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[booksz]

Marketing in a Multicultural and Vibrant World

Marketing in a Multicultural and Vibrant World
English | 2025 | ISBN: 3031809033 | 170 Pages | PDF (True) | 6 MB
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science's World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level.

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[booksz]

Marketing per timide

Marketing per timide
by Lara Ghiotto
Italian | January 20, 2025 | ISBN: 1281281247 | 123 Pages | True epub | 2,97 MB

Con questo libro il marketing si adatta a te, non il contrario. Non tutte siamo estroverse, e sentirsi obbligate a esporsi può bloccare. Questo libro è dedicato alle migliaia di professioniste di valore che non vogliono adeguarsi ai dettami di un marketing selvaggio, ma desiderano comprenderlo e farlo proprio, trovando un modo autentico di farsi conoscere.
Se ti riconosci in queste parole, la guida passo passo di Lara Ghiotto, esperta di marketing per timide e business del cuore dal 2013, ti aiuterà a scoprire il tuo approccio ideale: i canali più adatti a te, come strutturare il tuo sito e quali azioni di marketing risuonano davvero con il tuo modo di essere.
In questo libro troverai il tuo modo autentico di fare marketing, scoprendo come avvicinarti ai clienti che ti somigliano e come farti conoscere senza sentirti spiacevolmente esposta. Esplorerai gli strumenti del web e come utilizzarli al meglio, tra cui il sito, i social, le email e i corsi online. Inoltre, imparerai a sfruttare il principio di reciprocità per farti conoscere e apprezzare.
Insieme al libro avrai accesso a un'area online esclusiva con risorse extra: audio, rassegne, informazioni utili, consigli su piattaforme e sequenze email pronte da personalizzare per creare la tua comunicazione autentica ed efficace.
eBook Details:
Lara Ghiotto
123 Pages
2 - 3 Hours to read
31k Total words
Release Date: January 20, 2025
ISBN-13: 9791281281240
ISBN-10: 1281281247
Language: Italian
Format: epub
File Size: 2,97 MB

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[booksz]

Marketing Science Fictions

Marketing Science Fictions
by Robert Cluley
English | December 19, 2024 | ISBN: 1529233380 | 192 Pages | True epub | 7,04 MB

This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.
The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.
This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.
eBook Details:
Robert Cluley
192 Pages
6 - 7 Hours to read
83k Total words
Release Date: December 19, 2024
ISBN-13: 9781529233384
ISBN-10: 1529233380
Language: English
Format: epub
File Size: 7,04 MB

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[booksz]

Marketing, Sales and Customer Management

Richard Hofmaier, "Marketing, Sales and Customer Management "
English | ISBN: 3110410257 | 2015 | 260 pages | EPUB, PDF | 27 MB + 7 MB
This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

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[booksz]

Markets and Malthus Population, Gender and Health in Neo-liberal Times

Sarah Sexton, "Markets and Malthus: Population, Gender and Health in Neo-liberal Times"
English | 2010 | ISBN: 8132102975 | PDF | pages: 364 | 2.5 mb
Exploring the ideas and institutions that framed the decennial International Conference on Population and Development (ICPD) that took place in Cairo in 1994, this volume presents detailed case studies ranging from India and China, to Egypt, Africa and Latin America, as well as overarching themed essays. From the politics of abortion and immigration to rising levels of fundamentalist violence and sex selective abortions, the volume explores a range of issues from several vantage points. It offers startling new insights into these issues by linking them to neo-liberal economic policies that have profoundly shaped health globally.

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[booksz]

Markets and their Actors in the Late Middle Ages

Tanja Skambraks, "Markets and their Actors in the Late Middle Ages"
English | ISBN: 3110642212 | 2020 | 156 pages | PDF | 3 MB
Markets feature prominently in recent research of premodern historians as well as economists. Discussions cover the questions, for example, how a market can be grasp as a place, an event or a mechanism of exchange, or whether premodern economies have just hosted markets or if some of them can even be regarded as market economies.

