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The Customering Method: From CX Dogma to Customer Science
by Aarron Spinley
English | 2025 | ISBN: 1032823089 | 316 pages | True PDF EPUB | 8.52 MB

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative - industrial - approach to the customer asset base.
Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand - and extract - customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.
These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.

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The Dame in the Kimono: Hollywood, Censorship, and the Production Code (Revised Edition) by Leonard J. Leff, Jerold L. Simmons
English | July 6, 2001 | ISBN: 0813190118 | True EPUB | 412 pages | 5.8 MB
The new edition of this seminal work takes the story of the Production Code and motion picture censorship into the present, including the creation of the PG-13 and NC-17 ratings in the 1990s.

Starting in the early 1930s, the Production Code Director, Joe Breen, and his successor, Geoff Shurlock, understood that American motion pictures needed enough rope-enough sex, and violence, and tang-to lasso an audience, and not enough to strangle the industry. To explore the history and implementation of the Motion Picture Production Code, this book uses 11 movies: Dead End, GoneWith the Wind, The Outlaw, The Postman Always Rings Twice, The Bicycle Thief, Detective Story, A Streetcar Named Desire, The Moon Is Blue, The French Line, Lolita, and Who's Afraid of Virginia Woolf? The authors combine a lively style with provocative insights and a wealth of anecdotes to show how the code helped shape American screen content for nearly 50 years.
"A readable, intimate account of the rise to near-tyrannical power, and the fall to well-deserved ignominy, of the old Production Code Administration." -Atlantic Monthly
"A valuable insight into our own innocence and naiveté." -The New York Times Book Review
"The triumph of Leff and Simmons's fine work is that they have reminded us of how fatuous and inimical a code of conduct can be: how tempting it is as a theoretical answer, and how intrinsically flawed it is as a working solution." -The Times of London

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Wendy Northcutt, "The Darwin Awards Countdown to Extinction"
English | 2011 | ISBN: 0452297362, 0525951911 | 336 pages | PDF | 4.80 Mb
The hilarious New York Times bestselling phenomenon and the perfect funny gift!

The Darwin Awards are more than just a brand. They're a pop culture phenomenon. With six books and a website that draws in more than a million unique visitors every month, the Darwin Awards rivals The Onion and The Simpsons as one of the biggest humor franchises in the world.
Fully illustrated and featuring all-new tales of the marvelously macabre, The Darwin Awards Countdown to Extinction chronicles the astonishing acts of individuals who have taken a swan dive into the shallow end of the gene pool. From attaching a five-horsepower engine to a barstool, to hammering a metal hook into an explosive device, to using a taser to treat a snake bite, these gloriously gruesome incidents prove that the countdown (to human extinction) is well under way. And we won't exit this mortal coil without one last laugh.

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Kurkpatrick Dorsey, "The Dawn of Conservation Diplomacy: U.S.-Canadian Wildlife Protection Treaties in the Progressive Era"
English | 1998 | ISBN: 0295990031, 0295976764 | EPUB | pages: 351 | 4.3 mb
In the first decades of the twentieth century, fish in the Great Lakes and Puget Sound, seals in the North Pacific, and birds across North America faced a common threat: over harvesting that threatened extinction for many species. Progressive era conservationists saw a need for government intervention to protect threatened animals. And because so many species migrated across international political boundaries, their protectors saw the necessity of international conservation agreements. In The Dawn of Conservation Diplomacy, Kurkpatrick Dorsey examines the first three comprehensive wildlife conservation treaties in history, all between the United States and Canada: the Inland Fisheries Treaty of 1908, the North Pacific Fur Seal Convention of 1911, and the Migratory Bird Treaty of 1916.

