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Manual of Echocardiography for Congenital Heart Diseases
English | 2025 | ISBN: 9819602424 | 541 Pages | PDF EPUB (True) | 106 MB
This book is a ready-reckoner which deals with the echocardiographic evaluation of congenital heart diseases (CHD). It has been prepared with the objective of enabling all echocardiographers, especially the ones who do not deal with CHD routinely, to perform a complete 2D echocardiographic study on patients with congenital cardiac anomalies of varying complexities.

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Manufacturing Process Planning: A Practical Approach for Mechanical Engineering
English | 2025 | ISBN: 1394273509 | 409 Pages | PDF, EPUB (True) | 54 MB
Manufacturing Process Planning is a comprehensive guide to the intricacies of the manufacturing planning process that leads readers through each stage of planning while providing practical examples that illustrate the manufacturing activities taking place at every juncture. Beginning with the fundamentals, the book bridges the gap between technical documents and product specifications, and how the information they contain can be effectively applied on the shop floor.

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Many-Body Techniques in Condensed Matter Physics: Lecture Notes and Exercises for an Introductory Course (UNITEXT for Physics) by Jaime Merino, Alfredo Levy Yeyati
English | June 6, 2024 | ISBN: 3031551427 | 227 pages | MOBI | 37 Mb
This book presents the lecture notes and exercises corresponding to the course "Quantum Field Theoretical Methods in Condensed Matter" that the authors imparted for several years as part of the masters program on Condensed Matter and Biological Systems at the Autonoma University of Madrid. It provides a step-by-step description of the material which will benefit not only professors wishing to undertake a similar task, but also interested students. Additionally, the book provides a complete set of exercises on the various topics along with hints about how to solve them, a feature frequently absent in textbooks on many-body techniques. As well as addressing the traditional topics in the field (diagrammatic techniques, screening in metals, Fermi liquid theory, electron-phonon interactions, etc.) the text also covers less conventional topics such as the application of non-equilibrium Green function techniques to quantum transport in normal and superconducting nanoscale devices.

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Marginlands: A Journey into India's Vanishing Landscapes by Arati Kumar-Rao
English | February 19th, 2025 | ISBN: 1571315985 | 280 pages | True EPUB | 7.84 MB
"Marginlands is a tour de force, a magnificent first book about India's marginalized landscapes and inhabitants, written with compassion, compressed elegance of observation, and urgent political force."-Robert Macfarlane

As a child growing up in Mumbai, Arati Kumar-Rao's parents instilled in her an abiding love for the natural world and a passion for storytelling. Years later, adrift in a corporate job and concerned by the unbridled development of her country, she asked herself, "When will you stop doing what you can do and start doing what you really want to do?"
Animated by an instinctive sense that our fate is bound to that of the earth and the more-than-human world, Kumar-Rao sets out on a journey across India, listening along the way to stories the land and its people share with her. In the Thar Desert, often reduced to the value of extractable commodities, she learns about ancient methods of harvesting rainwater from shepherds with deep ancestral memories. In the delta formed by the confluence of the Ganges, Brahmaputra, and Meghna Rivers at the Bay of Bengal, she walks ancient shorelines and mangrove forests with a marine biologist, exploring tidepools and learning of the extent to which this astonishingly diverse ecology is increasingly endangered by commercial trawlers and overfishing. And on India's northernmost plateau, surrounded by the Himalaya and home to snow leopards, ibex, and numerous endangered species of eagles and owls, she finds glaciers disappearing at an alarming rate and meets with inhabitants who play little role in creating climate change but now bear the brunt of it.
Richly illustrated with the author's photographs and drawings, Marginlands is a vibrant and compelling account of the changes reshaping India today. Engaging and urgent, infused with wonder and profound empathy, this is a work of love and hope, inspiring readers across the world to preserve and protect the world around us.

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Market Research and Analysis: Methods, Design and Data by MARCUS GONCALVES
English | August 16, 2024 | ISBN: 1501522884 | 250 pages | AZW3 | 28 Mb
This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.

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Seema Gupta, "Marketing Analytics"
English | ASIN : B09HS2FGQ9 | 2021 | 738 pages | EPUB | 11 MB
Marketing Analytics offers marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book offers unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc.

