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Extensional Tectonics
by Elizabeth J. Catlos
English | 2025 | ISBN: 1119773741 | 360 pages | True PDF | 39.51 MB

A synthesis of current knowledge on global extensional tectonics
The extension of Earth's lithosphere occurs at divergent plate boundaries as well as in plate interiors. The geological, geochemical, and sedimentary processes of extension offer insights into topics ranging from the fundamentals of tectonics to the evolution of life.
Extensional Tectonics: Rifting and Continental Extension reviews present-day knowledge of extensional tectonic processes and explores examples from around the world.
Volume highlights include:
Overview of extensional tectonic processes from continental rifting to oceanic basin formation
In-depth examination of extension along rift systems and rift margins
Review of post-collisional continental extension
Examples from Africa, Asia, Europe, and the Americas
Insights from observations, modeling, and 3D seismic data interpretation of extended terrains
This book is one of a set of three in the collection Tectonic Processes: A Global View.
Browse the first volume, Compressional Tectonics: Plate Convergence to Mountain Building.
The American Geophysical Union promotes discovery in Earth and space science for the benefit of humanity. Its publications disseminate scientific knowledge and provide resources for researchers, students, and professionals.

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[booksz]

Fatigue of Materials and Structures
by Zhu, ShunPeng, Correia, Jose A.F.O., De Jesus, Abilio M.P., Lesiuk, Grzegorz
English | 2025 | ISBN: 1032497556 | 478 pages | True EPUB | 38.31 MB

Fatigue failure of engineering materials and structures has long been a great challenge for structural integrity, reliability and safety in mechanical, civil and aerospace engineering. These failure mechanisms and their modeling are critical concerns for managing aging structures, and directly affect sustainability across society.
In this context, the fundamental theories and methods of fatigue failure of engineering materials and structures are discussed in detail. Fatigue damage accumulation, crack initiation and crack growth analysis are presented from materials to structures, deterministic to probabilistic fatigue, physics to data science, uniaxial to multiaxial fatigue, and extremely low cycle fatigue to very high cycle fatigue. The focus is on mechanical understanding and risk management for design, maintenance, and operation.
Some recent advancements include fatigue of additive manufactured (AM) metals and advanced materials, which could potentially transform fatigue analysis and offer new perspectives on fatigue failure mechanisms and reliability design. Both experimental supporting evidence and simulation benefits are demonstrated. It integrates recent developments in artificial intelligence with fatigue in AM metals and advanced materials. It provides case studies, and future research challenges for the fusion of fatigue physics modeling with data analytics, for graduate students and advanced practitioners.

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[booksz]

Fatigue Prediction for Random Loads
by Rychlik, Igor;Gupta, Sayan;Lindgren, Georg;, Gupta, Sayan, Lindgren, Georg
English | 2025 | ISBN: 0367895846 | 306 pages | True EPUB | 5.6 MB

Fatigue Prediction for Random Loads serves as a comprehensive treatise for methods for fatigue estimation and fatigue life prediction in randomly excited structural systems using the rainflow cycle counting method. Fatigue is an important mode of material degradation in structural components subjected to vibrations and a reliable estimation of their fatigue life span, and it is a key consideration in the design and development of such systems. This book uses advanced concepts of probability theory, random variables and random processes to develop spectral-based methods and formulae for predicting expected fatigue damage and expected fatigue life. The developments presented here bypass the need for a computationally expensive rainflow cycle counting that is usually adopted in time domain approaches. This book is aimed towards researchers and industry practitioners working in the intersectional areas of mechanics and applied mathematics and is expected to be particularly useful for applications on problems in the fields of wind engineering, offshore engineering, ship research and routing, aerospace engineering, automotive engineering and machine dynamics.

