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Creative Chemists Strategies for Teaching and Learning

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Simon Rees, Douglas Newton, "Creative Chemists: Strategies for Teaching and Learning"
English | 2020 | pages: 186 | ISBN: 1788015118 | PDF | 2,9 mb
Creative thinking, be it that of the teacher or the student, has tended to be overlooked in science, but exercising it is important. This book shows how it can be done in chemistry, both in the context of creative chemistry teaching and in learning chemistry.

Going beyond principles and ideology, readers will find practical strategies, tools, examples, and case studies in a variety of contexts to bring creative thinking theory into practice. Beginning with a discussion on the nature of creativity, the authors' debunk misconceptions and address the relationship between creativity and problem solving. Delving into opportunities for practising creative thinking in science, for instance, hypothesis generation and experiment design, the authors' then move on to discussions around assessing and evaluating creative thinking. Further areas covered include: multisensory chemistry, language and literacy, practical work and story-telling.
As a resource, this book points the way to fostering exploration and the development of creative thinking in chemistry for the benefit of the student, and for the benefit of the teacher in offering a source of satisfaction and achievement in the work they do.
With a foreword by John Holman.


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Cultural Intelligence for Marketers Building an Inclusive Marketing Strategy

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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Karklina Gabriel
English | March 26, 2024 | ISBN: 139861405X | 280 pages | MOBI | 1.96 Mb
WINNER: 2024 International Book Awards - Business: Marketing & Advertising

FINALIST: National Indie Excellence Awards 2024 - Marketing & Public Relations
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.
A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change.
The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.


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Current Schizophrenia

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Current Schizophrenia By Dieter Naber (auth.), Martin Lambert (eds.)
2012 | 193 Pages | ISBN: 1908517468 | PDF | 4 MB
Advances in pharmacotherapy and psychosocial interventions continue to improve the success of managing schizophrenia. Early detection and intervention in people with, or at risk for, psychosis give patients and their families hope for a better course of illness and an improved outcome. The interdisciplinary approach, combining pharmacotherapy and psychosocial interventions, markedly increases the chance of long-lasting remission and recovery. However, a cure for schizophrenia has yet to be found. Research, particularly in the past decade, has revealed some of the biological and genetic facets of the origins of schizophrenia, and this has contributed to the better quality of treatment. This book aims to provide a short but detailed overview of current standards of care in schizophrenia. It takes into consideration several treatment recommendations proposed in published guidelines for schizophrenia, including the guidelines by the National Institute for Health and Clinical Excellence (2009), the American Psychiatric Association (2004), the Canadian Psychiatric Association (2005), and the Royal Australian and New Zealand College of Psychiatrists (2005). A major problem with guidelines such as these is the difficulties encountered in translating them into daily clinical practice. Therefore, the fundamental aim of this book is to present the guidelines as clearly as possible in the context of relevant clinical treatment issues. The book does this with the help of figures that provide the clinician with algorithms and summaries of the most important information required for the practical treatment and theoretical understanding of schizophrenia.



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Cystinuria - A Bibliography and Dictionary for Physicians, Patients, and Genome Re...

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Philip M. Parker, "Cystinuria - A Bibliography and Dictionary for Physicians, Patients, and Genome Researchers"
English | 2007 | pages: 127 | ISBN: 0497113163 | PDF | 1,3 mb
In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing. Since only the smallest fraction of information dealing with Abetalipoproteinemia is indexed in search engines, such aswww.google.comor others, a non-systematic approach to Internet research can be not only time consuming, but also incomplete. This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so.



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Dangerous Weapons The French Dazzle Your Opponents

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John Watson, "Dangerous Weapons: The French: Dazzle Your Opponents"
English | 2007 | pages: 324 | ISBN: 1857444353 | PDF | 28,1 mb
In Dangerous Weapons: The French, John Watson takes a revolutionary look at one of the most famous and widely-played chess openings: the French Defence. Instead of travelling down well-trodden and analyzed paths, Watson concentrates on fresh or little-exp



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Data Modeling with Microsoft Power BI

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Data Modeling with Microsoft Power BI by Markus Ehrenmueller-Jensen
English | 2024 | ISBN: 9781098148546 | 872 pages | PDF | 15 Mb
Data modeling is the single most overlooked feature in the Power BI Desktop, yet it's what sets Power BI apart from other tools on the market. This practical book serves as your fast-forward button for data modeling with Power BI, Analysis Services tabular, and SQL databases. It serves as a starting point for data modeling, as well as a handy refresher.



