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Artificial Intelligence Advanced Machine Learning


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Last updated 6/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 474.24 MB | Duration: 3h 40m

Learn all the advanced skills you need to perform various real-world machine learning tasks in different environments.​

What you'll learn
Extract features from categorical variables, text, and images
Solve real-world problems using machine learning techniques
Exploit the power of Python to handle data extraction, manipulation, and exploration techniques
Implement machine learning classification and regression algorithms from scratch in Python
Dive deep into the world of analytics to predict situations correctly
Predict the values of continuous variables
Classify documents and images using logistic regression and support vector machines
Create ensembles of estimators using bagging and boosting techniques
Evaluate the performance of machine learning systems in common tasks
Requirements
Knowledge of some undergraduate level mathematics would be an added advantage
Description
Data science and machine learning are some of the top buzzwords in the technical world today. Machine learning is the buzzword bringing computer science and statistics together to build smart and efficient models. Using powerful algorithms and techniques offered by machine learning you can automate any analytical model.
Python is one of the most popular languages used for machine learning and arguably, the best entry point to the fascinating world of machine learning (ML). If you're interested to explore both the programming and machine learning world with python, then go for this course.
In this course, you will work through various examples on advanced algorithms, and focus a bit more on some visualization options. We'll show you how to use random forest to predict what type of insurance a patient has based on their treatment and you will get an overview of how to use random forest/decision tree and examine the model. And then, we'll walk you through the next example on letter recognition, where you will train a program to recognize letters using a support Vector machine, examine the results, and plot a confusion matrix. With the help of various projects included, you will find it intriguing to acquire the mechanics of several important machine learning algorithms - they are no more obscure as they thought. You will build systems that classify documents, recognize images, detect ads, and more. You will learn to use scikit-learn's API to extract features from categorical variables, text and images; evaluate model performance, and develop an intuition for how to improve your model's performance.
At the end of this course, you will master all required concepts of machine learning to build efficient models at work to carry out advanced tasks with the practical approach.
Overview
Section 1: Introduction
Lecture 1 Welcome
Section 2: Getting Started With This Course
Lecture 2 Set up the environment
Lecture 3 Machine Learning - Classification
Lecture 4 Machine Learning - Regression
Lecture 5 Machine Learning - Transformers
Lecture 6 Machine Learning - Clustering
Lecture 7 Machine Learning - Manifold Learning
Lecture 8 Machine Learning - Scikit-learn's estimator interface
Lecture 9 Machine Learning - Cross-Validation
Lecture 10 Machine Learning - Grid Searches
Section 3: Machine Learning - Model Complexity
Lecture 11 Introduction
Lecture 12 Linear models for regression
Lecture 13 Support Vector Machines
Lecture 14 Trees and Forests
Lecture 15 Learning Curves
Lecture 16 Validation Curves
Lecture 17 EstimatorCV Objects for Efficient Parameter Search
Section 4: Understanding Pipelines
Lecture 18 Pipelines - Motivation
Lecture 19 Pipeline Baiscs
Lecture 20 Cross Validation With Pipelines
Lecture 21 Using Pipelines with Grid-Search
Section 5: Machine Learning - Imbalanced Classes & Metrics
Lecture 22 Default metrics
Lecture 23 Classification Metrics
Lecture 24 Precision - Recall tradeoff and Area Under the Curve
Lecture 25 Built-In and custom scoring functions
Section 6: Machine Learning - Model Selection For Unsupervised Learning
Lecture 26 How to evaluate unsupervised models?
Lecture 27 Kernel Density Estimation
Lecture 28 Model Selection For Clustering
Section 7: Machine Learning - Handling Real Data
Lecture 29 Dealing with Real Data
Lecture 30 OneHotEncoder
Lecture 31 Encoding Features from Dictionaries
Lecture 32 Handling missing values
Section 8: Machine Learning - Dealing with Text Data
Lecture 33 Text Data Motivation
Lecture 34 Text Feature Extraction with Bag-of-Words
Lecture 35 Text Classification of Movie Reviews
Lecture 36 Text Classification continuation
Lecture 37 Text Feature Extraction Hashing Trick
Lecture 38 Vector Representations
Section 9: Machine Learning - Out Of Core Learning
Lecture 39 Out of Core and Online Learning
Lecture 40 The Partial Fit Interface
Lecture 41 Kernel Approximations
Lecture 42 Subsampling for supervised transformations
Lecture 43 Out of core text classification with the Hashing Vectorizer
Section 10: Course Summary
Lecture 44 Course Summary
Section 11: Code Files
Lecture 45 Working Files
Lecture 46 Thank You
The course is intended for both professionals and students.,Anyone who wants to learn advanced machine learning skills

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Becoming A Social Entrepreneur


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Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.42 GB | Duration: 1h 10m

Exploring your path toward impacting the world​

What you'll learn
What social entrepreneurship is.
The rewards and challenges of being a social entrepreneur.
The typical traits and skills social entrepreneurs have.
How to identify and discuss one's core personal values.
Impactful opportunities beyond founding a social enterprise.
Requirements
An interest in improving the world and oneself.
Willingness to reflect on how your values and skills can positively impact the lives of others.
Description
Do you want to improve the world but aren't sure how?Then join me to explore becoming a social entrepreneur, and answer the vital question of if this is the right path for you!After almost 15 years of working with social ventures, I've put this course together. I believe that most people want to improve the world and make their lives more meaningful but don't know how or where to begin.In this course we will:Discover the rewards and challenges of being a social entrepreneur.Identify the traits, skills, and values you already have which will empower you to be successful in pursuing your social impact goals.Evaluate your current opportunities and define specific next steps that you can take to make the world a better place.Social entrepreneurship isn't a fit for everyone and there are other ways to improve the world. We'll explore whether this is a fit for you in this course as I share what I've learned through my work with hundreds of social entrepreneurs.Assignments will guide you through learning what options best fit your personal values and skills and you will learn about options beyond just founding your own organization including volunteering and intrapreneurship.Discover whether social entrepreneurship is right for you in this workshop style course.
Overview
Section 1: Introduction & What is Social Entrepreneurship
Lecture 1 Introduction
Lecture 2 What is Social Entrepreneurship - Module Video
Section 2: Rewards of Being a Social Entrepreneur
Lecture 3 Rewards of Being a Social Entrepreneur - Module Video
Section 3: Challenges of Being a Social Entrepreneur
Lecture 4 Challenges of Being a Social Entrepreneur - Module Video
Section 4: Traits of a Social Entrepreneur
Lecture 5 Traits of a Social Entrepreneur - Module Video
Section 5: Venture Skills
Lecture 6 Venture Skills - Module Video
Section 6: Focus on Your Values
Lecture 7 Focus on Your Values - Module Video
Section 7: Respect Others' Views
Lecture 8 Respect Others' Views - Module Video
Section 8: Build your Network
Lecture 9 Build your Network - Module Video
Section 9: Founding is not the Only Role
Lecture 10 Founding is not the Only Role - Module Video
Section 10: Taking the First Step
Lecture 11 Taking the First Step - Module Video
Section 11: Wrap Up
Lecture 12 Wrap Up - Module Video
Anyone who wants to improve society but doesn't know how to start or thinks that they don't have the right skills or experience.