The proposed volume will now turn to the agents who forged and connected markets. Exchange was done between persons and with the help of persons: Artisans, retailers and poor people tried to better their living conditions by engaging on the market, merchants interconnected different markets, urban personnel (such as brokers, men working at the public scales, or the town council as a whole) regulated and facilitated exchange.
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[booksz]

Mars A Beginner's Guide to Exploring the Red Planet

Mars: A Beginner's Guide to Exploring the Red Planet by Brendan Owens
English | January 14, 2025 | ISBN: 0008604320 | 112 pages | MOBI | 21 Mb
The perfect gift for anyone eager to learn more about the Red Planet

Discover all you need to know about Mars - including the historic, cultural and scientific background and exploratory missions - with this accessible guide for aspiring and seasoned astronomers, packed full of stunning images.
· Learn about humanity's fascination with Mars from antiquity to the modern day
· Read about the evolution of the planet, its moons and all the facts and figures
· Discover how to study Mars with the essential equipment for observation and photography
· Comes with an "Atlas" to help you find your way around the planet when looking at images
· Includes resources for further study and a glossary of key terms
Mars gives you a complete understanding of one of the true wonders of our Solar System and leaves you prepared for the adventure of a lifetime, including what the future holds and the potential for manned missions.

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[booksz]

Mars and the Earthlings

Mars and the Earthlings: A Realistic View on Mars Exploration and Settlement
English | 2025 | ISBN: 3031668804 | 803 Pages | PDF EPUB (True) | 51 MB
In an era of public Mars fascination, this book offers an objective presentation of the challenges of crewed Mars missions and discusses scenarios of Mars settlements under scientific, technical, social, economic , ethical and political aspects. With the aim to make the reader comprehend what is plausible and what is at stake, the book tries to clarify misconceptions and half-truths spreading rapidly in the public. The authors argue that approximations and misinformation should be countered for two main reasons. First, to avoid missing out on the benefits that Mars exploration may bring, including major scientific discoveries and an inspiring, federative human endeavor. Second, to remediate dangerous delusions - such as the idea that humanity could be transferred there should the Earth become inhabitable in the near term. In preparation for this book a group of European, world-renowned scientists from fields as diverse as astronomy, planetology, geology, biology, philosophy, or economics, as well as astronauts and science-fiction writers, was gathered to discuss Mars missions ranging from near-term robotic missions, all the way to large-scale settlements and even the feasibility of terraforming. For each, they draw arguments from their domains of expertise to discuss what is feasible and what is desirable. The result provides researchers with an objective review of the field, policy makers with a reference to make informed decisions, and the general public with a tool to form educated opinions.

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[booksz]

Martha The Cookbook 100 Favorite Recipes, with Lessons and Stories from My Kitchen

Martha: The Cookbook: 100 Favorite Recipes, with Lessons and Stories from My Kitchen by Martha Stewart
English | November 12, 2024 | ISBN: 0593139208 | 304 pages | MOBI | 97 Mb
#1 NEW YORK TIMES BESTSELLER

* Martha Stewart celebrates her landmark 100th book with an intimate collection of 100 treasured recipes, along with stunning photos from her personal archives and the stories behind them. A must for anyone who has ever been inspired by the one and only Martha.
Join Martha in the kitchen as she shares favorite recipes and invaluable tips. Learn how to cook her mother's humble Potato Pierogi, her decadent Gougères, a comforting Apple Brioche Bread Pudding, and the famous Paella she makes for the luckiest friends who visit her in summer.You'll find something to satisfy everyone's taste, whether it's a simple meal you make for yourself, a weeknight family dinner, or a special celebration, recipes range from breakfast & brunch to soups & salads, hors d'oeuvres, cocktails, dinner, and of course dessert.
Like a scrapbook of Martha's life in cookbook form, this is the ultimate collection for devotees as well as newer fans who want to become more confident in the kitchen and do what Martha does best: Start with the basics and elevate them. From timeless classics to contemporary delights,these recipes reflect storied moments from her legendary, trailblazing career.

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[booksz]

Marvel Spider-Man The Official Cookbook Your Friendly Neighborhood Guide to Cuisin...

Marvel: Spider-Man: The Official Cookbook: Your Friendly Neighborhood Guide to Cuisine from NYC, the Spider-Verse & Beyond by Jermaine McLaughlin, Paul Eschbach, Von Diaz
English | July 2, 2024 | ISBN: N/A | ASIN: B0CVHHNZJ1 | 156 pages | EPUB | 184 Mb
Narrated by the web-slinger himself, Spider-Man's guide to NYC's iconic cuisine features his favorite hometown recipes, as well as those of fellow neighborhood super heroes and friends from across the Spider-Verse.

