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Martinez J. Hewlett, "Basic Virology, Fourth Edition Ed 4"
English | ISBN: 1119314054 | 2021 | 576 pages | PDF | 111 MB
The foundational textbook on the study of virology

Basic Virology, 4th Edition cements this series' position as the leading introductory virology textbook in the world. It's easily read style, outstanding figures, and comprehensive coverage of fundamental topics in virology all account for its immense popularity.
This undergraduate-accessible book covers all the foundational topics in virology, including:
The basics of virology
Virological techniques
Molecular biology
Pathogenesis of human viral disease
The 4th edition includes new information on the SARS, MERS and COVID-19 coronaviruses, hepatitis C virus, influenza virus, as well as HIV and Ebola. New virological techniques including bioinformatics and advances in viral therapies for human disease are also explored in-depth. The book also includes entirely new sections on metapneumoviruses, dengue virus, and the chikungunya virus.
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Becoming a Team Coach: The Essential ICF Guide
English | 2025 | ISBN: 3031635450 | 401 Pages | PDF EPUB (True) | 7 MB
How can you become the best team coach you can be? Written by highly experienced and award-winning authors and speakers, this book will help to equip you with the skills and knowledge you need to develop yourself as a professional team coach. It will encourage you to reflect on who you are, what you do and how you can enhance your skills. By drawing on the Gold Standard for team coach training and the latest coaching research, it will ensure your practice is both well informed by evidenced and up to the highest professional standards. The book will also help you as you undertake a team coaching training program, as part of ICF team coaching development.

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Behavioral Finance in the Digital Era (Routledge International Studies in Money and Banking) by Elżbieta Kubińska, Magdalena Adamczyk-Kowalczuk, Anna Macko
English | December 18, 2023 | ISBN: 103250871X | 206 pages | MOBI | 3.61 Mb
Due to swift technological changes and the resultant digital revolution, a wide range of new digital financial products and services have emerged in the financial markets, as witnessed in the context of the fintech sector, the economics of blockchain and NFT issuance. This book takes an in-depth look at the challenges faced by individuals who make investment decisions in a rapidly changing financial world and presents a concise and thorough overview of the multifaceted approach to investment and savings behavior. It explores behavioral digital finance, referencing the latest theories in economic psychology and financial markets and provides an analysis of the process of saving and investing in the context of our new digital reality, where an understanding of human-AI interaction and its benefits and threats is extremely important. It combines an accessible overview of classical and new behavioral theories, models of financial decision making as well as an analysis of the new trends in financial decision making. Special attention is given to financial decision support systems and the role of financial advice services, which are of growing importance, due to their increasing complexity and difficulty.

The book combines theoretical considerations and wide-reaching empirical analyses from a representative sample of international respondents. It deals with the individual approach to human risk-taking, and human-AI interaction and its benefits and threats. The book explores how people react to algorithms, what drives algorithm aversion and appreciation, and how understanding of those mechanisms can be employed to improve financial advisory systems and also considers the impact of the Covid-19 pandemic on financial behavior.

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Paul De Grauwe, "Behavioural Macroeconomics: Theory and Policy"
English | ISBN: 019883232X | 2019 | 274 pages | PDF | 7 MB
Modern macroeconomics has been based on the paradigm of the rational individual capable of understanding the complexity of the world. This has created a very shallow theory of the business cycle in which nothing happens in the macroeconomy unless shocks occur from outside. Behavioural Macroeconomics: Theory and Policy uses a different paradigm. It assumes that individual agents experience cognitive limitations preventing them from having rational expectations. Instead these individuals use simple rules of behaviour.

Behavioural Macroeconomics introduces rationality by allowing individuals to learn from their mistakes and to switch to the rules that perform better. It introduces the idea of endogenously generated "animals spirits" that drive the business cycle and are in turn influenced by it, and applies this model to shed new light on a number of important issues. It analyses the role of fiscal policy in stabilizing the economy while maintaining debt sustainability; expands the model to include a banking sector and show how banks amplify the booms and busts; and explains how animal spirits help to synchronize the business cycles across countries.
The model set out in
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Natasha D. Trethewey, "Beyond Katrina: A Meditation on the Mississippi Gulf Coast"
English | 2010 | pages: 142 | ISBN: 0820333816 | PDF | 2,8 mb
Beyond Katrina is poet Natasha Trethewey's very personal profile of the Mississippi Gulf Coast and of the people there whose lives were forever changed by hurricane Katrina.Trethewey spent her childhood in Gulfport, where much of her mother's extended family, including her younger brother, still lives. As she worked to understand the devastation that followed the hurricane, Trethewey found inspiration in Robert Penn Warren's book Segregation: The Inner Conflict in the South, in which he spoke with southerners about race in the wake of the Brown decision, capturing an event of wide impact from multiple points of view. Weaving her own memories with the experiences of family, friends, and neighbors, Trethewey traces the erosion of local culture and the rising economic dependence on tourism and casinos. She chronicles decades of wetland development that exacerbated the destruction and portrays a Gulf Coast whose citizens€"particular

