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Advertise on billboard?: Guide to choosing the best strategy for your company and mastering physical marketing in the digital age by Reginaldo Osnildo
English | April 3, 2024 | ISBN: N/A | ASIN: B0CZTH9NLD | 50 pages | EPUB | 2.13 Mb
Welcome to the beginning of a transformative journey that will redefine the way you view and use billboards as a marketing tool to promote your business. This book, " Advertise on billboard?: Guide to choosing the best strategy for your company and mastering physical marketing in the digital age ", is the result of in-depth research and practical experience, aimed at businesspeople, marketing professionals and advertisers who seek to not only understand, but also maximize the potential of billboards in their marketing strategies.

In a world where digital seems to dominate marketing conversations, the question may arise: is billboard still relevant? The answer is a resounding yes, and this book was written to show you exactly why. Here, you will find a comprehensive guide that not only highlights the importance of outdoor marketing in today's landscape, but also provides an up-to-date take on how to choose, plan and implement an effective outdoor campaign that aligns with your company's overall marketing objectives. .
You will be guided through the unique advantages of billboard marketing, learn how to analyze whether it is the right strategy for your company, discover the different types of billboards and their applications, and much more. Each chapter is a stepping stone on this learning journey, designed to take you from concept to execution, ensuring you not only understand the principles behind effective billboards, but also know how to apply them in practice to ensure a significant return on investment. .
Furthermore, this book is enriched with case studies, practical examples and emerging trends, ensuring you are prepared not only for the present but also the future of outdoor marketing. Whether you're a marketing veteran or someone exploring outdoors for the first time, this guide serves as an invaluable resource, up to date with the latest innovations and industry best practices.
As you turn each page, you will be invited to delve deeper, exploring chapters that have been meticulously planned to complement each other. Each section was written with you in mind, with the aim of making it easier for you to understand and apply the concepts discussed. By the end of this book, you will have not only a comprehensive understanding of how to run an effective billboard campaign, but also an up-to-date perspective on how this traditional form of marketing can be transformative for your business in the modern world.
I invite you to go ahead, open the next page, and begin exploring the introduction to outdoor marketing chapter. In it, we'll discuss its relevance and effectiveness in a digitally dominated world, setting the stage for everything that comes next. This is just the beginning of an exciting and informative journey that promises to not only enrich your knowledge but also empower your business to reach new heights with the power of the outdoors.
Yours sincerely
Reginaldo Osnildo

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Wayne Mutza - Aeroscouts in Vietnam (Combat Chronicles 36003)
Squadron/Signal Publications | 2012 | ISBN: 0897476743 | English | 138 pages | PDF | 86.35 MB
During the late 1950s and early 1960s, US Army planners sought to increase the Army's helicopter force. The Army developed new tactical doctrine using helicopters; the airmobile concept, which was based largely on air cavalry units. Such units were descendants of the US Cavalry, which had operated as light, horse-mounted infantry. Air Cavalry troopers were, in essence, horse soldiers, and helicopters were their steeds. True to their proud and colorful heritage, the Air Cavalry employed tactics used by their forefathers of the Indian wars and embraced the aggressive, offensive-minded culture as they deployed to the grueling conflict in Indochina. Packed with more than 30 action-packed, often hair-raising, first-hand accounts of helicopter scout combat in Vietnam, this book gives you the pilot's view of flying and fighting the Air Cav's revered OH-6 Loach. Besides being an exciting read, these personal recollections by dozens of the fighters themselves provide invaluable, primary source historical coverage of one of America's epic conflicts as experienced by frontline aeroscouts.

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Brunella Antomarini, "Aesthetics in Present Future: The Arts and the Technological Horizon"
English | ISBN: 0739173731 | 2013 | 214 pages | PDF | 3 MB
Aesthetics in Present Future: The Arts and the Technological Horizon is a collection of essays by scholars and a few artists who focus on the issue of how arts either change when conveyed by new media (such as the web, 3D printers, and videos) or are simply diffused by them. The contributors' analyses describe how both virtual production and virtual communication change our attitudes toward what we call the arts. The scope of the topics ranges from photography to cinema and painting, from theater to avant-garde art and Net art, and from construction of robots to simulation of brain functions. The result is an astonishing range of new possibilities and risks for the arts, and new perspectives regarding our knowledge of the world.

