable financial foundationMaximize social security benefitsInvest wisely and minimize riskCreate a fulfilling and purpose-driven retirementWith real-life examples, interactive tools, and expert insights, this book empowers you to:Break free from financial anxietyConfidently navigate the retirement landscapeEnjoy the freedom and independence you deserveDon't leave your retirement to chance. Invest in your future today and secure the retirement you've always dreamed of.

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[booksz]

Retiring Creating a Life That Works for You

Retiring: Creating a Life That Works for You
by Teresa M. Amabile, Lotte Bailyn
English | 2025 | ISBN: 1032451505 | 344 Pages | True ePUB | 5.4 MB

Retirement, as a major life transition, can be both thrilling and challenging in unexpected ways. Written by acclaimed authors in the fields of business leadership, careers, and work, this book goes beyond the typical financial and health-related advice on retirement, providing insights to guide you in broader areas of your life - identity issues, relationship challenges, and questions about creating a new retirement life structure that works for you.
With lively, engaging writing, the book tells the detailed retirement transition stories of 14 people - and draws on over 200 interviews with 120 people - to explore how retiring involves a reconstruction of both the person and their life structure. You'll gain wisdom on the common themes and the wildly different approaches people take to the four big tasks of retiring: making the retirement decision, detaching from work both tangibly and psychologically, building a new life structure for retirement, and settling into a relatively stable retirement life - but prepared to restructure again as life unfolds into the future. Throughout each chapter, you'll see how the dynamic interplay of self, life structure, and external context affect a retiring person's day-to-day experience in the final months of their career, as well as their early years of retirement - and how life satisfaction depends largely on alignment among the three. At the same time, you'll learn how family, friends, and colleagues, as well as the organization the person is retiring from, can play a crucial role.
This book is for you if you are seeking deep, nuanced insight into - and practical advice on - the psychological, social, and life-restructuring aspects of retirement that can make all the difference for life satisfaction. It is also for you if you are a family member or friend of a retiring person, a helping professional, or an organizational leader who cares about your older workers and the value they bring to your organization even as they depart.

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[booksz]

Retroland A Reader's Guide to the Dazzling Diversity of Modern Fiction

Retroland: A Reader's Guide to the Dazzling Diversity of Modern Fiction By Peter Kemp
2023 | 384 Pages | ISBN: 0300269625 | EPUB | 1 MB
The essential companion for lovers of the contemporary novel Over the past fifty years, fiction in English has never looked more various. Books bulkier than Victorian three-deckers appear alongside works of minimalist brevity, and experiments with form have produced everything from verse novels to Twitter-thread narratives. This is truly a golden age. But what unites this kaleidoscopic array of genres and styles? Celebrated writer and critic Peter Kemp shows how modern writers are obsessed with the past. In a series of engaging and illuminating chapters, Retroland traces this novelistic preoccupation with history, from the imperial and the political to the personal and the literary. Featuring famous names from across the United Kingdom, United States, and the wider Anglophone world, ranging from Salman Rushdie to Sarah Waters, Toni Morrison to Hilary Mantel, this is a work of remarkable synthesis and clarity-a wonderfully readable and enjoyably opinionated guide to our current literary landscape.

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[booksz]

Return to Fukushima

Return to Fukushima by Thomas A. Bass
English | May 27th, 2025 | ISBN: 1682195104 | 218 pages | True EPUB | 3.36 MB
Is it possible to live in a nuclear exclusion zone? Return to Fukushima captures the aftermath of the 2011 nuclear disaster, chronicling the resilience of people navigating life amid radioactivity.

Fukushima is an ongoing nuclear disaster. The four reactors that melted down and exploded in 2011 are still deadly, even to the robots that get burned up trying to explore them. Over a hundred thousand people remain displaced, their homes frozen in time, eerie ghost towns where slippers sit undisturbed at doorsteps and tables are set for absent guests. Wild animals have moved into the houses. Vines overgrow buildings surrendering to entropy.
But grassroots efforts are reviving Fukushima, propelled by the ingenuity of local farmers and entrepreneurs, citizen scientists, artists, and immigrants from around the world who are intrigued by starting new lives in the red zone.
In 2018 and again four and a half years later, Thomas Bass travelled to Fukushima. The difference was dramatic: The place had been cleaned up and reopened. Gradually, people are learning to live with radioactivity, decontaminate their fields, monitor their food, and prepare for the next wave set to wash over this seismically precarious part of the world. After seven years of research, including travels to Chernobyl, Bass gives us a remarkable account of how Fukushima's Argonauts of the Anthropocene are guiding us into our atomic future.

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[booksz]

Revelation, Intellectual Intuition and Reason in the Philosophy of Mulla Sadra

Zailan Moris, "Revelation, Intellectual Intuition and Reason in the Philosophy of Mulla Sadra "
English | ISBN: 0700715037 | 2003 | 240 pages | EPUB | 2 MB
This book examines and analyses the legitimacy of the widely held claim that Mulla Sadra's philosophy (al-hikmah al-muta'aliyyah) is a synthesis of principles and doctrines drawn from revelation (wahy), gnosis ('irfan/ma'rifah) and discursive philosophy (al-hikmah al-bahthiyyah). In Mulla Sadra's view, these three major sources of knowledge can be brought together without contradiction and accorded their respective roles in the human quest for true and certain knowledge.

This book discusses and demonstrates how Mulla Sadra achieves this synthesis as contained in and exemplified by his text, al-Hikmah al-'arshiyyah or Wisdom from the Divine Throne. An evaluation on whether or not Mulla Sadra's synthesis is successful is also undertaken. The criteria used for the evaluation are the internal coherence of his ideas, their conformity to Islamic teachings and impact on Islamic thinkers after him.
Read more

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[booksz]

Review of Army Research Laboratory Programs for Historically Black Colleges and Un...