With great recipes, there must also come great responsibility . . . to share. Spider-Man's decided to do just that, pairing recipes for his favorite New York City dishes with action-packed anecdotes. From Aunt May's Wheatcakes to Miles Morales's Arañitas to Wong's Chai Tea Latte, Spidey turns each meal into a culinary adventure.
60+ RECIPES: Enjoy more than 60 of Spider-Man and Co.'s favorite recipes for appetizers, main courses, desserts, and beverages from all over New York City!
BRING NYC HOME: Cook up recipes from all around the five boroughs and enjoy the global influence that makes the city a true melting pot.
ENTER A MULTIVERSE OF FLAVOR: This cookbook also features contributions from Miles Morales, Ghost-Spider, and more heroes from across the Spider-Verse!
PERFECT FOR ALL SKILL LEVELS: Great for beginners and experienced chefs alike, this cookbook will help you prepare amazing dishes inspired by your favorite super heroes for your friends and family.
COMPLETE YOUR MARVEL COLLECTION: This cookbook stands alongside fan-favorite cookbooks such as Avengers Campus: The Official Cookbook: Recipes from Pym's Test Kitchen and Beyond, Marvel Eat the Universe: The Official Cookbook, and Marvel Comics: Cooking with Deadpool.

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[booksz]

Marvel Studios Character Encyclopedia Updated Edition

Marvel Studios Character Encyclopedia Updated Edition by Kelly Knox
English | April 23, 2024 | ISBN: 0744092639 | 240 pages | PDF | 112 Mb
Who's your favorite character from the Marvel Cinematic Universe? Whether you like Super Heroes or villains, the movies or TV series, learn all about them in this updated edition!

Now including more than 200 characters from Black Panther and Ms. Marvel to Iron Man and Shang-Chi, the Marvel Studios Character Encyclopedia Updated Edition is any young fan's go-to guide to find out all about the heroes, villains, spies, school kids, scientists, aliens, inventors, and others in the Marvel Cinematic Universe (MCU). Discover their strengths, super-powers, friends, allies, weapons, epic battles, and much more.
Dive into the action with 80 new pages covering characters from recent movies and Disney+ series, including Black Panther: Wakanda Forever, Shang-Chi and The Legend of the Ten Rings, Doctor Strange in The Multiverse of Madness, Black Widow, Thor: Love and Thunder, Ms. Marvel, WandaVision, Loki, The Falcon and The Winter Soldier, Hawkeye, Ant-Man and The Wasp: Quantumania, and Guardians of the Galaxy Volume 3.
© 2023 MARVEL

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[booksz]

Marxism and the Moral Basis of Art

Marxism and the Moral Basis of Art: Lukács and German Idealist Art Theory
English | 2025 | ISBN: 3031575547 | 294 Pages | PDF EPUB (True) | 3.5 MB
This book develops a moral Marxist aesthetics based on the work of Georg Lukács, Lucien Goldmann and Herbert Marcuse, and grounded in the aesthetic theories of German Idealist philosophers such as Hegel and Schiller. This moral-aesthetics takes three forms. The first is social and historical realism, as in Lukács and Goldmann. This is an aesthetics which fundamentally places the work of art within reality, particularly social and historical reality. The second aesthetics is utopian negation theory, and the third is formalism. The book pays special attention to Lukács' concept of realistic historical novels, which he develops through the analysis of historical novels by Walter Scott, Honore de Balzac and Heinrich Mann. This theory of aesthetic realism is, as the book argues, grounded in Lukács' reading of Hegel. The book concludes by offering fresh interpretations of the moral basis of Goldmann's romantic realism in The Hidden God, and Marcuse's emphasis on art as form and utopian negation of reality in The Aesthetic Dimension.

