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Market Research Methods by Neeraj Kaushik
English | May 23, 2024 | ISBN: N/A | ASIN: B0D1VVQ4NV | 112 pages | EPUB | 0.56 Mb
Understanding its importance and role in decision-making.

Market research serves as the foundationfor informed decision-making in business. It involves gathering, analyzing, and interpreting data about markets, consumers, and competitors to gain insights that drive strategic actions. In this discussion, we delve into the significance of market research and how it shapes various aspects of decision-making processes.
Importance of Market Research
Market researchis essential for several reasons. Firstly, it helps businesses understand their target audience better. By studying consumer preferences, behavior patterns, and demographics, companies can tailor their products or services to meet specific needs, thus increasing customer satisfaction and loyalty.
Secondly, market research provides valuable insights into market trends and dynamics. Understanding industry trends, competitor strategies, and emerging opportunities enables businesses to stay ahead of the curve and capitalize on market shifts effectively.
Thirdly, market research mitigates risks associated with business decisions. By conducting thorough market analysis, companies can identify potential threats, anticipate challenges, and make proactive adjustments to their strategies, reducing the likelihood of failure.
Furthermore, market research guides resource allocation and investment decisions. Whether it's determining the optimal pricing strategy, allocating marketing budgets, or identifying new market segments, data-driven insights facilitate more efficient allocation of resources, maximizing returns on investment.
In summary, market research is crucial for businesses to:
* Understand their target audience.
* Identify market trends and opportunities.
* Mitigate risks associated with decision-making.
* Optimize resource allocation and investment strategies.
Role of Market Research in Decision-Making
Market research plays a pivotal role in various stages of the decision-making process within organizations.
1. Identifying Opportunities: Market research helps businesses identify untapped market segments, emerging trends, and unmet consumer needs. By analyzing market data, companies can uncover opportunities for innovation, expansion, or diversification.
2. Setting Objectives: Market research provides the necessary insights to set clear and achievable business objectives. Whether it's increasing market share, expanding into new territories, or launching a new product, data-driven analysis helps define realistic goals and benchmarks for success.
3. Developing Strategies: Armed with market intelligence, businesses can develop effective strategies to achieve their objectives. Whether it's product development, pricing strategies, or marketing campaigns, market research informs decision-making by providing insights into consumer preferences, competitive landscapes, and industry trends.
4. Evaluating Alternatives: Market research helps businesses evaluate alternative courses of action by providing data-driven insights into the potential outcomes and risks associated with each option. Whether it's entering a new market, launching a new product, or acquiring a competitor, thorough analysis enables informed decision-making.
5. Monitoring Performance: Market research is not a one-time activity but an ongoing process. By continuously monitoring market dynamics, consumer behavior, and competitive actions, businesses can adapt their strategies in real-time to maintain a competitive edge and capitalize on emerging opportunities.

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Mastering ScyllaDB: High-Performance NoSQL with C++
English | 2024 | ASIN : B0DRHDT8VC | 359 Pages | True EPUB | 2 MB
"Mastering ScyllaDB: High-Performance NoSQL with C++" is a comprehensive guide designed to illuminate the powerful capabilities of ScyllaDB for both newcomers and seasoned professionals in the database field. This book provides an in-depth exploration of ScyllaDB's high-performance, distributed NoSQL database technology, highlighting its advantages over traditional and other NoSQL systems. With clear explanations and hands-on examples, readers are equipped to set up, configure, and optimize ScyllaDB environments to meet the demands of modern data-driven applications.

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Mayo Clinic Guide to Better Sleep: Find relief from insomnia, sleep apnea and other sleep disorders by Timothy I. Morgenthaler, Bhanu Prakash Kolla
English | January 7th, 2025 | ISBN: 9798887700496 | 320 pages | True EPUB | 8.03 MB
If there's one thing over a century of sleep science has established, it's that sleep deserves to be a priority.

