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Overcome AD-versity: How to Put Persuasion Power in Advertising by Barry Milavsky
English | July 8, 2024 | ISBN: 1637426100 | 216 pages | PDF | 2.22 Mb
Understanding psychology is the key to creating advertising with persuasive power.

This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.
These insider lessons are explained by a Madison Avenue veteran, plus:
Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.
Reduce your advertising waste - give your ads more power.

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Peter D. Walzer, Robert M. Genta, "Parasitic Infections in the Compromised Host (Infectious Disease and Therapy)"
English | 1988 | pages: 552 | ISBN: 0824779436 | PDF | 68,6 mb
The first in a new series created to acknowledge the explosion of knowledge in fields related to infectious disesases and clinical microbiology. Thirteen contributions focus on organisms which are of major medical importance in this country or which have contributed to an understanding of pathology.

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Sergiy Antonyuk, "Particles in Contact: Micro Mechanics, Micro Process Dynamics and Particle Collective"
English | 2019 | pages: 661 | ISBN: 3030158985, 3030159019 | PDF | 41,2 mb
This book contains the latest scientific findings in the area of granular materials, their physical fundamentals and applications in particle technology focused on the description of interactions of fine adhesive particles.In collaboration between physicists, chemists, mathematicians and mechanics and process engineers from 24 universities, new theories and methods for multiscale modeling and reliable measurement of particles are developed, with a focus on:* Basic physical-chemical processes in the contact zone: particle-particle and particle-wall contacts,* Particle collisions and their dynamics* Constitutive material laws for particle systems on the macro level.

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Past Progress: Time and Politics at the Borders of China, Russia, and Korea by Ed Pulford
English | May 7, 2024 | ISBN: 1503639029 | 352 pages | MOBI | 9.09 Mb
While anxiety abounds in the old Cold War West that progress - whether political or economic - has been reversed, for citizens of former-socialist countries, murky temporal trajectories are nothing new. Grounded in the multiethnic frontier town of Hunchun at the triple border of China, Russia, and North Korea, Ed Pulford traces how several of global history's most ambitiously totalizing progressive endeavors have ended in cataclysmic collapse here. From the Japanese empire which banished Qing, Tsarist, and Choson dynastic histories from the region, through Chinese, Soviet, and Korean socialisms, these borderlands have seen projections and disintegrations of forward-oriented ideas accumulate on a grand scale.

Taking an archaeological approach to notions of historical progress, the book's three parts follow an innovative structure moving backwards through linear time. Part I explores "post-historical" Hunchun's diverse sociopolitics since high socialism's demise. Part II covers the socialist era, discussing cross-border temporal synchrony between China, Russia, and North Korea. Finally, Part III treats the period preceding socialist revolutions, revealing how the collapse of Qing, Tsarist, and Choson dynasties marked a compound "end of history" which opened the area to projections of modernity and progress. Examining a borderland across linguistic, cultural, and historical lenses, Past Progress is a simultaneously local and transregional analysis of time, borders, and the state before, during, and since socialism.

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Matthew Sorenson, Lauretta Quinn, Diane Klein, "Pathophysiology: Concepts of Human Disease"
English | 2018 | pages: 1411 | ISBN: 0133414787 | PDF | 260,9 mb
For courses in pathophysiology.

A human approach to pathophysiology, with an eye on promoting health
Pathophysiology: Concepts of Human Disease focuses on the human aspect of pathophysiology, acknowledging that diseases, disorders, and syndromes occur not in a vacuum, but in people - across the lifespan. Drawing on the health stories of real individuals, the authors provide the latest information in pathophysiology that is relevant to clinical practice, while empowering students with competencies that endure throughout a nursing career. Throughout the text, the approach to pathophysiology reflects a shift of focus in healthcare from understanding diseases in their later stages to understanding risk factors and the interventions that can maintain good health and slow progression of disease in humans.
Also available with MyLab Nursing

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Pediatric Laparoscopy
English | 2024 | ASIN : B0DHWSDK2T | 275 Pages | True PDF | 4.4 MB
Since pediatric surgeons can and do perform nearly every major pediatric surgical procedure laparoscopically, and since many of the approaches have evolved some over the years-past the learning curve-into cost effective operations that rarely take extra time to perform, or in some cases save time, it is worthwhile reviewing our current practices. This book, then, serves as both an update of current practices and as a manual for how to approach the most common of the pediatric disorders using laparoscopic techniques. It covers the basics of anesthesia, instrumentation and ergonomics and then reviews many of the more commonly performed laparoscopic and thoracoscopic pediatric procedures, including a review of fetal work. While any book written about such a rapidly evolving technique may miss some of the very newest twists and modifications of technique, it is our hope that most of the contents will serve the readers as a reference for years to come as they care for children with common pediatric surgical problems.