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Beginner website development(using Wix, WordPress, and AWS)


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Published 09/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 27 lectures (1h 4m) | Size: 511.4 MB



Jump start your path in becoming a professional website developer
​

What you'll learn
You will learn how to make three basic websites using some of the most popular tools on the market
You will create simple clean looking portfolio website using Wix tools
You will create a blog posting website using the wordpress
You will learn how to locally create an HTML website and upload it to AWS to host it
Requirements
No programming or web design experience needed. You will learn everything step by step here
Description
In this course you will learn how to create your first three websites. You do not need any coding or website development experience. You will be taught step by step to create, design, and host your websites on the open internet. Each tool that you will use to create your websites are common practice in the industry and knowing how to use all three different types it will increase your website development skills tremendously.
Tools being used
-Wix
One of the most user friendly website developer tools Wix offers an abundant amount of easy ways for adding sections such as blogging or online store capabilities which will be discussed in this class
-Wordpress
Since WordPress is one of the most popular website development tools you will be making a simple but efficient portfolio with multiple capabilities
-HTML with AWS S3
Using the coding language of HTML you will hand make a portfolio site building it completely from the ground up and then hosting it on the biggest cloud service provider Amazon Web Services.
Once the websites are completed you will have the necessary skills to build amazing websites for anyone and can add them to your portfolio to showcase your skills. Having a personal website is a huge advantage for any passionate IT professional.
Who this course is for
Beginner website developers and anyone interested in increasing their software skills

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Build Wordpress Websites From Scratch


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Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.13 GB | Duration: 3h 14m

Build your own blog theme on Mac or Windows with Mamp or Wamp!​

What you'll learn
Build a Hello World Wordpress theme
Host Wordpress on Mac and Windows locally for free
Build a blog theme
Build custom templates for site pages
Requirements
No experience necessary
Description
In this course you will learn how to:Build a Hello World Wordpress themeHost Wordpress on Mac and Windows locally for freeBuild a blog themeCustomize theme style with CSSBuild a navigation menuBuild custom templates for site pagesFrequently Asked QuestionsHow do I obtain a certificate?Each certificate in this bundle is only awarded after you have completed every lecture of the course.Many of our students post their Mammoth Interactive certifications on LinkedIn. Not only that, but you will have projects to show employers on top of the certification.Is this an eBook or videos?The majority of this course bundle will be video tutorials (screencasts of practical coding projects step by step.) We will also have several PDFs and all source code.Can't I just learn via Google or YouTube?This bundle is much more streamlined and efficient than learning via Google or YouTube. We have curated a massive 5-course curriculum to take you from absolute beginner to starting a high-paying career.How will I practice to ensure I'm learning?With each section there will be a project, so if you can build the project along with us you are succeeding. There is also a challenge at the end of each section that you can take on to add more features to the project and advance the project in your own time.
Overview
Section 1: 00 Course overview
Lecture 1 Introduction
Lecture 2 01 What You'll Need
Section 2: 01 Build a Hello World Wordpress theme
Lecture 3 01 Build A Hello World Wordpress Theme
Section 3: 02 Host Wordpress on Mac and Windows locally for free
Lecture 4 01 Host Wordpress Locally On Mac With MAMP
Lecture 5 01 Host Wordpress Locally On Windows With Wamp
Section 4: 03 Build a blog theme
Lecture 6 01 Add Blog Posts To Theme
Lecture 7 02 Implement Wordpress Header And Footer
Lecture 8 03 Customize Header And Footer
Lecture 9 04 Build A Full Header And Footer
Section 5: 04 Customize theme style with CSS
Lecture 10 01 Customize Theme Style With CSS
Section 6: 05 Build a navigation menu
Lecture 11 01 Register A Menu
Lecture 12 02 Customize Menu Style
Section 7: 06 Build custom templates for site pages
Lecture 13 01 Build A Page Template
Lecture 14 02 Customize Page With Conditional Logic
Lecture 15 03 Build A Layout For A Specific Page
Lecture 16 04 Build Different Page Templates
Anyone interested in building Wordpress websites

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Business Banking 101


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Last updated 8/2015
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 397.21 MB | Duration: 1h 27m

Everything You Ever Wanted to Know About Getting a Bank Loan​

What you'll learn
Choose the right bank for your business and learn techniques to improve your chances of being approved for a business loan. You will also learn the secrets of a bank's loan approval process and tips for presenting your company in the best possible way to a bank. You will also be given tools for assessing the financial health of your business in the same way a bank does.
Requirements
I have produced this course in a way to be easily understood by anyone with a basic understanding of business in the United States. I speak in plain English with no confusing banking terms. Basic familiarity of various types of business loans and accounting would be helpful as well.
Description
"Business Banking 101, everything you ever wanted to know about betting a bank loan" is designed as a road map for anyone tasked with securing bank financing for a business. Your instructor, Bruce Tretzen, has been in the commercial lending industry since 1999 and currently works as a business banker in Seattle. He has created this course based on real-life experiences working with business clients.This course gives insight into what banks look for and how to increase your odds of being approved for a bank loan. These tips, tricks, and resources will help a business owner analyze their financial condition prior meeting with a bank. You will even learn how to choose the right bank to fit your business needs.At the end of this course you will know how to present your loan request to a bank in a clear concise way. You will impress your banker by giving them the financial information they want before even asking for it. In addition, you will know how to negotiate for the best possible rate and terms. If you are a business owner, accountant, CPA or consultant, this course will expand you business banking knowledge as you learn the secrets of business banking. This course is especially valuable to new business owners who have never applied for a business loan from a bank. Or perhaps you are thinking about starting a business and wonder if you even qualify for a bank loan. You will even learn about options available if your loan request is denied.I invite you to step inside my classroom and learn how to negotiate like a business banker.
Overview
Section 1: Choosing a Bank
Lecture 1 Choosing a Bank
Section 2: The Application Process
Lecture 2 The Application Process
Lecture 3 List of Financial Information
Lecture 4 Debt Schedule
Lecture 5 Personal Financial Statement
Section 3: Loan Options
Lecture 6 Loan Options
Lecture 7 SBA Loan Options Sheet
Section 4: The "3 C's" of Credit
Lecture 8 The "3 C's" of Credit
Section 5: Financial Covenants, Ratios, and Reporting
Lecture 9 Financial Covenants, Ratios, and Reporting
Lecture 10 Ratio Calculation Spreadsheet
Lecture 11 Ratio Cheat Sheet
Section 6: Tools for Improving your Chances
Lecture 12 Tools for Improving your Chances
Section 7: Negotiating Rates and Terms
Lecture 13 Negotiating Rates and Terms
Section 8: What if They Say No?
Lecture 14 What if They Say No?
• This course is geared toward business owners, accountants, consultants, or anyone tasked with attaining a business loan from a bank. This is also a great course for new business owners or those considering starting a business and will be seeking financing from a bank, especially if you have never approached a bank for a business loan before.

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Chinese Tenses Part One - Future Tense + How Is The Weather?


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Published 12/2018
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 957.22 MB | Duration: 1h 9m

HSK 1- lesson 12​

What you'll learn
How to build sentences of Future tense in Chinese Mandarin
Be able to use in daily life
A lot of practices of Future tense
Requirements
Be able to read Pinyin ( optional, but highly recommand)
Learned at least 20 basic words in Chinese (optional)
Description
How is the weather? & Answer - too cold / hot Will tomorrow rain? - The use of the future tense - will Drink more water / Have more rest - try to convince someone to do something more.The review for the word - 多 duo - A few ways to use with examples. How is your health? - How are you doing? to ask the health aspect. I love to do something - or the negative way, do not love / like to do something. How is the weather? & Answer - too cold / hot Will tomorrow rain? - The use of the future tense - will Drink more water / Have more rest - try to convince someone to do something more.The review for the word - 多 duo - A few ways to use with examples. How is your health? - How are you doing? to ask the health aspect. I love to do something - or the negative way, do not love / like to do something. How is the weather? & Answer - too cold / hot Will tomorrow rain? - The use of the future tense - will Drink more water / Have more rest - try to convince someone to do something more.The review for the word - 多 duo - A few ways to use with examples. How is your health? - How are you doing? to ask the health aspect. I love to do something - or the negative way, do not love / like to do something. How is the weather? & Answer - too cold / hot Will tomorrow rain? - The use of the future tense - will Drink more water / Have more rest - try to convince someone to do something more.The review for the word - 多 duo - A few ways to use with examples. How is your health? - How are you doing? to ask the health aspect. I love to do something - or the negative way, do not love / like to do something.
Overview
Section 1: Part one - How to ask about the weather ? & Answer in Chinese
Lecture 1 Review & How is the weather? How are you doing?
Section 2: Part two: Future tense - how to say ' Will' in Chinese
Lecture 2 It will rain tomorrow / Will you come to my home tomorrow?
Lecture 3 Future Tense - Second video
Section 3: Do something more - try to convience someone to do something more
Lecture 4 Drink more water - have more rest - review for the word -多
Section 4: Listening Practice for this lesson
Lecture 5 Try to read together with me!
Lecture 6 How to write Chinese characters - lesson 12
Beginner Chinese learner

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Cisco Ccna Routing & Switching 4: Infrastructure Services


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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: German | Size: 683.47 MB | Duration: 1h 40m

Vorbereitung auf die Zertifizierungsprüfung Cisco Certified Network Associate CCNA (200-125) - Routing and Switching​

