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The Handbook of Personalized Persuasion: Theory and Application
by Richard E. Petty, Andrew Luttrell
English | 2025 | ISBN: 1032461950 | 468 Pages | True ePUB | 5.5 MB

The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.
The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing together some of the foremost experts in the area, the book consists of a diverse, global, and interdisciplinary set of scholars who tackle the theory and application of personalized persuasion. Organized into two sections, the first part of this book addresses the many aspects of people to which messages can be targeted, such as the basis of a person's attitude or the person's goals or identity. The second part of this book tackles the many important areas of application in which personalized messaging has been examined, such as political and health messaging, consumer advertising, and even online misinformation.
This handbook is essential reading for researchers and students in social psychology and across the behavioral and social sciences, while also offering practitioners in marketing, government, and beyond the most cutting-edge insights into how to maximize the influence of personalized persuasion.

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[booksz]

The Handbook of Personalized Persuasion: Theory and Application
by Richard E. Petty, Andrew Luttrell
English | 2025 | ISBN: 1032461950 | 468 Pages | True PDF | 6.9 MB

The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.
The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing together some of the foremost experts in the area, the book consists of a diverse, global, and interdisciplinary set of scholars who tackle the theory and application of personalized persuasion. Organized into two sections, the first part of this book addresses the many aspects of people to which messages can be targeted, such as the basis of a person's attitude or the person's goals or identity. The second part of this book tackles the many important areas of application in which personalized messaging has been examined, such as political and health messaging, consumer advertising, and even online misinformation.
This handbook is essential reading for researchers and students in social psychology and across the behavioral and social sciences, while also offering practitioners in marketing, government, and beyond the most cutting-edge insights into how to maximize the influence of personalized persuasion.

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[booksz]

THE HISTORY OF MODERN GYNECOLOGY : The Untold Stories of the Mothers of Gynecology
English | 2025 | ASIN : B0DZVQXKBC | 141 Pages | EPUB | 1.2 MB
In this riveting and eye-opening exploration, the untold stories of three enslaved women-Anarcha, Betsey, and Lucy-come to light, revealing the painful truths behind the foundations of modern gynecology. Their bodies were used in the pursuit of medical advancement, and their suffering led to techniques that still shape gynecological care today. Yet, their voices were erased from the history that celebrated the man responsible for their exploitation, Dr. J. Marion Sims.

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Barry O'Toole, "The Ideal of Public Service: Reflections on the Higher Civil Service in Britain"
English | 2006 | pages: 224 | ISBN: 0714654825 | PDF | 1,2 mb
A close examination of the ethics of higher civil servants in Britain and how they have been undermined by recent developments in public administration.

Barry O'Toole tackles key questions such as:
- how should public servants behave?
- how should they be encouraged to think ethically?
- how should they be motivated to do so?
Focusing on the role of public service, public duty and the public interest in the twenty-first century, O'Toole answers these important questions and looks at the emergence of 'new public management', the increasingly important role of 'special advisers' and the decline of the public service ethos under New Labour.
The Ideal of Public Service explores some of the key contributions to the development of ideas about public service in the context of British central administration and provides a discussion of recent trends in administrative practice in the UK. Combining political theory and an analysis of the history and development of the civil service, this timely book will be of strong interest to those researching British Politics, Governance and Public Policy.

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Chester G. Hearn - The Illustrated Directory of the United States Marine Corps
Motorbooks International | 2003 | ISBN: 0760315566 | English | 364 pages | PDF | 140.95 MB
Revered for its tough training regime and "hit-the-beaches" philosophy, the U.S. Marine Corps has fought in every overseas conflict in which America has been involved since George Washington's first amphibious operations during the Revolution.

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The Incest Diary By Anonymous
2017 | 144 Pages | ISBN: 1408890437 | EPUB | 1 MB
An extraordinary, powerful and beautifully written memoir of a daughter's abuse by, and attachment to, her father. Throughout her childhood and adolescence, the anonymous author of The Incest Diary was raped by her father. Beneath a veneer of normal family life, she grew up in and around this all-encompassing secret. Her sexual relationship with her father lasted, off and on, into her twenties. It formed her world, and it formed her deepest fears and desires. Even after she broke away - even as she grew into an independent and adventurous young woman - she continued to seek out new versions of the violence, submission and secrecy she had struggled to leave behind. In this graphic and harrowing memoir, the author revisits her early traumas and their aftermath - not from a clinical distance, but from deep within - to explore the ways in which her father's abuse shaped her, and still does. As a matter of psychic survival, she became both a sexual object and a detached observer, a dutiful daughter and the protector of a dirty secret. And then, years later, she made herself write it down. With lyric concision, in vignettes of almost unbearable intensity, this writer tells a story that is shocking but that will ring true to many other survivors of abuse. It has never been faced so directly on the page.