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Affinity Photo 2 for Beginners: (iPad Edition)
English | 2025 | ASIN : B0DYB6DSGY | 124 Pages | EPUB | 0.6 MB
Affinity Photo 2 for Beginners (iPad Edition) is your comprehensive guide to mastering digital photo editing on the iPad. Whether you're just starting out or looking to enhance your creative workflow, this book offers clear, step-by-step instructions-from basic editing techniques and retouching fundamentals to advanced compositing, color grading, and efficient workflow customization. With detailed tutorials, practical exercises, and expert tips tailored for the Affinity Photo 2 interface, you'll learn to harness the full power of this innovative app. Embrace your creative journey with in-depth chapters, real-world examples, and hands-on projects that transform complex tools into accessible techniques for stunning results. This book is your essential companion for unlocking professional-level editing skills and unleashing your artistic vision.

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African Americans and the Revolutionary War: The History of Black Soldiers in the American Revolution by Charles River Editors
English | November 24, 2024 | ISBN: N/A | ASIN: B0DP1F2Q9X | 61 pages | EPUB | 4.69 Mb
The American Revolution is replete with seminal moments that every American learns in school, from the "shot heard 'round the world" to the Declaration of Independence, but the events that led up to the fighting at Lexington & Concord were borne out of 10 years of division between the British and their American colonies over everything from colonial representation in governments to taxation, the nature of searches, and the quartering of British regulars in private houses. From 1764-1775, a chain of events that included lightning rods like the Townshend Acts led to bloodshed in the form of the Boston Massacre, while the Boston Tea Party became a symbol of nonviolent protest.

The political and military nature of the Revolutionary War was just as full of intrigue. While disorganized militias fought the Battles of Lexington & Concord, George Washington would lead the Continental Army in the field while men like Thomas Jefferson drafted the Declaration of Independence in Philadelphia and Benjamin Franklin negotiated overseas in France. Benedict Arnold would become one of his nation's most vital war heroes and its most notorious traitor, French forces would play a crucial role at the end of the war, and the Treaty of Paris would conclude the Revolution with one last great surprise.
When the war started, the 13 colonies had a largely rural population of about 2,500,000, with an estimated 500,000 of that population being black. About 95% of them were slaves and 5% free, with some sharp differences among the colonies. At the same time, about 250,000 Native Americans lived in the region between the Mississippi and the Appalachians, with a scattering of different bands of varying sizes, like the Cherokee and the Creeks, in the 13 colonies. Most were British allies. And while the colonies were mostly rural, there were several large cities like Philadelphia, New York City, Boston, Charleston, and Newport, all of which had ports and were thus vulnerable to attacks from the sea.
Slavery existed in all the colonies, which had far-reaching ramifications for society. Massachusetts, where the fighting started, had 235,000 people, of which 4,700 were black, while in Rhode Island, 3,700 of 58,000 were black. Some 19,000 of New York's 163,000 were black, as were about 5,700 of Connecticut's total population of 183,000. Pennsylvania's population of 240,000 included 5,700 black people.
Given their large numbers and many slaves' desire for freedom, it was inevitable that African Americans would play a role in the Revolutionary War, even if their participation is often overlooked. Slavery in the South was an embedded essential for successful business and was only somewhat less so for the coastal and metropolitan North, with its shipping profits to consider. Meanwhile, the state of abolitionism was more advanced in Britain, but it rapidly gained public attention in the colonies as the American Revolution drew near. Further upsetting the institutional personality of the emerging nation, the Continental Congress was unable to both eliminate the slave industry and achieve unanimity for a Revolution espousing a freedom offered to all. The double standard persisted throughout the conflict, as black soldiers fought for a system that offered them no part in the envisioned American life to follow.
Despite this nearly fatal flaw, an estimated 20,000 black soldiers fought for the British and 9,000 for the rebels, and Washington's armed forces were the most integrated in American history up to the Truman administration in the mid-20th century. Throughout the war, the presence of black and white soldiers fighting together with equal weapons and pay endured much debate in order to reach reality, but over time, opposing the strongest empire on the planet eclipsed all other social concerns.

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After Disney: Toil, Trouble, and the Transformation of America's Favorite Media Company by Neil O'Brien
English | March 4, 2025 | ISBN: 9798888451380, 9798888451397, ASIN: B0DHQRMZZN | True EPUB | 288 pages | 2 MB
The untold succession struggle at Walt Disney Productions following the death of its founder, and the generational transformation which led to the birth of the modern multibillion-dollar animation industry.