What you'll learn
DNS und DHCP werden wir gemeinsam erkunden
Hot Standby Router Protocol (HSRP) werden wir Sie kennen lernen
Network Address Translation, kurz NAT, wird uns in diesem Kurs beschäftigen (Static NAT, Dynamic NAT und Dynamic NAT mit PAT)
Network Time Protocol (NTP) werden wir gemeinsam konfigurieren
Requirements
Allgemeine Netzwerk-Kenntnisse wie z.B. was ist eine IP-Adresse oder was ist TCP/IP
Wenn Sie den Kurs "Cisco Routing und Switching Grundkurs" absolviert haben ist das von Vorteil
Cisco Hardware ist von Vorteil aber nicht ein muss oder ein PC/Notebook um eine Simulationssoftware zu installieren
Grundlegendes Wissen über die 7 Schichten des ISO/OSI-Modells
Sie verfügen über ein grundlegendes Verständnis vom Cisco IOS, besonders das Command Line Interface (CLI)
Freude am Lernen und neues auszuprobieren
Description
Der Kurs Cisco CCNA Routing & Switching 4: Infrastructure Services ist der vierte Teil einer mehrteiligen Serie. Die Kurs-Serie geht weiter mit dem Thema Infrastructure Services.Dieser Kurs und die komplette Kurs-Serie ist so aufgebaut, dass Sie mit praktischen Beispielen das Wissen erarbeiten werden, welches für die Cisco CCNA Prüfung Routing & Switching gefordert wird.In diesem Kurs werden wir miteinander verschiedene Themen erarbeiten. Wir beginnen mit dem Beschreiben des DNS-Lookup-Vorgangs. Schauen uns DNS in Aktion an. Anschliessend werden wir uns DHCP genauer anschauen. Wie funktioniert DHCP, die Konfiguration von DHCP auf einem Router und die DHCP Konfiguration überprüfen darf nicht fehlen. Zudem werden wir uns den Themen HSRP, NAT und NTP widmen.Dieses Wissen können Sie später in Ihrer täglichen Arbeit als Netzwerk-Administrator, Server-Administrator oder IT-Sicherheit-Administrator bestens anwenden!Viel Erfolg mit dem Kurs Cisco CCNA Routing & Switching 4: Infrastructure Services!
Who this course is for
Alle Personen welche sich für die IT-Netzwerktechnik interessieren,Als zusätzliche Prüfungsvorbereitung zum Cisco CCNA Routing & Switching,Personen welche die Themen NAT, NTP, HSRP, etc. tiefer kennen lernen wollen,Server- und Clientadministratoren welche die Netzwerktechnik kennen lernen wollen,Netzwerktechniker und Administratoren, die eigenständig mittelgroße IT-Netze installieren, konfigurieren und betreiben

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Climate Risk Management, Scenario Analysis, Data And Systems


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Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.22 GB | Duration: 1h 34m

Physical and transition risk channels, integrating climate risk into risk frameworks, scenarios, analytics, climate A​
I

What you'll learn
Define risk management and climate risk management
Understand the key physical risks from climate change
Understand the important transition risks from climate actions and mitigation plans
Define how climate risk can feature in risk management frameworks
Understand how banks are measuring and managing climate risk
Understand how energy companies are measuring and managing climate risk
Understands the key regulatory approaches to climate risk management
Define Climate Scenario Analysis
Understand the different approaches to climate scenario analysis
Define scenarios to be used in your own scenario analysis
Implement climate scenario analysis
Requirements
A basic understanding of the concepts of a risk management process but no prior experience of risk management or scenario analysis is required.
Description
This course is both for risk professionals as well as people who are studying climate risk management for the first time. You will be taken on a journey, starting with the normal risk management frameworks already in place in your enterprise then you will be guided through the way to implement climate risk as a cross cutting risk across the existing risk types. There has been a lot of development on climate risk management in banks so we will take a look at the latest international developments from the Bank for International Settlements and review how they see things. We will also review the work by the Network for Greening the Financial System which is a network of central banks and supervisors who have invested a lot of time and effort in reviewing how climate risks will impact the financial system as a whole and what it means for them as supervisors. People often ask for examples of risk management and scenarios so we also include a few examples to illustrate the concepts we are presenting. The final section of this training course reviews the data and systems requirements and some of the potential solutions for reporting and analysis. These data and systems can be used for opportunities as well as risk analysis and I hope that you will get some valuable insights into some practical steps you might be able to take after completing this training course to realise these opportunities as well as improve you management of climate related risks.
Overview
Section 1: Introduction
Lecture 1 Learning objectives and what is risk management?
Lecture 2 What is climate risk management?
Lecture 3 Physical risk
Lecture 4 Transition risk
Lecture 5 Impact of physical and transition risks on other risk types
Lecture 6 Climate risk measurement and management in banking
Lecture 7 Credit, market and operational risks
Lecture 8 Regulators' approaches to climate risk
Lecture 9 BP Case study
Lecture 10 Future Research
Lecture 11 Climate Risk Management: wrap-up
Section 2: Climate Scenario Analysis
Lecture 12 What is scenario analysis?
Lecture 13 Scenarios from various organisations
Lecture 14 Case studies
Lecture 15 How to implement scenario analysis
Lecture 16 Scenario Analysis - module wrap up
Section 3: Climate Data and Systems
Lecture 17 Learning objectives
Lecture 18 Climate Data: Data requirements
Lecture 19 Climate Data: Data Models
Lecture 20 Climate Data: systems solutions
Lecture 21 Climate data and systems: wrap-up
Everyone who participates in the risk management and scenario analysis process across the enterprise. And anyone who wants to improve their knowledge of climate risk management and climate risk scenarios.

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Complete Guide To Retargeting On Google, Facebook & Youtube


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​

L
ast updated 8/2017
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 171.64 MB | Duration: 1h 25m

What Is Retargeting & How You Can Use It In Your Business To Get More Sales And Leads From Your Past Website Visitors​