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Beyond Mental Triggers: Rethinking Copywriting for Local Businesses by Reginaldo Osnildo
English | December 26, 2024 | ISBN: N/A | ASIN: B0DRPQWNYT | 53 pages | EPUB | 0.85 Mb
Welcome to the beginning of a transformative journey into the world of copywriting. If you're a local business owner, journalist, or marketer looking for an alternative to copywriting strategies dominated by triggers and generic formulas, this book is for you. In this guide, we'll dive deep into a critical, customer-centric approach, offering valuable insights into how to craft copy that reflects your business's true values and genuinely resonates with your local customer base.

I understand that the current scenario may seem saturated with advice that promotes the repetition of worn-out formulas and the indiscriminate use of mental triggers. That is why I am bringing my perception to update these concepts, making your life easier and helping you stand out in an increasingly competitive market. This book is not just a summary of knowledge; it is an original contribution to rethinking how we communicate with our customers.
Here, you'll find carefully structured chapters that guide you through key concepts and innovative copywriting strategies. From demystifying the fallacy of triggers in non-digital products to exploring ethical and responsible methods of communication, each section is designed to build on the previous one, forming a cohesive and comprehensive guide.
WHAT CAN YOU EXPECT FROM THIS BOOK?
- A critical view of the current copywriting scenario , highlighting the importance of moving away from ready-made formulas and mental triggers.
- Practical strategies that demonstrate how to deeply understand your local customer and communicate the real value of your products or services.
- Authentic storytelling techniques , allowing you to create a genuine emotional connection with your customers.
- Tips for developing localized content , highlighting the uniqueness of your business and promoting the local community.
- A practical action plan to rethink your copywriting strategies, aiming for a more authentic and customer-centric approach.
I invite you to approach this book with an open mind, prepared to challenge established concepts and explore new possibilities. By the end of this journey, you will be equipped with the knowledge and tools necessary to create copy that not only sells, but also builds lasting and meaningful relationships with your customer base.
Get ready for a journey of discovery, innovation and success. Let's redefine the future of copywriting for local businesses together.
Yours sincerely
Reginaldo Osnildo

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Beyond Space and Time: Unveiling the Cosmic Blueprint by Hope Jones
English | January 5, 2025 | ISBN: N/A | ASIN: B0DSCF571C | 92 pages | EPUB | 0.18 Mb
Step into a universe of infinite possibilities with Beyond Space and Time: Unveiling the Cosmic Blueprint. This groundbreaking exploration challenges everything we think we know about existence, weaving together science, philosophy, and visionary ideas to reveal a cosmos that is more dynamic, interconnected, and mysterious than we ever imagined.

From the origins of the multiverse to the interplay of consciousness and light, this book takes readers on a journey across dimensions, time, and space. Along the way, it explores profound questions:
* Could life exist beyond carbon in forms we've yet to envision?
* What role do time bubbles and branes play in shaping reality?
* How does perception influence the universe we inhabit?
* Is consciousness a fundamental force guiding the evolution of existence?
With accessible explanations of complex theories, this book is perfect for anyone curious about the nature of reality, the secrets of the universe, and humanity's place within it. Whether you're a science enthusiast, a philosopher, or a dreamer, Beyond Space and Time will inspire you to see the cosmos-and yourself-in a new light.

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Beyond the Hype: Understanding AI's Real-World Impact on Work and Life by Future Ethic Press
English | December 30, 2024 | ISBN: N/A | ASIN: B0DRXM4HJ2 | 335 pages | EPUB | 1.12 Mb
Beyond the Hype: Understanding AI's Real-World Impact on Work and Life!

In a world saturated with AI buzzwords and promises, this essential guide cuts through the noise to reveal how artificial intelligence is genuinely transforming our professional and personal lives. Written for mid-career professionals, industry leaders, and anyone seeking clarity on AI's practical applications, this book delivers actionable insights without the techno-jargon.
Discover how AI is revolutionizing key industries:Healthcare: Enhanced diagnostics and personalized treatment planningManufacturing: Smart factories and predictive maintenanceFinance: Risk assessment and fraud detectionTransportation: Autonomous systems and logistics optimizationEnergy: Smart grid management and renewable optimizationAgriculture: Precision farming and supply chain enhancementEducation: Adaptive learning platforms and personalized instructionSmall Business: Accessible tools for growth and efficiency
Each chapter combines real-world case studies with practical guidance, helping you:Identify genuine opportunities in your industryDevelop strategies for AI integrationBuild an AI-aware organizational cultureNavigate the changing professional landscapeMake informed decisions about upskilling
Whether you're leading digital transformation initiatives or adapting to technological change, Beyond the Hype equips you with the knowledge to thrive in an AI-driven world. This isn't another technical manual - it's your roadmap to understanding and leveraging AI's true potential in your career and industry.

