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Building AI-Powered Products: The Essential Guide to AI and GenAI Product Management by Marily Nika
English | March 25, 2025 | ISBN: 1098152700 | 227 pages | PDF | 11 Mb
Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable tools, and real-world examples, this book breaks down the complex world of AI agents and generative AI products into a playbook for driving innovation to help product leaders bridge the gap between niche AI and GenAI technologies and user pain points. Whether you're already leading product teams or are an aspiring product manager, and regardless of your prior knowledge with AI, this guide will empower you to confidently navigate every stage of the AI product lifecycle.

Confidently manage AI product development with tools, frameworks, strategic insights, and real-world examples from Google, Meta, OpenAI, and moreLead product orgs to solve real problems via agentic AI and GenAI capabilitiesGain AI Awareness and technical fluency to work with AI models, LLMs, and the algorithms that power them; get cross-functional alignment; make strategic trade-offs; and set OKRs

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Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business by Ryan O'Sullivan
English | December 31, 2024 | ISBN: 1398615447 | 256 pages | MOBI | 1.50 Mb
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.

Building B2B Relationshipspresents a step-by-step guide to identifying, mapping and developing key stakeholder relationships, helping you to win more and win faster.
Providing a flexible methodology that can sit alongside whatever sales process you have in place, this book supports your end-to-end relationship management effort, whether it's helping you win more large complex deals, making new or important engagements a success or putting a framework in place to support the growth of your largest and most strategic accounts. By mapping, monitoring and measuring your relationships with all relevant stakeholders, you'll be able to better utilize each one. With real-world examples from major global organizations, learn how you can leverage your B2B relationships to maximize outcomes for all parties.

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Building Generative AI Applications with Open-Source Libraries
by Balakrishnan, Srikannan;
English | 2025 | ISBN: 9365896282 | 228 pages | True EPUB | 6.45 MB

Generative AI is revolutionizing how we interact with technology, empowering us to create everything from compelling text to intricate code. This book is your practical guide to harnessing the power of open-source libraries, enabling you to build cutting-edge generative AI applications without needing extensive prior experience.
In this book, you will journey from foundational concepts like natural language processing and transformers to the practical implementation of large language models. Learn to customize foundational models for specific industries, master text embeddings, and vector databases for efficient information retrieval, and build robust applications using LangChain. Explore open-source models like Llama and Falcon and leverage Hugging Face for seamless implementation. Discover how to deploy scalable AI solutions in the cloud while also understanding crucial aspects of data privacy and ethical AI usage.
By the end of this book, you will be equipped with technical skills and practical knowledge, enabling you to confidently develop and deploy your own generative AI applications, leveraging the power of open-source tools to innovate and create.
What you will learn
● Building AI applications using LangChain and integrating RAG.
● Implementing large language models like Llama and Falcon.
● Utilizing Hugging Face for efficient model deployment.
● Developing scalable AI applications in cloud environments.
● Addressing ethical considerations and data privacy in AI.
● Practical application of vector databases for information retrieval.
Who this book is for
This book is for aspiring tech professionals, students, and creative minds seeking to build generative AI applications. While a basic understanding of programming and an interest in AI are beneficial, no prior generative AI expertise is required.
Table of Contents
1. Getting Started with Generative AI
2. Overview of Foundational Models
3. Text Processing and Embeddings Fundamentals
4. Understanding Vector Databases
5. Exploring LangChain for Generative AI
6. Implementation of LLMs
7. Implementation Using Hugging Face
8. Developments in Generative AI
9. Deployment of Applications
10. Generative AI for Good

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Building Modern Data Applications Using Databricks Lakehouse: Develop, optimize, and monitor data pipelines on Databricks by Will Girten
English | October 31, 2024 | ISBN: 1801073236 | 246 pages | PDF | 9.43 Mb
Get up to speed with the Databricks Data Intelligence Platform to build and scale modern data applications, leveraging the latest advancements in data engineering

