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[mitsumi1]

Last updated 11/2018
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 722.67 MB | Duration: 1h 4m

Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys

What you'll learn
Learn what programmatic advertising is from a 10,000 foot view
Get introduced to all the players in the programmatic advertising space
Understand advertising strategy and how programmatic fits in
Digital marketing processes and how programmatic changed that
What is Header Bidding vs. Waterfalls and why is it important?
Learn from an industry expert
What is Programmatic Advertising & RTB (Real Time Bidding)?
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
An understanding of the complex way digital advertising companies work together
Join over 7,000 students in 130 countries who have taken these courses
Be able to clearly and confidently present ideas to clients and co-workers
Requirements
Baseline knowledge of the digital marketing space
Understanding that programmatic advertising is a way to buy and sell digital ads
Come to the course ready to learn
Description
UPDATE: Einführung in Programmatic Advertising gibt es jetzt auch auf Deutsch! Schalten Sie einfach die deutschen Untertitel ein, wenn Sie das Video starten, und sehen Sie, wie der gesamte Kurs ins Deutsche übersetzt wird. Hallo an meine Freunde aus Deutschland! (Now available in German!)Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you really know what these terms mean and what these companies do? In 2020 programmatic advertising was a $65B a year industry, or about 20% of all digital ad dollars. This is up nearly 2,000% from just 2011. And industry of this size, with such explosive growth requires a lot work by many different companies. It also requires a complex system that results in benefits for all parties. In Introduction to Programmatic Advertising I'll walk you through the process of a programmatic ad buy, the ad-tech companies involved, and the benefits for both advertisers and publishers. I'll breakdown the ecosystem piece by piece in order to clearly explain what "programmatic" actually means.By taking this course you'll be joining over 50,000 students that I've taught to date in over 130 countries. My classes on digital advertising have received hundreds of 5 star reviews from seasoned media professionals, to recent college grads. I*know you'll not only learn something from this course, but you'll enjoy the experience.Overview: Get immersed into the world of programmatic advertising. In this introductory level course, designed for those with an intermediate understanding of the digital marketing space, I'll explain exactly what programmatic advertising actually is, and how it's executed. I use simple visuals to illustrate complex systems, and provide clear definitions for industry terms and short-hand. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.Course Subjectsefine Digital Advertising - What is considered digital advertisingAd Sizes & Standards - Which ad sizes and units are actually covered in a programmatic buyCommon Pricing Models - What are the common pricing models and the formulas to calculateAd-Tech Companies - There are lots of different companies that handle programmatic, but they all have different traits that make them unique and valuable Publisher Integrations - How does a publisher like a website or mobile app, actually go about working with a programmatic toolProgrammatic Process - We'll visualize the actual process of executing a buyUsing Data to Inform Buys - Data is the new oil and that's no different in programmatic. We'll discuss how companies can use data to enhance their buysProgrammatic vs. RTB - These two terms are used together a lot, but they are not the same thingPricing The Bid - How do both publishers and advertisers decide how much to price their bidsAuction Types - To execute a bid there must be an auction, but there are multiple kinds to reviewReporting - What information is reported with a programmatic buy and why is it importantReal-Life Student Reviews:★★★★★ "I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic." - Raul Bonilla★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane TodyReviews from Other CoursesDigital Advertising & Marketing 101★★★★★ "The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows." - AJ Du Toit★★★★★ "Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding." - Jocleyn Armour★★★★★ "It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben." - Jean CDigital Advertising & Marketing 201★★★★★ "When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment." - Shawn E Fraser★★★★★ "This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications." - Suryameet Singh★★★★★ "Comprehensive overview...detailed!" - Kaithlean Crotty-Clark
Overview
Section 1: Introduction to Programmatic Advertising
Lecture 1 Welcome to Programmatic Advertising - Digital Marketing in Today's World
Lecture 2 High level, what is programmatic advertising and what are the advantages?
Section 2: Digital Marketing Introduction - Programmatic Advertising
Lecture 3 Digital Marketing Introduction - Qualifying Media and Ad Standards
Lecture 4 How it Works - A walkthrough of the programmatic process
Lecture 5 The Programmatic Process In Action - Walking Through the Process
Lecture 6 Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions
Section 3: Programmatic vs. RTB - Defining RTB and Programmatic
Lecture 7 Programmatic vs. RTB - They are not one in the same, so what are they?
Lecture 8 Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill
Lecture 9 Setting Pricing in a Programmatic Environment
Section 4: Auctions - Waterfalls, Header Bidding, and all about Programmatic Auctions
Lecture 10 Auctions - An Introduction to First & Second Price Auctions in Digital Marketing
Lecture 11 Traditional Waterfall - Digital Marketing Process of Serving an Ad
Lecture 12 Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King
Lecture 13 Mobile Header Bidding - How This Auction Works Specifically In-App
Section 5: Recap & Thank You!
Lecture 14 Recap - Thank You - and Bonus Lecture!
Lecture 15 Helpful links about Programmatic Advertising
Lecture 16 Programmatic Glossary of Terms
Digital advertising professionals,Anyone with a background in social media looking to expand to other digital advertising,Broadcast media professionals looking to learn about digital advertising,TV professionals and sales people looking to learn about digital,Digital marketing students looking to expand their knowledge of the space

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[mitsumi1]

Last updated 12/2020
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 328.72 MB | Duration: 0h 52m

We'll teach you how the General Data Protection Regulation (GDPR) applies to you in one hour of video.

