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Earn It: Unconventional Strategies for Brave Marketers by Steve Pratt
English | October 1, 2024 | ISBN: 177458476X | 272 pages | PDF | 6.36 Mb
2024 Porchlight Business Book Awards Longlist

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques―paying for ad space and trying to pop up on the "right" platforms―aren't cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you're asking for.
In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you're ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting.
The strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.

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Eastern Religions, Spirituality, and Psychiatry: An Expansive Perspective on Mental Health and Illness by H. Steven Moffic, Rama Rao Gogineni, John R. Peteet
English | July 31, 2024 | ISBN: 3031567439 | 365 pages | PDF, EPUB | 20 Mb
This book provides a thorough, comprehensive, and accessible reference for all the major Eastern faith traditions and their intersection with psychiatry. Understanding Eastern religion is of paramount value to all mental health professionals, as there is a growing emphasis on religion and spirituality as a part of clinical cultural competence interventions, predominantly in North America and Europe. Additionally, there is rising membership in Eastern, Asian, and non-Semitic faith traditions in North America and Europe. Hence, more patients and clinicians belong to these non-Western faiths than ever before.

The volume is divided into five parts. Part 1 covers general issues, including principles of culture, religion, and spirituality in psychiatry, spirituality across the lifespan, child rearing, practice and faith, and how death and dying is approached in these Eastern traditions. Part 2 covers specific Eastern religions and spiritual traditions, including basic principles and research-based clinical aspects of Hinduism, Buddhism, Sikhism, Taoism, Zoroastrianism, Jainism, as well as Confucian philosophical ideas. Part 3 attempts to apply the importance of cultural humility to perspectives on the Eastern Traditions from Western Psychiatry. These include Christian, Muslim, and Jewish perspectives, not of expertise, but of explorations in learning. Part 4 covers specific social psychiatric perspectives, including the psychiatric harm that can come from caste divisions and cults posing as religions, but closes with a perspective on the Eastern connections to the relatively unknown, but unifying, Omnist perspective.
All mental health professionals seeking to expand their understanding of the essential belief systems of various Eastern religions and their connection with mental health will find Eastern Religions, Spirituality, and Psychiatry an invaluable resource.

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Easy Cocktails: Over 150 Drinks, All Made with Four Ingredients or Less by The Coastal Kitchen
English | June 29, 2021 | ISBN: 1646431014 | 384 pages | MOBI | 19 Mb
Easy Cocktails features over 100 cocktails all made with four ingredients or less!

Forget the syrups and foams and make quick cocktails at home. With this book on hand, you'll be able to mix an amazing variety of cocktails, all of which are made with four ingredients or less, at a moment's notice. Just because a drink only has a few ingredients doesn't mean it can't be great, and this book features over 100 delicious drinks, from classics to newfangled mixes.
In this recipe book, you will find:More than 150 easy-to-make cocktails, from timeless classics to modern mainstaysBoldy designed chapters organized by spiritTips for enhancing these cocktails and making homemade ingredientsInnovation is spurred by tradition and being able to make the most of what you've got on hand is an essential lesson, which Easy Cocktails is all about. This is the home bartender's go-to guide.

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Eat Better, Sleep Better: 75 Recipes and A 28-Day Meal Plan That Unlock the Food-Sleep Connection (A Cookbook) by Dr Marie-Pierre St-Onge, Kat Craddock
English | January 21, 2025 | ISBN: 1982198443 | 288 pages | MOBI | 64 Mb
Give the gift of better sleep with Eat Better, Sleep Better. This science-based guide with 75 recipes helps moms eat for quality rest and improved health.

