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1950s Television Advertising: The Sponsors and Programs by Vincent Terrace
English | January 7, 2025 | ISBN: 1476693935 | True EPUB | 253 pages | 14.3 MB
"Winston tastes good like a cigarette should" and "You'll wonder where the yellow went when you brush your teeth with Pepsodent" are only two of the many slogans associated with advertising on television in the 1950s. There were celebrities like Marilyn Monroe, Barbara Eden, and Peter Lorre who performed in commercials; there were shows built around a single product (e.g., The Texaco Star Theater and The Colgate Comedy Hour); there were numerous premiums offered to children (e.g., The Sky King Detecto Microscope, The Mickey Mouse Club Magazine), and gimmicks used by sponsors to attract viewers to their shows (e.g., "Win a Wagon Train Pony" and "The Howdy Doody Smile Contest").

This is the first and only book of its kind; it is a nostalgic, trivia-filled history presented through the actual programs and commercials of the 1950s. In addition to two extensively detailed sections, which have never been released online or in any other book ("Sponsor and Program" and "Program and Sponsor"), rare television theme songs with their original sponsor tags (products mentioned in the theme songs) are also presented. It all began on July 1, 1941 when WNBT (the NBC affiliate in New York City) televised the first commercial, a ten second spot for Bulova Watches.

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21st Century Maritime Silk Road: Wind Energy Resource Evaluation by Chongwei Zheng
English | EPUB | 2021 | 189 Pages | ISBN : 9811641102 | 110.3 MB
This book aims to establish a wind energy evaluation system, to provide scientific reference for site selection, daily operation and long-term planning of wind power generation, thus to make contribution to breaking the shackles of power shortage. Firstly, it presents the advantages and disadvantages of offshore wind power, then further discusses about the status quo and challenges for wind power programs along the Maritime Silk Road and offer suggestions.

A wind energy evaluation system was proposed with the Maritime Silk Road as a case study, including climatic features of wind power (temporal-spatial distribution), long-term climatic trend and mechanism, short-term forecast of wind energy, mid- and long-term projection of wind energy, technology of wind energy evaluation on key point or vital region and offshore wind energy dataset construction, to provide systematic and scientific reference for wind power evaluation and utilization.
This book is one of the series of publications on 21st century Maritime Silk Road (shortened as "Maritime Silk Road"). It covers the characteristics of the marine environment and marine renewable energy, remote islands and reefs construction, climate change, early warning of wave disasters, legal escort, marine environment and energy big data construction, etc., contributing to the safe and efficient construction of the Maritime Silk Road. It aims to improve our knowledge of the ocean, thus, to improve the capacity for marine construction, enhance the viability of remote islands and reefs, ease the energy crisis and protect the ecological environment, improve the quality of life of residents along the Maritime Silk Road, and protect the rights, interests of the countries and regions participating in the construction of the Maritime Silk Road. It is a valuable reference for decision-makers, researchers, and marine engineers working in the related fields.
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27th International Meshing Roundtable by Xevi Roca
English | EPUB | 2019 | 490 Pages | ISBN : 3030139913 | 130.7 MB
The International Meshing Roundtable (IMR) brings together researchers, developers, and application experts in a variety of disciplines, from all over the world, to present and discuss ideas on mesh generation and related topics. The technical papers in this volume present theoretical and novel ideas and algorithms with practical potential, as well as technical applications in science and engineering, geometric modelling, computer graphics, and visualization.

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30 Minuten Gendergerechte Sprache (German Edition) By Beller, Tinka
2019 | 81 Pages | ISBN: 3869369175 | PDF | 1 MB
Der Begriff „gender" ist in den letzten Jahren zum Reizwort mutiert, das in privaten und öffentlichen Diskussionen regelmäßig Menschen in Rage versetzt. Doch zwischen „gendergap" und „generischem Maskulinum" geht oftmals der eigentliche Beweggrund der Gender-Debatte verloren: die Gleichbehandlung und Gleichberechtigung aller Menschen unabhängig von ihrem biologischen Geschlecht. Erfahren Sie in diesem Ratgeber, wie Sie in Alltag und Beruf gendergerecht kommunizieren, dadurch Diskriminierungen in Ihrer Wortwahl vermeiden und so letztendlich die Gleichstellung der Geschlechter fördern können.

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3D Concrete Printing: State of the Art and Applications
by Arnaud Perrot and Yohan Jacquet
English | 2025 | ISBN: 1789452007 | 272 Pages | True ePUB | 14 MB

This book presents a comprehensive overview of the state of the art in additive manufacturing in the world of concrete construction.
3D Concrete Printing tackles its subject from several angles, including issues relating to concrete materials (such as their formulation or fresh-state behavior), the various printing processes that have been developed, and how to describe the mechanical behavior and architectural and structural designs of printed structures. This book also considers the transition to application and industrialization, and the relevance of these new technologies in reducing the environmental impact of the construction sector.
Finally, material characterization methodologies are presented with a view to describing the behavior of materials both before and after printing, and the modeling tools used to simulate the process are listed.