What you'll learn
At the end of the course, you will learn how to build campaigns from scratch.
You will also learn how to run retargeting ads across MULTIPLE platforms - Facebook, Google and YouTube - the power comes when you use ALL 3 platforms in harmony together.
Requirements
This course assumes NO knowledge in Pay Per Click marketing.
Internet Access
Description
**This Course Is BRAND*NEW**
Ever wondered how businesses do such clever retargeting?
Want to learn how to retarget across MULTIPLE platforms? Retargeting on multiple platforms is extremely powerful.
After all, that is how your customers behave online - we live in a multi platform world where people*research on multiple platforms and multiple devices.
This is your chance to learn from someone who implements*those exact campaigns?
My name is Ilana Wechsler, and I run a dedicated PPC*agency. We specialise in ONLY*PPC - so that means we are masters at our craft.
I also teach in-person*at Sydney University (in Australia) - so I am also a teacher on this subject.
So here is your opportunity to learn from someone who not only*does this for a living, but also teaches this subject.
What is Retargeting?
As you most likely know, most websites only get leads and sales from 5% of all their traffic. So, what about the remainder 95% of the traffic that comes to your website.
Retargeting is a great way to re-engage your past website visitors to entice them to come back again and again, and hopefully buy.
There is a reason SO*many businesses do retargeting.... because it works. AND, it usually yields the highest Return On Investment.
So, if you want to learn how to run PROFITABLE retargeting campaigns, then this course is for you.
In This Course, You Will Learn
The EXACT process we use to create retargeting campaigns for our clients.
We assume no knowledge at all, so we walk you through the basics.
You will learn
What is retargeting (or otherwise known as remarketing)?What is the best place start?How to set up all the tracking so I can be sure I know what is working and what is not?How to create retargeting campaigns in*AdWords,*Facebook AND*YouTube.Step-by-step, live walk-throughs how to do implement the campaigns the RIGHT way.How to be sure you are NOT showing ads to people who have already purchased (classic mistake!).And LOTS*more
So, if you are looking at becoming a master at Retargeting, then this course is for you.
-----------------------------------------------------------------------------------------------------------------------------------------------------------
This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.
Click Enrol Now to access the course instantly.
And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
Overview
Section 1: Introduction
Lecture 1 Introduction To This Course
Lecture 2 Planning Your Retargeting Campaign
Lecture 3 What Are Remarketing Lists? We Cover The Basics
Lecture 4 Exercise: Plan Your Retargeting Campaign
Section 2: Linking Google Analytics To AdWords
Lecture 5 Introduction To Linking Analytics To AdWords - Why and What is it?
Lecture 6 Live Walkthrough: How To Link Google Analytics To AdWords
Lecture 7 Live Walkthrough: Creating Audiences In Analytics To Use In AdWords Remarketing
Section 3: Google Tag Manager - Using Tag Manager to House All The Tracking Codes
Lecture 8 Live Walkthrough: How To Create A New Google Tag Manager Account?
Lecture 9 Live Walkthrough: How To Add Analytics Code To Your Website Using Tag Manager
Lecture 10 Live walkthrough: How To Add AdWords Conversion Tracking To Website Using GTM
Lecture 11 Live Walkthrough: How To Upload the Facebook Pixel To Your Website Using GTM
Section 4: Creating A Retargeting Campaign In Google AdWords
Lecture 12 Live Walkthrough: How To Create Your Remarketing Tag
Lecture 13 Live Walkthrough: How To Create Your First Remarketing List
Lecture 14 Live Walkthrough: How To Create Other Remarketing Lists
Lecture 15 Step By Step Walkthrough: How To Create A Retargeting Campaign in Google AdWords
Lecture 16 Live Walkthrough: How To Exclude People Who Have Already Purchased In Campaigns
Lecture 17 Don't Miss This Gotcha: Incorporating Exclusions In Your RM Campaign.
Lecture 18 Walkthrough: How To Add In The Exclusions In Your Remarketing Campaign
Section 5: Creating Retargeting Campaign in Facebook
Lecture 19 Creating Your Ad Account
Lecture 20 What Is The Facebook Pixel & Why Do You Need It
Lecture 21 Creating The Facebook Pixel
Lecture 22 Creating Your First Remarketing List
Lecture 23 Live Walkthrough: Creating Remarketing Lists By Duration
Lecture 24 Live Walkthrough: How To Create A Custom Conversion To Optimize Your Campaign
Lecture 25 Live Walkthrough: How To Create A Remarketing Campaign Using Power Editor
Section 6: Creating Retargeting Campaign in YouTube
Lecture 26 Live Walkthrough: How To Link Your YouTube Account To AdWords
Lecture 27 Live Walkthrough: How To Create A YouTube Remarketing List
Lecture 28 Live Walkthrough: How To Create RM Lists Of Certain YouTube Videos Watched
Lecture 29 Live Walkthrough: How To Create A Remarketing Campaign In YouTube
Anyone who wants to learn how to run profitable retargeting campaigns,Anyone who wants to learn how to create a retargeting campaign from scratch.,Anyone who wants to learn HOW run a retargeting campaign with the best chance of success.,Anyone who wants to learn how to run a retargeting campaign properly, and NOT waste money on showing ads to your existing leads

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Complete Programmatic Advertising Course With Tools - 2021


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Last updated 12/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.87 GB | Duration: 5h 21m

Learn from basics of Programatic Advertising to traffic campaigns with DV360, CM360 and Oracle BlueKai​

What you'll learn
Programatic Advertising
DV360 - DSP
Oracle BlueKai - DMP
Introduction to CM360
DBM
Requirements
No
Description
This course is for someone who wants to get into Programmatic Advertising. In this course we will first explain:Section 1:Evolution of Programatic Advertising Overall ecosystem of Programatic Advertising What are the different parties involved in the ecosystem Section 2:Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:1. Difference between DV360 and Google Ads and why should advertisers switch to DV3602. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaignHere are the lessons in this section:1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)4. Create your first Campaign (Create your first campaign)5. Create your first Insertion Order (Learn different options available while creating an Insertion order)6. Upload Creatives (Learn about different types of creatives and how to uplaod)7. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)8. Create your first Line Item9. How to report in DV36010: Types of YouTube campaigns on DV36011. How to Run YouTube campaigns12. Types of Deals in DV36013. Overview of Marketplace in DV360Section 3:Once we have a clear understanding of the above, we will learn about one of the most talked about platforms - DMPs or Data Management Platforms:1. I will explain what a DMP is 2. Take you through one of the largest DMPs - Oracle Bluekai3. Step by step show you how to create Audiences and Execute/Extract themOverall this course will serve as a fundamental course to give you a solid understanding of Programatic Advertising whether you are preparing for an interview, Job change or getting up-skilled to work as a Programmatic Trader or DMP consultantSection 4:1. Introduction to DoubleClick Campaign Manager2. Why use it?
Overview
Section 1: Introduction to programatic Advertising
Lecture 1 Introduction and Evolution of Programatic Advertising
Section 2: DV360 - Step by Step Guide to UI
Lecture 2 Lesson 1 - DV360 Tutorial: Google Ads VS DV360
Lecture 3 Lesson 2 - DV360 Tutorial: Platform walkthrough
Lecture 4 Lesson 3 - DV360 Tutorial: Create an Advertiser
Lecture 5 Lesson 4 - DV360 Tutorial: Create a campaign
Lecture 6 Lesson 5 - DV360 Tutorial: Create an Insertion Order
Lecture 7 Lesson 6 - DV360 Tutorial: Setup Floodlight Pixels
Lecture 8 Lesson 7 - DV360 Tutorial: Upload Creatives
Lecture 9 Lesson 8 - DV360 Tutorial: Create Line Items and start your first campaign
Lecture 10 Lesson 10 - DV360 Tutorial: Reports and Dashboard - Schedule, Run and Download
Lecture 11 Lesson 10 - DV360 Tutorial: Types of YouTube Ads
Lecture 12 Lesson 11 - DV360 : Create TrueView Line Items
Lecture 13 Lesson 12 : Types of Deals in DV360
Lecture 14 Lesson 13: Overview of Marketplace in DV360
Lecture 15 Lesson 14: Setup and Configure Deals
Lecture 16 Lesson 15: Upload 3rd Party tags as Creatives
Lecture 17 Lesson 16: Native Ads and Rich Media Ads
Lecture 18 Troubleshoot Line item not delivering in DV360
Section 3: DMP (Data Management Platform)
Lecture 19 Lesson 1: DMP: What is a Data Management Platform?
Lecture 20 Lesson 2 - DMP - Oracle BlueKai : UI and Audience Taxonomy Walk-through
Lecture 21 Lesson 3 - DMP - Oracle BlueKai : Export and Activate Audience Segments
Section 4: DCM and DV360
Lecture 22 DoubleClick Campaign Manager Introduction and why to use it
Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising

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Conversion Tracking For Digital Marketing In 2021


0ff4db66a594e1c5f60ab5b88b5741ab.jpeg



Last updated 2/2020
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.79 GB | Duration: 3h 23m