Review of Army Research Laboratory Programs for Historically Black Colleges and Universities and Minority Institutions By National Research Council; Division on Engineering and Physical Sciences; Laboratory Assessments Board; Army Research Laboratory Technical Assessment Board; Committee on Review of Army Research Laboratory Programs for Historically Black Colleges and
2014 | 67 Pages | ISBN: 0309313112 | EPUB | 1 MB
"Review of Army Research Laboratory Programs for Historically Black Colleges and Universities and Minority Institutions" examines the ways in which historically black colleges and universities and minority institutions have used the Army Research Laboratory (ARL) funds to enhance the science, technology, engineering, and mathematics (STEM) programs at their institutions over the past decade. This report also considers which program elements reflect practices that are effective for assisting these institutions in enhancing the STEM programs and could be considered by other Department of Defense agencies for application to their programs. The Army Research Laboratory has contributed to building up the human and infrastructural capacities in the past, and this report looks for ways to enhance ARL program impact on institution-building in the future, confident that more capable black and minority-serving institutions will, in turn, help America as a whole develop a more diverse and intellectually capable STEM workforce.

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Review of EPA's Environmental Monitoring and Assessment Program Overall Evaluation

Review of EPA's Environmental Monitoring and Assessment Program : Overall Evaluation By National Research Council; Division on Earth and Life Studies; Commission on Life Sciences; Committee to Review the EPA's Environmental Monitoring and Assessment Programs
1995 | 178 Pages | ISBN: 0309052866 | PDF | 1 MB
This is the fourth and final volume reviewing EPA's Environmental Monitoring and Assessment Program (EMAP). After 4 years of review, the authoring committee retains its belief that EMAP's goals are laudable. However, because achieving the goals of this ambitious program will require that EMAP successfully meet the difficult scientific, practical, and management challenges, the committee continues to question whether and how well all these goals can be achieved. This final overall review reiterates that general assessment.

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Review of NASA Plans for the International Space Station

Review of NASA Plans for the International Space Station By National Research Council; Division on Engineering and Physical Sciences; Space Studies Board; Review of NASA Strategic Roadmaps: Space Station Panel
2006 | 59 Pages | ISBN: 0309100852 | EPUB | 1 MB
In January 2004, President Bush announced a new space policy directed at human and robotic exploration of space. In June 2004, the President's Commission on Implementation of United States Space Exploration Policy issued a report recommending among other things that NASA ask the National Research Council (NRC) to reevaluate space science priorities to take advantage of the exploration vision. Congress also directed the NRC to conduct a thorough review of the science NASA is proposing to undertake within the initiative. In February 2005, the NRC released Science in NASA's Vision for Space Exploration, the first report of the two studies undertaken to carry out these requests. The second report focuses on NASA's plan for the ISS. This report provides broad advice on programmatic issues that NASA is likely to face as it attempts to develop an updated ISS utilization plan. It also presents an assessment of potentially important research and testbed activities that may have to be performed on the ISS to help ensure success of some exploration objectives.

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Review of NASA's Solid-Earth Science Strategy

Review of NASA's Solid-Earth Science Strategy By National Research Council; Division on Earth and Life Studies; Board on Earth Sciences and Resources; Committee to Review NASA's Solid-Earth Science Strategy
2004 | 56 Pages | ISBN: 0309092523 | PDF | 1 MB
The report reviews NASA's solid-earth science strategy, placing particular emphasis on observational strategies for measuring surface deformation, high-resolution topography, surface properties, and the variability of the earth's magnetic and gravity fields. The report found that NASA is uniquely positioned to implement these observational strategies and that a number of agency programs would benefit from the resulting data. In particular, the report strongly endorses the near-term launch of a satellite dedicated to L-band InSAR measurements of the land surface, which is a key component of the U.S. Geological Survey's hazards mitigation program and the multi-agency EarthScope program.

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Review of Recreational Fisheries Survey Methods

Review of Recreational Fisheries Survey Methods By National Research Council; Division on Earth and Life Studies; Ocean Studies Board; Committee on the Review of Recreational Fisheries Survey Methods
2006 | 201 Pages | ISBN: 030910193X | EPUB | 1 MB
Recreational fishing in the United States is an important social and economic component of many marine fisheries, with an estimated 14 million anglers making almost 82 million fishing trips in 2004. Although each individual angler typically harvests a small number of fish, collectively these sport fisheries can take a significant fraction of the yearly catch--in some cases more than commercial fisheries. For example, in 1999, recreational fishing accounted for 94% of the total catch of spotted sea trout, 76% of striped bass and sheephead, and 60 percent of king mackerel. It is important that systems used to monitor fishing catch are adequate for timely management of recreational fisheries. However, the large number of anglers and access points makes monitoring recreational fishing much more difficult than monitoring commercial fishing. This report reviews the types of survey methods used to estimate catch in recreational fisheries, including state/federal cooperative programs. The report finds that both telephone survey and onsite access components of the current monitoring systems have serious flaws in design or implementation. There are also several areas of miscommunication and mismatched criteria among designers of surveys, data collectors, and recreational fisheries. The report recommends that a comprehensive, universal sampling frame with national coverage should be established, and that improvements should be made in statistical analysis of the data collected and in the ways the data are communicated. A permanent and independent research group should be established and funded to evaluate the statistical design and adequacy of recreational fishery surveys and to guide necessary modifications or new initiatives.

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