Transform your organization using Agile*principles*with this*proven framework*
The Six Disciplines of Agile Marketing*provides a proven framework for applying*Agile*principles and processes to*marketing. Written by celebrated*consultant Jim Ewel, this book*provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing*organization.*
The Six Disciplines of Agile Marketing*discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:*
[*]Aligning the team on common goals*
[*]Structuring the team for greater efficiency*
[*]Implementing processes like Scrum and Kanban in marketing*
[*]Validated Learning*
[*]Adapting to Change*
[*]Creating Remarkable Customer Experiences*
The...