More than half of all Americans have difficulty falling or staying asleep. Drawing on the science that has made her the go-to expert on the connection between food and sleep, Dr. Marie-Pierre St-Onge pairs her comprehensive strategies for getting a good night's sleep with Kat Craddock's 75 recipes. Developed with ingredients that trigger the body's dietary melatonin and serotonin, these recipes align with a Mediterranean diet and trigger a healthy circadian cycle, so you feel energetic during the day and ready for sleep at night. Eat Better, Sleep Better is for anyone who wants food to be the medicine for getting quality sleep. Here, too, is a 28-day meal plan that takes the guess work out of what to eat when so you can start eating-and sleeping-better than ever.
The recipes, are easy to prepare, satisfying, and delicious. They include the following:
-Easy Breakfasts: In-a-Hurry Egg-and-Cheese with Salsa Roja, Make-Ahead Morning Muffins, Overnight Oats with Ginger, Compote, and Walnuts
-Salads and Soups: Chilled Out Soba Salad with Edamame and Sesame-Ginger Vinaigrette, Creamy Lemon-Turkey Soup with Barley and Mint
-Side Dishes and Meatless Mains: Soy-Braised Butternut Squash with Miso Butter and Black Sesame, Mushroom "Carbonara" with Broccoli Rabe and Parmesan, Focaccia with Beefsteak Tomatoes and Olives
-Low-stress Evening Meals: Portuguese-Style Tomato Rice with Mussels and Scallops, Grilled Chicken Cutlets with Midsummer Mostarda, Pan-Seared Halibut with Barley-Artichoke Risotto
-Sweets for Sleep: Sesame Shortbread Cookies, Easy Stonefruit Sorbet, Chamomile-Ginger Panna Cotta

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Eat Great, Lose Weight: Easy, healthy recipes that you'll actually want to eat by Jess Hawkins
English | March 4, 2025 | ISBN: 1526681617 | 224 pages | MOBI | 131 Mb
100 easy and healthy high-protein recipes that you'll ACTUALLY want to eat from Jess Hawkins @recipeswith_jess

'Jess never forgets the most important ingredient when it comes to what we eat: joy!' Emily English
'No-nonsense, fuss-free food that you actually want to eat!' Becky Excell
'Jess's recipes are mouth-wateringly good! Delicious, heart and very clever.' Grace Mortimer
__________
Jess Hawkins will show you that you don't need to be restrictive, scrimp on flavour or feel overwhelmed whilst on a slimming journey thanks to her indulgent feeling dishes. Made with cost-effective, easy-to-find ingredients and all under 600 calories per serving, these 100 nutritionist-approved recipes cover breakfast and brunch, speedy lunches, cosy and comforting dinners, one pan meals, as well as fakeaways, snacks and sides, and sweet treats, including:
- Banoffee Pie Overnight Oats
- Cheeseburger Quesadillas
- Hash Brown Cottage Pie
- Pigs in Blanket Traybake
- Sticky Toffee Pudding
With air-fryer, slow cooker and meal prep options, plus food-tracking barcodes, this cookbook will help you lose weight for good, without the restrictive diet.

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Eco-Theology By Celia Deane-Drummond
2008 | 221 Pages | ISBN: 0232526168 | EPUB | 1 MB
Concern for the environment has developed and intensified over the last few decades to the point where it now dominates much of our contemporary political landscape and culture. The rise of religious environmentalism in particular adds its own distinctive voice to the debate, for it seeks to trace both the malaise and a potential solution to environmental understanding. In Eco-Theology, Celia Deane-Drummond offers a comprehensive resource book for this burgeoning field of enquiry that highlights and seeks to evaluate the merits or otherwise of contemporary eco-theologies. She introduces the reader to critical debates in eco-theology, tracing trends from around the globe and key theological responses, and encourages reflection and analysis through further reading sections at the end of each chapter and questions for discussion.

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Economic Freedom and Human Flourishing : Perspectives from Political Philosophy By Michael R. Strain; Stan A. Veuger
2016 | 164 Pages | ISBN: 0844750018 | EPUB | 1 MB
Is economic liberty necessary for individuals to lead truly flourishing lives? Whether your immediate answer is yes or no, this question is deceptively simple. What do we mean by liberty? What constitutes the flourishing life? How are these related? How is economic liberty related to other goods that affect human flourishing? To answer these questions--and more--this volume brings to bear some of history's greatest thinkers, interpreted by some of today's leading scholars of their thought. How might Aristotle have understood the relationship between economic liberty and human flourishing? Hobbes and Locke, Mill, Rousseau, Burke, Adam Smith, Kant, de Tocqueville, and Marx? So much of the policy and political debates around issues of economic liberty are often cast in somewhat narrow terms. What is the precise magnitude of this elasticity? Is a certain policy popular among key constituencies? Of course, economic and political analysis have a vital role to play in shaping and understanding public policy. But it is helpful--and refreshing--from time to time to step back and examine the foundation. This volume endeavors to do exactly that.

