Shan Hanif – Agency Insiders
Shan Hanif – Agency Insiders | 23.2 GB
Improve your offer, get more clients and build your agency
I will teach you how to grow your agency the right way, as I have done with my own agency, Genflow, which did $23M in actual revenue in 2024 by selling services.
This is the most practical and comprehensive program for agency owners. I am doing this to give back to founders, as the industry is saturated with gurus teaching all the wrong things.
5 programs to teach you everything to become a world class agency owner
The most comprehensive agency coaching program on the internet. Over 150+ videos, 50+ resources and everything taught by me and my team. You will learn from actual agency experts who still do this everyday.
1.Agency Audit
In this program we will go through your services, fix your offer, messaging and how you position yourself in the market. Fundamental to your success as an agency owners
Service Fundamentals
6 Lessons
1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service
Niche and Target Market
3 Lessons
1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients
High Converting Offers
6 Lessons
1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5. Money back and results guarantees
6. The secret to offers that win
Sign clients like never before
8 Lessons
1. Analysing your leads
2. Crafting your outreach
3. MVP – Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit
2.Client Acquisition
Learn how to get more clients through Hot Outreach, Paid Ads, Funnels, Content, Personal Brand and Cold Outreach. Everything I do at Genflow.
Strategy that helped me sign 250+ clients
7 Lessons
1. Worlds best acquisition strategy
2. Case study 1 – Hot Outreach
3. Case study 2 – Inbound
4. Case study 3 – Lead magnets
5. Case study 4 – Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)
Inbound Leads: Personal Branding
8 Lessons
1. Content Pillars – What to Post About as Agency Owners
2. Content Posting Strategy
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads
Landing pages, funnels and VSL’s
3 Lessons
1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads
Hot Outreach
8 Lessons
1. What is Hot Outreach
2. How Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks
Automated Cold Outreach
4 Lessons
1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen – Where to get leads from?
4. Cold outreach scripts and tactics
Paid Ads and Emails
8 Lessons
1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked – Automated
8. Ads summary
Sales leads and pipeline management
3 Lessons
1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements
3.Service Delivery
From onboarding to delivering all the work to hiring and managing your team. We will take you through step by step so you can set yourself up for success.
Client Onboarding
6 Lessons
1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call
Business processes (SOPs)
5 Lessons
1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client
Managing team execution
3 Lessons
1. The importance of project management
2. Managing client work
3. Managing team priorties and workload
Hiring and training your team
7 Lessons
1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members
4.Client Management Playbook
The playbook to keeping your clients happy, increasing your retention and LTV.
Account Management
4 Lessons
1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally
The ultimate client comms framework
3 Lessons
1. Framework overview
2. Principles – Proactive, Responsive, Positive, Effective
3. SLA’s – Exact framework to follow
Client Management Model
3 Lessons
1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar
Art of managing client meetings
5 Lessons
1. Intro to managing client meetings
2. Client meeting management framework
3. 5 pillars of the client meetings framework
4. Structuring follows ups
5. Key principles of effective client meetings
Client Reporting
1 Lessons
1. Why so important and cadence needed
Genflow Secrets
I walk you through how I went from $0 to $23M a year in revenue.
The Genflow Story
4 Lessons
1. Accountant to Agency Owner – The Launch
2. $2M-$5M a year agency – The growth
3. Pain and struggle – Investment
4. World leading agency – The Profit
WEEKFLOW
8 Lessons
1. Lessons from signing clients that sold $200M+
2. 8 figure sales system
3. Hot outreach
4. Pitches that win
5. Sales calls
6. Contract negotiation
7. Managing your pipeline
8. Inbound lead generation advanced
Life of an Entrepreneur
13 Lessons
1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it
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