Walt Disney left behind big dreams when he died in 1966. Perhaps none was greater than the hope that his son-in-law, Ron Miller, would someday run his studio. Under Miller's leadership, Disney expanded into new frontiers: global theme parks, computer animation, cable television, home video, and video games. Despite these innovations, Ron struggled to expand the Disney brand beyond its midcentury image of wholesome family entertainment, even as times and tastes evolved. Tensions between Miller and Walt's nephew, Roy E. Disney, threatened to destroy the company, leading Wall Street "Gordon Gekko" types to come after Mickey Mouse.
At the same time, the aging Animation Department-once the core of Walt's business-was one memo away from shutting down forever. Rather, thanks to the radical efforts of Walt's veterans to recruit and nurture young talent, it was revived by this sudden influx of artists who would go on to revolutionize the film industry. Additionally, this new generation would prove over time that animation was so much more than just kids' stuff-it was a multibillion dollar industry.
This is the upstairs-downstairs story of the executives and animators who clashed and collaborated to keep America's most storied company alive during the most uncertain period in its one hundred year history.

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Elaine Clanton Harpine, "After-School Programming and Intrinsic Motivation: Teaching At-Risk Students to Read"
English | ISBN: 3030228444 | 2019 | 190 pages | AZW3 | 2 MB
This book examines the eight-year development of the Reading Orienteering Club after-school program, showing how to develop, test, change, and adapt an after-school program to fit the needs of the children who attend. It includes case studies and data reports for each year and presents the theory, application, and program evaluation steps that workers in the field or students learning about program design must follow. Chapters present first-person accounts as well as statistical evaluations of the effectiveness of the reading program with each group of children. In addition, chapters highlight the changes that were made in program design and why each change was implemented, giving practitioners the insights needed to adapt interventions and strategies to their own programs. The book concludes with recommendations from the authors on how to run a successful after-school reading program.

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Against the Crisis: Economy and Ecology in a Burning World
by Ståle Holgersen
English | 2024 | ISBN: 1804293806 | 288 Pages | True ePUB | 0.99 MB

Capitalism produces crises and crises reproduce capitalism. We need an ecosocialist way out
If crisis defines our era, we need a coherent socialist policy in response. Ståle Holgersen delves into today's economic and ecological crises to demonstrate that they are not exceptions to an otherwise functioning system but integral to its operation. It is naive to see these upheavals as opportunities for reform or revolution. They are the bedrock of the status quo. Fortunately, the vicious circle sustaining capitalism is not founded on an iron law. Our historical mission in the face of the climate crisis is to create a historical exception to the rule. It is time for ecosocialism against crisis.

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Against the Odds: Women Pioneers of Science by Mary Gribbin, John Gribbin
English | February 13, 2025 | ISBN: 1837731306, 1837731322 | True EPUB | 240 pages | 0.3 MB
Even in the third decade of the twenty-first century, it is still harder for women to make a career in science than men. Two centuries ago, however, at the beginning of the nineteenth century, when science as we know it was just getting started, the situation was far worse. Then, the very notion of a female scientist would have been regarded as something of an oxymoron.

From bestselling and award-winning science writers John and Mary Gribbin, Against the Odds highlights the achievements of women who overcame hurdles and achieved scientific success (although not always as much as they deserved) in spite of male prejudice, as society changed over about 150 years, from the middle of the nineteenth century to the end of the twentieth century.
There is Eunice Newton Foote, who discovered the carbon dioxide greenhouse effect; Chien-Shiung Wu, who discovered the law which allows matter to exist in the Universe today; and Barbara McClintock, who discovered how genes turn on and off.
With a foreword from astrophysicist Jocelyn Bell Burnell, this book is not only a cautionary tale about the stifling effects of prejudice against women in science, but is a celebration of those who achieved success against the odds - and an inspiration for the next generation.

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Agile and Business Analysis: Practical guidance for IT professionals
English | 2024 | ISBN: 1780176171 | 437 Pages | EPUB | 20 MB
Adopting an Agile approach can revolutionise business analysis working practices. Agile focuses on iterative development and incremental delivery of software solutions, enabling a clear focus on customer needs and early delivery of new or enhanced software products.