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44 Poems on Being with Each Other: A Poetry Unbound Collection by Pádraig Ó. Tuama
English | February 4, 2025 | ISBN: 1324086165 | True EPUB | 368 pages | 1.5 MB
This celebratory anthology explores human connection through forty-four poems curated by Pádraig Ó Tuama, the host of On Being's Poetry Unbound podcast.

44 Poems on Being with Each Other is a new volume that offers immersive reflections on the human connection. With an observant eye, Pádraig Ó Tuama shares an enlightening meditation on each poem, revealing the ways we relate to each other, the world around us, and ourselves. Among the selections, Ó Tuama examines friendship and its loss through Langston Hughes's "I Loved My Friend," changing familial bonds in Rita Dove's "Eurydice, Turning," the relationship with the past in Mary Oliver's "The Uses of Sorrow," the power of declaration in Lucille Clifton's "Won't You Celebrate with Me," and the necessity of connection to land in Joy Harjo's "Conflict Resolution for Holy Beings."
Blending humor with insight, tension with tenderness, complexity with care, 44 Poems on Being with Each Other articulates the power of poetry itself. Through careful and incisive readings, it illuminates aspects of the human condition, particularly the ways we are inextricably linked to each other, and provides inspiration for grounded self-reflection. It is an anthology that will delight readers, just as Pádraig's podcast has done for millions around the world.

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4th International Conference on Nanotechnologies and Biomedical Engineering: Proceedings of ICNBME-2019, September 18-21, 2019, Chisinau, Moldova by Ion Tiginyanu
English | EPUB | 2020 | 768 Pages | ISBN : 3030318656 | 194.6 MB
This book gathers the proceedings of the 4th International Conference on Nanotechnologies and Biomedical Engineering, held on September 18-21, 2019, in Chisinau, Republic of Moldova.

It continues the tradition of the previous conference proceedings, thus reporting on both fundamental and applied research at the interface between nanotechnologies and biomedical engineering.Topics include: developments in bio-micro/nanotechnologies and devices; biomedical signal processing; biomedical imaging; biomaterials for biomedical applications; biomimetics; bioinformatics and e-health, and advances in a number of related areas. The book offers a timely snapshot of cutting-edge, multidisciplinary research and developments in the field of biomedical and nano-engineering.
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5 Questions for Great Presentation Visuals By Front Cover Wendy Gates Corbett
2016 | 13 Pages | ISBN: 1607280043 | PDF | 1 MB
Our ability to communicate effectively is a key component to our personal and professional success. As learning and development professionals, much of our communication is done through presentations, making the need for creating strong, clear, and memorable presentations critical to our professional success. "5 Questions for Great Presentation Visuals" will show you how to connect with your audience by adding powerful images and visuals to your materials. In this issue of TD at Work, you will: · Learn why it's important to align visuals with your presentation's message. · Answer five questions about your presentation's visual images. · Read real examples about using visuals. · Receive tips on how to use visuals.

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Pepper Schwartz, "50 Great Myths of Human Sexuality"
English | ISBN: 0470674334 | 2015 | 320 pages | AZW3 | 568 KB
50 Great Myths of Human Sexuality seeks to dispel commonly accepted myths and misunderstandings surrounding human sexuality, providing an enlightening, fascinating and challenging book that covers the fifty areas the author's believe individuals must understand to have a safe, pleasurable and healthy sex life.

Dispels/Explores commonly accepted myths and misunderstandings surrounding human sexuality
Includes comparisons to other countries and cultures exploring different beliefs and how societies can influence perceptions
Areas discussed include: pre-marital sex, masturbation, sexual diseases, fantasy, pornography, relationships, contraception, and emotions such as jealousy, body image insecurity, passionate love and sexual aggression
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5000 Years of Geometry: Mathematics in History and Culture
English | PDF (True) | 2015 | 638 Pages | ISBN : 3034808976 | 32.6 MB
The present volume provides a fascinating overview of geometrical ideas and perceptions from the earliest cultures to the mathematical and artistic concepts of the 20th century. It is the English translation of the 3rd edition of the well-received German book "5000 Jahre Geometrie," in which geometry is presented as a chain of developments in cultural history and their interaction with architecture, the visual arts, philosophy, science and engineering.