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Feature Engineering for Modern Machine Learning with Scikit-Learn
by Miguel Gonzalez
English | 2025 | ISBN: 9798895873588 | 436 pages | True PDF EPUB | 20.34 MB

Master feature engineering with Scikit-Learn! Learn to preprocess, transform, and automate data for machine learning. Boost predictive accuracy with pipelines, clustering, and advanced techniques for real-world projects.Key FeaturesComprehensive guide to feature engineering for Scikit-LearnHands-on projects for real-world applicationsFocus on automation, pipelines, and deep learning integration
Book DescriptionFeature engineering is essential for building robust predictive models. This book delves into practical techniques for transforming raw data into powerful features using Scikit-Learn. You'll explore automation, deep learning integrations, and advanced topics like feature selection and model evaluation. Learn to handle real-world data challenges, enhance accuracy, and streamline your workflows. Through hands-on projects, readers will gain practical experience with techniques such as clustering, pipelines, and feature selection, applied to domains like retail and healthcare. Step-by-step instructions ensure a comprehensive learning journey, from foundational concepts to advanced automation and hybrid modeling approaches. By combining theory with real-world applications, the book equips data professionals with the tools to unlock the full potential of machine learning models. Whether working with structured datasets or integrating deep learning features, this guide provides actionable insights to tackle any data transformation challenge effectively.What you will learnCreate data-driven features for better ML modelsApply Scikit-Learn pipelines for automationUse clustering and feature selection effectivelyHandle imbalanced datasets with advanced techniquesLeverage regularization for feature selectionUtilize deep learning for feature extraction
Who this book is for Data scientists, machine learning engineers, and analytics professionals looking to improve predictive model performance will find this book invaluable. Prior experience with Python and basic machine learning concepts is recommended. Familiarity with Scikit-Learn is helpful but not required.
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[booksz]

Financial Literacy Starter Kit, Third Edition
by Grey House Publishing;
English | 2024 | ISBN: 1637008457 | 541 pages | True PDF | 26.52 MB

"Finance & Financial Markets" is a bestselling comprehensive introduction to the financial markets, institutions and instruments that constitute global finance. Its practical approach makes it readily understandable for students on finance and economics courses and those wanting to understand the workings of the modern financial world. This third edition has been thoroughly updated in the wake of the recent financial crisis, and discusses its implications for the finance industry.
Key benefits of the third edition:
- New chapter on the credit crunch covering the causes, events and policy responses.
- Coverage of recent financial innovations such as collateralized debt obligations and credit default swaps.
- Completely revised chapter on financial regulation, focusing on regulatory issues raised by the credit crunch.
- An extensive set of case studies, showing how theories apply to the real world of finance.
- On-page glossary definitions of key terms.
- A companion website featuring interactive multiple choice questions, links to financial information and data sources, PowerPoint slides and a timeline of the credit crunch with links to relevant news sources.
Praise for "Finance & Financial Markets":
"This comprehensive student-friendly text ... provides a terrific introduction for students on economics, finance and business programs."
- John Goddard, Professor of Financial Economics, Bangor University, UK
"A comprehensive textbook that will skilfully guide students through the essential building blocks of modern finance. Beginners' appetite for numerical examples and graphical demonstrations will certainly find satisfaction here. Given its well-proportioned balance between intuitive thinking and analytical rigour, this book will also prove to be a precious reference book for more advance students."
- Gabriele M. Lepori, Assistant Professor, Department of Finance, Copenhagen Business School, Denmark

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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
by Grant Cardone
English | 2025 | ISBN: 1633436365 | 266 pages | True PDF | 30.28 MB