A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns​

What you'll learn
Understand what UTM Parameters are & how to use them and track campaigns properly
Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
Learn how to track specific events like button clicks on your site rather then just page views and destination url's
Utilise current marketing budgets better with better tracking systems
Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
Learn about tracking for landing pages
Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
An in-depth look at call tracking and the advantages it brings
Requirements
Minimum experience with digital marketing platforms
Description
** Last Update Feb 28th 2021 **The best course for digital marketers that want to fully understand conversion tracking!*7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training.*From the theory all the way through to practice, move from beginner &*intermediate through to expert.Course Overview:Whether you are*a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns.*We discuss*aspects of tracking in general as well as looking at particular tools and advertising platforms. These includes:*Google Ads, Facebook Ad*Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking*and more.*The course is recorded inside the actual marketing platforms and*tools, walking you through*how*to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I*walk you through it during the course. After completion you will also have a thorough understanding of different tracking techniques and options available to you.Course topics include but are not limited to:UTM*Parameters:*what are they, how to setup*and track in Google Analytics - walkthroughTracking Pixels:*Facebook &*LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setupGoogle Tag Manager:*Adding tags and event tracking with GTMGoogle Analytics for Google Ads:*An indepth look at how Google Analytics can support Google Ads practiceLanding Page Tracking:*Tracking setup for landing pagesCall Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.What Students Are saying:Gerardo Calvo (July, 2020) wrote:*"Great tips and examples. Fast, efficient and to the point."Stefan Mach (22nd Jan, 2020)*wrote:*"Definitely takes something that at first appears mysterious and makes it easy to understand and implement."Anestis Kalligas (August, 2019) wrote:"He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge"George Maser (June 2019)*wrote:"...This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me."Federico (May 2019)*wrote:"Very good match with what I was looking for so far, thanks!"Kara Fidd (March 2019)*wrote:"Super helpful-- I'm already learning so much after just the first lesson!"Wojciech Idzikowski (Jan 2019)*wrote:"Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations"About Mark:*Mark has over 10 years experience running digital marketing campaigns for clients. He has worked for SME's as well as major blue chip clients in Australia and worldwide.
Overview
Section 1: UTM Parameters - what are they and how to use them
Lecture 1 UTM Parameters explained
Lecture 2 Setting up UTM Parameters
Lecture 3 Tracking UTM's in GA
Lecture 4 Value Track Parameters
Section 2: Tracking Pixels & Conversion Tracking
Lecture 5 Understanding Tracking Pixels
Lecture 6 Facebook Conversion Tracking
Lecture 7 Linkedin conversion Tracking
Lecture 8 Adding Pixels to your Website
Section 3: Google Analytics for AdWords Managers
Lecture 9 The Advantages of Linking Google Analytics with AdWords
Lecture 10 Linking Google Analytics & Google Ads
Lecture 11 Understand Google Ads Reports within Google Analytics
Lecture 12 GA Conversion Tracking & Goal Setup
Lecture 13 Remarketing Segments in GA
Lecture 14 Attribution Models in Google Analytics
Section 4: Call Tracking
Lecture 15 Introduction to Call Tracking
Lecture 16 How does call tracking work & key benefits
Lecture 17 Avanser Walk-through
Lecture 18 Integrating Call Tracking with Google Analytics
Section 5: 3rd Party Landing Page Tracking
Lecture 19 Tracking integration for landing pages
Section 6: Google Tag Manager (GTM)
Lecture 20 What is Google Tag Manager
Lecture 21 Review of GTM interface and Setting up GTM
Lecture 22 Adding Tracking with Tags in GTM
Lecture 23 Google Tag Assistant - Debugging Tracking Issues
Lecture 24 Event Tracking with GTM
Lecture 25 Event Tracking Reports in Google Analytics
Section 7: Dashboarding & Reporting with Google Data Studio
Lecture 26 A concise introduction to Google Data Studio
Lecture 27 GDS - Similar Products in the Marketplace
Lecture 28 GDS - Pros & Cons
Lecture 29 Part 1: Working with a Google Data Studio Template - Feature Overview
Lecture 30 Part 2: Working with a GDS Template - Connecting Data Sources
Lecture 31 Part 3: Working with GDS - Dimensions, Metrics & Filters
Lecture 32 Part 4: Working with GDS - the Toolbar
Lecture 33 Part 5: Working with GDS - calculated fields (Advanced)
Lecture 34 GDS - Sharing Options
Lecture 35 datastudiotemplates.com - A Marketplace for Templates
Anyone new to digital marketing and wants to track campaigns properly,Anyone running digital marketing campaigns looking to improve their campaign tracking,Anyone looking to increase their knowledge and expertise in Analytics tracking

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Core Html Mastery


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Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.46 GB | Duration: 1h 56m

Build webpages using HTML​

What you'll learn
How to build webpages using html
All of the important basic features of html
Key web development techniques
A basic intro to integrating CSS and Javascript
Requirements
No experience needed. Just a computer.
Description
Looking to take your first steps as a web developer? Look no further, Core HTML Mastery is the perfect introduction into the world of web development. We'll assume no prior knowledge, just a working computer and the desire to learn web development.HTML is a crucial language in building webpages. In fact, every website on the internet uses html in some form or another. HTML is the language web browsers use to understand the desired structure of web content. In Core HTML*Mastery we cover all of the important basics of using HTML*to build web content. In under two hours of learning you'll know everything you need in order to take your first steps building web pages using HTML.We cover all of the key concepts such as TextLinksListsTablesFormsImagesVideoIframesDivs and SpansHTML HeadWe also discuss on a very basic level how to implement CSS*and javascript on a webpage along with a description of what the two technologies are used for. Your instructor is Adam 'z3nsh3ll' Jones, an experienced professional teacher creating cyber security and web development content here at Udemy. This course is a useful pre-requisite for following more advanced courses on CSS*and javascript which will also be an important part of your journey to learning web development skills.Thanks for taking the time to read this and I'll catch you in the course!
Overview
Section 1: Introduction
Lecture 1 Intro to the Course
Lecture 2 Getting Started
Lecture 3 Text
Lecture 4 Links
Lecture 5 Lists
Lecture 6 Tables
Lecture 7 Forms - Part 1
Lecture 8 Forms - Part 2
Lecture 9 Images
Lecture 10 Videos
Lecture 11 Iframes
Lecture 12 Divs and Spans
Lecture 13 Head
Lecture 14 CSS and Javascript
Beginner web developers looking to learn html

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Deploying Static React to the Cloud (AWS, S3, Cloudfront)


a9e396ec2356ef6562e2b9cbbecbd316.jpeg


Published 09/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 12 lectures (1h 7m) | Size: 470.6 MB


Deploy React Static Site to S3, Cloudfront. Use Route53 for custom domain and CodePipeline for automated deploy
​


What you'll learn
Common principles to easily deploy Static React, Next and Vue apps to AWS or any other cloud provider.
Configure Cloudfront with S3 for performance and security
Deploy Using AWS Amplify
Use a custom domain to access your web app
Requirements
Knowledge creating web apps using React, Next or Vue
Description
If you're a react or vue developer and you want to easily deploy to sites to the cloud so that you can go beyond local testing and sharing, this course if for you. There are a ton of ways to deploy static sites, in this course we'll explore some of the most common practices that can be done by anyone without having extensive knowledge of AWS Cloud.
Easily Deploy Static React to AWS using S3, CloudFront and Route53 and CodePipeline (automated deployment)
Learn to easily deploy static React sites to S3, using Cloudfront, Route 53 custom domain and AWS Amplify. Create a simple pipeline with CodePipeline to automate static site deployments to S3.
By the end of this course you should be able to easily setup simple CICD pipelines to automate the deployment of your static sites, use Cloudfront to secure and enhance site performance and also add custom domain to make your sites more reachable and standardized.
These concepts will work for other static app such as Vue.
Services we'll use
S3 - object storage service that offers industry-leading scalability, data availability, security, and performance.)
Cloudfront:
Route53
CodePipeline
Codebuild
AWS Amplify Hosting
Requirements
Anyone with basic knowledge in creating simple React, Vue or web apps should be able to follow along this course
node.js
React
Git
Who this course is for
This course if for React or Vue developer who wants to learn some easy ways of deploying their web apps to AWS using S3 for static file hosting. Or other cloud platforms that make it easy to focus on the deployment side of static web apps such as React, Next and Vue

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Efficient Way To Become A Professional It Project Manager


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Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.45 GB | Duration: 1h 30m

Practical-based approaches and tips that help to grow faster in your IT Project Manager's career​

What you'll learn
Practical-based approaches and tips that help to grow faster in your IT Project Manager's career
Only practical approaches and solutions that have been proven through the practical experience of work with many various IT projects
You will know how to build app development workflows, prioritise tasks, create procedures, create boards, describe tasks and issues, and many more
Rules of efficiency that help IT project managers to and their teams to develop faster and more qualitative
Requirements
In this course are described only practical-based approaches. It means that we will speak about the things that definitely works and increase Project Manager's and Team's efficiency
Description
Hello team! Let me introduce you my course!I and my teams develop different products like Web applications, Mobile apps, Browser extensions, websites or different online services based on Agile frameworks like Kanban, Scrumban and Scrum.During our work we have elaborated some amount of tips and useful approaches that I want to share with you in this course.These tips help our teams to enhance their velocity, bring order and help our teammates to grow as professionals.I am absolutely confident that all of you guys read a lot of books about Project management activities and know the theoretical bases pretty well!My course is not about theory. You will not see here much about theory. All of you already know the theory.My course will share with you only approaches based on practical experience. Here are some examples of what you will learn during my course:when it is time to use Scrumban framework,how to build workflows for Web and Mobile development, how to prioritise the tasks, how to describe properly tasks, user stories, issues,how to set up boards for development and what statuses to use,how to evolve a Base of Knowledge for 1 or many projectsand etc.I hope all of this knowledge will help you faster to grow to Middle+ or even higher. I also hope that this course will inspire you to think and elaborate some new practical approaches and PM tips.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: The efficient approaches to kick off the project properly
Lecture 2 What should be done to kick off the project
Lecture 3 When it is better to use Scrumban instead of Scrum?
Lecture 4 How to request the vacation or day-off properly in the team
Lecture 5 Rule of efficiency #1: no ticket - no task
Lecture 6 Rule of efficiency #2: Every ticket should have a description
Lecture 7 Rule of efficiency #3: How to name bugs and issues
Section 3: What hierarchy of issue types to select for your project?
Lecture 8 What hierarchy of issue types to select for your project?
Section 4: The 2 universal workflows for your Web and Mobile development
Lecture 9 Intro to the 2 universal workflows for your Web and Mobile development
Lecture 10 Examples of 2 universal workflows for your Web and Mobile development
Lecture 11 What statuses require obligatory comments
Section 5: Organising the boards for development and speaking about prioritisation of tasks
Lecture 12 How to organise the boards
Lecture 13 A special list with TOP things that should be taken into account
Section 6: How to organise the Base of Knowledge for the project. What approach to use?
Lecture 14 How to organise the Base of Knowledge for the project?
Section 7: How to describe tasks, issues, user stories properly
Lecture 15 Introduction to how to describe tickets.mp4
Lecture 16 Example of well-described task or user story
Lecture 17 Example of well-described bug or issue
Lecture 18 What else should contain a well-described ticket?
Beginner project managers, middle project managers and those project managers, who want to find out new practical approaches that will help in their careers