We hear much about the importance of exercise for our long-term well-being, and how diet and health are inextricably linked. Sleep, however, is typically an afterthought.
As many as 70 million U.S. adults are being deprived of the restful sleep their bodies require for good health and optimal performance.
Whether you are desperately seeking a solution to your sleep woes or are simply curious if there's more that you can do to improve your sleep and,ultimately, your health, this book has the answers. Inside you'll find information on:
* Healthy lifestyle habits to improve sleep.
* The importance of your body's internal clock and how to keep it in sync.
* How sleep changes with age.
* Effective therapies to treat insomnia.
* The risks and benefits of sleep medicines.
* Improved and emerging devices to treat sleep apnea.
* Unusual behaviors during sleep and what causes them.
* Narcolepsy, restless legs syndrome and other less common sleep disorders.
With the right approach, most sleep problems can be successfully treated - or prevented. Use the science-based methods and advice of Mayo Clinic sleep specialists to start sleeping better today.
Mayo Clinic's Center for Sleep Medicine is one of the largest sleep medicine facilities in the United States, with staff caring for more than 60,000 adult and pediatric patients with sleep disorders each year. The center partners with physicians around the world to find answers for patients with some of the most complex sleep conditions.

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Christine Dawe, "Merseyside's Own"
English | ISBN: 0752462180 | 2012 | 128 pages | EPUB | 2 MB
Merseyside has been the birthplace or home to literally hundreds of extraordinary men and women. In this book Christine Dawe features a great many of them-from all eras and all walks of life. Modern-day noteworthy figures, such as Kim Cattrall, Daniel Craig, Wayne Rooney, and Patricia Routledge, rub shoulders with the historical great and good, including Sir Thomas Beecham, George Stevenson, and Sir Alfred Holt-the founder of the famous Cunard shipping line. This book contains more than 100 mini-biographies of Merseyside's famous sons and daughters-all of whom are illustrated. A perfect souvenir for visitors to the area, this is also essential reading for Merseysiders everywhere, and is sure to appeal to those wanting to know more about these people's contributions to the Merseyside we know today.

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Microbubbles: Engineering Aspects and Industrial Applications
English | 2025 | ISBN: 1394249381 | 240 Pages | PDF, EPUB (True) | 28 MB
Featuring in-depth case studies, Microbubbles delves into the science and engineering behind microbubbles, their unique properties, and the state-of-the-art techniques being utilized to unlock their full potential, with insight into their various industrial applications, such as in computational fluid dynamics (CFD) modeling, as well as statistical and numerical analyses of lab-scale and pilot-scale operations.

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Marc Lacroix, "MicroRNAs in Breast Cancer"
English | ISBN: 1616684380 | 2010 | 120 pages | PDF | 1370 KB
MicroRNAs, or miRNAs, are a recently discovered class of small regulatory RNAs that influence the stability and translational efficiency of target messenger RNAs (mRNAs). Alterations in miRNA expression are associated with an increasing number of biological processes, including breast cancer. The study of miRNAs is a rapidly developing field that could considerably change our vision of breast cancer biology. This book offers an insight into our current knowledge of human miRNAs, with a specific interest for breast cancer.

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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz
English | January 7th, 2025 | ISBN: 1647826314 | 240 pages | True EPUB (Retail Copy) | 6.68 MB
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology-from the pioneering expert on psychological targeting.

There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives-for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used-for good and for ill-and how we can gain power over the data that defines us.

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Duncan McNab, "Mission 101"
English | ISBN: 0752482696 | 2012 | 224 pages | EPUB | 727 KB
In one of the first deployments of the Special Operations Executive, Churchill's 'Secret Army' of saboteurs and spies, five Australian soldiers were sent to Ethiopia to disrupt the occupying Italian army. Combining original research and first-hand accounts, McNab tells the story of how these men recruited a force of Ethiopian freedom fighters and led them across the African bush from Sudan to wage a successful guerrilla war against the Italians.