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Agile Marketing: Implementing Scrum in a Marketing Environment
by Greg Kihlstrom
English | 2025 | ISBN: 1501523570 | 327 pages | True PDF EPUB | 5.67 MB

In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI.
FEATURES
* An overview of Agile Principles and how they apply to marketing
* An in-depth review of Scrum: its elements, roles, and practices
* How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
* How to work with other Agile and non-Agile teams in an enterprise environment
* The importance of continuous improvement in Agile Marketing
* How to focus on business value when implementing Agile Marketing

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Agile Retrospectives, Second Edition: A Practical Guide for Catalyzing Team Learning and Improvement by Esther Derby, Diana Larsen, David Horowitz
English | February 23, 2024 | ISBN: N/A | ASIN: B0D6XFL73D | 455 pages | EPUB | 32 Mb
In an uncertain and complex world, learning is more important than ever before. In fact, it can be a competitive advantage. Teams and organizations that learn rapidly deliver greater IPSer value faster and more reliably. Furthermore, those teams are more engaged, more productive, and more satisfied. The most effective way to enable teams to learn is by holding regular retrospectives. Unfortunately, many teams only get shallow results from their retrospectives. This book is filled with practical advice, techniques, and real-life examples that will take retrospectives to the next level-whether your team is co-located, hybrid, or remote. This book will help team leads, scrum masters, and coaches engage their teams to learn, improve, and deliver greater results.

For nearly two decades, scrum masters, team leads, and coaches have relied on the first edition of Agile Retrospectivesas an essential resource to facilitate better retrospectives.
This edition builds on recent research, reflects the authors' experiences over two decades, and shares wisdom gleaned from the global retrospective community. Find practical advice to level up retrospective skills. Address the challenges of remote and hybrid retrospectives head on. Take advantage of expanded guidance on designing and facilitating retrospectives-based on the questions and concerns of practitioners worldwide. Gain insight into choosing a broad or narrow focus for retrospectives. Explore how to use both objective and subjective data to enable more effective conversations. Learn how to make decisions that stick.
Understand the importance of psychological safety and how to foster it in retrospectives. Elevate issues and engage managers in systemic change.
Learn from many real-life stories that demonstrate how our advice has impacted retrospectives at organizations around the globe. Finally, find a set of recommended flows that reveal the authors' thought process in designing retrospectives for scenarios teams faced in real life.

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Agile Teams lösungsfokussiert coachen
Deutsch | 2025 | ISBN: 3988890286 | 508 Pages | EPUB | 6 MB
Der Einsatz von Coaching-Techniken als wirksame Unterstützung zum gegenseitigen Verständnis kann zu einem Mehr an erlebter Sicherheit und Vertrauen innerhalb von Teams beitragen. Der lösungsfokussierte Beratungsansatz bietet sich hier besonders an, da er den Betrachtungsraum weg vom Problem und hin zu Lösungsansätzen verschiebt.

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John W. Mellor, "Agricultural Development and Economic Transformation: Promoting Growth with Poverty Reduction "
English | ISBN: 3319652583 | 2017 | 277 pages | AZW3 | 1354 KB
This book examines the role of agriculture in the economic transformation of developing low- and middle-income countries and explores means for accelerating agricultural growth and poverty reduction. In this volume, Mellor measures by household class the employment impact of alternative agricultural growth rates and land tenure systems, and impact on cereal consumption and food security. The book provides detailed analysis of each element of agricultural modernization, emphasizing the central role of government in accelerated growth in private sector dominated agriculture. The book differs from the bulk of current conventional wisdom in its placement of the non-poor small commercial farmer at the center of growth, and explains how growth translates into poverty reduction. This new book is a follow up to Mellor's classic, prize-winning text,

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Agro-Environmental Sustainability in MENA Regions by Mohamed Abu-hashim
English | EPUB | 2021 | 452 Pages | ISBN : 3030785734 | 101.2 MB
This book focuses on the status quo and the latest information on the water-soil-agriculture nexus in MENA region countries. It presents several case studies and applications from e.g. Morocco, Algeria, Tunisia, Egypt and Jordan, while also sharing and discussing the latest findings.

The content includes a range of agriculture-related topics that focus on: water resources management, impacts of climate change, and wastewater treatment for reuse in agriculture sectors; in addition, sustainable approaches to agricultural-based industry, organic crop production, crop water requirements, and soil environment are discussed in an updated and comprehensive review.
In turn, the book discusses the applications of GIS and remote sensing as a new technology for better agriculture management, as well as its use in Egypt as a representative country. In closing, it considers the implementation of an environmental information system in data-scarce MENA countries from the standpoint of the water-food nexus, and addresses the question of climate justice in the MENA region.
Exploring various dimensions of MENA country-based case studies on achieving sustainable agriculture, the book offers an invaluable source of topical information for agricultural sustainability-related stakeholders in the region, researchers and graduate students alike.
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