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Foundation Programmatic Advertising Course 2021


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​

L
ast updated 11/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.79 GB | Duration: 1h 48m

Foundation Course_Master Programmatic Advertising, Media Buying, and get ahead in Digital Marketing​

What you'll learn
Learn Programmatic Advertisement & Media Buying process; a brief history, language and key terms
Gain 360-Degree Knowledge of Programmatic Advertising; ecosystem, key players, industry dynamics, media buying methods
Understand how Programmatic fits into a Digital Marketing Strategy and why its important
Learn about Media buying and the future of Digital Marketing
Requirements
You would need some basic level understanding of Digital Marketing to fully benefit this course.
Description
Overview: Get immersed into the world of programmatic advertising. In this course, designed for those with an intermediate understanding of the digital marketing space, we'll explain exactly what programmatic advertising actually is, and how it's executed. We use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and how programmatic shapes every aspect of digital marketing. It is perfect for anyone who is interested in landing a job in digital media agency or in a digital marketing team. How does this course benefit you?New to data-driven advertising? Are you part of a Marketing team and want to keep updated with the fast pace world of Online Advertisement?*Do you work in Digital Marketing and need an update on the lastes technologies used? Want to become a trader in a Media Agency or join trading desk with a leading Brand? This course is the perfect place to start. Dive deep into the concepts, and skills required to master programmatic advertising. Get to know the practice of media buying through data-driven marketing strategies.This course is suited for any marketing professional looking to stay current with new industry trends, digital marketers looking to further understand programmatic advertising and data driven marketing strategies tailored to digital media. And anyone who wants to start a career in digital marketing, a media agency or media trading.This course has no pre-requisites but it would be better suited for someone with some knowledge of digital advertising. It is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in Programmatic Media Buying or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising.Please let us know what you think of the content by leaving a review? This would mean the world to us. The introduction course is complete, and depending on your feedback we will publish other courses in other areas of Programmatic. We wanted to make something different, and engaging so instead of having a "death by power-point" course, we are delivering an engaging experience. The course is delivered by programmatic professionals, feels more a like a TV show than a PowerPoint training- it has been built with motion graphic effects and professional editing. It feels different, its more engaging, have a go and please leave us a review!
Overview
Section 1: Fundamentals of Programmatic Advertising
Lecture 1 Brief History of Media Buying
Lecture 2 Introduction to Traditional Media Buying
Lecture 3 Introduction to Programmatic Media Buying
Lecture 4 Programmatic vs Traditional Media Buying
Lecture 5 The Future of Media Buying is Programmatic
Section 2: Demystifying Real Time bidding and the importance of data.
Lecture 6 Programmatic Media Buying - how it works?
Lecture 7 The Power of Data
Lecture 8 Audience and the role of cookies, Device IDs and pixels.
Section 3: Programmatic Buying Tactics
Lecture 9 What is a purchase funnel?
Lecture 10 Comparing Auto vs Consumer Packaged Goods (CPG)
Lecture 11 Programmatic Buying Tactics
Digital advertising professionals looking to advance their careers or keeping ahead of new technologies and innovation.,Anyone with a background in social media looking to expand to other digital advertising. Advance your current field of Digital Marketing, Advertising, Media Buying,Beginners interested in becoming Programmatic managers or Digital Marketing Managers; working in Advertising and Digital Marketing for an agency or advertiser,Broadcast media professionals looking to learn about digital advertising, Connected TV and Programmatic Advertising,TV professionals and sales people looking to enhance their digital and programmatic proficiency.,Change careers land a new job in Media Buying, Digital Marketing or Programmatic Advertising or Digital marketing students looking to expand their knowledge of the space and land a High-Paying Job in Programmatic Advertising

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Fundamentals Of Face Massage | Makeup Artistry For Everyone


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Last updated 3/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.11 GB | Duration: 1h 39m

Beautify your skin with useful massage, massage therapy and makeup techniques and make a difference in your environment​

What you'll learn
How to do a facial massage?
Anti Aging - Face Lifting Massage
Reduce Puff Eyes with Lymphatic Drainage
Gua Sha Face Massage
Cat Eye Makeup
Basic makeup techniques
Quick, easy and impressive make-up
How to make lips look fuller with massage and makeup?
Correct and effective use of basic make-up materials such as foundation, concealer, eyeshadow, lipstick.
How to make up for a job interview or video conference?
Requirements
There are no special requirements for taking this course, however I strongly suggest that you should own basic brush kit and basic makeup products for practicing.
Optional: Find model for practicing the techniques presented in the video-lessons.
Gua Sha Tool for Gua Sha Face Massage
Passion to learn Make-up
Description
Hi there,Welcome to the "Fundamentals of Face Massage | Makeup Artistry For Everyone" makeup course.Makeup has become almost inevitable these days. Because we always find ourselves in an event, an invitation. Even if there is no activity, we want to see ourselves as beautiful when we look in the mirror. That's why make-up has become an essential part of our lives. However, it is difficult to say that everyone is applying makeup correctly. Because many people try to apply makeup without knowing the techniques of makeup. As a result, she thinks she's wearing the right makeup and can't achieve her goals while trying to look beautiful. This course will save you from these troubles. In this lesson, we are teaching makeup in the simplest and most descriptive way. In addition to make-up, we also offer you different massage techniques to keep your face alive. In our course, due to theCovid-19 pandemic, we also thought of those who attended their meetings by video conferencing and explained in detail how to make the best makeup for them. You can learn everything about massage therapy certification.At the end of the course you will learn; micro-blading, makeup artist, eyelash extension, eyelash extension, professional make-up artist, permanent makeup, make-up artist. On the other hand, you will be interested in Cosmetic, Beauty, and Skincare.You can learn many subjects related to massage such as massage, massage therapy, Cupping Therapy, lymphatic drainage massage, gua sha, reflexology, indian head massage, acupressure, manual lymphatic drainage massage, head massage.There are many massage methods and different types of massage. Like Massage Business, Baby Massage, Sports Massage, Prenatal Massage, Facial Massage, Abdominal Massage, Stone Massage, Thai Massage, Deep Tissue Massage, Shiatsu Massage, etc. In this course, I show that face massage and gua sha face massage.In this course you will learn;How to do a facial massage?Anti Aging - Face Lifting MassageReduce Puffy Eyes with Lymphatic DrainageGua Sha Face MassageCat Eye Make-upDeep TissueBasic makeup techniquesQuick, easy and impressive make-upHow to make lips look fuller with massage and makeup?Correct and effective use of basic make-up materials such as foundation, concealer, eye-shadow, lipstick.How to make up for a job interview or video conference?Special Effects MakeupWhy would you want to take this course? Our answer is simple: The quality of teaching. OAK Academy based in London is an online education company. OAK Academy gives education in the field of IT, Software, Design, development in English, Portuguese, Spanish, Turkish, and a lot of different languages on the Udemy platform where it has over 1000 hours of video education lessons. OAK Academy both increases its education series number by publishing new courses, and it makes students aware of all the innovations of already published courses by upgrading.When you enroll, you will feel the OAK Academy`s seasoned developer's expertise.*Questions sent by students to our instructors are answered by our instructors within 48 hours at the latest.Dive in now "Fundamentals of Face Massage and Makeup For Everyone" courseWe offer full support, answering any questions.See you in the course!
Overview
Section 1: Face Massage
Lecture 1 Anti Aging - Face Lifting Massage
Lecture 2 Reduce Puff Eyes - Lymphatic Drainage
Lecture 3 Gua Sha Face Massage
Lecture 4 Jaw, Cheek & Neck Sculpting Face massage
Lecture 5 Lips exercises
Section 2: Makeup
Lecture 6 Makeup For Beginners
Lecture 7 Makeup For Gym
Lecture 8 Cat Eye Makeup
Lecture 9 Makeup For Graduation & Special Occasion
Lecture 10 Makeup For Office-Job Interview
Lecture 11 Makeup For Video Conferencing in 5 min.
Beginner makeup artists and makeup artists who want to go level up,People who want to improve their own makeup skills,Anyone who loves all things makeup,Makeup artists that are just starting