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Persistence Best Practices for Java Applications: Effective strategies for distributed cloud-native applications and data-driven modernization by Otàvio Santana, Karina Varela
English | August 25, 2023 | ISBN: 1837631271 | 202 pages | PDF | 9.23 Mb
The definitive guide for designing and delivering reliable and high-performing persistence layers using Java in the cloud-native age

Purchase of the print or Kindle book includes a free PDF eBook
Key Features:Uncover database patterns for designing readable and maintainable architectures and Java applicationsMaster various techniques to overcome application and architecture persistence challengesDiscover painless application modernization with change-data-capture powered by cloud-native technologies
Book Description:
Having a solid software architecture breathes life into tech solutions. In the early stages of an application's development, critical decisions need to be made, such as whether to go for microservices, a monolithic architecture, the event-driven approach, or containerization. In Java contexts, frameworks and runtimes also need to be defi ned. But one aspect is often overlooked - the persistence layer - which plays a vital role similar to that of data stores in modern cloud-native solutions. To optimize applications and data stores, a holistic understanding of best practices, technologies, and existing approaches is crucial.
This book presents well-established patterns and standards that can be used in Java solutions, with valuable insights into the pros and cons of trending technologies and frameworks used in cloud-native microservices, alongside good Java coding practices. As you progress, you'll confront the challenges of cloud adoption head-on, particularly those tied to the growing need for cost reduction through stack modernization. Within these pages, you'll discover application modernization strategies and learn how enterprise data integration patterns and event-driven architectures enable smooth modernization processes with low-to-zero impact on the existing legacy stack.
What You Will Learn:Gain insights into data integration in Java services and the inner workings of frameworksApply data design patterns to create a more readable and maintainable design systemUnderstand the impact of design patterns on program performanceExplore the role of cloud-native technologies in modern application persistenceOptimize database schema designs and leverage indexing strategies for improved performanceImplement proven strategies to handle data storage, retrieval, and management efficiently
Who this book is for:
If you're a developer, engineer, or software architect working in the field of software development, particularly with a focus on Java solutions, this book is for you.

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Dr Sharon Horwood, Dr Anna Klas, Dr Merrilyn Hooley, Dr Richard Moulding, Dr Jeromy Anglim, "Personality Psychology"
English | 2020 | pages: 341 | ISBN: 0655702067 | PDF | 9,2 mb

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Perspektiven der internationalen Wirtschaft By Prof. Dr. Michael Kutschker (auth.), Professor Dr. Michael Kutschker (eds.)
1999 | 464 Pages | ISBN: 3409114629 | PDF | 14 MB
"Perspektiven der internationalen Wirtschaft" vermittelt einen umfassenden Überblick über die wichtigsten Themen der Internationalisierung der Wirtschaft, wie z.B. - Internationale Finanzmärkte, - Internationales Humanressource-Management, - Europäisches Arbeitsrecht, - Internationalisierung des Gesellschaftsrechts, - Internationale Rechnungslegung, - Internationale Organisationsstrukturen - Interkulturelles Dienstleistungsmanagement und - Interkulturelles Bankmanagement. "Perspektiven der internationalen Wirtschaft" vereint dabei die verschiedenen Blickwinkel, aus denen Autoren mit unterschiedlichen Vertiefungs- und Spezialgebieten das Phänomen der internationalisierenden Wirtschaft betrachten. Professor Dr. Michael Kutschker lehrt Allgemeine Betriebswirtschaftslehre und Internationales Management an der Wirtschaftswissenschaftlichen Fakultät Ingolstadt der Katholischen Universität Eichstätt. Er koordiniert den Studienschwerpunkt International Business Administration, in dem auch alle weiteren Autoren dieses Bandes unterrichten. "Perspektiven der internationalen Wirtschaft" wendet sich sowohl an Studenten international ausgerichteter Studiengänge als auch an Praktiker.