What you'll learn
This course gives you a brief introduction to the General Data Protection Regulation (GDPR) including the main elements that organisations must be aware of.
Understand what the GDPR is and how does it differ from the Data Protection Act
Know who needs to take notice of the changes
Understand the principles that apply to processing personal data
Be able to define a lawful basis of processing
Understand what the enhanced rights are and when they might apply
Know what constitutes a data breach and when and how they should be notified
Know what is meant by privacy by design
Understand what data protection officers are and what they do
Requirements
An interest in data protection and the General Data Protection Regulation (GDPR)
Description
Why take this course?This training course gives you a brief introduction to the*General Data Protection Regulation (GDPR)*in just one hour*of lectures. We cover the*main elements of the GDPR*that organisations must be aware of and explore some examples to make things clear. One hour of lectures that actually explain what the GDPR*is and what it meansFocuses on practical GDPR knowledge and how it applies to organisationsDownloadable examples documents that relate the GDPR*to organisations' behaviourWritten by practitioners with*real life experience and knowledge of implementing GDPR in large organisationsOver 550 Five Star reviews (more than any other GDPR course on Udemy)English subtitles (hand written, not automatically generated)Free supporting materials, quizzes and infographics30 day money back guarantee, so you have nothing to lose!We've worked hard to make this*a great value course, with*supporting materials*(such as infographics), complete subtitles in English and*quizzes*at appropriate points. What do people think of our course?We are*proud of the feedback we've had so far, here are some examples"Loved this course! I did not know much about the GDPR and this was the perfect course to teach me about it" Mara"Very informative and useful..." Dian"Nice course on GDPR basics." Hrvoje"I liked this course for it's accuracy, shortness and interesting quizzes." Brankica"Found it short and precise!" Alexandra"Very informative and interesting presentation" MariyaOur course is featured in Udemy for Business as a GDPR*training course; we get as lot of students through this route.Why is understanding the GDPR*important?With a basic understanding of the regulation, an organisation can begin to understand the areas of the regulation that will affect them, and specifically where they need to delve deeper into the requirements to determine what changes will need to be made for their business.*We are involved in real*life*GDPR projects*and understand the practicalities of implementing the regulation, this course is directly derived from our experience.We won't just read you the law, we explain what it means.Remember, Udemy offers*a money back guarantee, so you really do have nothing to lose!
Overview
Section 1: Introduction - GDPR in context
Lecture 1 Introduction - GDPR in context
Section 2: Processing Principles and Basis of Processing
Lecture 2 Processing Principles and Basis of Processing
Section 3: The Enhanced Rights of the Data Subject
Lecture 3 The Enhanced Rights of the Data Subject
Section 4: Data Breaches
Lecture 4 Data Breaches
Section 5: Privacy by Design and the Role of the Data Protection Officer
Lecture 5 Privacy by Design and the Role of the Data Protection Officer
Section 6: Wrapping up
Lecture 6 Wrapping up
Students who need a general introduction to the General Data Protection Regulation,Students with limited time - we cover the key points in an hour

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[mitsumi1]

Last updated 4/2018
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 920.62 MB | Duration: 0h 48m

What Is A Brand?

What you'll learn
Understand the common misconceptions about what a brand is.
You will have crystal clarity regarding what a brand is.
You will be able to evaluate other company's branding efforts.
You will have a framework to start building your own brand.
You will understand the need to connect, differentiate, and focus on creating brand experiences.
You will understand that branding is more "in the mind" and less "with the eye".
Requirements
No software or creative applications are needed.
You should understand that relying on "features and benefits" no longer works.
You should understand the need to stand out in the marketplace.
Description
There is*so much*confusion about what a brand is!
The sad reality is most explanations of branding are*incomplete or*inaccurate! Even seasoned*marketing pro's have a hard time explaining branding.
This is branding for the rest of us!
In this course you will get a full, complete, and memorable understanding of*what*branding really is.
By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral.*Your*brand is much, much bigger than these visual assets, and it's the key to your business' longevity.
Learn how branding is vital for*connecting deeply with your audienceUnderstand why branding*consistency and alignment are vitalSee how "companies do not create their brand; their audience creates the brand"Learn where confusion about branding*stems fromLearn the top four causes of brand misalignmentand so much more!
Presented by Everett Bowes, of We Talk Branding, a branding expert and*best-selling Instructor, this 45-minute course is densely packed with insight and information!
Each lesson is short,*downloadable, and features*bullet points*to make learning even easier.
Don't get left behind!
Do you have a complete*definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not,*join us!
See you in class!!
Overview
Section 1: INTRODUCTION
Lecture 1 Introduction
Section 2: THE PROBLEM WITH BRANDING
Lecture 2 Common Misunderstandings About Branding
Lecture 3 Branding Is More About The Mind Than The Eye
Lecture 4 Developing The Human Properties Of Your Brand
Lecture 5 Preview of "How To Personalize Your Brand"
Section 3: DEFINING A BRAND (B.R.A.N.D.)
Lecture 6 A Brand Is A Behavior
Lecture 7 A Brand Is A Reputation
Lecture 8 Object Lesson: "Providing The Pieces"
Lecture 9 A Brand Is An Accumulation
Lecture 10 A Brand Is A Narrative
Lecture 11 A Brand Is A Device
Section 4: CLOSING MESSAGES
Lecture 12 Common Causes For Brand Misalignment
Lecture 13 Closing Thoughts
Lecture 14 Bloopers!
Business owners,Man,Product developers,Product managers,Personal brand builders,CMO's,Marketing Director's,Affiliate marketers,Direct sellers,Customer ser,Entrepreneurs,Business coaches,COO's,Startups

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[mitsumi1]

Last updated 4/2017
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 401.99 MB | Duration: 1h 51m

for Small Business & Marketers

What you'll learn
Create and embed JotForm forms.
Style, edit, and clone forms.
Automate your lead follow up.
Connect forms to your CRM and other apps.
Requirements
You should have a basic understanding of web marketing.
You should understand what a web form is.
Ideally, you should already have a JotForm account (free or paid is fine).
Description
The JotForm online form builder is a very popular tool, trusted by millions of users worldwide. The software makes it easy to design, test, and publish beautiful*forms for any purpose.By completing this course, you'll learn how to:Build conversion-friendly*formsDefine your form strategyCreate automated follow-up sequences for leadsIntegrate JotForm*to your CRMSchedule appointments with prospective customersUse JotForm widgets to get more work done (with less effort)Automate your marketing and back-office operations*Small business owners, marketing managers, customer support teams, graphic designers, virtual assistants, freelancers, and web developers may find this training particularly useful. The real-world examples presented throughout this training course will help students quickly gain a proficiency for using JotForm.Ready to make the most of your JotForm account?*Sign up for this JotForm training course and start learning today!*Important Notes:*JotForm is a trademark of JotForm, Inc. If you accept personal information from residents in the European Union, California, or other geographic locations with data privacy laws, please consult with your legal counsel before building any webforms. This training is only intended to show you how to generally use the JotForm online form builder. It is not intended to serve as legal advice for complying with data privacy laws. Copyright Keener Marketing Solutions LLC
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 The Big Picture
Section 2: Account Basics
Lecture 3 Introduction
Lecture 4 Getting Started
Lecture 5 My Forms
Lecture 6 Templates, Themes, & Plugins
Lecture 7 Support & FAQs
Lecture 8 Account Page
Lecture 9 Form Strategy
Lecture 10 Conclusion
Section 3: Building Your First Form
Lecture 11 Introduction
Lecture 12 Building a Form
Lecture 13 Field Options
Lecture 14 Embedding Your Form
Lecture 15 Advanced Designer
Lecture 16 Form Emails
Lecture 17 Thank You Page
Lecture 18 Submission History & Cloning
Lecture 19 Using Templates & Themes
Lecture 20 Conclusion
Section 4: Using Automation
Lecture 21 Introduction
Lecture 22 Customizing Your Email Autoresponder
Lecture 23 Integrating to Your CRM
Lecture 24 Advanced Email Settings
Lecture 25 Conclusion
Section 5: Advanced Ideas
Lecture 26 Introduction
Lecture 27 Using Conditions
Lecture 28 Adding Widgets
Lecture 29 Exporting Your Form Data
Lecture 30 Conclusion
Small business owners or consultants seeking to use JotForm to achieve marketing goals.,Employees and team members who are unfamiliar with how JotForm works.