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Desert Biomes (Greenwood Guides to Biomes of the World)

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Joyce A. Quinn, "Desert Biomes (Greenwood Guides to Biomes of the World)"
English | 2008 | pages: 248 | ISBN: 0313340161 | PDF | 4,9 mb
This volume in the Greenwood Guides to Biomes of the World focuses on deserts, the seemingly desolate―but actually quite lively―regions that are home to some of the most interesting and beautiful flora and fauna in the world. Desert Biomes examines three different types of biomes: warm/hot deserts (such as the Mojave and Sahara deserts), cold deserts (such as Patagonia in South America), and the West Coast Fog Desert biomes, which occur on certain regions of the western edge of major continents. The volumes examines how these biomes are unique in terms of their vegetation, geographical distribution, soil, challenges posed by the environment, adaptation of the plants and animals to the environment, and conservation efforts. Maps, photos, diagrams, drawings, and tables accompany the text, as do sidebars that highlight habitats, species, and ecological relationships. The volume includes a bibliography of accessible resources for further research.



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Designing Distributed Systems, 2nd Edition (Second Early Release)

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Designing Distributed Systems, 2nd Edition (Second Early Release)
English | 2024 | ISBN: 9781098156343 | 220 pages | EPUB | 2.00 Mb
Every distributed system strives for reliability, performance, and quality, but building such a system is hard. Establishing a set of design patterns enables software developers and system architects to use a common language to describe their systems and learn from the patterns and practices developed by others.

The popularity of containers and Kubernetes paves the way for core distributed system patterns and reusable containerized components. This practical guide presents a collection of repeatable, generic patterns to help guide the systems you build using common patterns and practices drawn from some of the highest performing distributed systems in use today. These common patterns make the systems you build far more approachable and efficient, even if you've never built a distributed system before.
Author Brendan Burns demonstrates how you can adapt existing software design patterns for designing and building reliable distributed applications. Systems engineers and application developers will learn how these long-established patterns provide a common language and framework for dramatically increasing the quality of your system.


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Diabetic Neuropathy Clinical Management

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Diabetic Neuropathy: Clinical Management By Vladimir Skljarevski MD (auth.), Aristidis Veves MD, DSc, Rayaz A. Malik MBChB, PhD (eds.)
2007 | 520 Pages | ISBN: 1588296261 | PDF | 8 MB
In this newly updated, second edition, leading medical specialists critically review for the general practitioner the latest techniques for the clinical management of diabetic neuropathy. These authoritative contributors focus on the practical aspects of diabetic neuropathy and describe in detail the treatments that are currently available or expected to become available in the near future. They also include concise discussions of the pathogenesis of diabetic neuropathy and highlight the relatively unknown features of neuropathy that can significantly impact a patient's life. Comprehensive, up-to-date bibliographies at the end of each chapter provide an opportunity for the interested physician to gain a more detailed picture of a particular topic.



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Diagnostic Lymph Node Pathology, 2nd Edition

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Diagnostic Lymph Node Pathology, 2nd Edition By Dennis Wright, Bruce J Addis, Anthony S-Y Leong
2011 | 184 Pages | ISBN: 0340990686 | PDF | 31 MB
Thoroughly updated and revised in line with the latest World Health Organization classification system, the second edition of Diagnostic Lymph Node Pathology continues to be an essential guide to the interpretation of lymph node biopsies for all professional and trainee general pathologists and haematopathologists alike.Tthe new edition covers both classical and less well known features of individual disease processes together with the differential diagnoses of lymph node biopsy specimens. B-cell lymphomas have been reorganized in line with WHO guidelines. Topics such as Epstein-Barr virus, age-related lymphomas and prognostic indicators have been expanded, and new cases using needle core biopsies are presented.



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Dietary Interventions in Autism Spectrum Disorders Why They Work When They Do, Why...

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Kenneth Aitken, "Dietary Interventions in Autism Spectrum Disorders: Why They Work When They Do, Why They Don't When They Don't"
English | 2008 | pages: 274 | ISBN: 1843109395 | PDF | 1,1 mb
Given the increased interest in the relationship between diet and autism spectrum conditions, this is a timely publication which is both thorough and balanced in content. Parents and professionals alike will find this book of use by virtue of Ken's meticulous reviews of current scientific evidence for a variety of diets combined with practical advice on the application of such interventions.'

- Dr. Paul Whiteley, Autism Research Unit
'Dr. Aitken provides a timely synthesis of diet interventions in autistic spectrum disorders set within a framework of historical and political references. This informative work offers invaluable assistance to the wider clinical team, further enabling effective support and guidance to the ASD community in its quest for a healthy future.'
- Rosemary Kessick, former CEO of AiA (Allergy Induced Autism)
Research in autism increasingly indicates the existence of different forms of the condition, and the possibility of dietary interventions having a positive effect on symptoms and behaviours associated with autism.
The author explores the main dietary approaches that have been advocated in ASD. For each approach, the author explores the potential benefits; evidence for and against the diet and its relation to different genetic conditions; and information, where available, on relevant publications, web resources and support groups. The author proposes an approach, the Simple Restriction Diet (SRD), which he describes in detail, explaining how to implement this approach and how to use it to work out whether a dietary approach is of benefit.
This book will be a valuable resource for families, individuals and professionals wishing to understand and explore the possibilities of dietary interventions and the benefits they can have for those on the autism spectrum.