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
English | 2015 | ISBN: 9814641367 | 720 Pages | PDF (True) | 38 MB
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

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Marketing Built by Love: A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business by Daniel Bussius
English | September 26, 2023 | ISBN: N/A | ASIN: B0CFYPRWGJ | 296 pages | EPUB | 4.61 Mb
Amazon Bestseller in Global Marketing, Web Marketing, and Marketing for Small Business

Nonfiction Book Awards Gold Medal
A revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever
Mention the word "marketing," and every executive cringes. For decades, we've been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time-worse off than where they started.
In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success-pillars based on one reality of marketing that will never change: your audience is human.
Whether you're a small business owner, marketer, or executive, this book will teach you:
* How to mimic the human experience to cultivate customer loyalty
* The four vital components every foundational marketing plan needs
* How to align your marketing with the five science-based stages of human relationships
* How to implement these strategies in a proven marketing framework
Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today's competitive business landscape.

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Nicolas Papadopoulos, "Marketing Countries, Places, and Place-associated Brands: Identity and Image"
English | ISBN: 1839107367 | 2021 | 392 pages | PDF | 5 MB
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.
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Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
English | 2017 | ISBN: 9813201959 | 303 Pages | PDF (True) | 14 MB
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.

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Marketing in a Multicultural and Vibrant World
English | 2025 | ISBN: 3031809033 | 170 Pages | PDF (True) | 6 MB
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science's World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level.

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Marketing per timide
by Lara Ghiotto
Italian | January 20, 2025 | ISBN: 1281281247 | 123 Pages | True epub | 2,97 MB

Con questo libro il marketing si adatta a te, non il contrario. Non tutte siamo estroverse, e sentirsi obbligate a esporsi può bloccare. Questo libro è dedicato alle migliaia di professioniste di valore che non vogliono adeguarsi ai dettami di un marketing selvaggio, ma desiderano comprenderlo e farlo proprio, trovando un modo autentico di farsi conoscere.
Se ti riconosci in queste parole, la guida passo passo di Lara Ghiotto, esperta di marketing per timide e business del cuore dal 2013, ti aiuterà a scoprire il tuo approccio ideale: i canali più adatti a te, come strutturare il tuo sito e quali azioni di marketing risuonano davvero con il tuo modo di essere.
In questo libro troverai il tuo modo autentico di fare marketing, scoprendo come avvicinarti ai clienti che ti somigliano e come farti conoscere senza sentirti spiacevolmente esposta. Esplorerai gli strumenti del web e come utilizzarli al meglio, tra cui il sito, i social, le email e i corsi online. Inoltre, imparerai a sfruttare il principio di reciprocità per farti conoscere e apprezzare.
Insieme al libro avrai accesso a un'area online esclusiva con risorse extra: audio, rassegne, informazioni utili, consigli su piattaforme e sequenze email pronte da personalizzare per creare la tua comunicazione autentica ed efficace.
eBook Details:
Lara Ghiotto
123 Pages
2 - 3 Hours to read
31k Total words
Release Date: January 20, 2025
ISBN-13: 9791281281240
ISBN-10: 1281281247
Language: Italian
Format: epub
✅File Size: 2,97 MB

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Marketing Science Fictions
by Robert Cluley
English | December 19, 2024 | ISBN: 1529233380 | 192 Pages | True epub | 7,04 MB

This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.
The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.
This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.
eBook Details:
Robert Cluley
192 Pages
6 - 7 Hours to read
83k Total words
Release Date: December 19, 2024
ISBN-13: 9781529233384
ISBN-10: 1529233380
Language: English
Format: epub
✅File Size: 7,04 MB

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Richard Hofmaier, "Marketing, Sales and Customer Management "
English | ISBN: 3110410257 | 2015 | 260 pages | EPUB, PDF | 27 MB + 7 MB
This Book is primarily written for experts and managers in marketing, sales, customer and service management at BtB companies. In addition, the book is also for executives of project and quality management, research and development (R&D), procurement, logistics, and production departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach in order to successfully implement important marketing, sales and customer management measures. The concise presentation of various methods, their applications and evaluations allow managers to better choose specific tools and the necessary means of efficient implementation. In addition, this book presents students enrolled in business management and business administration programs and who are focusing on marketing, sales and customer management with a conceptualized and application-oriented guide for the implementation of holistically integrated strategies, programs and measures.

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Sarah Sexton, "Markets and Malthus: Population, Gender and Health in Neo-liberal Times"
English | 2010 | ISBN: 8132102975 | PDF | pages: 364 | 2.5 mb
Exploring the ideas and institutions that framed the decennial International Conference on Population and Development (ICPD) that took place in Cairo in 1994, this volume presents detailed case studies ranging from India and China, to Egypt, Africa and Latin America, as well as overarching themed essays. From the politics of abortion and immigration to rising levels of fundamentalist violence and sex selective abortions, the volume explores a range of issues from several vantage points. It offers startling new insights into these issues by linking them to neo-liberal economic policies that have profoundly shaped health globally.

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