Key FeaturesLearn how to work with real-time data using Delta Live TablesUnlock insights into the performance of data pipelines using Delta Live TablesApply your knowledge to Unity Catalog for robust data security and governancePurchase of the print or Kindle book includes a free PDF eBookBook Description
With so many tools to choose from in today's data engineering development stack as well as operational complexity, this often overwhelms data engineers, causing them to spend less time gleaning value from their data and more time maintaining complex data pipelines. Guided by a lead specialist solutions architect at Databricks with 10+ years of experience in data and AI, this book shows you how the Delta Live Tables framework simplifies data pipeline development by allowing you to focus on defining input data sources, transformation logic, and output table destinations.
This book gives you an overview of the Delta Lake format, the Databricks Data Intelligence Platform, and the Delta Live Tables framework. It teaches you how to apply data transformations by implementing the Databricks medallion architecture and continuously monitor the data quality of your pipelines. You'll learn how to handle incoming data using the Databricks Auto Loader feature and automate real-time data processing using Databricks workflows. You'll master how to recover from runtime errors automatically.
By the end of this book, you'll be able to build a real-time data pipeline from scratch using Delta Live Tables, leverage CI/CD tools to deploy data pipeline changes automatically across deployment environments, and monitor, control, and optimize cloud costs.
What you will learnDeploy near-real-time data pipelines in Databricks using Delta Live TablesOrchestrate data pipelines using Databricks workflowsImplement data validation policies and monitor/quarantine bad dataApply slowly changing dimensions (SCD), Type 1 and 2, data to lakehouse tablesSecure data access across different groups and users using Unity CatalogAutomate continuous data pipeline deployment by integrating Git with build tools such as Terraform and Databricks Asset BundlesWho this book is for
This book is for data engineers looking to streamline data ingestion, transformation, and orchestration tasks. Data analysts responsible for managing and processing lakehouse data for analysis, reporting, and visualization will also find this book beneficial. Additionally, DataOps/DevOps engineers will find this book helpful for automating the testing and deployment of data pipelines, optimizing table tasks, and tracking data lineage within the lakehouse. Beginner-level knowledge of Apache Spark and Python is needed to make the most out of this book.
Table of ContentsAn Introduction to Delta Live TablesApplying Data Transformations Using Delta Live TablesManaging Data Quality Using Delta Live TablesScaling DLT PipelinesMastering Data Governance in the Lakehouse with Unity CatalogManaging Data Locations in Unity CatalogViewing Data Lineage Using Unity CatalogDeploying, Maintaining, and Administrating DLT Pipelines Using TerraformLeveraging Databricks Asset Bundles to Streamline Data Pipeline DeploymentMonitoring Data Pipelines in Production

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Building Robots with Arduino UNO: Robot with camera ESP32-CAM by Klemens Nguyen
English | April 16, 2025 | ISBN: B0F59ZGQJL | EPUB | 1.37 Mb
Ever dreamed of building a robot with vision? Want to master Arduino and ESP32-CAM to create your own camera-equipped robot from scratch?

This hands-on guide shows you exactly how to build an autonomous robot using Arduino UNO and the powerful ESP32-CAM module. Whether you're a hobbyist, student, or educator, this book makes robotics approachable and fun - even if you're a complete beginner!What You'll Learn:How to connect and configure the ESP32-CAM camera module for streaming and image captureWiring and programming your Arduino UNO to control motors and interact with the ESP32-CAMStep-by-step robot assembly and testing, with real-world troubleshooting tipsHow to make your robot move, detect, and see its surroundings like a smart machineSimple code examples explained line by line - ready to copy, paste, and run!Why This Book?Saves time with ready-made code and wiring diagramsIdeal for school projects, makerspaces, and robotics competitionsTeaches real-world problem solving with embedded systems and AI componentsNo experience needed - perfect for beginners and intermediate DIYersStart Building Smarter Robots Today!
If you're excited about electronics, robotics, or IoT - this book will get you up and running fast with one of the most exciting Arduino camera projects out there.
Scroll up and click Buy Now to start building your robot today!

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Building Scalable Deep Learning Pipelines on AWS: Develop, Train, and Deploy Deep Learning Models by Abdelaziz Testas
English | December 20, 2024 | ISBN: 8868810166 | 780 pages | MOBI | 2.34 Mb
This book is your comprehensive guide to creating powerful, end-to-end deep learning workflows on Amazon Web Services (AWS). The book explores how to integrate essential big data tools and technologies―such as PySpark, PyTorch, TensorFlow, Airflow, EC2, and S3―to streamline the development, training, and deployment of deep learning models.