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Google Ads For Ecommerce Businesses - Specialized Course


e76e016178275a9f20daa82409636320.jpeg



Last updated 6/2018
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 600.02 MB | Duration: 1h 12m

From strategy all the way to setting up, optimising & reporting on Google Ads campaigns for your eCommerce retailer​

What you'll learn
Run Google Ads Campaigns for eCommerce sites like a pro!
Optimize Campaign Structure Specifically for eComm
Tips and Tricks for marketing your eCommerce Business
Requirements
Some familiarity with Google Ads is assumed
Description
With over 10 years experience running Google Ads campaigns for my eCommerce*clients, I*bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns and walks you through the process of setting up and running eCommerce campaigns.*The course is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated. I provide insights and Google Ads tools you can use for your eCommerce business. This includes:*Building a strategic campaign structure to make the most of the Google Ads consoleUtilising Dynamic Search Campaigns to leverage long tail traffic and keep costs lowSetting up Search Campaigns to best target category trafficImplementing dynamic ad customisers to create hyper relevant ads for searchersStructuring your*Google Shopping Campaigns for easy optimisation towards maximum ROI.*Multi-tiered Retargeting strategies specifically tailored*for eCommerce campaignsWe also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.*Chris Hamlin wrote:*The course is great. Very easy to follow and very practical. I'm already using some of the things that Mark describes in the course. Highly recommended!Nadir Kabir wrote:*Great course and very insightful instructor. Still going thru the course and I find the content very useful and applicable so far.
Overview
Section 1: Ecommerce for AdWords Campaigns
Lecture 1 Introduction
Lecture 2 Ecommerce Campaign Structure
Lecture 3 Dynamic Search Ads
Lecture 4 Search Campaigns
Lecture 5 Ad Customisers
Lecture 6 Google Shopping Campaign Structure Setup
Lecture 7 Multi-tiered Retargeting strategies tailored for eCommerce
Lecture 8 404 Error Checking Script
Section 2: Ecommerce & enhanced ecommerce tracking for Google Analytics
Lecture 9 Background to ecommerce tracking reports
Lecture 10 Setup for ecommerce tracking
Lecture 11 Ecommerce Reports Review in Google Analytics
Section 3: Product Feeds for AdWords
Lecture 12 The Future of Google Shopping
Lecture 13 Background to Product Feeds
Lecture 14 Google Merchant Centre Walk-through
Lecture 15 Feed Policy & Troubleshooting Issues
Lecture 16 Optimising Feed Quality
Lecture 17 Advanced Merchant Centre: Opportunities, Suggestions & Price Benchmarks
Anyone working for or with an eCommerce website

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Google Adwords Structuring & Optimizing For Maximum Profit


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Last updated 12/2017
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 748.76 MB | Duration: 1h 59m

Don't miss out on profitable keywords in your AdWords account. Discover how to find them and ensure you get the best ROI​

What you'll learn
Learn how to best structure your AdWords account.
Learn how to find profitable keywords and ensure you are not missing out on any more
Requirements
Students will need to have a basic level of understanding of AdWords
Description
**Note: This course is current and up to date as of December 2017**
**We have just added new videos with the latest ad extensions rolled out by Google.
We have also added videos about the Google Display Network and will be adding plenty more. So get in now before the price increases as we add more and more content.
------------------------------------------------------------
Join over 400 successful students now who have already taken this course and are improving their AdWords performance!
Start getting a positive return on investment from your AdWords campaigns by applying the correct structure and optimization strategies. These are the exact strategies we look for in every account we manage in our AdWords agency.
Recent review "Just think of the cost you really will pay Google, if you don't follow this advice!".
------------------------------------------------------------
In this course you will discover the default settings that I change for ALL of the accounts that I manage - that Google don't tell you about.
By the end of this course, you will learn how to optimize your account structure so you get the best Return on Investment (ROI) and importantly, how to drill down into your account to find specific areas which are most profitable.
Have you set up your AdWords account but unsure you have set it up properly? Are you just spending a lot of money with Google and not getting much back? Are you struggling to find which areas you need to focus on?
Then this course is for you......
I will guide you step by step as I walk you through a live AdWords account showing you:
Why account structure is critical to the success of your account and how to do it properly What to avoid so you can learn from other people's mistakes - with real live examples Common pitfalls to avoid so your budget can go as far as possible. How to find "nuggets of gold" (your MOST profitable keywords) in your account so you can ensure you aren't missing out on any more of them. Note, finding these keywords is the key to ongoing AdWords success.
Structuring & Optimising Your AdWords Account for Max Profit course is designed for anyone with an AdWords account or someone who is thinking of getting started with AdWords who would like to know how to structure their account for the best chance of success. This course also hows you how to find additional profitable opportunities within your existing account.
This course first shows you how to set up your account properly with conversion tracking and the importance of linking AdWords account with Google Analytics.
It then shows you in a step by step manner how to best optimise your account on a Campaign, Ad Group, Keyword level. It also shows you some default settings which are recommended to change for best performance.
The course then shows you how to slice and dice your account to identify areas of profitability and also areas of unprofitability. The course is presented in an easy to follow, step-by-step manner that can be applied to any account.
Ilana also shares some of the latest AdWords features which are critical to the optimal profitability of any account.
Every lesson contains a screencast walk-through of a live AdWords account.
Staying up to date with AdWords changes is also critical to staying ahead of your competitors. So, this course is regularly updated to include new features and changes from Google, so that you can stay ahead of the game.
---------------------------------------------------
So, click on the "Take This Course" button now - located on the top right, as every day that you delay, is just giving Google more and more money. And trust me, they don't need any more money than they already have!
And, best of all, as with all Udemy courses, you have 30-day money back guarantee if you are not completely happy with the course :)
Overview
Section 1: Setting Your Account Up Properly
Lecture 1 What to do when setting up your account
Section 2: Getting The Structure Right - What Google Doesn't Tell You Or Want You To Know!
Lecture 2 Campaigns - How To Structure Them & Learn The Default Settings You MUST Change
Lecture 3 Ad Groups - Optimal Structure & How To Know If You're Missing Out On Impressions
Lecture 4 Keywords - Don't Make These Costly Mistakes & How To Get Extra Keyword Ideas
Section 3: Optimizing Your Ads & Ad Extensions - Get The Most From Your Ads With These Tips
Lecture 5 Ads - Save Money Seeing The Highest Converting Ad Position - Not What You Think!
Lecture 6 Ad Extensions - Get Ahead Of Your Competitors With Additional Google Real-Estate
Section 4: How To Slice & Dice Your Account To Find Profitable Opportunities
Lecture 7 Introduction Into Finding Profitable Keywords In Your Account
Lecture 8 Step 1: Are The Ads In Top 3 Positions More Profitable Than Ads On The Side?
Lecture 9 Step 2: Is Mobile Traffic More Profitable & Should You Increase Bids For Mobile?
Lecture 10 Step 3: Is The Profit From Your Headlines / Ad Extensions / Click To Call?
Lecture 11 Location Report - Find Locations Which Are Generating You The Most Leads
Lecture 12 Step 4: Are You Missing Out On Possible Impressions. If So, How To Increase Them
Lecture 13 BONUS: How To Assign Automatic Rule So Your Ads Will Always Be In Top 3 Ad Spot
Section 5: Updated: Some Of Google Latest Additions To Their Interface
Lecture 14 Live Walkthrough: How To Use The Latest Feature "Customize Columms"
Section 6: Google Display Network
Lecture 15 How To See Which Websites Your Banners Were Placed On & How They Performed
Lecture 16 MUST SEE Case Study: How To Save BIG Money & Not Waste Ad Spend In Mobile Apps
Lecture 17 Live Walk Through: Critical Site Category Exclusions I Use For ALL Of My Clients
Section 7: Course Material
Lecture 18 Course Checklist - All The Elements Your AdWords Account Should Have
Lecture 19 List Of Negative Keywords Most Accounts Should Have
Lecture 20 Scheduling Ads: Should You Schedule Ads For Certain Times Of The Day
Lecture 21 UPDATED: Latest Ad Extension: What Are Structured Snippets & How To Implement
Anyone who is serious about getting the best return from their AdWords campaigns,This course is not for someone who has never used AdWords