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Bf 109E: Battle of Britain by Andy Saunders, Gareth Hector, Jim Laurier
English | June 18, 2024 | ISBN: 1472862406 | 80 pages | PDF | 21 Mb
An illustrated account of the Bf 109E's evolving role during the fateful first stages of the Battle of Britain.

The Luftwaffe's famous Bf 109 Emil saw considerable combat across the first stages of World War 2, but it was 1940's Battle of Britain that truly put it to the test. During the early operations of that clash, in July and August 1940, German pilots had to reckon not only with the RAF but with another enemy - the English Channel itself. This evocative new study explores how the Channel's breadth and the short range of Emil combined to force the Luftwaffe's fighter units to evolve their tactics in pursuit of victory.
Respected military aviation expert Andy Saunders brings the cockpit of the Bf 109E to life in a volume that draws upon first-hand accounts to tell the story of this landmark battle's fascinating beginnings. Bringing further context to this analysis, archive photos, newly commissioned artworks, and tactical and ribbon diagrams demonstrate how strategy and procedure developed over the course of combat.

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Blended Learning: Across the Disciplines, Across the Academy By Francine S. Glazer (editor)
2011 | 152 Pages | ISBN: 1579223230 | PDF | 1 MB
This is a practical introduction to blended learning, presenting examples of implementation across a broad spectrum of disciplines. For faculty unfamiliar with this mode of teaching, it illustrates how to address the core challenge of blended learning―to link the activities in each medium so that they reinforce each other to create a single, unified, course―and offers models they can adapt.Francine Glazer and the contributors to this book describe how they integrate a wide range of pedagogical approaches in their blended courses, use groups to build learning communities, and make the online environment attractive to students. They illustrate under what circumstances particular tasks and activities work best online or face-to-face, and when to incorporate synchronous and asynchronous interactions. They introduce the concept of layering the content of courses to appropriately sequence material for beginning and experienced learners, and to ensure that students see both the online and the face-to-face components as being equal in value and devote equal effort to both modalities. The underlying theme of this book is encouraging students to develop the skills to continue learning throughout their lives.By allowing students to take more time and reflect on the course content, blended learning can promote more student engagement and, consequently, deeper learning. It appeals to today's digital natives who are accustomed to using technology to find and share information, communicate, and collaborate, and also enables non-traditional students to juggle their commitments more efficiently and successfully.

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Bonaventure's Aesthetics: The Delight of the Soul in Its Ascent into God By Thomas J. McKenna
2020 | 186 Pages | ISBN: 1498597653 | EPUB | 1 MB
The authors of the standard approach to Bonaventure's aesthetics established the broad themes that continue to inform the current interpretation of his philosophy, theology, and mysticism of beauty: his definition of beauty and its status as a transcendental of being, his description of the aesthetic experience, and the role of that experience in the soul's ascent into God. Nevertheless, they also introduced a series of pointed questions that the current literature has not adequately resolved. In Bonaventure's Aesthetics: The Delight of the Soul in Its Ascent into God, Thomas J. McKenna provides a comprehensive analysis of Bonaventure's aesthetics, the first to appear since Balthasar's Herrlichkeit, and argues for a resolution to these questions in the context of his principal aesthetic text, the Itinerarium mentis in Deum.

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Dave "Mac" Marquis, "Books through Bars: Stories from the Prison Books Movement"
English | ISBN: 0820365874 | 2024 | 280 pages | PDF | 18 MB
People organizing prison books programs have quietly gathered in basements, storage spaces, and the back rooms of secondhand bookstores for the last seventy years, reading letters written by incarcerated people and sending books in return. This diffuse and nonhierarchical movement operates on shoestring budgets with donated libraries in thirty states, and yet, there is little awareness of this long-standing social movement.