Starting with the importance of scaling advanced machine learning models, this book leverages AWS's robust infrastructure and comprehensive suite of services. It guides you through the setup and configuration needed to maximize the potential of deep learning technologies. You will gain in-depth knowledge of building deep learning pipelines, including data preprocessing, feature engineering, model training, evaluation, and deployment.
The book provides insights into setting up an AWS environment, configuring necessary tools, and using PySpark for distributed data processing. You will also delve into hands-on tutorials for PyTorch and TensorFlow, mastering their roles in building and training neural networks. Additionally, you will learn how Apache Airflow can orchestrate complex workflows and how Amazon S3 and EC2 enhance model deployment at scale.
By the end of this book, you will be equipped to tackle real-world challenges and seize opportunities in the rapidly evolving field of deep learning with AWS. You will gain the insights and skills needed to drive innovation and maintain a competitive edge in today's data-driven landscape.
What You Will LearnMaximize AWS services for scalable and high-performance deep learning architecturesHarness the capacity of PyTorch and TensorFlow for advanced neural network developmentUtilize PySpark for efficient distributed data processing on AWSOrchestrate complex workflows with Apache Airflow for seamless data processing, model training, and deployment
Who This Book Is For
Data scientists looking to expand their skill set to include deep learning on AWS, machine learning engineers tasked with designing and deploying machine learning systems who want to incorporate deep learning capabilities into their applications, AI practitioners working across various industries who seek to leverage deep learning for solving complex problems and gaining a competitive advantage

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Building Transformer Models with PyTorch 2.0: NLP, computer vision, and speech processing with PyTorch and Hugging Face (English Edition) by Prem Timsina
English | March 8, 2024 | ISBN: 9355517491 | 310 pages | MOBI | 2.76 Mb
Your key to transformer based NLP, vision, speech, and multimodalities

Key Features
● Transformer architecture for different modalities and multimodalities.
● Practical guidelines to build and fine-tune transformer models.
● Comprehensive code samples with detailed documentation.
Description
This book covers transformer architecture for various applications including NLP, computer vision, speech processing, and predictive modeling with tabular data. It is a valuable resource for anyone looking to harness the power of transformer architecture in their machine learning projects.
The book provides a step-by-step guide to building transformer models from scratch and fine-tuning pre-trained open-source models. It explores foundational model architecture, including GPT, VIT, Whisper, TabTransformer, Stable Diffusion, and the core principles for solving various problems with transformers. The book also covers transfer learning, model training, and fine-tuning, and discusses how to utilize recent models from Hugging Face. Additionally, the book explores advanced topics such as model benchmarking, multimodal learning, reinforcement learning, and deploying and serving transformer models.
In conclusion, this book offers a comprehensive and thorough guide to transformer models and their various applications.
What you will learn
● Understand the core architecture of various foundational models, including single and multimodalities.
● Step-by-step approach to developing transformer-based Machine Learning models.
● Utilize various open-source models to solve your business problems.
● Train and fine-tune various open-source models using PyTorch 2.0 and the Hugging Face ecosystem.
● Deploy and serve transformer models.
● Best practices and guidelines for building transformer-based models.
Who this book is for
This book caters to data scientists, Machine Learning engineers, developers, and software architects interested in the world of generative AI.
Table of Contents
1. Transformer Architecture
2. Hugging Face Ecosystem
3. Transformer Model in PyTorch
4. Transfer Learning with PyTorch and Hugging Face
5. Large Language Models: BERT, GPT-3, and BART
6. NLP Tasks with Transformers
7. CV Model Anatomy: ViT, DETR, and DeiT
8. Computer Vision Tasks with Transformers
9. Speech Processing Model Anatomy: Whisper, SpeechT5, and Wav2Vec
10. Speech Tasks with Transformers
11. Transformer Architecture for Tabular Data Processing
12. Transformers for Tabular Data Regression and Classification
13. Multimodal Transformers, Architectures and Applications
14. Explore Reinforcement Learning for Transformer
15. Model Export, Serving, and Deployment
16. Transformer Model Interpretability, and Experimental Visualization
17. PyTorch Models: Best Practices and Debugging

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Bullying in Schools: Measures for Prevention, Intervention and Aftercare
by Matthias Böhmer, Georges Steffgen
English | 2024 | ISBN: 3658435755 | 303 Pages | True ePUB | 8 MB

Bullying is a widespread problem in schools. This book provides current explanations for the phenomenon of bullying in schools. It is shown that bullying does not only take place between victims and perpetrators, but that usually all members of a school class can be involved. Accordingly, it is described what consequences bullying can have for all those involved. Secondly, general prevention and intervention approaches are described and eleven anti-bullying programs are presented in detail. A special focus of the book is on bullying aftercare concepts as well as practice-related digressions by proven experts.