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Jens Kulenkampff, "Mit Dem Schonen Ist Es Ganz Anders Bewandt: Eine Auseinandersetzung Mit Der 'kritik Der Asthetischen Urteilskraft'"
Deutsch | 2022 | ISBN: 3465045831 | PDF | pages: 242 | 1.9 mb
Mit dem Schonen ist es ganz anders bewandt." Aber wie ist es mit ihm bewandt? Das, so Kant, kann allein die Analyse des Urteils, durch das wir Schonheit zusprechen, offenbaren. Den oft steinigen und mit allerlei Fallstricken versehenen Weg dieser Analyse nachzuzeichnen, um zu erkennen, wie Kant zum Begriff der Schonheit als Form der Zweckmassigkeit ohne Zweck gelangt und was dieser Begriff genau bedeutet, ist nach wie vor sehr lohnend. Allerdings gilt es dabei, Kant gegen sich selbst in Schutz zu nehmen und den Kern seiner Asthetik von sehr viel Beiwerk zu befreien, das mit der Sache nichts zu tun hat. - In einem Anhang zu dieser Auseinandersetzung mit der Kritik der asthetischen Urteilskraft wird der enge Zusammenhang zwischen Kants Text und Humes Abhandlung uber die "Grundregel des Geschmacks" aufgezeigt. "It is quite different with the beautiful." But what about it, then? According to Kant, this can only be revealed by analyzing the judgment by which we attribute beauty. Tracing the often rocky path of this analysis, fraught with all sorts of pitfalls, in order to see how Kant arrives at the concept of beauty as a form of purposiveness without purpose, and what exactly this concept means, is still very rewarding. However, in doing so, it is important to defend Kant against himself and to rid the core of his aesthetics of a great deal of incidental material that has nothing to do with the matter at hand. - In an appendix to this discussion of the "Critique of Aesthetic Judgment", the author demostrates the close connection that exists between Kant's text and Hume's treatise "On the Standard of Taste".

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Modeling Motherhood in Weimar Germany: Political and Psychological Discourses in Women's Writing
by Katherine E Calvert
English | 2023 | ISBN: 1640141677 | 189 Pages | PDF | 1.26 MB

Reveals how socialist discourses and psychoanalytic ideas shaped the modern models of motherhood envisioned by left-wing and socially critical women writers working in the Weimar press and literary spheres.
Women's experiences and opportunities in the Weimar Republic (1919-1933) were shaped by tensions between advances in women's rights and widespread adherence to conservative notions of gender roles and women's maternal duty. This book explores these tensions, which were particularly pronounced on the political left, by analyzing socialist and socially critical women writers' interventions in contemporary debates on gender and women's role in society. For women in Weimar Germany, writing represented a subversive medium through which they could individualize reproductive politics and imagine modern models of mothering.
Relatable and aspirational mothering practices and mother figures feature in the literary and journalistic texts examined in this book. Theoretical and instructional works (by Alice Rühle-Gerstel and Henny Schumacher) and examples from the Social Democratic women's magazine Frauenwelt demonstrate how women writers adopted and adapted emerging psychological ideas to position their texts as modern and authoritative. A close analysis of critically neglected didactic texts (by Hermynia Zur Mühlen, Maria Leitner, Elfriede Brüning, and Else Kienle) and socially critical popular fiction (by Irmgard Keun, Vicki Baum, and Gabriele Tergit) exposes how women writers envisaged models of motherhood and family that were compatible with their political beliefs and modern lifestyles. This book reveals a pragmatic discourse that advocated progressive policies regarding reproductive choice and the rights of single mothers while leaving notions of women's maternal nature and duty largely unchallenged.