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[mitsumi1]

Last updated 9/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.63 GB | Duration: 3h 39m

Learn advanced ecommerce email automation techniques using Klaviyo

What you'll learn
Strategies and tactics for growing your business using email segmentation and automation
How to create targeted segments that increase audience engagement
How to create advanced automated email flows that drive more sales
Integrating klaviyo with facebook marketing campaigns
Requirements
A Klaviyo account and an ecommerce store.
Description
Grow your ecommerce business by gaining a comprehensive knowledge of Klaviyo's powerful automation and segmentation capabilities based on the techniques I*use to support and grow my 7-figure business. Understand the most effective ways to segment your audiences. Get step by step flow design tactics based on what I*use in my storeLearn insider tips and tricks for increasing sales and engagement
Overview
Section 1: Getting Started with Klaviyo
Lecture 1 Why Klaviyo?
Lecture 2 Connecting Klaviyo to your Ecommerce Store
Lecture 3 Basic Setting in Klaviyo
Section 2: Lists and Segments
Lecture 4 Lists vs segments
Lecture 5 Creating Lists
Lecture 6 Creating Sign Up forms for Lists
Lecture 7 Integrating a 3rd Party Opt-In with Klaviyo
Lecture 8 Introduction to Segmentation
Lecture 9 Creating Segments
Lecture 10 Creating and Using Custom Properties
Section 3: Campaigns and Emails
Lecture 11 Creating Campaigns and Emails
Lecture 12 The Resend Trick
Lecture 13 Using Dynamic Product Feeds
Lecture 14 Using Dynamic Coupon Codes
Lecture 15 Writing Effective Subject Lines
Lecture 16 A/B Testing
Section 4: Klaviyo and Marketing
Lecture 17 Calculating Customer Lifetime Value
Lecture 18 Calculating the Value of a Subscriber
Lecture 19 Integrating Klaviyo with Facebook
Lecture 20 Creating Facebook Campaigns from Klaviyo Segments
Section 5: Automation and Flows
Lecture 21 Welcome Flow
Lecture 22 First Purchase Flow
Lecture 23 Abandoned Cart Flow
Lecture 24 VIP Customer Flow
Lecture 25 Birthday Flow
Lecture 26 Back-In-stock Flow
Lecture 27 Updating Shopify Notification Emails
Section 6: Bonus Material - Complex Promotion Case Study
Lecture 28 SoYoung Promotion Case Study
Lecture 29 Additional Resources
Ecommerce store owners and marketing managers

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[mitsumi1]

Zuletzt aktualisiert am 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: Deutsch | Size: 2.54 GB | Duration: 2h 27m

Die wichtigsten Grundlagen über das Arbeitsrecht und ihr Einsatz im Arbeitsalltag

What you'll learn
Überblick über die unterschiedlichen relevanten Gesetze zum Thema Arbeitsrecht
Privatsphäre auf der Arbeit und diesbezüglich Arbeitnehmerrechte
Welche Arbeitszeiten erlaubt sind und welche nach Arbeitszeitgesetz nicht erlaubt sind
Rahmen des allgemeine Gleichbehandlungsgesetz und dessen Auswirkungen
Umfangreiche Kenntnisse zum Thema Urlaub, Urlaub-nehmen und Urlaubverweigerung nach dem Bundesurlaubsgesetz
Unterschiedliche Kündigungsfristen und wichtige Dinge zum Thema Kündigung
Kenntnisse über die Gewaltenteilung, Rechte und Gesetze
Funktionen der Abmahnung verstehen und der richtige Umgang damit erlernen
Requirements
Es sind keine Kenntnisse notwendig.
Description
Wo Menschen zusammenkommen sind Konflikte nur eine Frage der Zeit.Insbesondere auf die Arbeitswelt trifft das besonders zu. Hier treffen Arbeitgeber und Arbeitnehmer aufeinander und haben unterschiedliche Vorstellungen, Erwartungen und Ansprüche von der Tätigkeit. Aber auch Kollegen und andere Mitarbeiter können für Konflikte sorgen. Dabei existieren in der Arbeitswelt unterschiedliche Regeln, die den gemeinsamen Umgang und Konflikte bereits eindeutig klären. Ein breites Verständnis über das Arbeitsrecht hilft dabei, für die eigenen Rechte einzustehen und andere Mitarbeiter zu unterstützen. Wie viel Urlaubstage stehen mir zu?*Darf mein Urlaub verweigert werden?*Muss ich ständig Überstunden machen?*Wie lange ist meine Kündigungsfrist?*Führt die dritte Abmahnung wirklich zur Kündigung?*Darf mein Arbeitgeber mich auf sozialen Medien stalken?*Dies sind alles relevante Fragen im praktischen Arbeitsalltag, die durch das Arbeitsrecht eindeutig geklärt werden.Das Arbeitsrecht umfasst unterschiedliche Rahmenbedingungen für die Zusammenarbeit zwischen Arbeitnehmer und Arbeitgeber. Dabei gelten die dort enthaltenen Rechte für beide Seiten und sind somit gegenseitige Verpflichtungen. Das Wissen über die eigenen Rechte und Regelungen sind wichtige Informationen, um Streitigkeiten mit Mut entgegentreten zu können.Dabei steht vor allem der Arbeitnehmerschutz im Vordergrund des Arbeitsrechtes und beinhaltet Regelungen, Rechte und Pflichten.Dieser Kurs gibt Dir ein weitreichendes Verständnis über relevante Themen des Arbeitsrechtes. Unter anderem werden in diesem Kurs folgende Themen behandeltefinition von Rechte und ArbeitsrechtGewaltenteilungQuellen von ArbeitsrechtNormenpyramideArbeitszeitgesetzAllgeme ines GleichbehandlungsgesetzBundesurlaubsgesetzKündigun gAbmahnungArbeitnehmerrechte und PrivatsphäreNach diesem Kurs bist Du dementsprechend in der Lage in Konfliktsituationen rechtlich zu agieren und andere zu darin unterstützen.Ich wünsche Dir bei diesem Kurs viel Spaß und Erfolg!
Who this course is for
Angestellte, die ihre Kenntnisse im Thema Arbeitsrecht erweitern möchten,Personen, die in häufiger in Konflikte geraten innerhal