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[booksz]

Mary Berry's Christmas Collection

Mary Berry's Christmas Collection
by Mary Berry
English | November 9, 2023 | ISBN: 1035414112 | 171 Pages | True epub | 51,05 MB

Note: This is a reissue edition of Mary Berry's Christmas Collection originally published in 2013 by Headline. The cover and a handful of the internal images have been updated. Mary's foolproof recipes remain the same.
Mary Berry's Christmas Collection combines time-honoured festive favourites with a variety of new and exciting dishes to spice up the season. By taking the traditional Christmas fare and giving it a twist, Mary adds sparkle to every celebration.
Simple yet reliable recipes and Mary's handy hints will take the pressure off entertaining, whether it's for the big day itself, a Boxing Day crowd or an intimate New Year family gathering.
With an invaluable Christmas Day countdown, sample menus, shopping lists and ever-popular tips on preparing ahead and freezing, this is the must-have companion to the festive season.
Chapters include:
* Canapés
* First Courses
* Fish and Vegetarian
* Christmas Roasts
* Vegetables and Sides
* Traditional Christmas Puddings
* Festive Desserts
* Buffets and Boxing Day
eBook Details:
Mary Berry
171 Pages
3 - 4 Hours to read
53k Total words
Release Date: November 9, 2023
ISBN-13: 9781035414116
ISBN-10: 1035414112
Language: English
Format: epub
File Size: 51,05 MB

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[booksz]

Mary Berry's Complete Cookbook Over 650 recipes

Mary Berry's Complete Cookbook: Over 650 recipes
by Mary Berry
English | 4th September 2017 | ISBN: 0241338417 | 1339 Pages | True epub | 445,5 MB

V****oted No. 1 IndyBest Celebrity Cookbook
Your favourite TV chef, Mary Berry, is back! Her classic recipe book is updated and filled with hundreds of delicious dishes and easy step-by-step instructions so you can make the perfect dish every time!
"It's easy to see why this book has already sold over one million copies. This is a new, updated edition of an old favourite, and we love how comprehensive it is." IndyBest
Inside the pages of this updated Mary Berry cookbook, you'll find:
- More than 650 recipes, each with a photo of the finished dish, as well as over 300 variations, techniques, and tips
- Mary offers her trusted guidance in more than 40 pages of illustrated step-by-step techniques
- "Cook's know-how" sections provide additional insight into hundreds of recipes and ingredients, making it easy to cook every meal to perfection
- A new and updated version with a fresh new design and stunning new images!
Mary Berry's Complete Cookbook is back and looking better than ever! Now with a stunning photograph of every recipe, you can explore over 650 delicious recipes and create beautiful meals at home. This compendium is filled with Mary's special tips, tricks, and cooking techniques, making it ideal for everyone from kitchen novices to confident cooks!
It's the tried and tested recipe collection that no kitchen should be without!
Page through Mary Berry's recipes and be inspired by all the gorgeous food you can create using foolproof step-by-step instructions. This large recipe book has something for everyone - traditional dishes, family favourites, and classic Mary Berry recipes.
These tried and tested Mary Berry recipes include mouth-watering dishes for family and friends no matter the occasion, including hummus, paella, dairy-free lasagne, prawn, tacos, chicken pot pie, English roast beef, croissants, cherry cheesecake, and knock-out baking recipes, such as her best-ever chocolate brownies!
Perfect for everyday cooks, baking enthusiasts, and Mary Berry fans alike, Mary Berry's Complete Cookbook is the crowning glory of every cook's shelf.

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[booksz]

Mary's Foolproof Dinners 120 effortless recipes from my brand-new BBC series

Mary's Foolproof Dinners: 120 effortless recipes from my brand-new BBC series by Mary Berry
English | October 10th, 2024 | ISBN: 1785949225 | 304 pages | True EPUB | 85.12 MB
Make every evening effortless with Mary!

Whether it's a busy weeknight or a cosy weekend gathering, this collection of 120 brand-new, delicious recipes accompanies Mary Berry's latest BBC series and makes creating dinner completely foolproof!
Mary's Foolproof Dinners features all the fuss-free recipes from the show, each beautifully photographed with helpful cooking tips and techniques. From hearty one-pot wonders to sophisticated yet straightforward dinner party showstoppers and - of course - tempting traybakes and desserts. Each recipe is meticulously crafted by Mary to make every evening a foolproof success.
Whatever you're planning for supper, Mary's Foolproof Dinners is your ultimate guide to hassle-free home cooking for all to enjoy.