Geometry originated in the ancient cultures along the Indus and Nile Rivers and in Mesopotamia, experiencing its first "Golden Age" in Ancient Greece. Inspired by the Greek mathematics, a new germ of geometry blossomed in the Islamic civilizations. Through the Oriental influence on Spain, this knowledge later spread to Western Europe. Here, as part of the medieval Quadrivium, the understanding of geometry was deepened, leading to a revival during the Renaissance. Together with parallel achievements in India, China, Japan and theancient American cultures, the European approaches formed the ideas and branches of geometry we know in the modern age: coordinate methods, analytical geometry, descriptive and projective geometry in the 17th an 18th centuries, axiom systems, geometry as a theory with multiple structures and geometry in computer sciences in the 19th and 20th centuries.
Each chapter of the book starts with a table of key historical and cultural dates and ends with a summary of essential contents of geometr
y in the respective era. Compelling examples invite the reader to further explore the problems of geometry in ancient and modern times.
The book will appeal to mathematicians interested in Geometry and to all readers with an interest in cultural history.
From letters to the authors for the German language edition
I hope it gets a translation, as there is no comparable work.
Prof. J. Grattan-Guinness (Middlesex University London)
"Five Thousand Years of Geometry" - I think it is the most handsome book I have ever seen from Springer and the inclusion of so many color plates really improves its appearance dramatically!
Prof. J.W. Dauben (City University of New York)
An excellent book in every respect. The authors have successfully combined the history of geometry with the general development of culture and history. ...
The graphic design is also excellent.
Prof. Z. Nádenik (Czech Technical University in Prague)
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5GtoB From Theory to Practice
by Liang Song, Mingsong Chen
English | 2025 | ISBN: 9819784522 | 401 Pages | True PDF | 26 MB

This book provides a comprehensive and systematic introduction to the latest technology and industry application cases of 5GtoB. It focuses on the application and solutions of 5G in steel, ports, coal, manufacturing, electricity, police, railway, education and medical industries. With rich cases, novel content, simple language and strong practicality, it can be used as teaching materials for colleges and universities, as well as reference books for R&D and practitioners involved in 5G network applications in the fields of network communications, computer science, software engineering and electrical engineering.

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Kevin Roberts, "64 Shots: Leadership in a Crazy World"
English | ISBN: 157687771X | 2016 | 240 pages | EPUB | 12 MB
64 Shots: Leadership in a Crazy Worldis a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational leaders.

In64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction.
The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value.
The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous, and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. They all have an interesting - and some mysterious - connection to concepts of leadership in a crazy world. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player).
The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them?
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9/11 Ten Years Later By David Ray Griffin
2012 | 328 Pages | ISBN: 1566568684 | EPUB | 1 MB
On the tenth anniversary of the Septemer 11, 2001 terrorist attacks, David Ray Griffin reviews the troubling questions that remain unanswered 9/11 Ten Years Later is David Ray Griffin's tenth book about the tragic events of September 11, 2001. Asking in the first chapter whether 9/11 justified the war in Afghanistan, he explains why it did not. In the following three chapters, devoted to the destruction of the World Trade Center, Griffin asks why otherwise rational journalists have endorsed miracles (understood as events that contradict laws of science). Also, introducing the book's theme, Griffin points out that 9/11 has been categorized by some social scientists as a state crime against democracy. Turning next to debates within the 9/11 Truth Movement, Griffin reinforces his claim that the reported phone calls from the airliners were faked, and argues that the intensely debated issue about the Pentagon-whether it was struck by a Boeing 757-is quite unimportant. Finally, Griffin suggests that the basic faith of Americans is not Christianity but "nationalist faith"-which most fundamentally prevents Americans from examining evidence that 9/11 was orchestrated by U.S. leaders-and argues that the success thus far of the 9/11 state crime against democracy need not be permanent.

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A Brief Presentation of Philosophy and Its History: Two Basic Questions
by Ulrich Steinvorth
English | 2024 | ISBN: 3031725328 | 96 Pages | True PDF | 2.44 MB

This book presents philosophy as a historical series of answers to two questions: the meaningquestion (what does it all mean?) and the realityquestion (what is real rather than illusory?). Presenting philosophy as a historical series of answers to these two questions gives a new view of philosophy. It reveals a coherence between the disparate problems of philosophy which is not apparent when philosophy is approached in a systematic and timeless manner.
On the basis of this historical approach, the book argues that philosophy was initially concerned primarily with the nature of reality but changed its focus when science was established as a separate discipline in the 17th century. Philosophy's main concern is now the meaning question with a focus on questions of value as discussed in moral and political philosophy and in aesthetics.
This book is essential reading for all scholars and researchers in philosophy and especially those interested in the history of philosophy.

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A Calamity of Noble Houses by Amira Ghenim, translated by Miled Faiza, Karen McNeil
English | January 14, 2025 | ISBN: 9798889660507 | True EPUB | 384 pages | 2.2 MB
A finalist for the 2021 International Prize for Arabic Fiction, a compelling saga of two families that illuminates the lives of women in modern Tunisia

Tunisia, 1930s. Against the backdrop of a country in turmoil, in search of its identity, the lives and destinies of the members of two important upper-class families of Tunis intertwine: the Ennaifer family, with a rigidly conservative and patriarchal mentality, and the Rassaa, open-minded and progressive.
One terrible night in December 1935, the destiny of both families changes forever when Zbaida Ali Rassaa, the young wife of Mohsen Ennaifer, is accused of having had a clandestine love affair with Tahar Haddad, an intellectual of humble origins known for his union activism and support for women's rights. The events of that fateful night are told by eleven different narrators, members of the two families, who recall them in different historical moments, from the 1940s to the present day. The result is a complex mosaic of secrets, memories, accusations, regrets, and emotions, taking the reader on an exciting journey through the stories of individuals caught up in the upheavals of history.

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