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Burn Bright, Not Out: Mastering Work-Life Balance by Maya H. Stevenson
English | December 6, 2024 | ISBN: 1456659278 | 189 pages | PDF | 1.29 Mb
Find Harmony in a Hectic World

In a world that relentlessly demands your time and energy, discovering the secret to a fulfilling life seems elusive. Are you tired of the endless cycle of stress and exhaustion? It's time to break free and ignite your potential like never before.
"Burn Bright, Not Out: Mastering Work-Life Balance" offers an inspiring and practical guide for those who aspire to achieve equilibrium without sacrificing ambition. Uncover the art of recognizing burnout before it takes hold, and learn to distinguish between mere stress and something more profound. This book unveils the hidden benefits of maintaining a balanced life, paving the way for personal and professional growth.
Equip yourself with invaluable tools to set boundaries and manage your time with precision. Delve into strategies for boosting resilience and managing stress, ensuring you're prepared for life's inevitable challenges. With guidance on fueling your body and mind, and mindful living in a digital age, you'll rediscover the joy of nurturing both your professional and personal relationships.
Emphasizing self-compassion and acceptance, this book encourages you to embrace imperfection and align your actions with your core values. As you cultivate positive relationships, enhance communication skills, and design a workspace that inspires, you'll be equipped to face career transitions and lead by example. Celebrate your achievements without succumbing to burnout and ensure longevity in the balanced lifestyle you have crafted.
Transform your life with insights embraced by leaders and innovators worldwide. No longer just survive; thrive as you discover your true purpose with "Burn Bright, Not Out." Step into a future where passion and peace coexist, and your best self shines brilliantly.

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Burying the Lead: The Media and the JFK Assassination by Mal Jay Hyman
English | March 20, 2019 | ISBN: 1634241878 | 576 pages | PDF | 9.95 Mb
The Cold War ushered in a time of secrecy-and willing media cooperation to keep those secrets. But even after winning that war, the vault of secrets remains firmly locked, especially surrounding John F. Kennedy's murder.Even for those who fundamentally oppose the current presidential administration, notions of a national security state and "fake news" must be examined to maintain a functional democracy. This book explains the rapid decline in confidence in government that started after the assassination of JFK. The mainstream media failed to go beyond repeating the official story, and by 1991 they, along with academe and the government, had stopped investigating altogether. It was filmmaker Oliver Stone whose film fueled public outrage and led to the JFK Act to declassify all of the remaining documents. Almost fourmillion pages of documents were then released-that even Congress had not yet seen. The JFK Act stated that all files must be released by October 2017, yet thousands are still withheld on the grounds of national security. This volume examines the tight alliances that have allowed this cover-up for more than 50 years. President Kennedy declared in October 1963 that "men who create power make an indispensable contribution to a nation's greatness, but the men who question power make a contribution just as indispensable, especially when they are disinterested, for they determine whether we use power or power uses us."

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Bus Station Hustle: Transport Work in Urban Ghana
by Michael Stasik
English | 2025 | ISBN: 1009486624 | 220 Pages | True PDF | 7.1 MB

Bus stations are among the most prominent sites of social and economic activity in Africa. Integral to transport, trade, and exchange over distance, they provide livelihoods for large numbers of people. Through a detailed ethnography of one of Ghana's busiest long-distance bus stations, Michael Stasik explores the dialectical relationship between the ways in which people make the station work and how the station shapes popular economic engagement and social life. Drawing on a dual understanding of 'hustle' as a distinct mode of economic activity and organisation, as well as a marker of complex and sometimes bewildering situations, Stasik challenges dominant views of transport work in urban Africa, especially those wedded to generic notions of 'informality'. Bus Station Hustle offers a nuanced anthropological perspective on the hands-on work in and the institutional workings of an infrastructural hub of mobility and exchange.

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Mario Hernandez, "Bushwick's Bohemia"
English | ISBN: 0367645866 | 2023 | 218 pages | EPUB | 3 MB
Viewed as a symbol of urban blight and decline in the late 1970s and 1980s, Bushwick today is bustling and bursting with color, creativity, and commerce. Cozy and cool cafes, small boutiques, trendy restaurants, vibrant street murals, and art galleries now adorn the neighborhood in the northern part of Brooklyn, stoking its growing reputation as one of the more desirable places to live, work in, and visit.