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Dusko Doder, "The Inconvenient Journalist: A Memoir"
English | ISBN: 1501759094 | 2021 | 272 pages | PDF | 1403 KB
In The Inconvenient Journalist, Dusko Doder, writing with his spouse and journalistic partner Louise Branson, describes how one February night crystalized the values and personal risks that shaped his life. The frigid Moscow night in question was in 1984, and Washington Post correspondent Doder reported signs that Soviet leader Yuri Andropov had died. The CIA at first dismissed the reporting, saying that "Doder must be smoking pot." When Soviet authorities confirmed Andropov's death, journalists and intelligence officials questioned how a lone reporter could scoop the multibillion-dollar US spy agency. The stage was set for Cold War-style revenge against the star journalist, and that long night at the teletype machine in Moscow became a pivotal moment in Doder's life.

After emigrating to the United States from Yugoslavia in 1956, Doder committed himself to the journalist's mission. He knew that reporting the truth could come at a price, something driven home by his years of covering Soviet dissidents and watching his
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John Tagg, "The Instruction Myth: Why Higher Education is Hard to Change, and How to Change It"
English | ISBN: 1978804458 | 2019 | 342 pages | PDF | 3 MB
Higher education is broken, and we haven't been able to fix it. Even in the face of great and growing dysfunction, it seems resistant to fundamental change. At this point, can anything be done to save it?

The Instruction Myth argues that yes, higher education can be reformed and reinvigorated, but it will not be an easy process. In fact, it will require universities to abandon their central operating principle, the belief that education revolves around instruction, easily measurable in course syllabi, credits, and enrollments. Acclaimed education scholar John Tagg presents a powerful case that instruction alone is worthless and that universities should instead be centered upon student learning, which is far harder to quantify and standardize. Yet, as he shows, decades of research have indicated how to best promote student learning, but few universities have systematically implemented these suggestions.
This book demonstrates why higher education must undergo radical change if it hopes to survive. More importantly, it offers specific policy suggestions for how universities can break their harmful dependence on the instruction myth. In this extensively researched book, Tagg offers a compelling diagnosis of what's ailing American higher education and a prescription for how it might still heal itself.
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The Lazy Person's Thai Cookbook: Really No-Fuss Thai Recipes That Taste Like You Spent All Day Cooking by Jamie Olsten
English | December 20, 2024 | ISBN: N/A | ASIN: B0DR492V2C | 97 pages | EPUB | 9.80 Mb
Want to make Thai food at home but think it's too hard? This cookbook is for you! Written in plain language with zero fancy chef talk, it's packed with Thai recipes that anyone can make.

Each recipe comes with a fun nickname (like "The Spicy Noodle Cure" and "The Better-Than-Takeout Chicken") and clear, step-by-step instructions that feel like a friend showing you how to cook. No weird ingredients you can't find - just regular stuff from your local grocery store.
The recipes are super flexible too. Can't handle spicy food? No problem! Each dish has tips on how to adjust the heat. Don't have a special ingredient? We tell you what to use instead. Plus, there are money-saving tricks throughout the book that show you how to make restaurant-quality Thai food without breaking the bank.
From classic Pad Thai to juicy Sticky Thai Wings, this book covers all the favorites. The best part? Most recipes take 30 minutes or less to make - perfect for busy weeknights when you want something better than takeout. Each recipe includes "Special Notes" with insider tips and tricks to make your food taste even better.
Whether you're new to Thai cooking or just want simple recipes that actually work, this book has you covered. The instructions are so clear that even complete beginners can make amazing Thai food on their first try.

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The Lie Algebras su(N): An Introduction by Walter Pfeifer
English | PDF (True) | 2003 | 121 Pages | ISBN : 376432418X | 7.6 MB
Lie algebras are efficient tools for analyzing the properties of physical systems. Concrete applications comprise the formulation of symmetries of Hamiltonian systems, the description of atomic, molecular and nuclear spectra, the physics of elementary particles and many others. This work gives an introduction to the properties and the structure of the Lie algebras su(n). First, characteristic quantities such as structure constants, the Killing form and functions of Lie algebras are introduced. The properties of the algebras su(2), su(3) and su(4) are investigated in detail. Geometric models of the representations are developed. A lot of care is taken over the use of the term "multiplet of an algebra".