Learn the modern approach to data for digital marketing used by the world's leading brands to drive amazing, compound growth with transparency, privacy compliance, and data-driven personalization.
First Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You'll discover how to effectively collect, analyze, and act on data from direct customer interactions to drive consistent, incremental growth- all with your user's consent.
Gone are the days when "batch and blast" email campaigns could be sent with abandon to drive results. Consumer expectations, promotional inboxes, and privacy regulations have forced marketing teams to level up targeting and personalization efforts. Organizations with a deep well of data and insights on their customer base have the competitive upper hand. Major transitions in browser tracking and the need to reach consumers with consistent and relevant messaging across an ever-increasing set of channels make this a critical moment to reexamine old assumptions. This book helps marketers to meet those challenges using a new, data-first approach focused on a single view of each customer available to all of an organization's marketing tools and teams.
In First Party Data Activation you will learn how to:
* Transition away from cookies and third-party tracking tools
* Modernize your marketing technology with data lakehouses and composable CDPs
* Build sustainable and privacy-compliant data collection strategies
* Hyper-personalize your messaging using generative AI and data clean rooms
* Embed transparency, consent, and data ethics in your marketing process
* Drive faster marketing operations to achieve higher growth for your company
Anyone involved in digital marketing or the support of digital marketing will benefit from this book. Digital marketing leaders will find in this book a recipe for the future that breaks away from tool-based thinking and moves toward a unified view and approach to each customer. Data Scientists and Data Engineers will benefit from understanding the technical concepts and concerns such as data lakehouses, customer data platforms (CDPs), and data privacy that matter to the marketing clients whom they are serving. The information provided offers valuable insights into how technical infrastructure supports modern marketing strategies, bridging the gap between IT and marketing domains.
In a rapidly-evolving digital ecosystem, marketers who rely on outdated approaches like third-party cookie collection risk falling behind their competitors. First Party Data Activation teaches you to build a modern marketing strategy that's based on first-party data-the data freely given through login events, page views, product clicks, payment info, and more. You'll utilize technologies like composable customer data platforms (CDPs), data lakehouses, data clean rooms, and generative AI to improve your targeting and personalization, all while ensuring data is handled to the highest privacy standards.
Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications.
About the book
First Party Data Activation is a comprehensive guide to collecting, storing, and using first-party data for effective digital marketing. The book focuses on building customer trust by putting privacy at the heart of your marketing strategy. It presents a clear and actionable framework to rearchitect how you collect and store data, and how you turn it into results. You'll learn how to make best use of new technologies-including generative AI and identity resolution-and drive change across teams as you update the way you market. Each new idea is illustrated with insightful real-world case studies, such as the Boston Red Sox's use of audience segmentation and Indeed's data-driven customer re-engagement campaigns?.
About the reader
For marketing leaders who want to develop strategies to maximize the potential of their first-party data to drive more effective, more repeatable growth across all marketing channels. For data scientists and data engineers who work in support marketing efforts and want to bring more value by understanding the challenges faced by their clients and the direction in which digital marketing trends are heading.

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[booksz]

Floating Point Numerics for Games and Simulations
by Badizadegan, Nima;
English | 2025 | ISBN: 1032933550 | 213 pages | True EPUB | 7.07 MB

Floating point is ubiquitous in computers, where it is the default way to represent non-integer numbers. However, few people understand it. We all see weird behavior sometimes, and many programmers treat it as a mystical and imprecise system of math that just works until it sometimes doesn't. We hear that we shouldn't trust floating point with money, we know that 0.1 + 0.2 does not equal 0.3, and "NaN" shows up in our logs when things break. We rarely hear why any of this is the case, and less about what to do about it. This book pulls back the veil on floating point and shows how this number system we program with every day works. It discusses how to leverage the number system for common calculations, particularly in graphics and simulations, and avoid pitfalls. Further, we will review methods that can give you either better performance or better accuracy on tasks like numerical integration and function approximation, so you can learn to make the right tradeoffs in your programs. This book builds upon a basic knowledge of calculus and linear algebra, working with illustrative examples that demonstrate concepts rather than relying on theoretical proofs. Along the way, we will learn why Minecraft has struggled with boat physics and what the heck John Carmack was thinking with Quake III's infamous fast reciprocal square root algorithm. By the end of the book, you will be able to understand how to work with floating point in a practical sense, from tracking down and preventing error in small calculations to choosing numerical building blocks for complex 3D simulations. Gives insight into how and why floating-point math works Describes how floating-point error arises and how to avoid it Surveys numerical methods important to graphics and numerical simulations Includes modern techniques to apply to your numerical problems Shows how to hack the floating-point numbers to compute faster and more accurately

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Forever Paris: Green Spaces & Sustainable Living in the City of Light
by Michel Arnaud, Jane Creech
English | 2025 | ISBN: 1419775022 | 272 pages | True EPUB | 133.84 MB

Photographer Michel Arnaud spotlights the green spaces and sustainable architecture in Paris
Paris is changing. There is a new attitude of green and sustainable ideals that are permeating the City of Light everywhere you go. In many ways, Paris has had the qualities of a "green city" for a long time. Existing architecture has been adapted and reused for centuries. Paris has always been a walkable city, and its public gardens are well known. However, over the years, pollutants have made their impact-a gray haze from car exhaust hovering over the city. Today, officials, businesses, and residents are making changes to help turn Paris green and prepare for a sustainable future. Bike lanes are replacing roadways. Food entrepreneurs are creating urban farms on the city's famous rooftops.
InForeverParis,photographer and author Michel Arnaud documents and investigates the projects and people that are transforming Paris for the future by asking questions likeWhat makes a city "green"?andHow can we make our world sustainable?andWhat changes must we make now?This stunning photography book explores how today's generation is leading a revolution for sustainability to protect the future of our environment for generations to come.