In this book, Mario Hernandez paints a precise picture that portrays the redevelopment, evolution, and ensuing gentrification of the Brooklyn neighborhood over recent decades. Drawing on interviews, developer reports, and historical and civic records, the author focuses closely on the artists and creative industries that moved to Bushwick and, over time, shaped the Bohemian art scene in the neighborhood and contributed to the growth of its vibrant urban economy. The book connects the emergence and ongoing development of the neighborhood's art scene to neoliberal policies and city planning efforts that have also facilitated and led to the increasing displacement of long-time Black and Latinx residents. It also documents community efforts to counteract forces of displacement and development, revealing the complex, competing, and collective efforts to shape Bushwick and its future.
Read more

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Mario Hernandez, "Bushwick's Bohemia"
English | ISBN: 0367645866 | 2023 | 218 pages | PDF | 9 MB
Viewed as a symbol of urban blight and decline in the late 1970s and 1980s, Bushwick today is bustling and bursting with color, creativity, and commerce. Cozy and cool cafes, small boutiques, trendy restaurants, vibrant street murals, and art galleries now adorn the neighborhood in the northern part of Brooklyn, stoking its growing reputation as one of the more desirable places to live, work in, and visit.

In this book, Mario Hernandez paints a precise picture that portrays the redevelopment, evolution, and ensuing gentrification of the Brooklyn neighborhood over recent decades. Drawing on interviews, developer reports, and historical and civic records, the author focuses closely on the artists and creative industries that moved to Bushwick and, over time, shaped the Bohemian art scene in the neighborhood and contributed to the growth of its vibrant urban economy. The book connects the emergence and ongoing development of the neighborhood's art scene to neoliberal policies and city planning efforts that have also facilitated and led to the increasing displacement of long-time Black and Latinx residents. It also documents community efforts to counteract forces of displacement and development, revealing the complex, competing, and collective efforts to shape Bushwick and its future.
Read more

