The Six Disciplines of Agile Marketing - Proven Practices for more Effective Marketing and Better
epub | 19.56 MB | English | Isbn:1119712033 |
Author: Jim Ewel | PAge: 284 | Year: 2020
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Цитата:
Transform your organization using Agile*principles*with this*proven framework*
The Six Disciplines of Agile Marketing*provides a proven framework for applying*Agile*principles and processes to*marketing. Written by celebrated*consultant Jim Ewel, this book*provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing*organization.*
The Six Disciplines of Agile Marketing*discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:*[*]Aligning the team on common goals*[*]Structuring the team for greater efficiency*[*]Implementing processes like Scrum and Kanban in marketing*[*]Validated Learning*[*]Adapting to Change*[*]Creating Remarkable Customer Experiences*
The...
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Category:Direct Marketing, Organizational Learning, Direct Marketing
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The Six Disciplines of Agile Marketing - Proven Practices for more Effective Marke...