In his highly readable text, Dorsey argues that successful conservation treaties came only after conservationists learned to marshal scientific evidence, public sentiment, and economic incentives in their campaigns for protective legislation. The first treaty, intended to rescue the overfished boundary waters, failed to gain the necessary support and never became law. Despite scientific evidence of the need for conservation, politicians, and the general public were unable to counter the vocal opposition of fishermen across the continent. A few years later, conservationists successfully rallied popular sympathy for fur seals threatened with slaughter and the North Pacific Fur Seal Convention was adopted. By the time of the Migratory Bird Treaty of 1916, the importance of aesthetic appeal was clear: North American citizens were joining chapters of the Audubon Society in efforts to protect beautiful songbirds. Conservationists also presented economic evidence to support their efforts as they argued that threatened bird species provided invaluable service to farmers.
Dorsey recounts the story of each of these early treaties, examining the scientific research that provided the basis for each effort, acknowledging the complexity of the issues, and presenting the personalities behind the politics. He argues that these decades-old treaties both directly affect us today and offer lessons for future conservation efforts.

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Reginald L Reed, "The Day My Mother Never Came Home"
English | ASIN : B0CXW5BYHP | 2024 | 298 pages | EPUB | 3 MB
As featured in Newsweek and A&E's Cold Case Files

A ✅Publishers Weekly Memoir and Autobiography Spotlight Read
A Goodreads "Great Reads About Mental Health" Top 50
"A Memoir that plays out more like a true crime story." - A Trauma Survivor Thriver's Podcast
"My heart was pounding as I experienced what was happening in the courtroom. If you enjoy digging deeper into the fallout of true crime, consider picking up The Day My Mother Never Came Home. Reed has done a great job of sharing his deepest emotions." - Pick a Good Book
Read more

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The Deaf Girl: A Memoir of Hearing Loss, Hope, and Fighting Against the Odds by Abigail Heringer
English | September 10, 2024 | ISBN: 1728277388 | True EPUB | 240 pages | 0.4 MB
An inspiring story of hearing loss and hope from The Bachelor's first deaf contestant

Abigail Heringer made her television debut as an instant fan-favorite on season 25 of The Bachelor. Stepping out of the limousine, she approached her bachelor with a playful declaration: she would be staring at his lips all night for two compelling reasons―her profound deafness since birth and because he had some nice lips!
But Abigail's journey wasn't always marked by such confidence. Growing up deaf and introverted, she dreaded being the center of attention, fearing her disability would burden those around her. Among her hearing peers, she felt like an outsider, simply labeled as "the deaf girl." And after receiving a cochlear implant at the age of two, she subsequently struggled to find her place in the Deaf community too. Caught in between two worlds and grappling to define her identity as a deaf woman, Abigail felt like she belonged in neither.
Supported by her family, particularly her deaf older sister Rachel, Abigail has come to understand that while being deaf is part of her identity, it doesn't define her. Throughout her journey, marked by challenges and adversity, Abigail has grown into her own strongest advocate, discovering a new voice that is confident, fearless, and empowered―a voice that enables her to proudly reclaim the title of "the deaf girl" she once resisted and rewrite it as a testament to her resilience and strength.
Hopeful, vulnerable, and uplifting, The Deaf Girl shares Abigail's journey of navigating life with a profound hearing loss and her transformation from merely accepting her disability to embracing it wholeheartedly. This memoir serves as an inspiring reminder for anyone who has ever felt like an outsider or struggled to embrace their differences, showcasing that every voice is worthy of being heard.

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The Deaths of the Republic: Imagery of the Body Politic in Ciceronian Rome by Brian Walters
English | May 3, 2020 | ISBN: 019883957X | True EPUB/PDF | 176 pages | 0.9/1.2 MB
That the Roman republic died is a commonplace often repeated. In extant literature, the notion is first given form in the works of the orator Cicero (106-43 BCE) and his contemporaries, though the scattered fragments of orators and historians from the earlier republic suggest that the idea was hardly new.

In speeches, letters, philosophical tracts, poems, and histories, Cicero and his peers obsessed over the illnesses, disfigurements, and deaths that were imagined to have beset their body politic, portraying rivals as horrific diseases or accusing opponents of butchering and even murdering the state. Body-political imagery had long enjoyed popularity among Greek authors, but these earlier images appear muted in comparison and it is only in the republic that the body first becomes fully articulated as a means for imagining the political community.
In the works of republican authors is found a state endowed with nervi, blood, breath, limbs, and organs; a body beaten, wounded, disfigured, and infected; one with scars, hopes, desires, and fears; that can die, be killed, or kill in turn. Such images have often been discussed in isolation, yet this is the first book to offer a sustained examination of republican imagery of the body politic, with particular emphasis on the use of bodily-political images as tools of persuasion and the impact they exerted on the politics of Rome in the first century BCE.