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Herbert Lieberman, "Pharmaceutical Dosage Forms: Disperse Systems"
English | 2019 | pages: 553 | ISBN: 036740060X | PDF | 14,4 mb
This third volume of the second edition offers information on specialized products such as emulsions, liposomes, polymers and polymeric pharmaceutical excipients. It explains the requirements for conducting clinical research and obtaining marketing approval for new drug products

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Pharmacology Made Incredibly Easy
English | 2022 | ISBN: 197517755X | 1172 Pages | PDF | 39 MB
Ready to master the medication process? Tap into the go-to resource for nursing pharmacology basics, with the fully updated new fifth edition of Pharmacology Made Incredibly Easy!®.Offering clear, concise descriptions of crucial nursing pharmacology concepts and procedures, this easy-to-follow, colorfully illustrated guide offers step-by-step guidance so to can grasp the fundamentals in enjoyable Incredibly Easy style. From initial assessment to safe medication administration and patient care plans, this is the perfect supplement to class materials, offering solid preparation for NCLEX®, as well as a handy refresher for experienced nurses.

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Lippincott Williams & Wilkins, "Pharmacology Made Incredibly Easy "
English | ISBN: 197517755X | 2022 | 848 pages | EPUB | 69 MB
Ready to master the medication process? Tap into the go-to resource for nursing pharmacology basics, with the fully updated new fifth edition of Pharmacology Made Incredibly Easy!®.

Offering clear, concise descriptions of crucial nursing pharmacology concepts and procedures, this easy-to-follow, colorfully illustrated guide offers step-by-step guidance so to can grasp the fundamentals in enjoyable Incredibly Easy style. From initial assessment to safe medication administration and patient care plans, this is the perfect supplement to class materials, offering solid preparation for NCLEX®, as well as a handy refresher for experienced nurses.
Read more

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Pharmacotherapeutics for Advanced Practice: A Practical Approach
English | 2022 | ISBN: 1975160592 | 2047 Pages | PDF | 60 MB
Anchored in pharmacology and the principles of therapeutics, and written by experts in the field, this is your road map to effective drug therapies. Learn to correctly identify a disorder, review the drugs used to treat it, and select the optimal therapy. With expert direction on more than 50 common disorders, this is the ideal resource for advanced practice clinicians and students learning pharmacotherapeutics, and a go-to reference for experienced clinicians.

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Pharmacotherapeutics for Advanced Practice: A Practical Approach, 5th Edition
by Virginia Poole Arcangelo, Andrew M. Peterson
English | 2021 | ISBN: 1975160592 | 1152 Pages | True ePUB | 29 MB

Be ready to prescribe and administer drugs safely and effectively, with the fully updated Pharmacotherapeutics for Advanced Practice, 5th Edition.
Anchored in pharmacology and the principles of therapeutics, and written by experts in the field, this is your road map to effective drug therapies. Learn to correctly identify a disorder, review the drugs used to treat it, and select the optimal therapy. With expert direction on more than 50 common disorders, this is the ideal resource for advanced practice clinicians and students learning pharmacotherapeutics, and a go-to reference for experienced clinicians.
Learn best practices for selecting the safest, most effective drug therapies

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Philip's Stargazing 2025 Month-by-Month Guide to the Night Sky Britain & Ireland
by Nigel Henbest
English | 2024 | ISBN: 1849076529 | 96 Pages | True ePUB | 19 MB

Philip's Stargazing is the perfect practical guide for both budding and experienced astronomers.
"If you buy just one guide...you won't do better than this." - BBC Sky at Night Magazine
"I will continue to enjoy 'Philip's Stargazing' as the months go by." - Helen Sharman, Astronaut
"Very useful indeed." - Chris Lintott, Sky at Night presenter
Philip's Stargazing is essential for all those who enjoy exploring the night sky, with up-to-date monthly star charts, moon calendars and viewing tips, as well as the best dark-sky sites to visit and astronomy festivals through the year. Compiled by experts and specially designed for easy use, Stargazing 2025 is a comprehensive companion for both seasoned and novice astronomers.
* Fully updated colour star chart for each month of the year
* Viewing recommendations and practical advice
* Top constellation, target object, topic and picture for each month
* Daily Moon Phase Calendar, highlighting special lunar events throughout the year
* Planet Watch for ideal viewing days in 2025
* The best places to experience Dark Skies
* The latest on Star Festival, Star Parties and astronomy-themed days out
* Expert advice from internationally renowned astronomer professor Nigel Henbest
* Special article by equipment expert Robin Scagell on small refracting telescopes
* Complete calendar of major astronomical events
* Top 20 Sky Sights of 2025
* Jargon Buster, explaining common or confusing terms
* Clear explanation of the planets' movements, solar and lunar eclipses, meteors and comets

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