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Business - to-business marketing in Latin America By Thomas G. Brashear; James S. Boles
2004 | 75 Pages | ISBN: 184544180X | PDF | 1 MB
This special issue on "Business-to-business marketing in Latin America" features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as they continue to develop and adopt market oriented activities while developing stronger interregional and international trade relations. Latin American markets have begun an impressive transformation from predominantly closed markets with high inflation and uncertain stability to economies that serve as sources and locations for foreign investment and B2B exchange. The articles and cases in this special edition cover a variety of important issues and are abstracted below. We hope you find the contents interesting and motivating. Arturo Z. Vasquez-Parraga, Reto Felix and Aberdeen Leila Borders in the article, "Rationale and strategies of Latin American companies entering, maintaining, or leaving US markets", evaluate foreign direct investment by Latin American companies in the USA. Their preliminary analysis of secondary data shows that Latin American investment is significant and growing at a fast pace. They find however that there is no complete analysis of the characteristics and trends in these investments, nor a review of the strategies used by these companies for entering or exiting the US market. The study, through the use of secondary data and a sample of Mexican companies to illustrate and analyze the commonly used strategies for the entry, maintenance, and exit strategies. The Mexican companies evaluated were primarily manufacturers of industrial goods. These companies' preferred entry mode was through partnerships. In addition, the paper describes the patterns of direct investment, asset ownership and intrafirm B-to-B trade of Latin American operating in the USA. Andrew J. Rohm, Vishal Kashyap, Thomas G. Brashear and George R. Milne in their article, "The use of online marketplaces for competitive advantage: a Latin American perspective" identify small and medium enterprises (SMEs) as critical players in the market development throughout Latin America due to their numbers and their supporting roles in industrial commodity chains. They also show that SMEs have not adopted electronic commerce or become involved in B2B emarketplaces. The authors provide an overview of B2B ecommerce in Latin America and outline the evolution and forms of online marketplaces. This is followed by an integration of multiple frameworks of analysis in addition to an analysis of the factors influencing the extent to which Latin American businesses employ B2B online marketplaces. The authors conclude that B2B e-commerce is essential, but that SMEs must analyze their positions and power before adopting a B2B ecommerce strategy and avoid the "launch and learn" approach of common among the larger players in their commodity chains. The next article by Jacqueline Pels, Roderick J. Brodie and Wesley J. Johnston, "Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand" examines the marketing practices of Argentine business-to-business firms and compares them with the marketing practices of US and New Zealand firms. The authors employ the contemporary marketing practice framework to evaluate the marketing practices of firms in each country. The findings show many similarities between the Argentine and US/New Zealand firms particularly for Argentine firms that are foreign owned. The key differences however, are that Argentine firms tend to use less information technology in marketing and a put a much greater emphasis on face-to-face marketing interactions. Overall, the findings suggest that there are groups of Argentine firms that still operate in the traditional business environment and place less emphasis on marketing practices and activities. In the article "Trust and negotiation tactics: perceptions about business-to-business negotiations in Mexico" by Mohammad Elahee and Charles M. Brooks, the authors empirically test the effect of trust in cross- and inter-cultural negotiations. The study investigates a variety of behaviors that Mexican negotiators are likely to exhibit in initial meetings with both Mexican (inter-cultural) and foreign (cross-cultural) opponents and compares the cross-cultural and intra-cultural negotiations from the Mexican negotiators' perspective. They compared the usage of widely accepted negotiating tactics to the use of questionable or dubious negotiation tactics. Their study used a data from a sample Mexican business people to test the hypotheses which was followed by a series of post survey interviews with negotiation experts. The authors report that Mexican business people indicate that trust plays a significant role in their choices of negotiating tactics. Further, they find that the context of the negotiation (intra-cultural vs cross-cultural) is predictive of a negotiators level of trust in their opponent and predictive of the likelihood of using different negotiation tactics. Danny Pimentel Claro and Priscila Borin de Oliveira Claro propose two models of B2B relationships for the Brazilian supply of organic coffee to international markets in their case study, "Coordinating B2B cross-border supply chains: the case of the organic coffee industry". The case study compares two possible organizations of the supply chain wherein B2B relationships are based less on formal contracts but on informal safeguards of mutual trust, long-term orientation and joint actions. In each of the two proposed supply chain structures, a cross-border integrator is used to assist the coordination of the business relationships. The principle focus is on developing high levels of coordination to reduce frictions such as internal costs and transactions costs. Celso Claudio de Hilderbrand e Grisi and Aurea Helena Puga Ribeiro, in their article "Supplier-manufacturer relationships in the Brazilian auto industry: an exploration of distinctive elements", investigate the changing relationships among suppliers and manufacturers in the growing Brazilian auto industry. The authors performed an exploratory study which aimed to identify the presence of commitment, cooperation and interdependence in the buyersupplier relationships. Three dominant Brazilian automobile manufacturers were chosen as case studies to explore their B2B relationships. The authors used structured interviews that explored the emphasis on the standards and routines which control and manage the relationships. The authors conclude that B2B relationships in the Brazilian auto industry have reached the third level of relationships which includes highly developed rountines and procedures, along with elevated levels of commitment, interdependence and cooperative behaviors. We are very grateful for the opportunity to be involved with JBIM and to be able to focus on Latin American markets. This special issue would not have been possible without the support and patience of the JBIM Editor, Professor Wesley J. Johnston. We also thank the many authors for their contributions to this issue and for their patience in getting this completed. Finally, we acknowledge the time and effort of the reviewers whose input and comments were thorough, positive and timely. The reviewers for this special issue were: . Claudia Acevedo - Nove de Julho University, Brasil. . Charles M. Brooks - Quinnipiac University. . Cristian Chelariu - York University, Canada. . Vishal Kashyap - Xavier University. . Chris Manolis - Xavier University. . A˜ urea Helena Puga Ribeiro - Fundacao Dom Cabral, Brasil. . Philip J. Rosenberger III - The University of Newcastle, Australia. Thomas G. Brashear and James S. Boles Previously published in: Journal of Business & Industrial Marketing, Volume 19, Number 6, 2004

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Business and Management in Asia: Digital Innovation and Sustainability
by Tobias Endress, Yuosre F. Badir
English | 2023 | ISBN: 9811964173 | 160 Pages | True ePUB | 6.9 MB

This book focuses on digital innovation and sustainability in the Asian region in the context of business and management. Managers and policy makers rely on digital technologies to face the region's sustainability challenges and solve sustainability problems. From business perspective, sustainability is defined as the adoption of business strategies, activities, and operations that meet the needs of the firm and its stakeholder today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. Digital innovation refers to the application of digital technologies to existing business problems as well as the development of the firm's strategy, culture, and human resources talent to deal and use digital technologies to solve sustainability issues. There is a consensus among scholars and practitioners that organizations need digital innovation to stay competitive. Businesses that are digital innovators consider new ways to solve old and new sustainability problems facing the Asian region. This book, with its practical examples, gives the reader impulses for new Asian's approaches and encourages the readers to dare to think and act in new ways.
This book is the first annual compilation of innovative ideas and valuable managerial solutions produced by the region's managers and decision-makers who think and act creatively, helmed by Tobias Endress and Yuosre F. Badir from the School of Management at the Asian Institute of Technology.

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