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The Decluttering Handbook: A Comprehensive Guide to Home Organization
English | 2024 | ASIN : B0DG4TFWRG | 95 Pages | EPUB | 3 MB
The Decluttering Handbook: A Comprehensive Guide to Home Organization by Austin H. Cullen is more than just a book; it's your ultimate guide to transforming your home into a clutter-free, organized haven. If you've ever found yourself feeling overwhelmed by the amount of stuff piling up around you or constantly wondering where to start with the chaos, this book is for you.

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The Devil by Name: A Novel (Fever House Duology, Book 2) by Keith Rosson
English | September 10, 2024 | ISBN: 0593595785 | True EPUB | 400 pages | 4.3 MB
"Fever House and The Devil by Name are exciting, suspenseful, horrifying, and written at a flurry-of-punches pace. Read them now and you can thank me later."-STEPHEN KING

No one expected the apocalypse would be broadcast via phone call. But in this chilling sequel to Fever House, anyone who managed to survive that doomsday call has a harrowing answer to the question, "Where were you when the Message came through?"
Five years after the event that drove most of the global population to madness, the world is overrun with the "fevered"-once-human, zombielike creatures drawn indiscriminately to violence and murder. In a campaign to restabilize the country, the massive corporation known as Terradyne Industries has merged with the U.S. government in a partnership of dubious motives, quarantining major American cities behind towering walls and corralling the afflicted there with the hope, they say, of developing a vaccine.
In Portland, where it all began, guilt-ridden detective John Bonner scours the city's darkest corners for clues to humanity's redemption. In New England, Katherine Moriarty mourns the devastating losses of her husband and son while in hiding from Terradyne. And across the ocean in France, a sixteen-year-old girl named Naomi Laurent discovers she has a disturbing and powerful gift-which may just be the key to the world's salvation.
Equal parts gruesome and beautiful, The Devil by Name is a heart-stopping, breakneck saga of survival. As its characters' paths inevitably collide across the ravaged landscape of a post-apocalyptic America, they are united by the desire to not just escape death but to carve out some way to live anew.
Everything starts and ends in the fever house.

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Philip Ball, "The Devil's Doctor"
English | ISBN: 0099457873 | 2007 | 435 pages | PDF | 10 MB
Philip Theophrastus Aureolus Bombastus von Hohenheim - known to later ages as Paracelsus - stands on the borderline between medieval and modern; a name that is familiar but a man who has been hard to perceive or understand. Contemporary of Luther, enemy of established medicine, scourge of the universities ('at all the German schools you cannot learn as much as at the Frankfurt Fair'), army surgeon and alchemist, myths about him - from his treating diseases from beyond the grave in mid-nineteenth century Salzburg to his Faustian bargain with the devil to regain his youth - have been far more lasting than his actual story. Even during his lifetime, he was rumoured to travel with a magical white horse and to store the elixir of life in the pommel of his sword. But who was Paracelsus and what did he really believe and practice? Although Paracelsus has been seen as both a charlatan and as a founder of modern science, Philip Ball's book reveals a more richly complex man - who used his eyes and ears to learn from nature how to heal, and who wrote influential books on medicine, surgery, alchemy and theology while living a drunken, combative, vagabond life. Above all, Ball reveals a man who was a product of his time - an age of great change in which the church was divided and the classics were rediscovered - and whose bringing together of the seemingly diverse disciplines of alchemy and biology signalled the beginning of the age of rationalism.

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The Dick Davis Dividend: Straight Talk on Making Money from 40 Years on Wall Street By Dick Davis
2007 | 471 Pages | ISBN: 0470099038 | PDF | 3 MB
A pioneer in the financial media, Dick Davis has interacted with the investing public for over forty years. With his new book, he continues this trend. The first part of The Dick Davis Dividend contains an easy-to-read, yet profound discussion of the essentials of investing-focusing on the savvy veteran's often unconventional, core beliefs. While the second part of this engaging guide makes a compelling case for combining both passive investing via index funds and active investing via stocks and mutual funds.