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Ecstatic Consumption : The Spectacle of Global Dystopia in Contemporary American Literature By Pavlina Radia
2016 | 264 Pages | ISBN: 1443848131 | PDF | 1 MB
While modernity aspired to "fix" radical alienation through aesthetics by assigning an ethical value to narratives, contemporary literature and the arts are no longer immune to the impact of commodity culture amplified by globalization. In the world of commodity, corporate logic, and cyborgs, the very notion of identity is frequently turned into a spectacle. Yet, it is also simultaneously mobilized by the search for what Jean Baudrillard describes as the "ecstatic" form that materializes aesthetics. Ecstatic Consumption: The Spectacle of Global Dystopia in Contemporary American Literature investigates not only how these transformations affect gender, racial, and class relations, as well as how they impact the representation of historical events. Pop culture media and discourses of multiculturalism, both important venues of and vehicles for globalization, have had an extensive effect on contemporary writers like Don DeLillo, Marge Piercy, and Jane Smiley, as have the discourses of terrorism and assimilation on the works of Diana Abu-Jaber, Chang-Rae Lee, Shalom Auslander, and Alissa Torres. As the works of these authors show, the tendency to unify the world as a global village has been frequently complicit in perpetuating oppressive, neo-colonial ideologies. As these writers reveal, literature no longer provides a solid cure for the somnambulist culture of instant gratification. On the global stage, the body becomes the ultimate commodity: the fetish of ecstatic consumption, as it is persistently mobilized by the search for ecstatic avatar (anti)forms. Whether these forms provide an escape into a utopian space or further enhance the dystopian ecstasy is a crucial query framing this book. As it shows, the works of DeLillo, Smiley, Piercy, Abu-Jaber, Lee, Auslander, and Torres provide important and challenging commentaries on the ecstatic gaze of global dystopia, particularly its appetite for alterity and the tragic, often disguised as interchangeable metaphors of Otherness, fear, anxiety, terror, pain, and pleasure, titillation, exoticism, and ecstasy. Consequently, the book sheds light on the ways in which the culture of spectacle is ever-evolving, manipulating and affecting the global dependence on the ecstasy of consumption and its many different forms.

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Ecumenism in Retreat : How the United Reformed Church Failed to Break the Mould By Martin Camroux; David Cornick
2016 | 250 Pages | ISBN: 1498234003 | EPUB | 1 MB
In his enthronement sermon as archbishop of Canterbury in 1942 William Temple famously declared the ecumenical movement to be "the great new fact of our era." In this book Martin Camroux tries to face honestly how hope met reality. By the end of the century the enthusiasm had largely dissipated, the organizations that represented it were in decline, and organic unity looked further away than ever. One significant ecumenical merger took place in Britain--the creation in 1972 of the United Reformed Church, which saw its formation as a catalyst for ecumenical renewal. Its hopes, however, were largely illusory. With the failure of its ecumenical hope the church had little idea of its purpose, found great difficulty establishing an identity, and faced a catastrophic implosion in membership. This first serious study of the United Reformed Church also includes groundbreaking analysis of the unity process, the mixed fortunes of Local Ecumenical Projects and how the national ecumenical organizations withered. All of this is put in the wider context of religion in British society including secularization, individualism, and post-denominationalism. What failed was not ecumenism but a particular model of it and the book ends with a commitment to a renewed ecumenical hope.

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Editing Research : The Author Editing Approach to Providing Effective Support to Writers of Research Papers By Valerie Matarese
2016 | 273 Pages | ISBN: 1573875317 | EPUB | 1 MB
Editors who work directly with academic researchers, helping to make their draft manuscripts suitable for publication in peer-reviewed scholarly journals, refer to themselves as "authors' editors." As a profession, author editing has been around for more than a half-century, but its role in research communication is often underappreciated and sometimes misunderstood. Authors' editor and former researcher Valerie Matarese documents the history of author editing and illustrates, through interviews with experienced editors, the varied ways in which these language professionals support researchers in their efforts to publish. Editing Research fills a void in the historical record of academic publishing and provides an up-to-date account of how authors' editors facilitate research communication and contribute to good publication practice.

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Educating Angels : Teaching for the Pursuit of Happiness By Tony Armstrong
2013 | 208 Pages | ISBN: 1624910130 | EPUB | 1 MB
School reform and accountability tests have been hotly debated for decades, but the goal of reform and accountability has not. Most agree that the main problem with contemporary education is that it fails to adequately prepare students with the "21st century skills" needed to find jobs and promote national competitiveness in the global economy. Tony Armstrong challenges both the morality and the consequences of pushing this purpose of education. He says it is immoral because it neglects our children's deepest aspiration--happiness--and treats them as mere cogs in the economic machine. Dr. Armstrong shows how methods of well-being based on happiness research--mindfulness, gratitude, perspective--can greatly improve kids' chances to feel better in the present and to live happier lives in the future. And the kindergarten-through-college "happiness pedagogy" he presents would also be a superior way to teach those "21st century skills."