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[mitsumi1]

Zuletzt aktualisiert am 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: Deutsch | Size: 596.12 MB | Duration: 1h 17m

Newsletter als Business-Booster

What you'll learn
Wie du mit Email-Marketing Vertrauen schaffst und Kunden bindest
Warum E-Mail Marketing so effektiv ist
Wie du deine Empfängerliste auf- und ausbaust
Wie du attraktiven Content für deine Mailings erstellst
Wie du ganz einfach & schnell neue Themenideen findest
Newsletter als Marketinginstrument nutzen
Requirements
Kein Vorwissen nötig, für Anfänger geeignet
Description
Du wünschst dir eine effektives Marketing-Tool für dein Business, um mit deinen Kund*innen in direkten Austausch zu kommen und damit Vertrauen in dich und deine Arbeit aufzubauen? In der Masterclass erfährst du, warum E-Mail Marketing so effektiv für dein Business-Wachstum ist, wie du damit Vertrauen schaffen und Kunden binden kannst und wie du spannende und wertvolle Inhalte erstellst.Warum du auf E-Mail Marketing als Business-Booster setzen solltestEin Newsletter wird von 25 - 48% deiner Empfänger gesehen. Ein Social Media Post nur von 2 - 6% deiner Follower. Du erreichst mit E-Emails also deutlich mehr Menschen.E-Mail Marketing ist einer der besten und effektivsten Wege, dein Business wachsen zu lassen.Du baust eine Langzeit-Beziehung zu deinen Followern und Kunden auf und schaffst so eine Vertrauensbasis.Dein Expertinnenstatus festigt sich.Du erreichst eine höhere Sichtbarkeit & Reichweite.Mit wertvollem Content führst du deine Follower zu deinen Angeboten hin.Das lernst du im KursWie du mit Email-Marketing Vertrauen schaffst und Kunden bindestWarum E-Mail Marketing so effektiv istWie du deine Empfängerliste auf- und ausbaustWie du attraktiven Content für deine Mailings erstellstWie du ganz einfach & schnell neue Themenideen findestQ&A: Stell all deine Fragen in unserer Facebook-GruppeÜber michHi, ich bin Julia. Seit 16 Jahren leidenschaftliche Entrepreneurin, Expertin für passives Einkommen & sinnstiftendes Onlinebusiness, Mama von zwei Kindern, Bestseller-Autorin, Design-Liebhaberin und kreative Visionärin.Ich begleite selbstständige Frauen und Gründerinnen in die finanzielle Fülle mit ihrem Onlinebusiness. Meine Mission ist es, passives Einkommen mit Leidenschaft und Impact zu verbinden. Gestalte dein Onlinebusiness so, dass es dir jeden Tag Freude macht, Sinn stiftet und dich erfüllt. Erschaffe dir eine Tätigkeit, die sich nicht wie Arbeit anfühlt.Ich freue mich riesig auf den Kurs mit dir und die vielen positiven Veränderungen, die wir gemeinsam anstoßen werden!
Who this course is for
Selbstständige, Gründerinnen, Unternehmerinnen, Businessinhaberinnen, Onlinebusiness, Entrepreneurs, Freelancer, Freiberufler, Kreative

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[mitsumi1]

Published 9/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.64 GB | Duration: 2h 13m

Updated 2022 Version

What you'll learn
How to emulate the qualities of successful leaders and apply day to day in real life situations
How to manage individuals and team performance, set clear objectives while providing support and guidance
How to create and deliver impactful business communication to individuals, depts and the wider organisation
How to coach and provide quality feedback
How to lead people and teams, be an inspiration to others and set clear direction
How to be a truly effective frontline leader through adaptation of their leadership style
How to effectively support others through change
How to use coaching in a variety of real-life business scenarios
How to motivate individuals and teams and get the best from each person
Understand the difference the key differences between management and leadership
How to build quality professional relationships to tap into others strengths and support their development
Requirements
None
Description
Put simply - It's a management and leadership programme the content of which you'd experience in the workplace but delivered as a series of online lessons. Each section is delivered in a "training style" with opportunities to take what you're learning and apply the models, tips and techniques in your workplace / day to day life as you progress through the course. Filled with real-world examples of common workplace scenarios it explores how best to handle a multitude of situations you'd expect to experience, when managing and leading other people. This course is a massive upgrade to the previous programme I uploaded and is specifically designed to support those leading others - Be it just one or two people or large teams. The content applied consistently will go a long way to building management and leadership confidence leading to significant performance improvements for those you're responsible for. The content of these sessions while unaviodably tapping into theory, is greatly expanded up through my own 35+ years experience of working within the corporate world. PLUS the insights, stories and experiences of literally thousands of people I have delivered this type of training to since I began working within the field of learning and development over the last 20+ years. If you were invited to attend a quality management/leadership training session by the business you work for, much of what's here is what you'd experience. This course will 100% give you ALL the skills needed to become even more competent and confident in motivating and managing the performance of others through coaching, feedback, managing change and ensuring you're able to set direction through clarity of communication. The reason I can say that, is because I've delivered this content hundreds and hundreds of times and I'm consistently asked back to help develop the next generation of managers and leaders - So I'm figuring something must be working
Overview
Section 1: Are you a manager or a leader?
Lecture 1 Are you a manager or a leader?
Lecture 2 What's your style of leadership?
Lecture 3 How good are you at communicating?
Lecture 4 What's your approach to motivating people?
Lecture 5 How do you keep people motivated?
Lecture 6 How do you manage performance?
Lecture 7 What's your style of feedback?
Lecture 8 How do you go about coaching your team?
Lecture 9 When and who do you coach?
Lecture 10 How do you go about managing change?
Any manager or existing leader of people wishing to build upon their skills set, to improve their peoples performance,All managers and leaders wishing to take their existing skills to the next level,Managers wishing to develop their leadership skills,Experienced managers who lead teams looking for real-life examples of how to get the best from they people,Managers who wish to become leaders of teams and want to improve their people development skills

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[mitsumi1]

Last updated 10/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 530.59 MB | Duration: 2h 9m