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Google Adwords Training A Beginners Guide To Profitable Ads


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Last updated 9/2015
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 651.57 MB | Duration: 3h 19m

Step by step guide to getting started with Google AdWords. We show you all you need to know for a profitable account.​

What you'll learn
Learn about the basics of Google AdWords
Learn how to create their first Google AdWords account...the right way
Requirements
Create a Google AdWords account
Description
**This course is up to date as of March 2017.
Did you know that Google made over 400 changes to their AdWords platform last year - that's more than one a day! So, staying up to date is critical to keeping ahead of your competitors.
So, this course will be continually updated with the latest content and the price will increase accordingly. So, get in now before the price of this course increases.
*****************************
Some of our recent reviews:
"This is a terrific course. It is broken down into "chewable chunks" and explained slowly and systematically by someone who is obviously a real expert."
"I appreciate the course. It was a good introduction to Adwords and helped clarify a few concepts I had missed previously."
*****************************
Google AdWords is a great way to market your business online, boost your website traffic and ultimately generate leads or make sales online.
By the end of this course, you will be able to create and manage AdWords campaigns for your own business or on behalf of clients (and charge for it!).
*****************
This course will teach you all you need to know to get started with Google AdWords. In as little as 4 hours, you will get up to speed on all things you need to know when creating your first AdWords campaign. This course will give you the opportunity to learn from someone who manages tens of thousands of dollars each and every month on behalf of businesses.
You will learn how to successfully set up a Google AdWords account the right way, giving you the best possibility for success with Google AdWords.
We will show you how to create your first campaign, the default settings you MUST change (and most people don't) and everything else in between that you need to know to have a successful AdWords account. We will show you all the common pitfalls that people fall into and make sure you will avoid them.
Each section of the course contains:
1. Thorough video lesson 2. Live walk through in a live account so you know what to look out for
What am I going to learn in this course?
· 40 lectures & over 4 hours of pure content. No fluff. · Learn all the jargon and AdWords terminology. · Thorough walk through of the AdWords interface so you know how to navigate your way around your account with confidence. · Learn how to set up and structure an account the RIGHT way (Note: you'd be surprised how many people get this wrong!)Learn how to create BOTH, search campaigns and display campaigns. · Learn all the Campaign default settings you need to change (that Google don't tell you about). · Learn how to master location targeting so you don't waste unnecessary ad spend showing ads to the wrong people.
This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.
So, if you want to master Google AdWords and have no experience at all, then this course is for you. Click Enrol Now to access the course instantly.
And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
Overview
Section 1: AdWords Basics
Lecture 1 Getting Familiar With AdWords Basics & Terminology
Lecture 2 Walk Through An Account Showing The Basics & Familiarising You With Interface
Lecture 3 Structuring Your Account The RIGHT Way For The Best Chance At Profitable Account
Section 2: Getting Started: How To Install Important Tracking Metrics
Lecture 4 Conversion Tracking Basics: What Is It & Why Do You Need To Implement It?
Lecture 5 Live Walk Through: How To Implement Conversion Tracking Into Your Account
Lecture 6 Linking With Google Analytics: Important Metrics You Miss Out On If You Don't!
Lecture 7 Live Walk Through: How To Link Google AdWords & Google Analytics Accounts
Lecture 8 How To Generate Remarketing Code So You Can Start Remarketing To Past Visitors
Lecture 9 Live Walk Through: How To Create Many Remarketing Lists Of Different Duration
Section 3: Campaigns
Lecture 10 Campaign Basics: All You Need To Know About The Terminology & Their Function
Lecture 11 Live Walk Through: How To Create A New Campaign & What Settings To Watch Out For
Lecture 12 Mastering Location Targeting: Ensure Your Ads Are Being Shown In The Right Place
Lecture 13 Live Walkthrough: How To Schedule Your Ads For Specific Times Of The Day & Week
Section 4: Ad Groups & Keywords
Lecture 14 Ad Group Basics: All You Need To Know About The Terminology & Their Function
Lecture 15 Live Walk Through: How To Create A New Ad Group
Lecture 16 Keyword Basics: ll You Need To Know About The Terminology & Their Function
Lecture 17 Live Walk Through: How To Add New Keywords Into Your Account
Lecture 18 Live Walk Through: How To Add Negative Keywords - Critical Part Of Your Account
Lecture 19 Quality Score: What Is It & Why Is It Relevant?
Section 5: All About Ads
Lecture 20 Ad Basics & A Whole Lot More
Lecture 21 We Show You Ads In A Live Account
Section 6: All You Need To Know About Ad Extensions
Lecture 22 Ad Extension Basics
Lecture 23 All You Need To Know About Sitelinks
Lecture 24 How To Add A New Sitelink
Lecture 25 All You Need To Know About Location Extensions & How To Add Into Your Account
Lecture 26 Call Extensions
Lecture 27 How To Add A New Call Extension
Lecture 28 All You Need To Know About Review Extensions
Lecture 29 All You Need To Know About Callout Extensions
Lecture 30 How To Add A New Callout Extension
Lecture 31 All You Need To Know About Structured Snippets
Lecture 32 How To Add A New Structured Snippet Extension
Section 7: Google Display Network
Lecture 33 What Is The Google Display Network (GDN) & The Basics Around It.
Lecture 34 Live Walk Through: How To Create A Display Campaign & Target Specific Websites
Lecture 35 Live Walk Through: How To Create A Display Campaign Using Keyword Targeting
Lecture 36 Live Walk Through: How To Create A Display Campaign Using InMarket Targeting
Lecture 37 Live Walk Through: How To Create A Display Campaign Using Affinity Targeting
Lecture 38 Live Walk Through: How To Create A Display Campaign Using Demographic Targeting
Lecture 39 Live Walk Through: How To Create A Display Campaign Using Topic Targeting
Lecture 40 Live Demo: How To Use The Display Planner To Find The Best Display Placements
This course is designed for newbies who know nothing about Google AdWords

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Halloween Promo Poster Design on Canva


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Updated 09/2022
Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: AAC, 48.0 KHz
Language: English | Size: 1.29 GB | Duration: 18 lectures • 1h 52m

Design with Me from A-Z. Best Canva Tips to Make your life easier!
​

What you'll learn
Will learn to create an attractive poster design
Will learn best practices used in Canva
Will learn tips & tricks that will optimize their working speed
Recent Canva features
Requirements
Basic designing knowledge required.
Beginners level on Canva
Description
Hello! And welcome to my course! Halloween Promo Poster Design on Canva. Design with Me from A-Z. Best Canva Tips to Make your life easier!
As a graphic designer have you ever struggled while creating an attractive & engaging poster, flyer, promotional, or event graphic design?
Maybe, you just want to learn easy and fast illustrational design skills?
Maybe, you got stuck with the same features that you have learned 5 years ago and you just want to get some new ideas?
Or maybe, just expand your existing knowledge?
You came to the right place!
In this course, I am going to show you step-by-step how to create an engaging & spooky Halloween illustrational design using only one tool Canva!
But that is not all!
I will share with you ideas on how to change one design into another quite fast!
Also, the best Canva tips & tricks that you have not heard about!
Also, the latest Canva features were created to make your life easier!
In the course, I will reveal all my best tricks and you will understand why graphic design with Canva can be a great advantage, and with some practice and a bit of time, you can become a great professional!
So stay with me till the end!
Thank You!
And Good Luck!
Who this course is for
For anyone who want to learn graphic designing on Canva
For anyone who want to improve them selves in a designing path
For anyone who is looking for new ideas

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