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Modernes Innovationsmanagement:
Chancen und Herausforderungen zwischen Fortschritt und Wachstumsgrenzen
Deutsch | 2024 | ISBN: 3658448938 | 421 Pages | PDF (True) | 6 MB

Dieses Buch gibt Pionieren fortschrittswirksamer und gesellschaftsorientierter Innovationen aus Wirtschaft, Gesellschaft, Technik und Politik eine Plattform. Die Beitragsautoren wollen nicht nur über das aktuelle Innovationsparadigma und dessen Management in Unternehmen und Instituten diskutieren. Sie wollen auch anhand von Fallstudien und Best-Practice-Beispielen zeigen, was angesichts von Chancen und Herausforderungen sowie wirtschaftlichem und sozialem Fortschritt strukturell möglich und geboten ist.

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Xuezhuang Zhao, "Molecular Symmetry and Fuzzy Symmetry "
English | ISBN: 161668528X | 2011 | 138 pages | PDF | 8 MB
Since ancient times, human beings have connected beauty with symmetry. As well known, most molecules will become less symmetrical as substitutions take place. In this book, the authors turn to a consideration of how to describe the effect of this kind of imperfect symmetry on molecular properties.

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Mothers and Sons: A Novel by Adam Haslett
English | January 7, 2025 | ISBN: 0316574716 | True EPUB | 336 pages | 4.2 MB
A mother and son, estranged for years, must grapple with the shared secret that drove their lives apart in this enthralling story about family, forgiveness, and how a fleeting act of violence can change a life forever, by "one of the country's most talented writers" (Wall Street Journal)

At forty, Peter, an asylum lawyer in New York City, is overworked and isolated. He spends his days immersed in the struggles of immigrants only to return to an empty apartment and occasional hook-ups with a man who wants more than Peter can give. But when the asylum case of a young gay man pierces Peter's numbness, the event that he has avoided for twenty years returns to haunt him.
Ann, his mother, who runs a women's retreat center she founded after leaving his father, is hurt by the estrangement from Peter but cherishes the world she has built. She long ago put behind her the decision that divided her from her son. But as Peter's case plunges him further into the fraught memory of his first love and the night of violence that changed his life, he and his mother must confront the secret that tore them apart.
With unsurpassed emotional depth, Mothers and Sons reveals all that is lost by looking away from the past and the love that might be restored by facing it. In his spellbinding new novel, Adam Haslett demonstrates yet again his mastery of "a rich assortment of literary gifts" (New York Times).

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Multiplicity, Belonging, and Free Speech in US Higher Education: Thriving through Current Crises
by Naomi Zack
English | 2025 | ASIN: B0DGKFKQP5 | 232 Pages | True ePUB | 0.38 MB

New realities in US higher education present a multifaceted crisis for students, faculty, administrators, and society at large. In this original and practical book, Naomi Zack provides incisive diagnoses of pressing problems and prescriptions to reinstate and support US higher education as an intellectually and ethically valuable institution.
Among the problems addressed are the US Supreme Court ban of affirmative action; falling enrollment and low retention; downsized and defunded humanities; the unjust situation of adjunct instructors; college firsts confronting social class; student mental health and microaggressions; disruptive free speech; the mind-numbing effects of AI; campus dangers and insecurity; and anti-intellectual ideological political pressure. The novel ideas and policy changes proposed here result in a new model of belonging for the multiplicities of race, ethnicity, gender, class, age, and nationality--and more--in current and future college communities.

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Musculoskeletal Pain - Assessment, Prediction and Treatment
English | 2020 | ISBN: 191208550X | 213 Pages | PDF EPUB (True) | 46 MB
Musculoskeletal Pain - Assessment, Prediction and Treatment presents a common sense approach to interpreting and applying existing clinical knowledge and new research to help clinicians make sense of the complex phenomena of acute and chronic post-traumatic musculoskeletal pain. Built upon the Assess, Predict, Treat framework, the authors offer a method to help clinicians better understand their patients' pain. They present evidence-based decision tools to predict the natural and clinical course of common conditions, such as neck and low back pain, and they then synthesize that information into a logical, integrated treatment approach, which respects the individuality of the patient, the experiences of the clinician, and the value of evidence-informed practice.

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