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Distribution Channels Understanding and Managing Channels to Market

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Julian Dent, "Distribution Channels: Understanding and Managing Channels to Market"
English | 2011 | pages: 432 | ISBN: 0749462698, 0749476575 | EPUB | 7,9 mb
Understanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry's activities, optimizing routes to market has never been so important.

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers andfranchise systems, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access.
Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.
There are specific sections on the economics of working with Distributors (wholesalers), Final tier trade channel players. Retailers and Franchises, including sections on how to gain and build share with each type of channel, and which business measures to emphasise depnding on whether the venodr is a new entrant or a market leader.
The section on Franchising, added in the latest edition, provides a rare insight into how large franchise sytems work, how to gain access and how to position a supplier to build business with or through a major franchise system.
Comprehensive and clear, this book provides the knowledge needed to improve a business model to ensure maximum market exposure and successful product delivery.
The book is written for the practioner in industry, but is rigorous enough to have been adaopted as a standard text in several universities teaching marketing and business courses.


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DK Northern Spain (Travel Guide)

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DK Northern Spain (Travel Guide) by DK Travel
English | May 28, 2024 | ISBN: 0241668190 | 256 pages | MOBI | 153 Mb
Whether you want to spend an afternoon gallery hopping in Bilbao or eating sublime tapas in San Sebastián. Or taking a restorative hike along the Camino de Santiago. Northern Spain offers enough bucket-list experiences to fill a lifetime. Whatever your dream trip involves, this DK Eyewitness travel guide is the perfect companion.

Our updated guide brings Northern Spain to life, transporting you there as no other travel guide does with expert-led insights, trusted travel advice, detailed breakdowns of all the must-see sights, photographs on practically every page, and our hand-drawn illustrations, which take you inside the region's buildings and neighborhoods.
You'll discover:
- Our pick of Northern Spain's must-sees and top experiences
- The best spots to eat, drink, shop and stay
- Detailed maps and walks that make navigating the region easy
- Easy-to-follow itineraries
- Expert advice: get ready, get around and stay safe
- Color-coded chapters to each part of Northern Spain
- A lightweight format, so you can take it with you wherever you go
Touring the country? Don't forget to check out DK Eyewitness Spain. Explore easy-to-read maps, tips, and tours to inform and enrich your trip. We have published guides to more than 200 destinations worldwide, from pocket-sized city guides to country guides.


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Doing Research

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Kate Williams, "Doing Research"
English | 2017 | pages: 144 | ISBN: 113760591X | EPUB | 5,9 mb
This concise and easy-to-use guide provides students with the skills needed for planning and doing research well, whatever their course of study. Short, succinct chapters take students through the process one step at a time, from planning their project and doing the groundwork through to conducting fieldwork, analysing data and writing up their research. It features practical advice and examples from various subject areas throughout, alongside checklists to keep students on track.

This is an ideal resource for students of all disciplines, especially undergraduates undertaking a research project for the very first time.
New to this Edition:
- Includes new sections on online sources, university procedures surrounding ethics and different approaches to research


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Dysfunctional Family Making Peace with Your Past (Hope for the Heart)

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June Hunt, "Dysfunctional Family: Making Peace with Your Past (Hope for the Heart)"
English | 2014 | ISBN: 1596369361 | EPUB | pages: 96 | 1.2 mb
In many ways, dysfunctional families are becoming the "new norm" in our society, affecting families in and outside the church. In this 96-page book, June Hunt explains the signs, characteristics, and impact dysfunctional families have on children's attitudes and behavior―revealing the ugly truth that dysfunction often produces more dysfunction. She presents practical ways to break the generational cycle of dysfunction―giving those who come from this background hope and equipping those who minister to them (pastor, church leader, or friend) with practical insight on how to help.

Coming from a dysfunctional family can often make a person feel helpless―doomed to repeat the same mistakes and behaviors as their parents. Change is possible. Using the familiar Bible story of Joseph and his brothers, June reveals how God can use one family member yielded to him to change the dynamics of an entire family.
Compassionate in its approach, rich with scripture, and easy-to-understand, this 96-page book explains how to reverse the impact of unhealthy family relationships.
- Includes a quick overview and key definitions. What is a dysfunctional family? What is a "functional" family? How does being raised in a dysfunctional family affect future relationships?
- Reveals signs, symptoms, and common characteristics of a dysfunctional family.
- Explains how unresolved conflicts in the past often cause children to repeat the dysfunctional behavior of their parents.
- Provides dozens of step-by-steps suggestions and practical ways to replace "old mindsets and behaviors" from unhealthy family relationships with God's truth.
The dynamics of dysfunction are detrimental to the family. Discover how to cultivate your family now for the generations that follow as you establish and apply the principles of biblical truth in your own family.