This book contains essays that explain the need for prison book programs and offer advice on how to establish or become involved with prison books programs, as well as shedding light on current challenges. While mass incarceration can make people feel powerless, this book details how ordinary people can organize and intervene in the largest imprisonment the world has ever known. The editors of this book hope it will inspire more people to realize that everyone has the power to treat each other differently and to foster a culture of care over cruelty.
Royalties from the sale of this book will go to the Martin Sostre Memorial Prison Books Fund which grants money to prison book programs that send free literature to incarcerated people annually. Martin Sostre won several foundational prison censorship lawsuits while incarcerated and opened the door to sending books inside.
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Werner Baer Joseph L. Love, "Brazil under Lula: Economy, Politics, and Society under the Worker-President"
English | 2009 | pages: 343 | ISBN: 0230608167 | PDF | 2,6 mb
This collection assesses the performance of Brazil's Lula da Silva, the only working-class president in Latin American history, in his first term. The contributing scholars deal with Lula's style of governance; the type of economic and social policies he adopted, in both their positive and negative aspects; the impact on regional inequalities; the administration's treatment of agriculture and the environment; the nature of Lula's foreign policy; and the Lula government's place in the country's long-term development. This volume is composed of renowned economists and regional scientists, as well as political scientists and historians.

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Brazilian History and Mythology: An Enthralling Journey Through Brazil's Past and Legendary Myths by Billy Wellman
English | October 15, 2024 | ISBN: N/A | ASIN: B0DK62JVQQ | 182 pages | EPUB | 6.38 Mb
Explore Brazil's Amazing History and Magical Myths!Two manuscripts in one book:History of Brazil: An Enthralling Guide to Ancient Indigenous Civilizations, Portuguese Colonization, the Imperial Era, and Modern TimesBrazilian Mythology: Enthralling Folktales, Vibrant Folklore, Mythical Legends, and Deities of Brazil

Have you ever wanted to know more about Brazil?
This book takes you on a fun adventure through Brazil's past and its wonderful stories. You'll learn about the people and events that made Brazil what it is today, and then dive into the exciting world of myths and legends filled with magical creatures and heroes.
It's easy to read, simple to follow, and full of fascinating facts!
In part 1, you'll learn how Brazil became the country it is today:Meet the first people who lived in Brazil long ago.Find out what happened when the Portuguese arrived.Learn about the sugar farms and how slavery changed everything.Discover how Brazil fought for freedom and became a republic.See what life was like during important times like the military rule.
In part 2, you'll explore the magical stories from Brazil's past:Discover how Brazil's rivers and jungles inspired its myths.Hear how the world began, according to Brazil's first people.Meet Iara, the river spirit who sings to people.Learn about Brazil's mix of cultures and the legends they created.Hear about the pink dolphin that can turn into a man.Find out about the Brazilian werewolf and other spooky creatures.Get to know Saci, the one-legged trickster who loves to cause trouble.
Why This Book?Easy to read and perfect for anyone who wants to learn more about Brazil.Discover the real history and fun stories behind Brazil's culture.Two manuscripts in one! Learn about both Brazil's history and its magical myths.

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British Naval Gun Mountings
by Ian Buxton
English | January 16, 2025 | ISBN: 139903099X | 224 Pages | True epub | 94,51 MB

Heavy gun mountings dominated the design of larger warships, on account of their size, weight, protection and cost. In the 1890s, British gun mountings developed rapidly with new gun technologies (wire winding, cordite) and the rise of the two major ordnance companies, Armstrongs and Vickers, producing large numbers of weapons for the Royal Navy and for worldwide export. But by 1960, aircraft and guided missiles had made the big gun redundant, so the period from 1890s to 1950s covering the two world wars is the most historically significant.
The focus of this book is on the larger mountings and those fitted in the larger ships - the massively engineered 'non transferable' mountings, whose complexities and associated magazines took up a huge volume of the ship, unlike the smaller calibre 'transferable' mountings mostly bolted to the deck. Such mountings could weigh over 1000 tons, take two years to build and make up a quarter of the cost of a battleship.
Although they existed in many variants, there were only about forty basic mountings from 4.5in to 18in calibre fitted to the majority of the RN's larger ships so these take up the bulk of the book. For each, well illustrated handbooks with colored plates were produced, but are largely inaccessible to the public, so about 50 of these highly detailed drawings are reproduced at large scale. The smaller mountings and the guns themselves each have a separate chapter.
Although the impact of the book is largely visual, there is an expert account of the design, construction and installation of such mountings, and their manufacturers, supported by a range of internal and close-up photographs. The reference value of the work is enhanced by a comprehensive table of mountings and their characteristics, plus a list of all the mountings made by Vickers of Barrow between 1900 and 1950.
Providing easy access to so much rarely seen material, this handsome volume will appeal to modelmakers, ship enthusiasts and technical historians.
eBook Details:
Ian Buxton
224 Pages
7 - 8 Hours to read
92k Total words
Release Date: January 16, 2025
ISBN-13: 9781399030991
ISBN-10: 139903099X
Language: English
Format: epub
✅File Size: 94,51 MB

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