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Designing Hexagonal Architecture with Java
by Ibrahim Yitmen, Asaad Almssad
English | 2025 | ISBN: 1032963700 | 274 pages | True EPUB | 12.92 MB

This book combines Construction 6.0 with AEC principles for designing sustainable, health-focused Martian habitats. It unveils innovative architectural designs ideal for Mars, utilizing 3D printing, autonomous robotics, and regolith, alongside renewable energy and life support systems. With an emphasis on well-being, it integrates biophilic design and digital technologies to enhance operational efficiency. Exploring various habitat models, it advocates a multidisciplinary approach to extraterrestrial colonization that balances technological advancement with environmental and ethical stewardship, aiming to make human life on Mars a healthy and sustainable reality. This book combines Construction 6.0 with AEC principles for designing sustainable, health-focused Martian habitats. It unveils innovative architectural designs ideal for Mars, utilizing 3D printing, autonomous robotics, and regolith, alongside renewable energy and life support systems.

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Mastering Deepfake Technology: Strategies for Ethical Management and Security
by Sanjay Taneja
English | 2025 | ISBN: 8743801137 | 354 pages | True EPUB | 9.13 MB

This book offers a comprehensive exploration of the profound challenges and opportunities presented by deepfake technology across industries, society, and governance. It delves into the multifaceted impacts of synthetic media, examining its potential to reshape corporate trust, economic stability, and public discourse while emphasizing strategies to build resilience and ethical frameworks.
Key themes include the role of intellectual capital in safeguarding corporate reputation, the risks of deepfake fraud in financial markets, and the implications for insurance, banking, and fintech sectors. Through cross-disciplinary analyses, the book unravels the disruptive influence of deepfakes on political affairs, economic policies, and corporate transparency.
Highlighting real-world case studies, it addresses workplace resilience, data-driven decision-making, and the intersection of deepfake technology with marketing innovation and job satisfaction. From social media marketing to public trust and privacy concerns, the book offers actionable insights for navigating the ethical dilemmas posed by synthetic media.
With a focus on collaboration across disciplines, the book equips readers with strategies for mitigating risks, promoting media literacy, and leveraging AI responsibly. Mastering Deepfake Technology is an essential guide for academics, professionals, and policymakers seeking to understand and address the complexities of this emerging frontier.

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Mastering Flutter
by Moore, Kevin;
English | 2025 | ISBN: 9365892074 | 210 pages | True EPUB | 19.24 MB

Mastering Flutter is ideal for the developer at the beginner level as well as the developer who wants to switch to Flutter. This book starts at the beginner level so that you know everything you need to create apps that can be published in different mobile stores. You will develop a movie app that is beautiful, has animations, uses a movie API to get the latest movie information and uses Firebase to store user information.
Learn Flutter app development from the ground up, starting with the basics of Flutter and Dart code. By creating a movie app, you will master building user interfaces, managing data, and adding different screens. You will make your app look great with custom designs and smooth animations. The app will connect to the internet, save data locally, and use Firebase to handle user accounts and send notifications. You will also learn how to make your app work on websites and computers, respond to user actions, and add extra features from Flutter's package library. The final steps cover testing your app, making it run faster, and getting it ready for users to download.
Finally, you will learn how to publish your apps on the Google Play Store and the Apple App Store, starting your career as a mobile developer. You will be able to create websites and desktop applications of the same app.
Key Features
● Build a cross-platform movie app from scratch, learning Dart and Flutter fundamentals.
● Design engaging UIs with Flutter widgets and add smooth, interactive animations.
● Develop apps that run seamlessly on mobile, desktop, and web, handling data and networking efficiently.
What you will learn
● Build apps for phones, computers, and websites using Flutter - a powerful development toolkit that uses the Dart programming language as its foundation.
● Create beautiful app screens using widgets and add smooth transitions when users move between different parts of your app.
● Make your app respond quickly by downloading data in the background, and learn how to save important information on the user's device.
● Connect your app to the internet to fetch data from online services, and use databases to organize and store information efficiently.
● Create your own Flutter add-ons to access special features on different devices, and learn how to test your app to make sure it works perfectly.
Who this book is for
This book is for new and existing developers looking to learn how to develop multiplatform apps using the Flutter framework. Knowledge of a previous development environment is helpful but not necessary.
Table of Contents
1. Introduction to Flutter
2. Dart Essentials
3. Building the Movie App
4. Basic Widgets
5. Themes, Colors and Fonts
6. State Management Fundamentals
7. Advanced Widgets
8. Navigation and Routing
9. Animations and Transitions
10. Futures and Async/Await
11. Networking
12. Local Storage and Databases
13. Web and Desktop
14. Handling User Input and Gestures
15. Firebase
16. Packages
17. Platform Channels and Plugins
18. Testing and Performance
19. Building and Publishing