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Andrew Tallon, Edward M. Macierowski, "The Doctrine of the Analogy of Being According to Thomas Aquinas "
English | 2004 | pages: 209 | ISBN: 0874626242 | PDF | 0,9 mb

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The Dog Owner's Handbook by graham-meadows-elsa-flint, Elsa Flint
English | AUS | ISBN: 1859747523 | 128 pages | PDF | 29 Mb
This illustrated, practical handbook offers a comprehensive guide for dog owners. It explores the enduring relationship that has existed between dogs and humans, from the earliest days when dogs were reliable allies for hunters and herdsmen to modern selective breeding which has produced dogs to suit virtually any temperament, need and personal circumstance. This book offers guidance in choosing the right kind of dog, introducing it into your home and taking the best possible care of it. A comprehensive chapter on nutrition details the optimum diet, whether commercial or home-cooked, based on the dog's age, breed, level of activity and general health. Careful advice guides the dog owner through a trip to the veterinary when it is important to go and what results can be expected. At-a-glance, extensive tables, reveal signs of ill-health, possible causes and action that must be taken, especially in the case of emergencies. Clear instructions on obedience training using modern approaches - based on rewaard rather than reprimand - should ensure an enjoyable, well-behaved pet, while expert advice is also given on how to correct any problem behaviour that may arise.

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John M. Owen IV, "The Ecology of Nations: American Democracy in a Fragile World Order "
English | ISBN: 0300260733 | 2023 | 352 pages | PDF | 2 MB
How democracies compete with autocracies to bias international order in their favor-and why democracies are losing

"Owen makes a powerful case that the fate of American democracy hinges on the health and welfare of other democracies."-Foreign Affairs
It is well known, and much discussed, that liberal democracy is in trouble worldwide. Much of this discussion focuses on conditions within individual countries: their inequalities of wealth, political polarization, media environments, and dominant ideologies. In this book, John M. Owen IV sees the failures of democracy as failures of "ecosystem engineering."
Like beavers, nesting ants, or (most intensely of all) humans, nations actively reshape their environments to make them more favorable for their own species-this, for Owen, is the true meaning of Woodrow Wilson's phrase "to make the world safe for democracy." However, liberalism has evolved in ways that are no longer conducive to its own survival; meanwhile, autocratic governments in Russia and China are actively reshaping the international environment to favor autocracy.
Owen argues that the way to ensure democracy's survival in the United States is to reimagine liberalism-to view it as less about disruption and perpetual openness and more about commitment, community, and country. Liberalism must reject the "great delusion" that it can defeat autocracies everywhere and convert them into liberal democracies, yet also counter moves by China and Russia to make the world safe for autocracy.
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The Economic Geology of Iran: Mineral Deposits and Natural Resources By Mansour Ghorbani (auth.)
2013 | 572 Pages | ISBN: 9400756240 | PDF | 10 MB
The Economic Geology of Iran is a complete and comprehensive book about mineral deposits, energy and water resources of Iran. Dr. Mansour Ghorbani has travelled to each of the huge variety of locations that feature the resources covered, personally verifying the details of them all. The book starts by describing the geography and physiography of Iran as well as its various climatic regions and the diverse corresponding vegetation. Then the book gives an excellent overview of the geology of the country, followed by the history of mining in Iran up to now. The author describes also the metallogenic and mineralization phases of Iran, its mineral zones and belts, and, more generally, the distribution of mineral deposits in the country. Dr. Ghorbani gives us also an analysis of the position of Iran in terms of global mineral resources, as well as the role that the country's mineral, energy and natural resources play in its overall economy. The book finishes with also provides a complete list of Iranian mineral deposits. This book is a perfect source of information for all students and researchers in the field of geo-science at the university level but also for mining and oil companies that would like to work, invest and get involved in such businesses in Iran.

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