Run effective A/B tests that increase your company's profitability

What you'll learn
How to run effective A/B tests that increase a website's profitability. From planning and preparation, through to implementing experiments and understanding the results.
Requirements
None
Description
By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.A*large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.In this course I take you through the entire A/B testing process, incorporating:Setting a baseline and goals;Gathering insights;What the different types of experiment are;What you should do before, during and after running an A/B testDocumenting your experiments.The course is suitable for both beginners and people with digital marketing experience.It's ideal if:You want to start running A/B tests but don't know where to start.You already work in marketing and want to expand your knowledge.You run a small or medium-sized business and want to increase your sales.
Overview
Section 1: Introduction
Lecture 1 Course overview
Lecture 2 Tip to finish the course in less time
Section 2: A/B testing and the optimisation process
Lecture 3 Introduction
Lecture 4 Insight gathering
Lecture 5 Testing and iteration
Lecture 6 Targeting and personalisation
Section 3: Measuring success
Lecture 7 Introduction
Lecture 8 The importance of a measurement framework
Lecture 9 Knowing your top-level business objectives
Lecture 10 Primary vs secondary metrics
Lecture 11 Documenting objectives and goals
Lecture 12 Setting a baseline
Section 4: Insight gathering
Lecture 13 Introduction
Lecture 14 Quantitative and qualitative data
Lecture 15 Analytics insights
Lecture 16 Heuristic analysis
Lecture 17 Customer surveys
Lecture 18 Live chat
Lecture 19 Session replay
Lecture 20 Online user testing
Section 5: Testing and iteration
Lecture 21 Introduction
Lecture 22 A/B testing
Lecture 23 Multivariate testing
Lecture 24 Multi-page testing
Lecture 25 Split URL or redirect testing
Lecture 26 Which types of testing should I do? All of them?
Section 6: Before testing
Lecture 27 Introduction
Lecture 28 Building your team
Lecture 29 Experiment planning
Lecture 30 Prioritising experiments
Lecture 31 Why you need a problem statement
Lecture 32 Creating a hypothesis
Lecture 33 Generating ideas to test
Lecture 34 Choosing which segments to target
Lecture 35 Quality assurance
Lecture 36 Setting up the testing environment
Lecture 37 Creating an A/B test
Lecture 38 Setting objectives for your A/B test
Lecture 39 Targeting your visitors
Lecture 40 Pushing an experiment live
Section 7: During testing
Lecture 41 Introduction
Lecture 42 Knowing when to stop an experiment
Lecture 43 Understanding p-value
Lecture 44 Significance and sample size calculators
Lecture 45 One-tailed versus two-tailed tests
Lecture 46 Understanding validity
Lecture 47 Amending experiments while they are in progress
Lecture 48 The correct way to ramp up traffic volumes
Section 8: After testing
Lecture 49 Introduction
Lecture 50 Analysing and interpreting experiment results
Lecture 51 What to do if a variant loses
Lecture 52 Running experiments as series, not in isolation
Lecture 53 Maintaining an experiment backlog
Section 9: Documenting your A/B tests
Lecture 54 Introduction
Lecture 55 The test plan
Lecture 56 The test prioritisation planner
Lecture 57 The test report
Lecture 58 The test results template
Lecture 59 The test scheduler
Lecture 60 Bonus lecture
SME owners and marketers

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[mitsumi1]

Last updated 3/2016
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.89 GB | Duration: 4h 30m

Complete guide to using lead magnets and landing pages to attract, capture and convert prospects into paying clients

What you'll learn
Grow your mailing list using lead magnets and landing pages
Plan and create your first lead magnet in 2 hours
You'll be able to create 11 different types of lead magnets
Create a landing page quickly and easily
Understand the principals of lead magnet marketing
Discover the 5 golden rules of lead magnet marketing
Learn the 5 essentials elements of a landing page
Write effective headlines for your lead magnets and landing pages with proven frameworks
Use the tools and software which industry professional are using to rapidly grow their mailing list
Requirements
This is a beginner level course, so you don't need any previous knowledge
Description
Do you want to grow your mailing list?
Are you struggling to even get your first subscriber?
Then List Building: Definitive Guide To 1000 Subscribers is for you!
We'll be using inbound marketing and content marketing to attract, capture and convert prospects by offering them incredible value with lead magnets and getting them to sign up on landing pages.
I will be taking you step by step by step through the entire process, we'll even create our first lead magnet together over the course of a 2 hour challenge.
I've included everything you need to get started
The theory behind lead magnets and landing pagesThe story of how I got my first 1000 subscribersThe different types of landing pages you can create with REAL WORLD examplesAn in-depth tutorial on how to create landing pages using UnbounceInterviews with top experts like Oli Gardner from UnbounceCheatsheets, templates and checklistsYou can even test your knowledge with multiple choice quizzes
By the end of this course you'll be on the road to increasing your subscriber count, connecting with more people who care about your products and services and be seen as an authority in your niche.
Sound exciting?
Then lets do it! Enrol today but clicking the "Enrol Now" button to get started...
Overview
Section 1: You can easily create a lead magnet when you follow this course step by step
Lecture 1 The purpose of this course is to get your first 1000 subscribers
Lecture 2 What exactly is a lead magnet?
Lecture 3 How I got my first 1000 subscribers with lead magnets
Lecture 4 Lead magnets: The 5 gold rules for creating and marketing
Section 2: Discover the types of lead magnets you can create
Lecture 5 Ebooks that take no-longer than one hour to create
Lecture 6 A video learning series (VLS) delivered via email automation
Lecture 7 Infographics + How to create them quickly and easily
Lecture 8 A gear list: The essential tools, resources and stuff you've got to have!
Lecture 9 A half hour appointment with you (Excellent for consultants)
Lecture 10 Checklists for how to do a repetitive task
Lecture 11 A fill-in-the-blanks cheatsheet or swipe file + amazing inspiration resource
Lecture 12 Host a live webinar (sounds scary but its really easy)
Lecture 13 Offer a free trail, sample or download
Lecture 14 Create a quiz or assessment of a particular skill + tools to make them
Lecture 15 Case studies that offer your prospects real world proven results
Section 3: Create your first lead magnet in under 2 hours by following these steps
Lecture 16 0:00 - 0:10: Who is going to download it, why and how it helps you
Lecture 17 0:10 - 0:20: Lead magnet brainstorm, shortlist and selection
Lecture 18 0:20 - 0:35: Create the lead magnet outline using PASTOR framework
Lecture 19 0:35 - 1:35: Create the main content for the lead magnet
Lecture 20 1:35 - 1:45: Write and test the lead magnet headline
Lecture 21 1:45 - 2:00: Format your lead magnet with these simple design tips
Section 4: Capturing prospect data with landing pages has never been so easy
Lecture 22 How to create a landing page with Unbounce.com for FREE
Lecture 23 How to deliver a lead magnet to your subscriber with Mailchimp for FREE
Lecture 24 5 Essential elements of a landing page
Lecture 25 How to write an effective landing page headline and test it before you go live
Lecture 26 How to capture your visitors name and email address with forms
Lecture 27 Welcome your new mailing list subscriber with these 4 emails
Lecture 28 How to instantly convert prospects to paying customers with Thank You pages
Lecture 29 BONUS: Examples of REAL WORLD landing pages that convert like hot cakes
Lecture 30 BONUS: OptimizePress Review
Lecture 31 BONUS: Unbounce.com Review
Lecture 32 INTERVIEW: Oli Gardner, Founder of Unbounce.com
Lecture 33 BONUS: LeadPages.net Review
Section 5: The advanced zone: How to squeeze extra conversions from your web traffic
Lecture 34 Use a welcome mat to capture first time visitors with you signature lead magnet
Lecture 35 Using exit intent to capture visitors before they leave your website
Lecture 36 How to use in-content upgrades to grow your mailing list
Lecture 37 How to use urgency and scarcity in your lead magnet marketing
Section 6: BONUS RESOURCES
Lecture 38 PODCAST: How to write content for landing pages that convert
Lecture 39 PODCAST: 6 Landing Pages Every Service Business Needs
Lecture 40 Free additional resources
Marekters who want to build their mailing list,Entrepreneurs who want to build their mailing list,Bloggers who want to build their mailing list,DO NOT take this course if you are already heavily using lead magnets, as its for beginner level