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Echocardiography in Adult Congenital Heart Disease

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Echocardiography in Adult Congenital Heart Disease By Wei Li MD, PhD, FESC, FACC, Michael Henein MSc, PhD, FESC, FACC, FAHA, Michael A. Gatzoulis MD, PhD, FESC, FACC (auth.)
2007 | 185 Pages | ISBN: 1846288150 | PDF | 11 MB
Congenital heart disease is a multi-faceted and complex subject due to the immense variability in cardiac morphology. Some of these changes can be expected as part of the natural history of the various diseases and others are directly related to the original surgery correcting the congenital defect, so it has become clear that adult congenital cardiology is a defined entity on its own. Cardiologists and cardiac radiologists therefore must be prepared for a huge variability in the echocardiographic appearances of congenital heart disease both pre and postoperative, and this book provides the tools to evaluate the potential malformed pediatric or adult heart. Echocardiography in Adult Congenital Heart Disease provides the cardiologist with access to the considerable wealth of imaging data from Royal Brompton Hospital and National Heart and Lung Institute in London, UK. Consequently, the book contains numerous echocardiographic images to illustrate the appearances of rare defects and demonstrates areas for using non-invasive imaging to assess cardiac physiology in different disease. This gives readers a practical insight into the techniques needed to establish non-invasive diagnoses of congenital heart diseases.



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Ecological Integrity and the Management of Ecosystems

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Steven Woodley, "Ecological Integrity and the Management of Ecosystems"
English | 1993 | pages: 229 | ISBN: 096340301X | PDF | 11,3 mb
Today, efforts are being made to rehabilitate badly degraded ecosystems and protect areas which have important ecological value, such as national parks, critical fish and wildlife habitats, natural communities and endangered species.

Since human values are an integral part of the decisions to protect or rehabilitate-the goals and objectives for such actions are often unclear. Concepts of "health," "integrity" and "diversity" express important values associated with management actions but they do not provide clear guidelines for these actions.
The criteria developed and applied in this book provide guidelines and serve as a road map to anyone involved in ecosystem management-scientists, land managers and policy makers.


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Economics of Carbon Sequestration in Forestry

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Terry J. Logan, "Economics of Carbon Sequestration in Forestry"
English | 2019 | pages: 377 | ISBN: 0367447983 | PDF | 29,1 mb
Since the 1992 Earth Summit, there have been increased efforts on an international scale to address global climate change. Reducing the increased levels of CO2 and other "greenhouse gases," which are believed to be contributing to this climatic change, will require major effort on the part of the world's governments. This means that the environmental, economic, social, and political consequences of climate change must be understood, and that strategies to mitigate climate change must also address these issues.

The workshop detailed in this book concentrated on how economic principles and analysis could contribute to the planning of forestry projects aimed at affecting terrestrial carbon balances. More than 30 international scientists came together for one week near Stockholm, Sweden and divided into working groups charged with addressing a specific issue and preparing a paper within this time frame. This book contains the majority of papers presented at this meeting, and includes both the working group papers and the individually presented papers.


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Ecosystem Management Adaptive Strategies For Natural Resource Organizations in the...

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William Burch, "Ecosystem Management: Adaptive Strategies For Natural Resource Organizations in the Twenty-First Century"
English | 1998 | pages: 206 | ISBN: 1560326077, 1560326069 | PDF | 89,9 mb
This book documents some of the perceptions, strategies, and actions of natural resource agencies in the twenty-first century as they seek to respond to the changed reality influencing their policies and practices. It considers some of the responses in tools, techniques, and organizational change.



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Editing for the Screen

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John Rosenberg, "Editing for the Screen "
English | ISBN: 1032064986 | 2024 | 214 pages | EPUB, PDF | 1490 KB + 10 MB
Combining essays and interviews with editors from film and television, this collection explores the business side of film editing. Over 30 industry professionals dispel myths about the industry and provide practical advice on the business of film and TV editing.

John Rosenberg has brought together contributions from Dody Dorn (Momento), Scott Conrad (Rocky), Kevin Tent (The Holdovers), Bruce Green (Cool Runnings), Nancy Forner (Buffy the Vampire Slayer), and Yu Jung Hou (American Born Chinese), among others, to provide diverse perspectives on editing a variety of formats from feature films to sitcoms, working with other departments, and breaking into the field as an assistant editor. Building on the craft of editing and looking at how aspiring editors can apply this to the industry, readers are taken through the process from getting started in the industry, to progressing through your career and getting ahead as an editor. Readers will also learn about entrepreneurial expectations in relation to marketing, strategies for contending with the emotional highs and lows of editing, and money management whilst pursuing a career in editing for film and television.
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