The book features an elementary (matrix) access to su(N)-algebras, and gives a first insight into Lie algebras. Student readers should be enabled to begin studies on physical su(N)-applications, instructors will profit from the detailed calculations and examples.
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Paolo Hewitt, "The Looked After Kid, Revised Edition"
English | 2014 | pages: 258 | ISBN: 1849055882 | PDF | 0,5 mb

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The Marginalization of Poetry: Language Writing and Literary History by Bob Perelman
English | July 8, 1996 | ISBN: 0691021392, 0691021384 | True EPUB | 224 pages | 1.95 MB
Language writing, the most controversial avant-garde movement in contemporary American poetry, appeals strongly to writers and readers interested in the politics of postmodernism and in iconoclastic poetic form. Drawing on materials from popular culture, avoiding the standard stylistic indications of poetic lyricism, and using nonsequential sentences are some of the ways in which language writers make poetry a more open and participatory process for the readers. Reading this kind of writing, however, may not come easily in a culture where poetry is treated as property of a special class.

It is this barrier that Bob Perelman seeks to break down in this fascinating and comprehensive account of the language writing movement. A leading language writer himself, Perelman offers insights into the history of the movement and discusses the political and theoretical implications of the writing. He provides detailed readings of work by Lyn Hejinian, Ron Silliman, and Charles Bernstein, among many others, and compares it to a wide range of other contemporary and modern American poetry.
A variety of issues are addressed in the following chapters: "The Marginalization of Poetry," "Language Writing and Literary History," "Here and Now on Paper," "Parataxis and Narrative: The New Sentence in Theory and Practice," "Write the Power," "Building a More Powerful Vocabulary: Bruce Andrews and the World (Trade Center)," "This Page Is My Page, This Page Is Your Page: Gender and Mapping," "An Alphabet of Literary Criticism," and "A False Account of Talking with Frank O'Hara and Roland Barthes in Philadelphia."

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Graham Russell Gao Hodges, "The Marion Thompson Wright Reader: Edited and with a Biographical Introduction by Graham Russell Gao Hodges"
English | ISBN: 1978805373 | 2021 | 368 pages | PDF | 5 MB
In The Marion Thompson Wright Reader, acclaimed historian Graham Russell Hodges provides a scholarly, accessible introduction to a modern edition of Marion Thompson Wright's classic book, The Education of Negroes in New Jersey and to her full body of scholarly work. First published in 1941 by Teachers College Press, Thompson's landmark study has been out of print for decades. Such rarity understates the book's importance. Thompson's major book and her life are significant for the histories of New Jersey, African Americans, local and national, women's and education history. Drawing upon Wright's work, existing scholarship, and new archival research, this new landmark scholarly edition, which includes an all-new biography of this pioneering scholar, underscores the continued relevance of Marion Thompson Wright.

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The Miraculous from the Material: Understanding the Wonders of Nature by Alan Lightman
English | November 19, 2024 | ISBN: 0593701488 | 208 pages | PDF | 37 Mb
A gorgeously illustrated exploration of the science behind the universe's most stunning natural phenomena-from atoms and parameciums to rainbows, snowflakes, spider webs, the rings of Saturn, galaxies, and more

Nature is capable of extraordinary phenomena. Standing in awe of those phenomena, we experience a feeling of connection to the cosmos. For acclaimed physicist and novelist Alan Lightman, just as remarkable is that all of what we see around us-soap bubbles, scarlet ibises, shooting stars-are made out of the same material stuff and obey the same rules and laws. This is what Lightman calls "spiritual materialism," the belief that we can embrace spiritual experiences without letting go of our scientific worldview.
Pairing 36 beautiful, full-color photos evoking some of nature's most awe-inspiring phenomena with accessible and lyrical personal essays, The Miraculous from the Material explores the fascinating science underlying the natural world. Why do rainbows make an arc? Why does a particular waterfall at Yosemite National Park sometimes glow like it's on fire? How does a hummingbird fly? The world has so many things to marvel at-and the science is just as fascinating.
Lightman's imagination travels from the world of atoms and molecules to the animal kingdom, from places like Ha Long Bay, Vietnam and the Grand Canyon out to the solar system and beyond, illuminating the majesty of the cosmos and the remarkable science behind it. The Miraculous from the Material is a stunning, soaring ode to the beauty and wonder around us, and the perfect holiday gift for photography aficionados, life-long learners, and admirers of the natural world.

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The Money Ceiling: Break Through Your Financial Limits and Increase Your Income
English | 2025 | ASIN : B0DZD2Z873 | 93 Pages | PDF | 1.4 MB
You work hard. You push yourself. But somehow, your income refuses to grow. That's not an accident-it's a pattern. The Money Ceiling shows you why it happens and, more importantly, how to break past it.

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