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[mitsumi1]

Zuletzt aktualisiert am 1/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: Deutsch | Size: 1001.01 MB | Duration: 2h 6m

Lernen Sie Controlling mit Excel für den MAC

What you'll learn
Excel MAC
Excel-Formeln für MAC
Excel-Diagramme für MAC
Short Cuts MAC und Excel
Datenanalysen mit Excel für MAC
Excel-Pivot-Tabelle
Requirements
Grundkenntnisse MS Office von Vorteil
eine Excel-Version auf Ihrem MAC, um die Inhalte zu üben
Description
AllgemeinWenn Sie mit Windows und Excel arbeiten und dann auf den MAC umsteigen, werden Sie feststellen, dass es in dieser Excel-Version einige Unterschiede gibt.Tastatur-Befehle wie zum Beispiel STRG + C, ALT + Shift + = funktionieren nicht mehr. Allerdings können Sie in der Excel-MAC Version gewisse Befehle ändern bzw. neu definieren.Des Weiteren gibt es auch einige Unterschiede, wenn Sie in Excel Diagramme erstellen möchten. Auch hier muss man sich erst einmal vertraut mit der neuen Ansicht machen.Ganz egal, ob Sie direkt mit der Excel-Version für MAC starten, oder von Windows auf MAC wechseln, werden Sie in diesem Online-Kurs von vielen Tipps und Tricks aus der Praxis profitieren. In Excel ist es möglich, sehr viele nützliche Auswertungen zu erstellen.Als Controller verfüge ich über 15 Jahre Berufserfahrung u.a. bei der PUMA*AG. Sie sind bei mir, was das Thema Controlling und Excel betrifft also in guten Händen. Ich bringe Ihnen alle relevanten Tricks und Excel-Formeln bei, die Sie in Excel für aussagekräftige Analysen benötigen.InhaltTastatur-Befehle MACzwischen Dateien schnell wechselnSonderzeichenSchnellzugriffeSumme bei FilterDaten automatisch sortierenABC StatusSumme mit mehreren KriterienExcel Pivot-TabellenMakrosBearbeiten mehrere TabellenblätterZusätzlich erhalten Sie die fertigen Excel-Dateien mit den fertigen Lösungen zum Üben und vertiefen. Übungsaufgaben runden diesen Online-Kurs ab.Hinweis: In diesem Online-Kurs wurde mit der Excel Version 2019 gearbeitet. Sie können den Kurs allerdings auch mit einer vorigen Version absolvieren. Die Umsetzung ist nahezu identisch.
Who this course is for
MAC Anwender,Excel-Interessierte,Controller,Mitarbeiter aus dem Marketing

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[mitsumi1]

Last updated 8/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.45 GB | Duration: 2h 43m

Learn how to analyze market based on customer and location data analytics with the most powerful tools available

What you'll learn
Customer Analytics for Marketing Segmentation and Targeting
Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
Mass and Niche Marketing Strategies
Location Based Market Analyses
Digital Marketing
Analyzing locations for restaurant business and retail business
data analytics
Requirements
Familiarity with Microsoft excel
Description
Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection, and targeting. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here.Also, using a case study method, I will teach you how I used a qualitative technic in one of my consulting projects to define different customer segments for my client and then picking the right groups and designing a marketing campaign to reach to the target groups. This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing. In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Market Segmentation and Targeting
Lecture 2 What Is Segmentation?
Lecture 3 Benefits of Segmentation and Targeting in Business and Marketing
Lecture 4 What Is Effective Segmentation?
Lecture 5 Bases for Segmentation
Lecture 6 Target Market Selection
Lecture 7 How to Implement Segmentation? Different Methods of Segmentation
Lecture 8 A Real Case Study of Segmentation and Targeting in an Educational Institution
Section 3: Implementing Segmentation and Targeting Strategies for more than 6000 products
Lecture 9 Introduction to Simmons - MRI
Lecture 10 Login to Simmons - MRI and Create a Solid Crosstab
Lecture 11 How to Read and Interpret the Crosstab Data
Lecture 12 Finding Mass and Niche Markets for 6500 Products and Brands
Lecture 13 Simmons - MRI Calculations
Lecture 14 Composer and Other things
Lecture 15 Quick Reports on Consumer Demographics and Habits
Section 4: Geo Market Analytics, Location-Based Market Analytics
Lecture 16 Introduction to Location-Based Market Analytics
Lecture 17 Login to ESRI BAO and Define Map Area for Analytics
Lecture 18 Esri Infographics and Reports Overview
Lecture 19 Tapestry Segmentation: How to Segment Market Locations Like a Pro
Lecture 20 Restaurant Marketplace Profile
Lecture 21 Retail Marketplace Analytics
Section 5: Bonus Videos
Lecture 22 Household and Home Expenditure Analytics
Lecture 23 Lecture 18: Smart Map Search
Professionals and students interested in how to implement an actual segmentation and targeting,Business owners curious about analyzing a location for future or current business,Anyone interested in marketing and customer analyses,Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes

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[mitsumi1]

Last updated 11/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.55 GB | Duration: 7h 19m

Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor

What you'll learn
You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
You will learn marketing research and segmentation, targeting and positioning (STP).
You will learn consumer and business buying behaviour.
You will learn branding, product life cycle (PLC) and Product strategy.
You will learn how a firm /company price a product and what are the pricing strategies.
You will learn how a firm creates marketing / distribution Channel.
You will learn about integrated marketing communications (IMC), including advertising and sales promotion.
Requirements
There are no prerequisites to take this course.
No prior marketing knowledge required - The course will start from the basics.
Description
If you are a student of 'Marketing Management' subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level*course covers most of the*marketing curriculum*taught all across the world through books by leading authors like*Philip Kotler,*Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon*and so on.5 Star Reviews and Comments:Umut Çeli̇köz - Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS )Emmanuel Kwabena Appiah - I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!Ivana - Great course with simple explanation of definitions.Mohamed Naseef K - Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. -----------------------------------------------------------------------------------------------------------------------------------------------------------------------In 13 sections,*this course helps you learn Marketing through*119 videos.In this course,We begin*with the*definition of*Marketing and discuss the role and importance of Marketing in a business. Then it is*followed by*Marketing Mix - 4Ps and 7Ps of Marketing.Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.We also try to understand the Consumer as well as Business Buying Behaviour.'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.All the above concepts have been simplified through real world examples from leading companies of the World.*All the concepts have been discussed with a talking head video and slides to make learning better and faster.This course also comes with:~ Lifetime access with all future updates*~ Fast and Friendly support in the Q&A - Comments section~ Udemy Certificate of Completion~ A 30 Day "No Questions Asked" Money Back Guarantee!'Buy Now' this course risk free and master the subject area of Marketing.See you there...
Overview
Section 1: Overview of Marketing
Lecture 1 What is Marketing
Lecture 2 Difference between Marketing and Selling
Lecture 3 Marketing is Everything
Lecture 4 History of Marketing
Lecture 5 Marketing Philosophies / Marketing Orientation
Lecture 6 What is Marketed
Lecture 7 Marketing Mix : 4Ps of Marketing
Lecture 8 Marketing Mix : 7Ps of Marketing
Lecture 9 Needs, Wants and Demand
Lecture 10 Changing Face of Marketing in the Digital Era
Lecture 11 Digital Marketing
Section 2: Market Oriented Strategic Planning
Lecture 12 Customer Value in Marketing
Lecture 13 The 5Cs of Marketing Analysis
Lecture 14 Market Oriented Strategic Planning
Lecture 15 Marketing Plan
Lecture 16 Customer Relationship Management
Lecture 17 SWOT Analysis
Lecture 18 Ansoff Matrix / Product Market Expansion Grid
Lecture 19 BCG Matrix / Growth - Share Matrix / Product Portfolio Matrix
Lecture 20 Porter's Five Forces Model
Section 3: Marketing Environment
Lecture 21 Marketing Information System
Lecture 22 Marketing Environment / PESTLE Analysis
Lecture 23 Demographic Environement
Lecture 24 Economic Environment
Lecture 25 Socio-Cultural Environement
Lecture 26 Green Marketing
Lecture 27 Technological Environment
Lecture 28 Legal and Political Environment
Lecture 29 Environmental Scanning
Section 4: Marketing Research
Lecture 30 Meaning and Importance of Marketing Research
Lecture 31 Difference between Market Research and Marketing Research
Lecture 32 Formal and Informal Marketing Research
Lecture 33 Six Steps to Marketing Research
Lecture 34 Step 1 : Define the Problem
Lecture 35 Step 2 : Develop the Research Plan
Lecture 36 Step 3 : How to collect Primary Data
Lecture 37 Research Instruments
Lecture 38 Sampling Plan
Lecture 39 Concept testing & Conjoint Analysis
Lecture 40 Step 3 to 6 of Marketing Research
Lecture 41 Marketing Decision Support System
Section 5: Demand Forecasting
Lecture 42 Classification of Market Size
Lecture 43 Demand Forecasting for New Products
Lecture 44 Demand Forecasting
Lecture 45 Methods of Demand Forecasting
Lecture 46 Statistical Methods
Lecture 47 Survey Method
Section 6: Consumer Markets and Consumer Buying Behaviour
Lecture 48 Marketplace, Marketspace and Meta Market
Lecture 49 Consumer Market : FMCG
Lecture 50 Consumer Market : Consumer Durables
Lecture 51 Consumer Behaviour
Lecture 52 Cultural factors
Lecture 53 Social Factors
Lecture 54 Personal Factors
Lecture 55 Psychological Factors : Motivation
Lecture 56 Maslow's Hierarchy of Needs Theory
Lecture 57 Psychological Factors : Perception, Learning, Attitude and Beliefs
Lecture 58 Five Stages of the Consumer Buying Decision Process
Section 7: Business Markets and Business Buying Behaviour
Lecture 59 Business Marketing / B2B Marketing
Lecture 60 Difference between Business Market and Consumer Market
Lecture 61 Buying Situations
Lecture 62 Buying Centre
Lecture 63 Business Buying Decision Process : The Eight Stage Model
Section 8: Segmentation, Targeting and Positioning (STP)
Lecture 64 Market Segmentation
Lecture 65 How do you segment a Consumer Market
Lecture 66 Demographic Segmentation
Lecture 67 Geographic Segmentation
Lecture 68 Geodemographic Segmentation
Lecture 69 Psychographic Segmentation
Lecture 70 Behavioural Segmentation
Lecture 71 Targeting / Target Market Selection
Lecture 72 Positioning
Section 9: Brand
Lecture 73 What is a Brand
Lecture 74 History of Branding
Lecture 75 Benefits of Branding
Lecture 76 Brand Management
Lecture 77 Brand Image
Lecture 78 Brand Identity
Lecture 79 Brand Personality
Lecture 80 Brand Equity
Section 10: Product, New Product Development and Product Life Cycle
Lecture 81 Product
Lecture 82 Product Levels : The Customer Value Hierarchy
Lecture 83 Product Mix : Width, Length and Depth
Lecture 84 Product Line and Brand Extensions
Lecture 85 New Product Development
Lecture 86 Stages in New Product Development
Lecture 87 Product Life Cycle (PLC)
Lecture 88 Strategies for Different Stages of Product Life Cycle
Lecture 89 Managing Product and Brand Portfolios
Section 11: Price and Pricing Strategies
Lecture 90 What is a Price
Lecture 91 Setting the Price
Lecture 92 Setting the Price : Pricing Objectives
Lecture 93 Setting the Price : Demand
Lecture 94 Setting the Price : Costs
Lecture 95 Setting the Price : Competition
Lecture 96 Setting the Price : Pricing Methods
Lecture 97 Setting the Price : Final Price
Lecture 98 Adapting the Price
Lecture 99 Changing the Price
Section 12: Place / Marketing Channels
Lecture 100 Place / Marketing Channels
Lecture 101 Why do you require a Marketing Channel
Lecture 102 Classification of Marketing Channel Intermediaries
Lecture 103 Marketing Channel Levels
Lecture 104 Marketing Channel Flows
Lecture 105 Marketing Channel Design Decisions
Lecture 106 Distribution Strategies
Lecture 107 Push Vs. Pull Strategy
Lecture 108 Marketing Channel Management Decisions
Lecture 109 Marketing Channel Conflict
Section 13: Promotion / Integrated Marketing Communications (IMC)
Lecture 110 Promotion / Integrated Marketing Communications (IMC)
Lecture 111 Communication Process / Communication Model
Lecture 112 Consumer Response Hierarchy Models
Lecture 113 Promotional Mix / Tools of Integrated Marketing Communications
Lecture 114 Advertising
Lecture 115 Sales Promotion
Lecture 116 Public Relations
Lecture 117 Direct Marketing
Lecture 118 Personal Selling
Lecture 119 Digital Marketing
Lecture 120 Difference between Above the Line (ATL) and Below the Line (BTL)
Lecture 121 Promotional Mix Monitoring, Evaluation and Control
MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.,Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.,Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