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[booksz]

Mass Effect The Official Cocktail Book

Mass Effect: The Official Cocktail Book by Cassandra Reeder, Jim Festante
English | October 22, 2024 | ISBN: 1647229995 | 160 pages | MOBI | 38 Mb
Craft the galaxy's finest drinks with the first official cocktail book inspired by the award-winning Mass Effect game series.

Toast to the crew of the Normandy and serve up canon-official cocktails from the Afterlife Club, the Dark Star Lounge, Chora's Den, and beyond - right at your table. A cosmic compendium of recipes that combine accessible mixology with stunning images, this book will take you to the epic edges of the Mass Effect universe.
With drinks honoring Shepard, Garrus, Wrex, Tali, and more, The Official Mass Effect Cocktail Book includes step-by-step instructions, tips on how to take any beverage to the next level, and beautiful full-color photography. As lively and explorative as the Mass Effect universe, this book is an essential addition to every fan's collection.
70+ RECIPES: From refreshing cocktails for the crew to sophisticated after-dinner sips, learn to make specialty drinks for any occasion from across the entire Mass Effect series.
IMMERSIVE COCKTAIL EXPERIENCE: Rejoin iconic characters on favorite missions from the franchise, with drinks that bring the game's exciting nightlife to your home. It's Mass Effect like never before.
COMPREHENSIVE CODEX ENTRIES: Mixology is made easy with clear instructions and helpful background information for your brews.
OFFICIAL BIOWARE BOOK: Created in partnership with BioWare, Mass Effect: The Official Cocktail Book is a trove of lore for die-hard fans and newcomers alike.

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[booksz]

Mass Spectrometry In Food Analysis

Mass Spectrometry In Food Analysis: Principles And Applications
English | 2025 | ISBN: 9811296235 | 374 Pages | PDF (True) | 27 MB
Food manufacturers, researchers and society in general are becoming very interested in the quality, integrity and safety of food products. Within this context, and considering the complexity of the food chain in a globalized world where many players are involved between the production and consumption of a food product, together with the possible ways of food contamination such as environmental, agrochemical and food manipulation (packaging) sources, fast and reliable analytical methodologies to guarantee food quality, integrity and safety are required.Mass spectrometry therefore plays a relevant role in this field to satisfy the demands of sensitivity and selectivity for the analysis of complex food samples. In this book, new advances in mass spectrometry techniques in food analysis, involving their hyphenation with chromatographic and related separation techniques, as well as relevant applications reporting the determination of polyphenols, pesticides, mycotoxins, lipids, and peptides among other compounds, will be addressed.

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[booksz]

Master Bombers 1944-1945 The Experiences of a Pathfinder Squadron at War

Sean Feast, "Master Bombers: 1944-1945: The Experiences of a Pathfinder Squadron at War"
English | ISBN: 1906502811 | 2010 | 224 pages | AZW3 | 3 MB
Formed in July 1942, the Pathfinder force was the corps d'élite of Bomber Command, tasked with marking targets and leading bomber formations to the right place at the right time. And the best of the force formed the crews of the master bombers, the aircraft in charge of the whole attack. It took nerves of steel for the crew to linger long high over the target area, often for hours, in constant fear of attack from fighters or flak.

Here Sean Feast gives a detailed and comprehensive exploration of the exploits of one typical squadron in the heat of battle.

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[booksz]

Master HTML & CSS Coding with AI

Master HTML & CSS Coding with AI:
Revolutionize Your Learning in Web DevelopmentRevolutionize Your Learning Journey in Web Development and AI Coding
English | 2025 | ASIN : B0DTFJYJB8 | 717 Pages | EPUB | 8 MB

Tired of struggling with confusing coding tutorials? Discover how artificial intelligence can make learning web development more efficient, engaging, and accessible. Master HTML & CSS Coding with AI offers a practical, hands-on guide for beginners who want to build websites while using cutting-edge AI tools to supercharge their progress.

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[booksz]

Master Java in 7 Days Build Powerful Applications from Scratch

Master Java in 7 Days: Build Powerful Applications from Scratch
English | 2025 | ASIN : B0DTGHQVW8 | 122 Pages | EPUB | 2 MB
Are you ready to harness the full power of Java, the programming language that drives enterprise solutions, Android applications, and dynamic software systems worldwide? Whether new to programming or looking to solidify your Java skills, Master Java in 7 Days is your ultimate guide to learning Java programming from scratch and creating powerful, real-world applications.

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