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The Purpose Reset
by Carolina Lasso
English | 2025 | ISBN: 1637746709 | 256 pages | True EPUB | 8.58 MB

Discover how to align purpose at the individual, team, and organizational levels and unlock greater significance and engagement, while making a positive impact.
Based on the leadership program born at Google, Search Inside Yourself, and a decade of working with thousands of people and companies around the world.
Whether you're an individual seeking more meaning in your work, a talent development professional looking to influence people policies in your organization, or a leader hoping to increase your impact organization-wide,The Purpose Reset offers practical guidance on how to gain more clarity on your purpose and put it into action.
Purpose is not a destination or achievement but rather an alignment of three key aspects-your
What-your strengths and skills
Why-your values and intentions
Who-your impact on the world around you
Deepen your awareness of these three...

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The Righteous Brand: Consumer Brand Relationships in a Polarized World
by Blackston, Max
English | 2025 | ISBN: 1032882360 | 253 pages | True PDF EPUB | 11.23 MB

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars. Brand management now has to reach beyond traditional marketing objectives in order to encompass identity politics and corporate purpose. But with no grounding or guidance, marketers are swinging wildly from virtue signaling to "woke-washing"; and in the process, brands are being damaged and careers brought to an abrupt end. Uniquely, this book offers not only updated case studies and content relating to Max Blackston's respected Consumer Brand Relationships model, but goes on to show how an extension of the Brand Relationship concept-to include the ethical, moral, and political values of brands as well as their brand images-provides the tools for managing brands in this new environment. This new set of Brands' Moral Relationships allows a brand to embody the values of diverse groups of consumers, even strongly contrasting ones, and avoid becoming marooned in an identity-defined positioning. This book, besides being essential reading for practitioners, students, and researchers in marketing, advertising, and market research, provides fascinating insights for anyone who takes an interest in the brands they choose-or choose not-to buy.

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The Rise of Indigenous Economic Power
by Carol Anne Hilton
English | 2025 | ISBN: 1774060159 | 220 pages | True EPUB | 7.54 MB

Indigenomics in action-moving beyond Indian Act economics towards Indigenous economic sovereignty
In this groundbreaking new work, Carol Anne Hilton, author of the bestselling Indigenomics, explores the phenomenon of growing Indigenous economic power and sovereignty, achieved despite monumental historic injustices.
The Indigenous economy in Canada is on track to exceed $100 billion. Yet full Indigenous participation at the economic table is still fundamentally lacking, due in large part to the inherently colonial and racist policies of the Indian Act. Hilton deconstructs these systemic barriers and maps an ethical way forward based on radical inclusion and Indigenomics in action.
Coverage includes:
The far-reaching social and moral consequences of Indian Act economics-a tool used to legislate away Indigenous rights and jurisdiction with the express purpose of erasing First NationsThe true cost of maintaining...

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The Rise of Major League Soccer
by Rick Burton
English | 2025 | ISBN: 1493086715 | 255 pages | True PDF | 7.55 MB

Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.
Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game's GOAT, Lionel Messi, could make MLS one of the world's biggest leagues and one, within the next five years, capable of keeping credible company with European leagues such as La Liga, Serie A, Ligue 1, and Bundesliga.
InThe Rise of Major League Soccer: Building a Global Giant, experienced sports business experts Rick Burton and Norm O'Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams like Manchester United, Real Madrid, Chelsea, FC Barcelona, Arsenal, Inter Milan, Bayern Munich, Liverpool, and others attracting huge fan bases in the United States. For soccer enthusiasts, sports business professionals, and anyone curious about the future of American sports, this book is an essential read that captures MLS's journey to becoming a global powerhouse.

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