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[mitsumi1]

Last updated 10/2019
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 741.06 MB | Duration: 0h 40m

Essential learning for aspiring Brand Managers

What you'll learn
Understand the 4 common, Practical Marketing Strategies applied by FMCG/CPG brands
Appreciate how execution varies across the 4 marketing strategies
Map out competitor strategies using Execution variables
Execution frameworks that work in the FMCG / CPG industry
Requirements
Basic understanding of the consumer product business, specially FMCG
An understanding of basic mathematics and finance
Some experience working in Marketing or Sales for a FMCG brand
Description
This course will equip you with a good understanding of the 4 most common strategies followed by large*consumer brands (FMCG/CPG) and how they differ in execution. If you are looking for detailed academic theory then this course is definitely not for you. In this course we will cover the following1. What is a Marketing Strategy? A very brief but simple definition2. The 4 practical marketing strategies used by most consumer brands3. What are the 13 different Execution variables which differentiate these 4 strategies4. How do the execution variables change for each of the four strategies (Because it is all nice and well to state the strategy, but what do you do or how do you behave differently)Please view the "Course Overview and Structure" and "What is a Marketing Strategy?" and other free course videos*before purchasing this course so you are clear on what you are about to pay for.If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.You can*download*the Marketing Strategy Grid*in Excel and use it as a guide when evaluating competition or framing the execution variables of your strategy..In about 35 minutes of video you will gain from our 20+*years of senior*marketing and category management*experience with some of the biggest consumer*brands in the world across both developed and emerging markets. Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space or you are a management and strategy consultant advising consumer brands, this course will add to your understanding and*capability on the practical aspects of executing marketing strategies in FMCG/CPG.
Overview
Section 1: Course Overview
Lecture 1 Overview, Course Structure and Recommended Student Profile
Section 2: What is a Marketing Strategy?
Lecture 2 What is a Marketing Strategy and how Brand role influences it?
Section 3: The 4 Practical Marketing Strategies used by Global brands
Lecture 3 The 4 Practical Marketing Strategies and defining Strategy 1 - P
Lecture 4 Strategy 2 - MT
Lecture 5 Strategy 3 - VS
Lecture 6 Strategy 4 - N
Section 4: The 12+1 Execution Variables (EVs)
Lecture 7 12+1 EVs and Product P Variables
Lecture 8 Price P Execution Variables
Lecture 9 Why Retailer Margin is in Price P?
Lecture 10 Promotion, Place and Profit P Execution Variables
Section 5: Differences in the 12+1 Execution Variables for the 4 Strategies
Lecture 11 Product P differences in Execution Variables for 4 Strategies
Lecture 12 Price P differences in Execution Variables for 4 Strategies
Lecture 13 Promotion P differences in Execution Variables for 4 Strategies
Lecture 14 Place & Profit P Execution Variables for 4 Strategies
Students and Young Professionals looking to pursue a career in FMCG marketing,Aspiring Brand Managers,Management and Strategy Consultants that advise the FMCG / CPG industry,Business Owners and Managers who sell any kind of consumer product,Finance, manufacturing, supply chain and human resource professionals who want to understand how and why marketing strategies are created and executed,Anyone who wants to understand the Practical side of Marketing Strategies in a consumer business

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[mitsumi1]

Last updated 2/2019
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.40 GB | Duration: 2h 25m

Finally! A course for the busy marketer to master the essentials of Marketo

What you'll learn
Key vocabulary of Marketo and marketing automation
How to troubleshoot common issues in Marketo systems
Create seven actionable reports to optimize your marketing
Understand common mistakes in report creation
Produce creative assets without a designer or developer
Master the three types of Marketo programs
Create advanced reports to improve your sales marketing alignment and your system quality
Build a business case for Marketo best practices
Requirements
You will need access to a Marketo instance. Occasionally a student finds this course useful without the software, but you'll get more out of the course if you can practice
Description
Tired of videos teaching you how to push buttons? This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate.*You'll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now. The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics. At the end of this course, you'll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 How to get the most out of this course
Section 2: Speak like a Marketo Rockstar
Lecture 3 Intro
Lecture 4 Essential Marketo Concepts
Lecture 5 Advanced Marketo Concepts
Lecture 6 Troubleshooting Marketo
Lecture 7 The Business Case for Marketo
Lecture 8 How to get the most out of the Marketo Community
Section 3: Master Basic Reports
Lecture 9 Why reports?
Lecture 10 Where do I get my best leads? Create a leads by source report
Lecture 11 Which job titles perform best? Create a Leads by Job Title Report
Lecture 12 How are my emails doing? Create an Email Performance Report
Lecture 13 Which Companies Secretly Admire Us? Create a Website Visitors Report
Lecture 14 Which web pages convert the best? Create a Top Performing Web Pages Report
Lecture 15 What has Marketing done lately? Create a Leads by Quarter Report
Lecture 16 Which Programs Drive the Most Revenue? Create a Program Performance Report
Lecture 17 Common pitfalls in Marketo reporting
Section 4: Produce creative assets - even without a designer
Lecture 18 Intro to Design Studio
Lecture 19 Generate better leads with Marketo Forms
Lecture 20 Create landing pages that convert
Lecture 21 Create a professional looking email
Section 5: Programs
Lecture 22 Intro
Lecture 23 Anatomy of a Best Practice Program
Lecture 24 Creating a Basic Email Program
Lecture 25 Introduction to Complex Marketo Programs
Lecture 26 List Imports
Lecture 27 Smart Campaigns
Lecture 28 Introduction to Engagement Programs
Lecture 29 Create an Engagement Program
Section 6: Advanced Reports
Lecture 30 Intro
Lecture 31 Are my MQLs getting enough love?
Lecture 32 How awful is my lead scoring model?
Lecture 33 How dirty is my database?
Lecture 34 The Hidden Cost of Unsubscribes
Lecture 35 Should I trust my Marketo reports?
Section 7: Conclusion
Lecture 36 Conclusion
I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.

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