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Educating the Hungarian Roma : Nongovernmental Organizations and Minority Rights By Andria D. Timmer
2016 | 203 Pages | ISBN: 1498525563 | EPUB | 1 MB
This book is based on 18 months of ethnographic research with nongovernmental organizations (NGOs) that take the primary interventionist role in Roma education throughout Hungary. Through the use of ethnographic interviews, long-term participant observation and textual analysis of NGO websites, pamphlets, and promotional materials, Andria D. Timmer examines the nongovernmental sector as the locale in which the politicized "Gypsy identity" is constructed, interpreted, and contested. Many NGOs uphold the provider-beneficiary dichotomy, which blames failures on cultural or ethnic differences, rather than address the discrimination, racism, segregationist policies, and outright violence against the Roma. This policy has further exacerbated the residential isolation, discrimination, and manufactured sense of cultural differences that enables the continued practice of segregating Roma children into ethnically homogeneous schools or classrooms that commonly offer less quality education than that which their majority peers receive.

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Education of Syrian Refugee Children : Managing the Crisis in Turkey, Lebanon, and Jordan By Shelly Culbertson; Louay Constant
2015 | 115 Pages | ISBN: 0833092391 | PDF | 1 MB
With four million Syrian refugees as of September 2015, there is urgent need to develop both short-term and long-term approaches to providing education for the children of this population. This report reviews Syrian refugee education for children in the three neighboring countries with the largest population of refugees--Turkey, Lebanon, and Jordan--and analyzes four areas: access, management, society, and quality.

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Educational Justice : Teaching and Organizing Against the Corporate Juggernaut By Howard Ryan
2017 | 288 Pages | ISBN: 1583676147 | EPUB | 1 MB
That education should instill and nurture democracy is an American truism. Yet organizations such as the Business Roundtable, together with conservative philanthropists such as Bill Gates and Walmart's owners, the Waltons, have been turning public schools into corporate mills. Their top-down programs, such as Common Core State Standards, track, judge, and homogenize the minds of millions of American students from kindergarten through high school. But corporate funders would not be able to implement this educational control without the de facto partnership of government at all levels, channeling public moneys into privatization initiatives, school closings, and high-stakes testing that discourages independent thinking. Educational Justice offers hope that there's still time to take on corporatized schools and achieve democratic justice in the classroom. Forcefully written by educator and journalist Howard Ryan, with contributing authors, the book opens with four chapters that discuss theories on teacher unionism, social justice pedagogy, and corporate school reform. These chapters are balanced with four case-study chapters documenting exemplary teaching and school-site organizing practices in the field. Reports from various educational fronts include innovative union strategies against charter school expansion, as well as teaching visions drawn from the vibrant "whole language" movement. Bold, informative, clearly reasoned, this book is an education in itself--a democratic one at that.

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Effective Apology : Mending Fences, Building Bridges, and Restoring Trust By John Kador
2009 | 210 Pages | ISBN: 1576759016 | EPUB | 1 MB
There's nothing easy about apology. The news is filled with examples of leaders apologizing, needing to apologize, or failing miserably at the attempt. And certainly we all have occasion to apologize ourselves--maybe more often than we realize. But we don't need more apologies, says John Kador--we need better ones. Too many people just go through the motions, missing out on the power of apology to restore strained relationships, create possibilities for growth, and generate better outcomes for all. Effective Apology challenges you to think about the fundamental value and importance of apology as it delivers detailed advice for making an apology that truly heals and renews. Kador explores the Five Rs of apology: Recognize the wrong and the person harmed; accept moral Responsibility for your actions; express Remorse; provide meaningful Restitution; and offer assurance that the offense will not be Repeated. Making apology work in the real world--when and how to apologize, in what medium, and how to make it stick--is made clear through over seventy examples of good and bad apologies drawn from the news, popular culture, and the experiences of Kador, his clients, and his friends. The willingness to apologize signals strength, character, and integrity. Effective leadership is impossible without effective apology. John Kador shows how to craft and deliver a confident apology that will defuse resentment, reduce litigation, create goodwill, and transform a relationship ruptured by mistrust and disappointment into something stronger and more durable than it ever was before.

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